RideTech
- Company typePrivate
- Founded1996
- HeadquartersJasper, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
RideTech firmographics
Firmographics- Name
- RideTech
- Legal name
- Ridetech
- Website
- https://ridetech.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
RideTech industry classification
Industry- Product category
- Automotive Performance Suspension
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
- akta.pro secondary industries
- Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM), Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
Keywords
Where RideTech is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RideTech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Suspension System Sales: One-time product sales of complete suspension systems including air suspension kits, coil-over kits, StreetGrip packages, chassis, and individual components. Products are sold directly to consumers and through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air Suspension Kits - Complete Systems |
| Unit Pricing | Pay-as-you-go | Coil-Over Suspension Kits |
| Unit Pricing | Pay-as-you-go | StreetGrip Suspension Kits (OE Upgrade) |
| Unit Pricing | Pay-as-you-go | RidePRO E5 Control Systems |
| Unit Pricing | Pay-as-you-go | MOMENTUM Chassis and Subframes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RideTech product offering
Product offeringCore offering
RideTech manufactures and sells performance suspension systems for muscle cars, classic trucks, Corvettes, hot rods, and late-model vehicles. Its product portfolio spans complete air suspension kits (with ShockWave integrated air-spring/shock units and CoolRide kits), monotube coil-over systems, OE-style StreetGrip upgrades, RidePRO E5 digital controls, and USA-manufactured MOMENTUM chassis and subframes. Products are sold direct-to-consumer through the company's e-commerce site and via an authorized dealer network, supported by Affirm financing.
Product overview
RideTech is a Performance Suspension Specialist offering air ride, coil-over, and OE-upgrade suspension systems for muscle cars, classic trucks, Corvettes, hot rods, and late-model vehicles. The product portfolio centers on three main suspension technologies: (1) Air Suspension Systems featuring the RidePRO E5 digital control system and AirPOD integrated units with ShockWave and CoolRide components; (2) Coil-Over Suspension Systems in HQ Series (single adjustable) and TQ Series (triple adjustable) monotube shocks; and (3) StreetGrip OE-style stock upgrade kits. Supporting products include MOMENTUM chassis/subframes, tubular control arms, 4-link rear suspension, MUSCLEbar sway bars, brake systems, and load leveling solutions. The company serves applications ranging from restoration and show cars to high-speed autocross and track day vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- RidePRO: Air ride suspension electronic compressor control system brand featuring digital leveling and management systems for air suspension vehicles.
- AirPOD
- ShockWave
- MUSCLEbar
- CoolRide
- MOMENTUM
- StreetGrip
Products and services
- RidePRO E5 Air Suspension Control System Advanced digital air ride suspension control system with touch screen controller, automatic setup, preset heights, and optional height sensors for precise vehicle height adjustment; available in 3-gallon and 5-gallon configurations with single or dual compressors for muscle cars, trucks, and Corvettes.
- Air Suspension Systems
- Coil-Over Suspension Systems
- StreetGrip Suspension Kits
- MOMENTUM Chassis and Subframes
- ShockWave Integrated Air Springs and Shocks
- CoolRide Air Spring and Shock Kits
- AirPOD Integrated Control System
- MUSCLEbar Adjustable Sway Bars
- 4-Link Rear Suspension Systems
- Tubular Control Arms
- Brake Systems and Rear Ends
Companies that use RideTech
Customer profileSegments6 records
Ideal customer profiles2 records
RideTech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RideTech partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
RideTech competitors and assessment
Company assessmentDirect peers
- QA1: QA1 manufactures motorsports-grade shocks, coil-overs, and suspension components aimed at street performance, drag racing, and circle-track applications. It overlaps directly with RideTech's coil-over and shock product lines.
- Aldan American: Aldan American specializes in bolt-in coil-over kits for classic cars, muscle cars, and trucks. Its application-specific coil-over approach overlaps with RideTech's HQ and TQ Series coil-overs.
- Hotchkis Sport Suspension: Hotchkis produces sway bars, coil-overs, and total vehicle handling kits for classic and late-model muscle cars including Camaro, Mustang, and Challenger. Its MUSCLEbar-equivalent sway bar lineup and TVS kits directly overlap RideTech's handling portfolio.
- Air Lift Performance: Air Lift is a direct competitor in performance air suspension, offering air springs, compressors, and management systems for muscle cars, trucks, and sport compact cars. It is the most directly comparable product line to RideTech's air-suspension portfolio.
- CPP (Classic Performance Parts): CPP offers steering, suspension, brake, and chassis components targeted at GM muscle cars and classics. It competes with RideTech on tubular control arms, sway bars, and OE-upgrade suspension packages.
- Viking Performance: Viking builds custom-built and application-specific coil-overs and shock absorbers for classic cars, muscle cars, and pro-touring builds. Its product positioning on tunable, high-end dampers for the same enthusiast segments makes it a direct peer.
- Speedtech Performance: Speedtech manufactures bolt-in chassis, suspension components, and complete chassis packages for muscle cars and street rods. Its chassis/suspension integrated approach is highly comparable to RideTech's MOMENTUM and tubular control arm lines.
- Detroit Speed Engineering: Detroit Speed designs complete chassis systems, bolt-in suspension kits, and front subframes for first-gen Camaros, Chevelles, and other muscle cars. It directly competes with RideTech's MOMENTUM chassis and 4-link rear suspension offerings.
- BMR Suspension: BMR manufactures suspension components, lowering springs, and chassis bracing for late-model Camaro, Mustang, and G-body platforms. Its focus on late-model muscle cars mirrors RideTech's late-model application coverage.
Broad incumbents
- Bilstein: Bilstein is a global Tier-1 shock absorber and suspension manufacturer with broad OEM and aftermarket coverage. While not muscle-car-specialized, it competes with RideTech at the component level and has substantially greater scale and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RideTech social profiles
Digital presenceRideTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
RideTech leadership team
Management profileNumber of profiles
Profiles1 record
RideTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RideTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RideTech
What does RideTech do?
RideTech manufactures and sells performance suspension systems for muscle cars, classic trucks, Corvettes, hot rods, and late-model vehicles. Its product portfolio spans complete air suspension kits (with ShockWave integrated air-spring/shock units and CoolRide kits), monotube coil-over systems, OE-style StreetGrip upgrades, RidePRO E5 digital controls, and USA-manufactured MOMENTUM chassis and subframes. Products are sold direct-to-consumer through the company's e-commerce site and via an authorized dealer network, supported by Affirm financing.
Is RideTech a public or private company?
RideTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RideTech founded?
RideTech was founded in 1996. It employs 51 to 100 people.
Where is RideTech based?
RideTech is headquartered in Jasper, United States, in the North America region.
How does RideTech make money?
One revenue line is on record: suspension System Sales.
Who are RideTech's main competitors?
Direct peers on record are QA1, Aldan American, Hotchkis Sport Suspension, Air Lift Performance, CPP (Classic Performance Parts), Viking Performance, Speedtech Performance, Detroit Speed Engineering and BMR Suspension. Bilstein is listed as a broad incumbent.
Does RideTech have an API?
No public API is recorded for RideTech.
What industry is RideTech in?
RideTech's product category is Automotive Performance Suspension. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension), with a secondary code of IMACAIAL, Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints). Its NAICS code is 336330 and its SIC code is 3714.