CONCACAF

What CONCACAF does

CONCACAF (Confederation of North, Central America and Caribbean Association Football) is a non-profit regional governing body for football, founded in 1961 and headquartered in Miami, Florida. It sanctions, organizes, and commercializes football across 41 member national associations spanning North America, Central America, and the Caribbean, operating a portfolio of 14+ competitions including the Gold Cup (men's national teams), Nations League, Champions Cup (the region's premier club competition and pathway to the FIFA Club World Cup), W Champions Cup, W Gold Cup, Caribbean Cup, Central American Cup, and multiple youth and women's qualification pathways to FIFA events. The confederation's operational scope expands materially in 2026 as the FIFA World Cup is co-hosted across the United States, Canada, and Mexico in an expanded 48-team, 104-game format.

The confederation runs a direct-to-consumer digital platform launched in May 2026, built on Deltatre FORGE technology and delivering live streaming, video-on-demand, real-time match data, bilingual English/Spanish support, and a broadcaster locator across all 41 member markets. Distribution is anchored by long-dated, exclusive broadcast rights agreements with Fox Sports (US English, through 2029), CBS Sports/Paramount+ (US English, women's competitions through 2029-30, 250+ live matches per season), TelevisaUnivision (Mexico Spanish, through 2030), Netflix (Mexico), OneSoccer (Canada), and Sportdigital (Germany), supplemented by a sponsor portfolio that includes Macron (apparel, through 2030), Aramco, Riyadh Air, Scotiabank, Hilton, PIF, Molten, and Visit Saudi.

CONCACAF generates revenue through three primary streams: (1) broadcast and media rights licensing, (2) long-term sponsorship and apparel deals, and (3) strategic development partnerships such as the PIF-backed Concacaf Next Game Plan. As a non-profit, the organization does not have external shareholders and reinvests surplus into football development across member associations. Leadership is headed by President Victor Montagliani, who concurrently serves as a FIFA Vice President, and FIFA operates as the parent governance body. The combination of regulatory monopoly, multi-year rights locked in through 2030, a record 3.73 million English-language Gold Cup viewership in 2025, and proximity to the 2026 World Cup co-hosting cycle positions CONCACAF at the peak of a multi-year commercial growth window.

Name

CONCACAF

Legal name

CONCACAF (Confederation of North, Central America and Caribbean Association Football)

Website

https://concacaf.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

CONCACAF is a non-profit football governing body for 41 member associations across North America, Central America, and the Caribbean, sanctioning premier competitions including the Gold Cup, Nations League, and Champions Cup, and generating revenue through broadcast rights, sponsorships, and a new Deltatre-powered digital platform.

Ownership category

akta.pro rank

Product category

International Sports Federation Governance

NAICS

Spectator Sports (7112)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• International football governance
• Soccer tournament organization
• Football broadcast rights
• National team competitions
• Club championship management

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Rights: CONCACAF generates revenue through selling exclusive media rights to broadcasters across multiple regions and languages, including English and Spanish-language deals with Fox Sports, CBS Sports/Paramount+, TelevisaUnivision, and international broadcasters like Netflix, Sportdigital, and OneSoccer.
2. Sponsorship and Apparel: Long-term sponsorship deals including equipment and apparel partner Macron (6-year deal through 2030), sponsors Aramco, Riyadh Air, Scotiabank, Hilton, Molten, and Visit Saudi tourism board, generating revenue through official partner designations and brand visibility.
3. Strategic Partnerships: Partnership with Public Investment Fund (PIF) through Concacaf Next Game Plan, providing strategic investment and resources for development initiatives across the confederation's competitions and programs.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

CONCACAF is the official governing body for football across 41 member associations in North America, Central America, and the Caribbean. The confederation organizes and sanctions premier international competitions including the Gold Cup, Nations League, Champions Cup, and various youth and women's tournaments, while managing FIFA World Cup qualification pathways for the region. Revenue is generated primarily through exclusive broadcast rights licensing to major sports networks and multi-year sponsorship deals with brands such as Macron, Aramco, Scotiabank, and Hilton.

Product overview

CONCACAF is a confederation governing football across North America, Central America, and the Caribbean with 41 member associations. The organization operates a portfolio of competitions including the Gold Cup (men's national teams), Nations League, Champions Cup (top club competition), W Champions Cup, W Gold Cup, Central American Cup, Caribbean Cup, and various youth tournaments for both men's and women's national teams. The digital presence includes an official website and mobile app powered by Deltatre FORGE technology, providing live streaming, video-on-demand, real-time match data, and bilingual support in English and Spanish. Media rights are distributed through partnerships with broadcasters including Fox Sports, CBS Sports, TelevisaUnivision, and Netflix.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Cup: CONCACAF's premier men's national team championship tournament
• Nations League
• Champions Cup
• W Champions Cup
• W Gold Cup
• Caribbean Cup
• Central American Cup

Products and services

• Gold Cup Premier men's national team tournament in the CONCACAF region, contested biennially among North America, Central America, and Caribbean nations. Mexico has historically dominated, winning ten titles including the 2025 edition.
• CONCACAF Nations League International soccer competition for men's national teams in the CONCACAF region, featuring promotion and relegation across tiers and providing structured competitive pathways.
• Champions Cup North America's premier club competition, determining the region's representative for the FIFA Club World Cup. The 2026 edition was won by Toluca FC.
• W Champions Cup Top-tier women's club competition in the CONCACAF region. The 2025/26 edition was won by Club América.
• W Gold Cup CONCACAF's premier women's national team tournament.
• Central American Cup

Quantifiable outcome

• Record 3.73 million viewers for Mexico-U.S. Gold Cup final (best-ever in English)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Fox SportscoreChannel Partner/ Reseller/ Distributor · 25 June 2026Fox Sports renewed and expanded broadcast rights deal through 2029, retaining exclusive English-language rights for Gold Cup and acquiring Nations League for the first time. Covers 2027 and 2029 Gold Cup editions plus 2026-27 and 2028-29 Nations League cycles. Positions Fox Sports as primary U.S. home for major international soccer tournaments.
• DeltatrecoreTechnology or Integration · 13 May 2026CONCACAF launched new website and mobile app on May 13, 2026, powered by Deltatre FORGE technology. Creates unified digital platform for soccer fans across all 41 member associations with live streaming, VOD, real-time match data, bilingual support, and broadcaster locator. Deltatre technology is used by NFL, NHL, MLB, MLS, Serie A and 300+ other sports organizations.
• TelevisaUnivisioncoreChannel Partner/ Reseller/ Distributor · 1 May 2026Spanish-language media rights renewal covering Gold Cup and Nations League competitions through 2030. Part of multi-broadcaster strategy providing comprehensive coverage across English and Spanish languages in key markets.
• CBS Sports/Paramount+coreChannel Partner/ Reseller/ Distributor · 25 February 2026CBS Sports secured exclusive English-language broadcasting rights to all four CONCACAF women's competitions through the 2029-30 season. Paramount+ delivers more than 250 live matches with select games on CBS Sports Network and Golazo Network. Covers W Gold Cup, W Nations League, W Championship national team tournaments, and W Champions Cup club competition.
• Canadian Soccer Media & Entertainment (CSME)coreChannel Partner/ Reseller/ Distributor · 19 February 2026CONCACAF extended exclusive media rights deal in Canada with CSME for one year. CSME continues licensing rights to OneSoccer streaming service. Renewal covers men's and women's competitions including W Championship, Nations League, and Champions Cup, along with youth competitions. Follows CSME's new revenue-sharing agreement with Canada Soccer through 2037.
• SportdigitalminorChannel Partner/ Reseller/ Distributor · 16 February 2026German sports broadcaster Sportdigital acquired rights to broadcast up to 15 games from the remainder of the 2026 CONCACAF Champions Cup tournament, exclusively on Sportdigital1+ pay-TV channel. Notable for featuring former Bayern Munich star Thomas Müller who joined Vancouver Whitecaps.
• Riyadh AirminorGTM or Marketing Partner · 1 January 2026Saudi Arabian airline Riyadh Air established partnership with CONCACAF competitions as airline partner. Deal announced as part of Gulf-based airlines forming partnerships with major sporting events in 2026, aligning with economic diversification strategies.
• MacroncoreOEM/ Whitelabel/ Licensing Partner · 1 October 2024Italy-based international sportswear brand Macron became official sports equipment and apparel partner for all CONCACAF national team and club competitions through 2030. The six-year agreement, announced at Macron's Bologna headquarters, is Macron's first confederation-wide partnership with a FIFA confederation. Includes extensive support for CONCACAF referees and provides significant visibility in the CONCACAF region ahead of the 2026 FIFA World Cup.
• AramcocoreGTM or Marketing PartnerMajor sponsor of CONCACAF competitions including presenter of Best Player awards in Gold Cup. Partnership provides brand visibility across regional football competitions and tournaments.
• ScotiabankcoreGTM or Marketing PartnerPresenter of Caribbean Cup and Central American Cup 'Top Moments' content. Long-standing partnership providing visibility across club competitions.
• MoltencoreOEM/ Whitelabel/ Licensing PartnerOfficial ball and equipment supplier for CONCACAF competitions. Partnership ensures quality sports equipment across all regional tournaments.
• HiltonminorGTM or Marketing PartnerOfficial hotel partner of CONCACAF, providing accommodation services for tournaments and events.
• Visit SaudiminorGTM or Marketing PartnerSaudi Arabia tourism board partnership providing brand visibility across CONCACAF competitions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UEFA: Union of European Football Associations — the largest and most commercially powerful FIFA confederation. Operates the Champions League, Europa League, and European Championship, with similar member-association structure, broadcast rights model, and sponsorship stack. Directly comparable as a regional football governing body.
• CONMEBOL: South American football confederation — operates Copa Libertadores, Copa Sudamericana, and Copa América. Structurally analogous to CONCACAF as a continental governing body with similar revenue mix (broadcast rights + sponsorships) and club competition portfolio.
• Asian Football Confederation (AFC): Governing body for football across Asia — operates AFC Champions League and Asian Cup with similar confederation structure, member associations, and commercial rights model. Direct peer among the six FIFA confederations.
• Confederation of African Football (CAF): African football governing body operating CAF Champions League and Africa Cup of Nations. Comparable as another FIFA confederation with member associations, club/national team competitions, and emerging broadcast/sponsorship monetization.
• Oceania Football Confederation (OFC): FIFA confederation for Oceania — directly comparable governance and competition structure to CONCACAF, though materially smaller in commercial scale. Useful as the smallest-confederation comparable.

Broad incumbents

• FIFA: Fédération Internationale de Football Association — the global governing body and CONCACAF's parent. Operates the FIFA World Cup and broader regulatory framework; comparable as the apex of the same governance stack and as the dominant rights-holder for international football.

Others

• Major League Soccer (MLS): Top-tier U.S. professional soccer league — overlaps with CONCACAF as a stakeholder in the Champions Cup and as a rights consumer for international competitions. Not a direct competitor but a key commercial partner within the regional football ecosystem.
• Liga MX: Top-tier Mexican professional soccer league — operates alongside CONCACAF's Champions Cup as the dominant source of club participants and historically the dominant winner. Ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CONCACAF
• YouTubeyoutube.com/concacaf
• Facebookfacebook.com/CONCACAF
• LinkedInlinkedin.com/company/concacaf
• Instagraminstagram.com/concacaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONCACAF