American Health Marketplace

What American Health Marketplace does

American Health Marketplace is a privately held, for-profit health insurance company headquartered in Fort Lauderdale, Florida. Per its firmographic profile, the company offers health insurance options alongside resources aimed at supporting a healthier lifestyle, positioning it as a hybrid insurance distribution intermediary and consumer wellness content/service provider. Its public web property, americanhealthmarketplace.com, serves as the primary customer-facing channel.

The company operates at meaningful scale, with a reported headcount in the 1,001–5,000 employee band, which is consistent with a sizeable brokerage, agency, or direct-to-consumer insurance operation rather than a thin online marketplace. No specific product portfolio details, technology stack, revenue mechanics (commission vs. fee vs. premium aggregation), leadership roster, customer segmentation, partnership map, or funding history were disclosed in the source data reviewed. No corroborated legal entity name, founding year, ownership structure, or parent/subsidiary relationships are available, and the third-party coverage referenced (catchcoverage.com) returned only a loader/verification page with no substantive company disclosures.

The available evidence base is materially thin: one structured data source (referenced as) confirms the company does not expose a public API, and all other technology, product, pricing, and operational details are absent. As a result, the underlying platform architecture, go-to-market specifics, and competitive positioning cannot be characterized beyond the high-level marketplace-for-health-insurance framing. Any deeper analytical work would require additional first-party or third-party disclosure.

Name

American Health Marketplace

Website

https://americanhealthmarketplace.com

Company type

Private

Headcount range

1,001–5,000 employees

Short description

American Health Marketplace is a privately held, Fort Lauderdale-based health insurance marketplace offering insurance options and lifestyle/wellness resources, operating with a headcount of 1,001–5,000 employees. No verified revenue, funding, ownership, or product detail was available.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Health insurance
• Insurance marketplace
• Health coverage plans
• Wellness resources
• Insurance brokerage

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

American Health Marketplace offers health insurance options and resources for a healthier lifestyle. It functions as a marketplace presenting health insurance plan choices to individual consumers through an online portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Marketplace An online marketplace offering health insurance plan options to individual consumers seeking personal or family health coverage.
• Health and Wellness Resources Resources supporting a healthier lifestyle, offered alongside the health insurance marketplace to consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• HealthMarkets, Inc. HealthMarkets is one of the largest U.S. distributors of individual health, Medicare, and supplemental insurance, operating an agency model with thousands of licensed agents — directly comparable to American Health Marketplace's described offering of health insurance options for individuals.
• GoHealth, Inc. GoHealth is a leading health insurance marketplace and Medicare-focused enrollment platform that leverages a large internal salesforce and digital lead generation — directly comparable to AHM in product, customer segment (individual and Medicare shoppers), and distribution approach.
• SelectQuote, Inc. SelectQuote operates a diversified insurance distribution platform across senior, life, and auto/home, with a sizable employed call-center agent base — comparable to AHM on go-to-market, agent-driven distribution, and individual consumer targeting.
• eHealth, Inc. eHealth runs one of the largest U.S. online health insurance marketplaces (Medicare, ACA, individual) with both direct-to-consumer and carrier-direct channels — a direct competitive analogue to AHM's marketplace-style offering of "health insurance options."
• Healthcare.com: Healthcare.com is a digital-first health insurance comparison and enrollment platform covering ACA, Medicare, and short-term plans — closely comparable to AHM in offering health insurance options and resources through a marketplace model.
• Policygenius: Policygenius operates an online insurance marketplace spanning life, disability, and health with educational content — comparable to AHM on the marketplace-plus-educational-resources combination referenced in the short description.
• HealthPlanOne: HealthPlanOne is an online health insurance brokerage focused on Medicare and individual ACA plans, combining digital comparison tools with licensed agent support — a directly comparable marketplace model.

Emerging players

• Benefytt Technologies: Benefytt (and its affiliated brands such as HealthInsurance.com) is a digital health insurance distribution platform combining lead generation and enrollment — a partial-overlap emerging player with comparable ACA/individual marketplace focus.

Broad incumbents

• Aon plc: Aon is a global professional services firm with a large health and benefits brokerage practice serving employers and individuals — a broad incumbent with overlapping individual and group health distribution capabilities, though not focused on the consumer-direct marketplace niche.
• Brown & Brown, Inc. Brown & Brown is a large U.S. insurance brokerage with growing individual and Medicare distribution operations — a broad incumbent whose expanding retail and consumer lines overlap with AHM's distribution orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks3 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/americanhealthmarketplace
• LinkedInlinkedin.com/company/americanhm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Health Marketplace