1Link
1LINK is Pakistan's first fully licensed Payment System Operator and Payment Service Provider, owned by an 11-bank consortium. It operates the country's largest shared payment network, serving 37 member banks and processing trillions of rupees via PayPak, 1IBFT, 1BILL, and related rails.
- Company typePrivate
- Founded2004
- HeadquartersKarachi, Pakistan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 1Link does
1LINK is Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), incorporated in 2004 and headquartered in Karachi. Owned by a consortium of 11 major Pakistani banks, it operates the country's largest shared financial services network, connecting 37 member banks, 13 affiliate members, non-banking financial initiators, merchant aggregators, and a white-label ATM operator, with direct reach to 54M+ account holders and 58M+ M-wallets. The company processes trillions of rupees in throughput through its shared ATM network, real-time interbank funds transfer (1IBFT), bill payment aggregation (1BILL covering 4,800+ billers), and the PayPak domestic payment scheme, which holds 28% market share and makes Pakistan the 28th country globally with its own domestic scheme.
The platform runs on NCR Authentic transaction processing with an Oracle database, is EMV-compliant, and uses ISO 20022 messaging for Raast P2M integration. Core product lines include PayPak and PayPak Edge cards, the Perso Bureau (EMV personalization at 2,000 cards/hour), Tokenization Services (with Thales), RECaaS cloud-native reconciliation, FRMS fraud management (used by 36 banks/FIs), 1TIP cyber threat intelligence, SDRS dispute resolution, and the Sohni Dharti Remittance Program (SDRP) for diaspora incentives. 1LINK also operates a Hosted Services Platform and an Open API gateway with 16 APIs targeting fintechs, EMIs, and government entities.
Revenue is generated primarily through transaction-based fees on ATM withdrawals, 1IBFT transfers, bill payments, and card transactions, supplemented by membership and affiliate fees, card personalization and issuance services, and managed hosted services. The go-to-market is enterprise B2B field sales to commercial banks, microfinance banks, EMIs, fintechs, and government entities, with recent flagship partnerships including the State Bank of Pakistan (PayPak, Raast), BISP (10M+ beneficiary digital wallets), Visa, Mastercard, UnionPay International, and JCB. The pricing schedule is not publicly disclosed, and ownership remains a private bank consortium with no public listing, no external PE/VC, and a modest 11–50 employee headcount consistent with a utility-style cost structure.
1Link firmographics
Firmographics- Name
- 1Link
- Legal name
- 1LINK (Private) Limited
- Website
- https://1link.net.pk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1LINK is Pakistan's first fully licensed Payment System Operator and Payment Service Provider, owned by an 11-bank consortium. It operates the country's largest shared payment network, serving 37 member banks and processing trillions of rupees via PayPak, 1IBFT, 1BILL, and related rails.
- Ownership category
- akta.pro rank
1Link industry classification
Industry- Product category
- Payment Network Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)
- akta.pro secondary industries
- Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Consumer Remittances (P2P) (FSAMAIAA), Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks) (FSABALAB), Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)
Keywords
Where 1Link is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
1Link business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction Processing Fees: 1LINK charges transaction fees for processing ATM withdrawals, inter-bank funds transfers (1IBFT), bill payments, and card transactions across its network of member banks and affiliates. The switch processes trillions of rupees in throughput volume, generating fees per transaction.
- Card Personalization and Issuance Services: The Perso Bureau generates revenue from providing EMV card personalization and fulfillment services for PayPak and UnionPay International cards to member banks. Services include chip data preparation, card embossing, encoding, and automated packing.
- Hosted Services and Platform Fees: Revenue from providing PCI DSS compliant hosted infrastructure to member banks, smaller banks, and new entrants (EMIs, FinTechs, government entities) with guaranteed uptime, enabling them to leverage 1LINK's platform investment at lower TCO.
- Membership and Affiliate Fees: Banks and non-banking entities pay fees to become member banks or affiliate members of the 1LINK network, gaining access to shared ATM, 1IBFT, and other payment rails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based fees for ATM, 1IBFT, and bill payment services |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
1Link product offering
Product offeringCore offering
1LINK operates Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), running the country's largest payment switch and shared financial services network. It delivers interbank funds transfer (1IBFT), the domestic PayPak payment scheme, a shared ATM network, bill payment rails (1BILL), merchant QR payments (1GO), fraud and cyber threat management, reconciliation, and card personalization services to member banks, financial institutions, and government entities.
Product overview
1LINK operates as Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), offering a comprehensive payments platform with core products including 1BILL (bill payment), 1IBFT (real-time interbank funds transfer), and PayPak (domestic payment scheme). The platform provides a portfolio of sub-products and modules covering the full payment lifecycle: card personalization (Perso Bureau), tokenization, dispute resolution (SDRS), fraud management (FRMS, FTDH), reconciliation (RECaaS), and cyber threat intelligence (1TIP). Additional services include Shared ATM network, IPS Connectivity for international schemes, 1GO Raast P2M for merchant payments, and Sohni Dharti Remittance Program (SDRP) for diaspora incentives. 1LINK also provides hosted services platform, ancillary services (CDM, CCRS), and Open APIs for developer access.
Differentiator
Problem solved
Functional benefit
Brands
- PayPak: Pakistan's first and only domestic payment scheme (DPS), making Pakistan the 28th country in the world to have its own domestic payment scheme. PayPak is owned and operated by 1LINK and was launched under the aegis of the State Bank of Pakistan with the objective to spur financial inclusion and digitization across the country.
- PayPak Edge
- Sohni Dharti Remittance Program (SDRP)
- 1BILL
- 1IBFT
- 1GO
- RECaaS
Products and services
- 1BILL Unified bill payment service allowing 1LINK member banks and non-banks to collect payments from utilities, telecommunication, government bodies, and education institutions through OTC and ADC channels. Supports invoice/fixed payments, top-up/variable, credit card, and package subscriptions.
- 1IBFT (Inter Bank Funds Transfer) 24/7 real-time interbank funds transfer service, Pakistan's first IBFT system enabling instant online transaction processing across different banks. Supports C2C, C2B, B2C, B2B, G2C, C2G, G2P, and P2G transfers.
- PayPak Domestic Payment Scheme Pakistan's first and only domestic payment scheme (DPS), making Pakistan the 28th country in the world to have its own domestic payment scheme. Owned and operated by 1LINK under the aegis of State Bank of Pakistan to spur financial inclusion and digitization.
- Perso Bureau State-of-the-art EMV card personalization and fulfillment service for PayPak and UnionPay International cards. Features Matica S7000e card issuance system with throughputs up to 2000cph and automated Matica 7020 mailing system.
- Tokenization Service Digital payment tokenization service enabling contactless mobile payments through smartphones at Point-of-Sale terminals. Developed in partnership with Thales and payment schemes VISA, Mastercard, and UPI.
- 1LINK Hosted Services Platform Centralized multi-institution platform enabling member banks, NBFIs, EMIs, Fintechs, and government entities to leverage shared infrastructure with PCI DSS compliance and guaranteed uptime.
- SDRS (Switch Dispute Resolution System) Automated centralized platform for members to track complaint status and handle disputes for ATM withdrawals, 1IBFT, bill payments, PayPak POS, and industry-wide PayPak card issuance.
- 1TIP (Cyber Threat Intelligence Platform) Local purpose-built threat intelligence platform developed in partnership with Trillium Information Security Systems/Cydea Tech, providing 24/7 SOC, malware analysis sandbox, and external brand monitoring.
- 1GO Raast P2M Innovative interoperable digital payment platform for Person to Merchant payments developed with Raast Instant Payment System. Supports in-store payments, bill payments, e-commerce, dynamic and static QR codes, and request to pay functionality.
- FRMS (Fraud Risk Management Services) Complete fraud detection and prevention suite for member banks enabling monitoring of suspicious activity on debit/credit/prepaid/gift cards and account portfolios across all delivery channels. Currently used by 36 banks/FIs.
- IPS Connectivity Gateway services for International Payment Schemes enabling licensed banks and affiliates to issue/acquire cards for Global Payment Network. Supports VISA, Mastercard, UnionPay International, and JCB.
- Shared ATM Network Leading shared ATM network in Pakistan connecting all commercial and microfinance banks with branch banking through collaboration with VISA, Mastercard, UPI, JCB, and PayPak. Enables customers to access funds from any participating bank's ATMs.
- SDRP (Sohni Dharti Remittance Program) Government of Pakistan initiative in collaboration with State Bank and 1LINK as strategic partner. Point-based loyalty program for non-resident Pakistanis earning rewards on remittances sent through official banking channels with redemption at public sector entities.
- RECaaS (Reconciliation as a Service) Cloud-native reconciliation platform featuring zero-touch automation, universal data ingestion, omni-format processing, and intelligent exception management for B2B, B2C, and P2P transactions.
- Bulk 1IBFT OTC Bulk Payouts module enabling large-scale fund transfers with process up to 5000 transfers per batch, API-driven bulk transfers for salary disbursements, vendor payments, refunds, and tax payments.
- FTDH (Fraudulent Transaction Dispute Handling) 24x7 fraudulent transaction dispute lodgment system with centralized user management, maker-checker concept, and real-time dashboard for member banks.
- 1LINK Open APIs Open API Gateway offering 16 APIs for 1BILL, 1IBFT, 1ID (Biometric cash withdrawal), 1QR (QR code generation), and OTP Based Debit Service targeting freelance developers, startups, FinTechs, Banks, and Government Entities.
Quantifiable outcome
- 28% market share in Pakistan's payment ecosystem via PayPak
- +4 more outcomes
Companies that use 1Link
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
1Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature19 records
1Link partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship, core and minor.
- BISP (Benazir Income Support Programme)flagshipBISP signed agreements with 1LINK and multiple partner banks to launch interoperable digital wallet payment system enabling women beneficiaries to withdraw stipends from any participating bank's retailers or agents nationwide. Initiative targets 10+ million beneficiary families.
- Mastercardflagship1LINK Personalization Bureau received Mastercard certification for PCI-compliant card personalization supporting Mastercard and PayPak card issuance. This enhances security, scalability, and operational resilience for banks issuing various card types.
- VISAflagship1LINK Signs Strategic Partnership with VISA to Transform Digital Payments in Pakistan. VISA collaboration enables international card acceptance and enhances 1LINK's global payment connectivity for member banks.
- UnionPay International (UPI)core1LINK provides connectivity to UnionPay International for international card acceptance, alongside Visa, Mastercard, and JCB payment schemes.
- JCB (Japan Credit Bureau)core1LINK provides gateway services for JCB international payment scheme enabling international card acceptance in Pakistan.
- Raast (Instant Payment System)flagship1GO Raast P2M developed in collaboration with Raast Instant Payment System using international standard APIs (ISO 20022) for seamless person-to-merchant digital payments.
- Trillium Information Security Systems (via Cydea Tech)core1TIP (Cyber Threat Intelligence Platform) developed in partnership with Trillium/Cydea Tech for local, purpose-built threat intelligence, 24/7 SOC, data feeds, and malware analysis capabilities.
- Thalescore1LINK partnered with Thales for tokenization service enabling digital payments through tokenization in collaboration with VISA, MC and UPI payment schemes.
- TrustDecisioncore1LINK and TrustDecision partnered for Device Fingerprinting and Anti-Fraud Solutions, including Enterprise Fraud Defense solutions for Pakistan's financial industry.
- Paysyscore1LINK and Paysys partnership to offer 1GO Raast Person to Merchant Acceptance, accelerating Pakistan's cashless vision.
- FinnectcoreFinnect partnered with 1LINK for Pakistan Railways digitization of collections in a landmark agreement with SBP support.
- PayFastcorePayPak and PayFast partnered to launch nationwide PayPak eCommerce campaigns to expand merchant acceptance.
- Dubai Islamic Bank PakistancoreDubai Islamic Bank Pakistan partnered with 1LINK to implement RECaaS (Reconciliation as a Service) for revolutionizing reconciliation processes.
- Mashreq PakistancoreMashreq's groundbreaking partnership with 1LINK to enhance digital banking services in Pakistan through various payment solutions.
- Raqami Islamic Digital BankcoreRaqami Islamic Digital Banking and 1LINK joined forces to revolutionize digital financial services in Pakistan.
- MCB Arif HabibcoreMCB Arif Habib signed agreement with 1LINK as First PayPak Affiliate Member for card issuance services.
- Khushhali BankcoreKhushhali Bank became 36th Member Bank of 1LINK, expanding the shared ATM and payment network.
- Kaizen Hiveminor1LINK onboarded Kaizen Hive as an Aggregator on 1BILL Services for bill payment collections.
- State Bank of PakistanflagshipSBP is the regulatory authority overseeing 1LINK operations and is a strategic partner for payment system development including PayPak domestic scheme and Raast instant payments.
- Ministry of Finance PakistancoreGovernment partner for Sohni Dharti Remittance Program along with State Bank of Pakistan and 1LINK.
- World BankcoreWorld Bank participated in BISP digital payment system signing ceremony representing international development support for financial inclusion initiatives.
- Pakistan International Airlines (PIA)corePIA is a Public Sector Entity partner for SDRP loyalty points redemption for international and domestic tickets, seats, and extra baggage.
- FBR (Federal Board of Revenue)coreFBR is PSE partner for SDRP loyalty points redemption for mobile phone duty and vehicle import duty payments.
- Utility Stores CorporationminorUtility Stores Corporation is PSE partner for SDRP loyalty points redemption at retail stores across Pakistan.
- PTCLminorPTCL partnered with 1LINK as an exchange company for remittance services.
- Member Banks (37 Banks)flagship37 member banks including HBL, MCB, NBP, UBL, Standard Chartered, Bank Alfalah and others participate in shared ATM, 1IBFT, and payment services.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
1Link competitors and assessment
Company assessmentDirect peers
- National Payments Corporation of India (NPCI): NPCI operates India's national payment rails (UPI, RuPay, IMPS) under central bank oversight, making it the closest functional analogue to 1LINK as a consortium/government-aligned payment switch and domestic card scheme operator.
- Networks International (Network International / NGenius): MENA-based payment switch and processor serving banks with switching, card processing and merchant acquiring; directly comparable to 1LINK's PSO/PSP and PayPak scheme role in a regional market.
- Interswitch: Pan-African payment switch, card scheme (Verve) and digital payments operator; comparable to 1LINK as an emerging-market payment infrastructure provider combining switching, scheme ownership and value-added services.
- NETS (Network for Electronic Transfers): Singapore-headquartered payment network operator providing EFT, card and digital payment infrastructure; comparable as a domestic payment switch expanding into merchant and digital services.
- Saudi Payments (Mada / mada Pay): Operator of Saudi Arabia's national payment scheme Mada and instant payment rails under SAMA supervision; the most direct GCC peer to 1LINK's PayPak and IBFT equivalent within Saudi Arabia.
- PROSA: Mexico's leading payment processor and switch serving banks with acquiring, ATM and value-added services; comparable as a domestic switch operating under central bank oversight in an emerging market.
Broad incumbents
- Vocalink (a Mastercard company): Operates the UK's Faster Payments and Bacs infrastructure, the established real-time and bulk payment rails. Directly analogous to 1IBFT at scale, though now embedded inside Mastercard's broader portfolio.
- The Clearing House Payments Company: US banking-owned operator of RTP (Real-Time Payments) and CHIPS, analogous to 1LINK as a bank-consortium payment infrastructure provider delivering real-time and wire-class services.
Regional players
- ATM Bersama / Prima (印尼ATM交換網): Indonesia's shared ATM and interbank switching network connecting domestic banks; closely analogous to 1LINK's Shared ATM and 1IBFT in another large Muslim-majority emerging market.
Emerging players
- Tranglo: Cross-border remittance and payment hub serving emerging markets including South Asia; comparable to 1LINK's remittance loyalty and payout infrastructure via SDRP and exchange company partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
1Link social profiles
Digital presence1Link compliance and trust
Trust signalCompliance3 records
1Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
1Link leadership team
Management profileNumber of profiles
Profiles20 records
1Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1Link
What does 1Link do?
1LINK operates Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), running the country's largest payment switch and shared financial services network. It delivers interbank funds transfer (1IBFT), the domestic PayPak payment scheme, a shared ATM network, bill payment rails (1BILL), merchant QR payments (1GO), fraud and cyber threat management, reconciliation, and card personalization services to member banks, financial institutions, and government entities.
Is 1Link a public or private company?
1Link is a private company. It is classified as corporate owned and is currently operating.
When was 1Link founded?
1Link was founded in 2004. It employs 11 to 50 people.
Where is 1Link based?
1Link is headquartered in Karachi, Pakistan, in the Asia region.
How does 1Link make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are card Personalization and Issuance Services, hosted Services and Platform Fees and membership and Affiliate Fees.
Who are 1Link's main competitors?
Direct peers on record are National Payments Corporation of India (NPCI), Networks International (Network International / NGenius), Interswitch, NETS (Network for Electronic Transfers), Saudi Payments (Mada / mada Pay) and PROSA. Broad incumbents are Vocalink (a Mastercard company) and The Clearing House Payments Company. ATM Bersama / Prima (印尼ATM交換網) is listed as a regional player. Tranglo is listed as an emerging player.
Does 1Link have an API?
Yes. 1LINK Open APIs promote innovation and collaboration for freelance developers, startups, FinTechs, Banks, FIs, NBFIs, EMIs, PSO/PSPs, Billers and Government Entities. The Open API Gateway currently offers an initial set of 16 APIs on Sandbox and certification catalogues. Available APIs include: 1BILL (Bill Inquiry, Bill Payment, Void), 1IBFT (Title Fetch, Push, Insta, Bulk IBFT, Reversal), 1ID (Biometric cash withdrawal), 1QR (QR code generation), OTP Based Debit Service (Account verification & OTP Generation, Authorization). The service enables fund transfers to 37 Member Banks and 13 Affiliates. Developer documentation is at sandbox.1link.net.pk.
What industry is 1Link in?
1Link's product category is Payment Network Infrastructure. Its primary akta.pro industry code is FSAMAHAD, Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments), with a secondary code of FSAGACAI, Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation). Its NAICS code is 522320.