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1Link

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uuid000behn

Namestring
1Link
Legal namestring
1LINK (Private) Limited
Websiteurl
1link.net.pk
Company typeenum
Private
Founded yearint
2004
Descriptiontext

1LINK is Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), incorporated in 2004 and headquartered in Karachi. Owned by a consortium of 11 major Pakistani banks, it operates the country's largest shared financial services network, connecting 37 member banks, 13 affiliate members, non-banking financial initiators, merchant aggregators, and a white-label ATM operator, with direct reach to 54M+ account holders and 58M+ M-wallets. The company processes trillions of rupees in throughput through its shared ATM network, real-time interbank funds transfer (1IBFT), bill payment aggregation (1BILL covering 4,800+ billers), and the PayPak domestic payment scheme, which holds 28% market share and makes Pakistan the 28th country globally with its own domestic scheme.

The platform runs on NCR Authentic transaction processing with an Oracle database, is EMV-compliant, and uses ISO 20022 messaging for Raast P2M integration. Core product lines include PayPak and PayPak Edge cards, the Perso Bureau (EMV personalization at 2,000 cards/hour), Tokenization Services (with Thales), RECaaS cloud-native reconciliation, FRMS fraud management (used by 36 banks/FIs), 1TIP cyber threat intelligence, SDRS dispute resolution, and the Sohni Dharti Remittance Program (SDRP) for diaspora incentives. 1LINK also operates a Hosted Services Platform and an Open API gateway with 16 APIs targeting fintechs, EMIs, and government entities.

Revenue is generated primarily through transaction-based fees on ATM withdrawals, 1IBFT transfers, bill payments, and card transactions, supplemented by membership and affiliate fees, card personalization and issuance services, and managed hosted services. The go-to-market is enterprise B2B field sales to commercial banks, microfinance banks, EMIs, fintechs, and government entities, with recent flagship partnerships including the State Bank of Pakistan (PayPak, Raast), BISP (10M+ beneficiary digital wallets), Visa, Mastercard, UnionPay International, and JCB. The pricing schedule is not publicly disclosed, and ownership remains a private bank consortium with no public listing, no external PE/VC, and a modest 11–50 employee headcount consistent with a utility-style cost structure.

Short descriptiontext

1LINK is Pakistan's first fully licensed Payment System Operator and Payment Service Provider, owned by an 11-bank consortium. It operates the country's largest shared payment network, serving 37 member banks and processing trillions of rupees via PayPak, 1IBFT, 1BILL, and related rails.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKarachi, Pakistan
HQ citystring
Karachi
HQ countrystring
Pakistan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payment switch services, interbank funds transfer, domestic payment scheme, bill payment platform, fraud risk management
Industry6 codes
1Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments)
CodeFSAMAHADPrimaryYes
2Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation)
CodeFSAGACAIPrimaryNo
3A2A Payment Initiation Service Providers (PISPs)
CodeFSAMAFABPrimaryNo
4Consumer Remittances (P2P)
CodeFSAMAIAAPrimaryNo
5Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks)
CodeFSABALABPrimaryNo
6Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity)
CodeFSAGAKAHPrimaryNo
NAICS code2 codes
  • Financial Transactions Processing, Reserve, and Clearinghouse Activities522320
  • Financial Transactions Processing, Reserve, and Clearinghouse Activities52232
Product category
Payment Network Infrastructure
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Transaction Processing Fees
TypeTransaction Fee
Description

1LINK charges transaction fees for processing ATM withdrawals, inter-bank funds transfers (1IBFT), bill payments, and card transactions across its network of member banks and affiliates. The switch processes trillions of rupees in throughput volume, generating fees per transaction.

1link.net.pk
2Card Personalization and Issuance Services
TypeTransaction Fee
Description

The Perso Bureau generates revenue from providing EMV card personalization and fulfillment services for PayPak and UnionPay International cards to member banks. Services include chip data preparation, card embossing, encoding, and automated packing.

1link.net.pk
3Hosted Services and Platform Fees
TypeManaged Services
Description

Revenue from providing PCI DSS compliant hosted infrastructure to member banks, smaller banks, and new entrants (EMIs, FinTechs, government entities) with guaranteed uptime, enabling them to leverage 1LINK's platform investment at lower TCO.

1link.net.pk
4Membership and Affiliate Fees
TypeSubscription Recurring
Description

Banks and non-banking entities pay fees to become member banks or affiliate members of the 1LINK network, gaining access to shared ATM, 1IBFT, and other payment rails.

1link.net.pk
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Pricing details1 tier
1Transaction-based fees for ATM, 1IBFT, and bill payment services
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Transaction fees apply per ATM withdrawal, inter-bank fund transfer, and bill payment. Schedule of Charges governs pricing for member banks and affiliates. B2C bulk transfers offered free of additional charges beyond per-transaction fees.

1link.net.pk
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 7 records shown
1PayPak
Description

Pakistan's first and only domestic payment scheme (DPS), making Pakistan the 28th country in the world to have its own domestic payment scheme. PayPak is owned and operated by 1LINK and was launched under the aegis of the State Bank of Pakistan with the objective to spur financial inclusion and digitization across the country.

1link.net.pk
+6 more records
Core offering1 text field

1LINK operates Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), running the country's largest payment switch and shared financial services network. It delivers interbank funds transfer (1IBFT), the domestic PayPak payment scheme, a shared ATM network, bill payment rails (1BILL), merchant QR payments (1GO), fraud and cyber threat management, reconciliation, and card personalization services to member banks, financial institutions, and government entities.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 28% market share in Pakistan's payment ecosystem via PayPak
+4 more records
Product overview1 text field

1LINK operates as Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), offering a comprehensive payments platform with core products including 1BILL (bill payment), 1IBFT (real-time interbank funds transfer), and PayPak (domestic payment scheme). The platform provides a portfolio of sub-products and modules covering the full payment lifecycle: card personalization (Perso Bureau), tokenization, dispute resolution (SDRS), fraud management (FRMS, FTDH), reconciliation (RECaaS), and cyber threat intelligence (1TIP). Additional services include Shared ATM network, IPS Connectivity for international schemes, 1GO Raast P2M for merchant payments, and Sohni Dharti Remittance Program (SDRP) for diaspora incentives. 1LINK also provides hosted services platform, ancillary services (CDM, CCRS), and Open APIs for developer access.

Product and service17 records
11BILL
CategoryBill Payment Service
Description

Unified bill payment service allowing 1LINK member banks and non-banks to collect payments from utilities, telecommunication, government bodies, and education institutions through OTC and ADC channels. Supports invoice/fixed payments, top-up/variable, credit card, and package subscriptions.

21IBFT (Inter Bank Funds Transfer)
CategoryInterbank Funds Transfer
Description

24/7 real-time interbank funds transfer service, Pakistan's first IBFT system enabling instant online transaction processing across different banks. Supports C2C, C2B, B2C, B2B, G2C, C2G, G2P, and P2G transfers.

3PayPak Domestic Payment Scheme
CategoryDomestic Payment Scheme
Description

Pakistan's first and only domestic payment scheme (DPS), making Pakistan the 28th country in the world to have its own domestic payment scheme. Owned and operated by 1LINK under the aegis of State Bank of Pakistan to spur financial inclusion and digitization.

4Perso Bureau
CategoryCard Personalization
Description

State-of-the-art EMV card personalization and fulfillment service for PayPak and UnionPay International cards. Features Matica S7000e card issuance system with throughputs up to 2000cph and automated Matica 7020 mailing system.

5Tokenization Service
CategoryTokenization Service
Description

Digital payment tokenization service enabling contactless mobile payments through smartphones at Point-of-Sale terminals. Developed in partnership with Thales and payment schemes VISA, Mastercard, and UPI.

61LINK Hosted Services Platform
CategoryHosted Infrastructure Platform
Description

Centralized multi-institution platform enabling member banks, NBFIs, EMIs, Fintechs, and government entities to leverage shared infrastructure with PCI DSS compliance and guaranteed uptime.

7SDRS (Switch Dispute Resolution System)
CategoryDispute Resolution System
Description

Automated centralized platform for members to track complaint status and handle disputes for ATM withdrawals, 1IBFT, bill payments, PayPak POS, and industry-wide PayPak card issuance.

81TIP (Cyber Threat Intelligence Platform)
CategoryCyber Threat Intelligence
Description

Local purpose-built threat intelligence platform developed in partnership with Trillium Information Security Systems/Cydea Tech, providing 24/7 SOC, malware analysis sandbox, and external brand monitoring.

91GO Raast P2M
CategoryMerchant Payment Platform
Description

Innovative interoperable digital payment platform for Person to Merchant payments developed with Raast Instant Payment System. Supports in-store payments, bill payments, e-commerce, dynamic and static QR codes, and request to pay functionality.

10FRMS (Fraud Risk Management Services)
CategoryFraud Risk Management
Description

Complete fraud detection and prevention suite for member banks enabling monitoring of suspicious activity on debit/credit/prepaid/gift cards and account portfolios across all delivery channels. Currently used by 36 banks/FIs.

11IPS Connectivity
CategoryInternational Payment Scheme Connectivity
Description

Gateway services for International Payment Schemes enabling licensed banks and affiliates to issue/acquire cards for Global Payment Network. Supports VISA, Mastercard, UnionPay International, and JCB.

12Shared ATM Network
CategoryShared ATM Network
Description

Leading shared ATM network in Pakistan connecting all commercial and microfinance banks with branch banking through collaboration with VISA, Mastercard, UPI, JCB, and PayPak. Enables customers to access funds from any participating bank's ATMs.

13SDRP (Sohni Dharti Remittance Program)
CategoryRemittance Loyalty Program
Description

Government of Pakistan initiative in collaboration with State Bank and 1LINK as strategic partner. Point-based loyalty program for non-resident Pakistanis earning rewards on remittances sent through official banking channels with redemption at public sector entities.

14RECaaS (Reconciliation as a Service)
CategoryReconciliation as a Service
Description

Cloud-native reconciliation platform featuring zero-touch automation, universal data ingestion, omni-format processing, and intelligent exception management for B2B, B2C, and P2P transactions.

15Bulk 1IBFT
CategoryBulk Funds Transfer
Description

OTC Bulk Payouts module enabling large-scale fund transfers with process up to 5000 transfers per batch, API-driven bulk transfers for salary disbursements, vendor payments, refunds, and tax payments.

16FTDH (Fraudulent Transaction Dispute Handling)
CategoryDispute Handling
Description

24x7 fraudulent transaction dispute lodgment system with centralized user management, maker-checker concept, and real-time dashboard for member banks.

171LINK Open APIs
CategoryOpen API Platform
Description

Open API Gateway offering 16 APIs for 1BILL, 1IBFT, 1ID (Biometric cash withdrawal), 1QR (QR code generation), and OTP Based Debit Service targeting freelance developers, startups, FinTechs, Banks, and Government Entities.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership26 partners
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-06-18
Description

BISP signed agreements with 1LINK and multiple partner banks to launch interoperable digital wallet payment system enabling women beneficiaries to withdraw stipends from any participating bank's retailers or agents nationwide. Initiative targets 10+ million beneficiary families.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-12-24
Description

1LINK Personalization Bureau received Mastercard certification for PCI-compliant card personalization supporting Mastercard and PayPak card issuance. This enhances security, scalability, and operational resilience for banks issuing various card types.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

1LINK Signs Strategic Partnership with VISA to Transform Digital Payments in Pakistan. VISA collaboration enables international card acceptance and enhances 1LINK's global payment connectivity for member banks.

Strategic tierCoreTypeTechnology or Integration
Description

1LINK provides connectivity to UnionPay International for international card acceptance, alongside Visa, Mastercard, and JCB payment schemes.

Strategic tierCoreTypeTechnology or Integration
Description

1LINK provides gateway services for JCB international payment scheme enabling international card acceptance in Pakistan.

6Raast (Instant Payment System)
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

1GO Raast P2M developed in collaboration with Raast Instant Payment System using international standard APIs (ISO 20022) for seamless person-to-merchant digital payments.

1link.net.pk
Strategic tierCoreTypeTechnology or Integration
Description

1TIP (Cyber Threat Intelligence Platform) developed in partnership with Trillium/Cydea Tech for local, purpose-built threat intelligence, 24/7 SOC, data feeds, and malware analysis capabilities.

Strategic tierCoreTypeTechnology or Integration
Description

1LINK partnered with Thales for tokenization service enabling digital payments through tokenization in collaboration with VISA, MC and UPI payment schemes.

Strategic tierCoreTypeTechnology or Integration
Description

1LINK and TrustDecision partnered for Device Fingerprinting and Anti-Fraud Solutions, including Enterprise Fraud Defense solutions for Pakistan's financial industry.

Strategic tierCoreTypeGTM or Marketing Partner
Description

1LINK and Paysys partnership to offer 1GO Raast Person to Merchant Acceptance, accelerating Pakistan's cashless vision.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Finnect partnered with 1LINK for Pakistan Railways digitization of collections in a landmark agreement with SBP support.

Strategic tierCoreTypeGTM or Marketing Partner
Description

PayPak and PayFast partnered to launch nationwide PayPak eCommerce campaigns to expand merchant acceptance.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Dubai Islamic Bank Pakistan partnered with 1LINK to implement RECaaS (Reconciliation as a Service) for revolutionizing reconciliation processes.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Mashreq's groundbreaking partnership with 1LINK to enhance digital banking services in Pakistan through various payment solutions.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Raqami Islamic Digital Banking and 1LINK joined forces to revolutionize digital financial services in Pakistan.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

MCB Arif Habib signed agreement with 1LINK as First PayPak Affiliate Member for card issuance services.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Khushhali Bank became 36th Member Bank of 1LINK, expanding the shared ATM and payment network.

18Kaizen Hive
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

1LINK onboarded Kaizen Hive as an Aggregator on 1BILL Services for bill payment collections.

1link.net.pk
Strategic tierFlagshipTypeOthers
Description

SBP is the regulatory authority overseeing 1LINK operations and is a strategic partner for payment system development including PayPak domestic scheme and Raast instant payments.

Strategic tierCoreTypeOthers
Description

Government partner for Sohni Dharti Remittance Program along with State Bank of Pakistan and 1LINK.

Strategic tierCoreTypeOthers
Description

World Bank participated in BISP digital payment system signing ceremony representing international development support for financial inclusion initiatives.

Strategic tierCoreTypeGTM or Marketing Partner
Description

PIA is a Public Sector Entity partner for SDRP loyalty points redemption for international and domestic tickets, seats, and extra baggage.

Strategic tierCoreTypeGTM or Marketing Partner
Description

FBR is PSE partner for SDRP loyalty points redemption for mobile phone duty and vehicle import duty payments.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Utility Stores Corporation is PSE partner for SDRP loyalty points redemption at retail stores across Pakistan.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

PTCL partnered with 1LINK as an exchange company for remittance services.

Strategic tierFlagshipTypeChannel Partner/ Reseller/ Distributor
Description

37 member banks including HBL, MCB, NBP, UBL, Standard Chartered, Bank Alfalah and others participate in shared ATM, 1IBFT, and payment services.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

NPCI operates India's national payment rails (UPI, RuPay, IMPS) under central bank oversight, making it the closest functional analogue to 1LINK as a consortium/government-aligned payment switch and domestic card scheme operator.

TypeDirect peer
Description

MENA-based payment switch and processor serving banks with switching, card processing and merchant acquiring; directly comparable to 1LINK's PSO/PSP and PayPak scheme role in a regional market.

TypeDirect peer
Description

Pan-African payment switch, card scheme (Verve) and digital payments operator; comparable to 1LINK as an emerging-market payment infrastructure provider combining switching, scheme ownership and value-added services.

TypeBroad incumbent
Description

Operates the UK's Faster Payments and Bacs infrastructure, the established real-time and bulk payment rails. Directly analogous to 1IBFT at scale, though now embedded inside Mastercard's broader portfolio.

TypeBroad incumbent
Description

US banking-owned operator of RTP (Real-Time Payments) and CHIPS, analogous to 1LINK as a bank-consortium payment infrastructure provider delivering real-time and wire-class services.

TypeDirect peer
Description

Singapore-headquartered payment network operator providing EFT, card and digital payment infrastructure; comparable as a domestic payment switch expanding into merchant and digital services.

7Saudi Payments (Mada / mada Pay)
TypeDirect peer
Description

Operator of Saudi Arabia's national payment scheme Mada and instant payment rails under SAMA supervision; the most direct GCC peer to 1LINK's PayPak and IBFT equivalent within Saudi Arabia.

8PROSA
TypeDirect peer
Description

Mexico's leading payment processor and switch serving banks with acquiring, ATM and value-added services; comparable as a domestic switch operating under central bank oversight in an emerging market.

9ATM Bersama / Prima (印尼ATM交換網)
TypeRegional player
Description

Indonesia's shared ATM and interbank switching network connecting domestic banks; closely analogous to 1LINK's Shared ATM and 1IBFT in another large Muslim-majority emerging market.

TypeEmerging player
Description

Cross-border remittance and payment hub serving emerging markets including South Asia; comparable to 1LINK's remittance loyalty and payout infrastructure via SDRP and exchange company partners.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature19 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles20 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

1Link

Payment Network Infrastructure1link.net.pk

1LINK is Pakistan's first fully licensed Payment System Operator and Payment Service Provider, owned by an 11-bank consortium. It operates the country's largest shared payment network, serving 37 member banks and processing trillions of rupees via PayPak, 1IBFT, 1BILL, and related rails.

What 1Link does

1LINK is Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), incorporated in 2004 and headquartered in Karachi. Owned by a consortium of 11 major Pakistani banks, it operates the country's largest shared financial services network, connecting 37 member banks, 13 affiliate members, non-banking financial initiators, merchant aggregators, and a white-label ATM operator, with direct reach to 54M+ account holders and 58M+ M-wallets. The company processes trillions of rupees in throughput through its shared ATM network, real-time interbank funds transfer (1IBFT), bill payment aggregation (1BILL covering 4,800+ billers), and the PayPak domestic payment scheme, which holds 28% market share and makes Pakistan the 28th country globally with its own domestic scheme.

The platform runs on NCR Authentic transaction processing with an Oracle database, is EMV-compliant, and uses ISO 20022 messaging for Raast P2M integration. Core product lines include PayPak and PayPak Edge cards, the Perso Bureau (EMV personalization at 2,000 cards/hour), Tokenization Services (with Thales), RECaaS cloud-native reconciliation, FRMS fraud management (used by 36 banks/FIs), 1TIP cyber threat intelligence, SDRS dispute resolution, and the Sohni Dharti Remittance Program (SDRP) for diaspora incentives. 1LINK also operates a Hosted Services Platform and an Open API gateway with 16 APIs targeting fintechs, EMIs, and government entities.

Revenue is generated primarily through transaction-based fees on ATM withdrawals, 1IBFT transfers, bill payments, and card transactions, supplemented by membership and affiliate fees, card personalization and issuance services, and managed hosted services. The go-to-market is enterprise B2B field sales to commercial banks, microfinance banks, EMIs, fintechs, and government entities, with recent flagship partnerships including the State Bank of Pakistan (PayPak, Raast), BISP (10M+ beneficiary digital wallets), Visa, Mastercard, UnionPay International, and JCB. The pricing schedule is not publicly disclosed, and ownership remains a private bank consortium with no public listing, no external PE/VC, and a modest 11–50 employee headcount consistent with a utility-style cost structure.

1Link firmographics

Firmographics
Name
1Link
Legal name
1LINK (Private) Limited
Website
https://1link.net.pk
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
11–50 employees
Short description
1LINK is Pakistan's first fully licensed Payment System Operator and Payment Service Provider, owned by an 11-bank consortium. It operates the country's largest shared payment network, serving 37 member banks and processing trillions of rupees via PayPak, 1IBFT, 1BILL, and related rails.
Ownership category
akta.pro rank

1Link industry classification

Industry
Product category
Payment Network Infrastructure
NAICS
Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
akta.pro primary industry
Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)
akta.pro secondary industries
Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Consumer Remittances (P2P) (FSAMAIAA), Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks) (FSABALAB), Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)

Keywords

  • Payment switch services
  • Interbank funds transfer
  • Domestic payment scheme
  • Bill payment platform
  • Fraud risk management

Where 1Link is headquartered

Location

Headquarters

HQ city
Karachi
HQ country
Pakistan
HQ region
Asia

Offices1 record

Markets served

1Link business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

  1. Transaction Processing Fees: 1LINK charges transaction fees for processing ATM withdrawals, inter-bank funds transfers (1IBFT), bill payments, and card transactions across its network of member banks and affiliates. The switch processes trillions of rupees in throughput volume, generating fees per transaction.
  2. Card Personalization and Issuance Services: The Perso Bureau generates revenue from providing EMV card personalization and fulfillment services for PayPak and UnionPay International cards to member banks. Services include chip data preparation, card embossing, encoding, and automated packing.
  3. Hosted Services and Platform Fees: Revenue from providing PCI DSS compliant hosted infrastructure to member banks, smaller banks, and new entrants (EMIs, FinTechs, government entities) with guaranteed uptime, enabling them to leverage 1LINK's platform investment at lower TCO.
  4. Membership and Affiliate Fees: Banks and non-banking entities pay fees to become member banks or affiliate members of the 1LINK network, gaining access to shared ATM, 1IBFT, and other payment rails.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goTransaction-based fees for ATM, 1IBFT, and bill payment services

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

1Link product offering

Product offering

Core offering

1LINK operates Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), running the country's largest payment switch and shared financial services network. It delivers interbank funds transfer (1IBFT), the domestic PayPak payment scheme, a shared ATM network, bill payment rails (1BILL), merchant QR payments (1GO), fraud and cyber threat management, reconciliation, and card personalization services to member banks, financial institutions, and government entities.

Product overview

1LINK operates as Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), offering a comprehensive payments platform with core products including 1BILL (bill payment), 1IBFT (real-time interbank funds transfer), and PayPak (domestic payment scheme). The platform provides a portfolio of sub-products and modules covering the full payment lifecycle: card personalization (Perso Bureau), tokenization, dispute resolution (SDRS), fraud management (FRMS, FTDH), reconciliation (RECaaS), and cyber threat intelligence (1TIP). Additional services include Shared ATM network, IPS Connectivity for international schemes, 1GO Raast P2M for merchant payments, and Sohni Dharti Remittance Program (SDRP) for diaspora incentives. 1LINK also provides hosted services platform, ancillary services (CDM, CCRS), and Open APIs for developer access.

Differentiator

Problem solved

Functional benefit

Brands

  • PayPak: Pakistan's first and only domestic payment scheme (DPS), making Pakistan the 28th country in the world to have its own domestic payment scheme. PayPak is owned and operated by 1LINK and was launched under the aegis of the State Bank of Pakistan with the objective to spur financial inclusion and digitization across the country.
  • PayPak Edge
  • Sohni Dharti Remittance Program (SDRP)
  • 1BILL
  • 1IBFT
  • 1GO
  • RECaaS

Products and services

  • 1BILL Unified bill payment service allowing 1LINK member banks and non-banks to collect payments from utilities, telecommunication, government bodies, and education institutions through OTC and ADC channels. Supports invoice/fixed payments, top-up/variable, credit card, and package subscriptions.
  • 1IBFT (Inter Bank Funds Transfer) 24/7 real-time interbank funds transfer service, Pakistan's first IBFT system enabling instant online transaction processing across different banks. Supports C2C, C2B, B2C, B2B, G2C, C2G, G2P, and P2G transfers.
  • PayPak Domestic Payment Scheme Pakistan's first and only domestic payment scheme (DPS), making Pakistan the 28th country in the world to have its own domestic payment scheme. Owned and operated by 1LINK under the aegis of State Bank of Pakistan to spur financial inclusion and digitization.
  • Perso Bureau State-of-the-art EMV card personalization and fulfillment service for PayPak and UnionPay International cards. Features Matica S7000e card issuance system with throughputs up to 2000cph and automated Matica 7020 mailing system.
  • Tokenization Service Digital payment tokenization service enabling contactless mobile payments through smartphones at Point-of-Sale terminals. Developed in partnership with Thales and payment schemes VISA, Mastercard, and UPI.
  • 1LINK Hosted Services Platform Centralized multi-institution platform enabling member banks, NBFIs, EMIs, Fintechs, and government entities to leverage shared infrastructure with PCI DSS compliance and guaranteed uptime.
  • SDRS (Switch Dispute Resolution System) Automated centralized platform for members to track complaint status and handle disputes for ATM withdrawals, 1IBFT, bill payments, PayPak POS, and industry-wide PayPak card issuance.
  • 1TIP (Cyber Threat Intelligence Platform) Local purpose-built threat intelligence platform developed in partnership with Trillium Information Security Systems/Cydea Tech, providing 24/7 SOC, malware analysis sandbox, and external brand monitoring.
  • 1GO Raast P2M Innovative interoperable digital payment platform for Person to Merchant payments developed with Raast Instant Payment System. Supports in-store payments, bill payments, e-commerce, dynamic and static QR codes, and request to pay functionality.
  • FRMS (Fraud Risk Management Services) Complete fraud detection and prevention suite for member banks enabling monitoring of suspicious activity on debit/credit/prepaid/gift cards and account portfolios across all delivery channels. Currently used by 36 banks/FIs.
  • IPS Connectivity Gateway services for International Payment Schemes enabling licensed banks and affiliates to issue/acquire cards for Global Payment Network. Supports VISA, Mastercard, UnionPay International, and JCB.
  • Shared ATM Network Leading shared ATM network in Pakistan connecting all commercial and microfinance banks with branch banking through collaboration with VISA, Mastercard, UPI, JCB, and PayPak. Enables customers to access funds from any participating bank's ATMs.
  • SDRP (Sohni Dharti Remittance Program) Government of Pakistan initiative in collaboration with State Bank and 1LINK as strategic partner. Point-based loyalty program for non-resident Pakistanis earning rewards on remittances sent through official banking channels with redemption at public sector entities.
  • RECaaS (Reconciliation as a Service) Cloud-native reconciliation platform featuring zero-touch automation, universal data ingestion, omni-format processing, and intelligent exception management for B2B, B2C, and P2P transactions.
  • Bulk 1IBFT OTC Bulk Payouts module enabling large-scale fund transfers with process up to 5000 transfers per batch, API-driven bulk transfers for salary disbursements, vendor payments, refunds, and tax payments.
  • FTDH (Fraudulent Transaction Dispute Handling) 24x7 fraudulent transaction dispute lodgment system with centralized user management, maker-checker concept, and real-time dashboard for member banks.
  • 1LINK Open APIs Open API Gateway offering 16 APIs for 1BILL, 1IBFT, 1ID (Biometric cash withdrawal), 1QR (QR code generation), and OTP Based Debit Service targeting freelance developers, startups, FinTechs, Banks, and Government Entities.

Quantifiable outcome

  • 28% market share in Pakistan's payment ecosystem via PayPak
  • +4 more outcomes

Companies that use 1Link

Customer profile

Named customers15 records

Segments7 records

Ideal customer profiles5 records

1Link technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature19 records

1Link partnerships and signals

Strategic signal

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

  • BISP (Benazir Income Support Programme)flagshipStrategic or Co-development Partner · 18 June 2026BISP signed agreements with 1LINK and multiple partner banks to launch interoperable digital wallet payment system enabling women beneficiaries to withdraw stipends from any participating bank's retailers or agents nationwide. Initiative targets 10+ million beneficiary families.
  • MastercardflagshipStrategic or Co-development Partner · 24 December 20251LINK Personalization Bureau received Mastercard certification for PCI-compliant card personalization supporting Mastercard and PayPak card issuance. This enhances security, scalability, and operational resilience for banks issuing various card types.
  • VISAflagshipStrategic or Co-development Partner1LINK Signs Strategic Partnership with VISA to Transform Digital Payments in Pakistan. VISA collaboration enables international card acceptance and enhances 1LINK's global payment connectivity for member banks.
  • UnionPay International (UPI)coreTechnology or Integration1LINK provides connectivity to UnionPay International for international card acceptance, alongside Visa, Mastercard, and JCB payment schemes.
  • JCB (Japan Credit Bureau)coreTechnology or Integration1LINK provides gateway services for JCB international payment scheme enabling international card acceptance in Pakistan.
  • Raast (Instant Payment System)flagshipStrategic or Co-development Partner1GO Raast P2M developed in collaboration with Raast Instant Payment System using international standard APIs (ISO 20022) for seamless person-to-merchant digital payments.
  • Trillium Information Security Systems (via Cydea Tech)coreTechnology or Integration1TIP (Cyber Threat Intelligence Platform) developed in partnership with Trillium/Cydea Tech for local, purpose-built threat intelligence, 24/7 SOC, data feeds, and malware analysis capabilities.
  • ThalescoreTechnology or Integration1LINK partnered with Thales for tokenization service enabling digital payments through tokenization in collaboration with VISA, MC and UPI payment schemes.
  • TrustDecisioncoreTechnology or Integration1LINK and TrustDecision partnered for Device Fingerprinting and Anti-Fraud Solutions, including Enterprise Fraud Defense solutions for Pakistan's financial industry.
  • PaysyscoreGTM or Marketing Partner1LINK and Paysys partnership to offer 1GO Raast Person to Merchant Acceptance, accelerating Pakistan's cashless vision.
  • FinnectcoreStrategic or Co-development PartnerFinnect partnered with 1LINK for Pakistan Railways digitization of collections in a landmark agreement with SBP support.
  • PayFastcoreGTM or Marketing PartnerPayPak and PayFast partnered to launch nationwide PayPak eCommerce campaigns to expand merchant acceptance.
  • Dubai Islamic Bank PakistancoreChannel Partner/ Reseller/ DistributorDubai Islamic Bank Pakistan partnered with 1LINK to implement RECaaS (Reconciliation as a Service) for revolutionizing reconciliation processes.
  • Mashreq PakistancoreChannel Partner/ Reseller/ DistributorMashreq's groundbreaking partnership with 1LINK to enhance digital banking services in Pakistan through various payment solutions.
  • Raqami Islamic Digital BankcoreChannel Partner/ Reseller/ DistributorRaqami Islamic Digital Banking and 1LINK joined forces to revolutionize digital financial services in Pakistan.
  • MCB Arif HabibcoreChannel Partner/ Reseller/ DistributorMCB Arif Habib signed agreement with 1LINK as First PayPak Affiliate Member for card issuance services.
  • Khushhali BankcoreChannel Partner/ Reseller/ DistributorKhushhali Bank became 36th Member Bank of 1LINK, expanding the shared ATM and payment network.
  • Kaizen HiveminorChannel Partner/ Reseller/ Distributor1LINK onboarded Kaizen Hive as an Aggregator on 1BILL Services for bill payment collections.
  • State Bank of PakistanflagshipOthersSBP is the regulatory authority overseeing 1LINK operations and is a strategic partner for payment system development including PayPak domestic scheme and Raast instant payments.
  • Ministry of Finance PakistancoreOthersGovernment partner for Sohni Dharti Remittance Program along with State Bank of Pakistan and 1LINK.
  • World BankcoreOthersWorld Bank participated in BISP digital payment system signing ceremony representing international development support for financial inclusion initiatives.
  • Pakistan International Airlines (PIA)coreGTM or Marketing PartnerPIA is a Public Sector Entity partner for SDRP loyalty points redemption for international and domestic tickets, seats, and extra baggage.
  • FBR (Federal Board of Revenue)coreGTM or Marketing PartnerFBR is PSE partner for SDRP loyalty points redemption for mobile phone duty and vehicle import duty payments.
  • Utility Stores CorporationminorGTM or Marketing PartnerUtility Stores Corporation is PSE partner for SDRP loyalty points redemption at retail stores across Pakistan.
  • PTCLminorChannel Partner/ Reseller/ DistributorPTCL partnered with 1LINK as an exchange company for remittance services.
  • Member Banks (37 Banks)flagshipChannel Partner/ Reseller/ Distributor37 member banks including HBL, MCB, NBP, UBL, Standard Chartered, Bank Alfalah and others participate in shared ATM, 1IBFT, and payment services.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

1Link competitors and assessment

Company assessment

Direct peers

  • National Payments Corporation of India (NPCI): NPCI operates India's national payment rails (UPI, RuPay, IMPS) under central bank oversight, making it the closest functional analogue to 1LINK as a consortium/government-aligned payment switch and domestic card scheme operator.
  • Networks International (Network International / NGenius): MENA-based payment switch and processor serving banks with switching, card processing and merchant acquiring; directly comparable to 1LINK's PSO/PSP and PayPak scheme role in a regional market.
  • Interswitch: Pan-African payment switch, card scheme (Verve) and digital payments operator; comparable to 1LINK as an emerging-market payment infrastructure provider combining switching, scheme ownership and value-added services.
  • NETS (Network for Electronic Transfers): Singapore-headquartered payment network operator providing EFT, card and digital payment infrastructure; comparable as a domestic payment switch expanding into merchant and digital services.
  • Saudi Payments (Mada / mada Pay): Operator of Saudi Arabia's national payment scheme Mada and instant payment rails under SAMA supervision; the most direct GCC peer to 1LINK's PayPak and IBFT equivalent within Saudi Arabia.
  • PROSA: Mexico's leading payment processor and switch serving banks with acquiring, ATM and value-added services; comparable as a domestic switch operating under central bank oversight in an emerging market.

Broad incumbents

  • Vocalink (a Mastercard company): Operates the UK's Faster Payments and Bacs infrastructure, the established real-time and bulk payment rails. Directly analogous to 1IBFT at scale, though now embedded inside Mastercard's broader portfolio.
  • The Clearing House Payments Company: US banking-owned operator of RTP (Real-Time Payments) and CHIPS, analogous to 1LINK as a bank-consortium payment infrastructure provider delivering real-time and wire-class services.

Regional players

  • ATM Bersama / Prima (印尼ATM交換網): Indonesia's shared ATM and interbank switching network connecting domestic banks; closely analogous to 1LINK's Shared ATM and 1IBFT in another large Muslim-majority emerging market.

Emerging players

  • Tranglo: Cross-border remittance and payment hub serving emerging markets including South Asia; comparable to 1LINK's remittance loyalty and payout infrastructure via SDRP and exchange company partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

1Link social profiles

Digital presence

1Link compliance and trust

Trust signal

Compliance3 records

1Link financial estimates

Financial estimate

Revenue estimate

Valuation estimate

1Link leadership team

Management profile

Number of profiles

Profiles20 records

1Link funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

1Link M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1Link

What does 1Link do?

1LINK operates Pakistan's first fully licensed Payment System Operator (PSO) and Payment Service Provider (PSP), running the country's largest payment switch and shared financial services network. It delivers interbank funds transfer (1IBFT), the domestic PayPak payment scheme, a shared ATM network, bill payment rails (1BILL), merchant QR payments (1GO), fraud and cyber threat management, reconciliation, and card personalization services to member banks, financial institutions, and government entities.

Is 1Link a public or private company?

1Link is a private company. It is classified as corporate owned and is currently operating.

When was 1Link founded?

1Link was founded in 2004. It employs 11 to 50 people.

Where is 1Link based?

1Link is headquartered in Karachi, Pakistan, in the Asia region.

How does 1Link make money?

Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are card Personalization and Issuance Services, hosted Services and Platform Fees and membership and Affiliate Fees.

Who are 1Link's main competitors?

Direct peers on record are National Payments Corporation of India (NPCI), Networks International (Network International / NGenius), Interswitch, NETS (Network for Electronic Transfers), Saudi Payments (Mada / mada Pay) and PROSA. Broad incumbents are Vocalink (a Mastercard company) and The Clearing House Payments Company. ATM Bersama / Prima (印尼ATM交換網) is listed as a regional player. Tranglo is listed as an emerging player.

Does 1Link have an API?

Yes. 1LINK Open APIs promote innovation and collaboration for freelance developers, startups, FinTechs, Banks, FIs, NBFIs, EMIs, PSO/PSPs, Billers and Government Entities. The Open API Gateway currently offers an initial set of 16 APIs on Sandbox and certification catalogues. Available APIs include: 1BILL (Bill Inquiry, Bill Payment, Void), 1IBFT (Title Fetch, Push, Insta, Bulk IBFT, Reversal), 1ID (Biometric cash withdrawal), 1QR (QR code generation), OTP Based Debit Service (Account verification & OTP Generation, Authorization). The service enables fund transfers to 37 Member Banks and 13 Affiliates. Developer documentation is at sandbox.1link.net.pk.

What industry is 1Link in?

1Link's product category is Payment Network Infrastructure. Its primary akta.pro industry code is FSAMAHAD, Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments), with a secondary code of FSAGACAI, Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation). Its NAICS code is 522320.

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Live signals
Business Recorder1LINK expects payment transactions to exceed 12bn in 20261LINK expects payment transactions to exceed 12 billion in 2026, with total throughput near Rs90 trillion. In 2025, it processed over 10 billion transactions worth PKR 75.4 trillion, nearly 20% growth. The company says it is on track to process 75% of Pakistan's GDP in payments.TechJuicePasban Remittance Rewards Scheme Launched to Encourage Formal RemittancesThe Pasban Remittance Rewards Scheme, launched by 1LINK and the Pakistan Banks Association, offers cash prizes to Pakistani beneficiaries for formal remittances. Eligible remittances generate one entry per $100, with quarterly draws and prizes paid in rupees. The scheme is free, automatic, and audited.Business RecorderDigital P2G payments gain momentum1LINK processed about Rs13.5 trillion in person-to-government payments in 2025, with 1BILL handling 56.1 million transactions, up from 1.2 million in 2019. The platform integrates 1,173 government entities and 41 banks, and digital payments reduced processing time and operational costs. Expansion continues to semi-government and autonomous entities.PakobserverIs Apply Pay coming to Pakistan as iOS 27 code fuels speculations?References to the PayPak network were discovered in the iOS 27 beta, fueling speculation that Apple is preparing to launch Apple Pay in Pakistan. If implemented, the service would integrate with Pakistan's existing contactless infrastructure operated by 1LINK and supported by the State Bank of Pakistan. No official launch date has been announced, leaving the rollout status uncertain.TechJuicePayPak Cards May Become Mandatory for Govt Salaries, Subsidies1LINK has proposed making PayPak cards mandatory for government employee salaries, subsidy beneficiaries, and public sector payments as part of Pakistan's effort to reduce dependence on international card networks like Visa and Mastercard. The State Bank of Pakistan outlined that Rs3.5 billion has been allocated for a Raast QR-code subsidy programme in FY2025-26, which helped drive daily person-to-merchant transactions from approximately 60,000 in June 2025 to nearly 1.1 million by June 2026. The proposals include tax relief, incentives on POS and e-commerce transactions, and expanded acceptance at government service centres to accelerate adoption of domestic payment rails.Business RecorderGovt pavements: 1LINK proposes mandatory PayPak cards1LINK has proposed making PayPak cards mandatory for government employees' salary accounts, subsidy beneficiaries, and public sector payments, alongside tax incentives and cashback offers to boost adoption of Pakistan's domestic payment scheme. The State Bank of Pakistan is actively pursuing a strategy to shift transactions from international networks like Visa and Mastercard to national rails including Raast and PayPak, with the government allocating Rs3.5 billion for a Raast QR-code subsidy programme in FY2025-26. Daily Person-to-Merchant transactions have surged from around 60,000 in June 2025 to approximately 1.1 million by June 2026 as a result of these initiatives.Business RecorderHBL Unveils HBL PayPak UnionPay Co-Badge Card: Empowering domestic payment schemes with global connectivityHBL launched the HBL PayPak UnionPay Co-Badge Debit Card at a ceremony in Karachi, combining PayPak's domestic acceptance with UnionPay's global reach. The card enables secure transactions within Pakistan and abroad, building on HBL's partnerships with both schemes.Business RecorderDigital payment adoption: NBP, 1LINK hold bank activationNational Bank of Pakistan (NBP) and 1LINK co-hosted a Bank Activation Session at NBP's Head Office in Karachi to educate senior leadership and regional teams on NBP Debit Cards and digital payment adoption strategies. The session was attended by key executives from both organizations, including Adnan Nasir from NBP and Najeeb Agrawalla from 1LINK, who emphasized the importance of digital payments for Pakistan's financial inclusion and cashless economy goals.Daily Pakistan GlobalPakistan set to launch first domestic credit card: CEO 1LINKPakistan is set to launch its first domestic credit card under the PayPak payment scheme, the country's only domestic payments network, with the product expected to debut later this year. The PayPak credit card will be offered on a pay-as-you-earn model, lowering barriers for smaller and mid-tier banks to enter the credit card market and enabling end-to-end card management services without heavy upfront infrastructure investment. The initiative aims to expand financial inclusion and provide a locally managed alternative to international payment networks, building on PayPak's existing 28% market share with over 16.1 million cards in force.Daily Pakistan GlobalEnd of Visa, Mastercard dominance as Pakistan plans First Local Credit Card?Pakistan is launching its first domestically developed credit card under the PayPak payment network, developed by 1LINK in collaboration with member banks and the State Bank of Pakistan, with introduction expected later this year. The initiative aims to localize credit card transactions currently routed through foreign payment networks like Visa and Mastercard, introducing a pay-as-you-earn model that significantly reduces upfront costs for banks. The scheme is expected to enable smaller and medium-sized banks to enter the credit card market, accelerating Pakistan's digital payments adoption and financial inclusion while reducing reliance on international payment infrastructure.