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Fourdesire

Full company profile

uuid000beik

Namestring
Fourdesire
Legal namestring
SPARKFUL Inc.
Websiteurl
fourdesire.com
Company typeenum
Private
Founded yearint
2012
Short descriptiontext

Fourdesire (now SPARKFUL) is a Taiwan-based mobile app studio that develops gamified lifestyle apps — Plant Nanny, Fortune City, Walkr, To-Do Adventure, and Book Morning! — for individual consumers globally, distributed via app stores under freemium and subscription models.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTaipei, Taiwan
HQ citystring
Taipei
HQ countrystring
Taiwan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
gamified mobile apps, habit tracking apps, lifestyle mobile games, consumer mobile apps, freemium subscription apps
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Gamified Lifestyle and Habit-Tracking Mobile Apps
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1App Subscriptions
TypeSubscription Recurring
Description

SPARKFUL offers a subscription plan (SPARKFUL 訂閱計畫) for their product ecosystem. The apps themselves are available with freemium models where basic features are free and premium features require payment.

sparkful.app
2Freemium Mobile Apps
TypeFreemium
Description

Core products (Plant Nanny, Fortune City, Walkr, To-Do Adventure, Book Morning!) offer free versions with premium upgrades available for purchase.

sparkful.app
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Fourdesire (now SPARKFUL) develops and publishes a portfolio of gamified mobile lifestyle apps that turn everyday tasks—hydration, walking, budgeting, task management, and waking up—into engaging play experiences. The company combines entertainment gameplay with practical habit-tracking functionality across iOS and Android, monetizing through freemium in-app upgrades and a SPARKFUL subscription plan. The apps share a cohesive universe design and have collectively reached over 34 million global users since founding in 2012.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1Plant Nanny (植物保姆)
CategoryGamified habit-tracking mobile app (health/hydration)
Description

A water tracking and plant nurturing app that gamifies hydration by letting users care for virtual plants as they log their daily water intake; targeted at individual consumers who want a playful way to build a healthy hydration habit.

2Fortune City (記帳城市)
CategoryGamified habit-tracking mobile app (personal finance)
Description

A gamified expense tracking and budgeting app where users build and develop a virtual city by recording their income and spending; aimed at individual consumers, including children learning financial literacy and adults wanting a more engaging way to manage personal finances.

3Walkr
CategoryGamified habit-tracking mobile app (fitness/walking)
Description

A walking and fitness app that turns daily steps into space exploration, allowing users to collect and discover cute planets; designed for individual consumers seeking motivation to walk more and stay active.

4To-Do Adventure (記事探險)
CategoryGamified habit-tracking mobile app (productivity)
Description

A gamified task and to-do management app that makes completing tasks feel like an adventure; targeted at individual consumers who want a more engaging way to organize and accomplish their goals.

5Book Morning!
CategoryGamified lifestyle mobile app (alarm/utility)
Description

A story-based alarm clock app that wakes users up with engaging narratives, combining morning routines with entertainment; aimed at individual consumers looking for a more enjoyable wake-up experience.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Calm
TypeBroad incumbent
Description

Subscription wellness/mindfulness app competing in adjacent consumer habit categories. Comparable freemium-to-subscription conversion model targeting the same wellness-aware consumer base as SPARKFUL.

2Headspace
TypeBroad incumbent
Description

Wellness subscription app with gamification in habit formation (meditation). Comparable in subscription/freemium model and consumer wellness positioning, but with much larger funding and brand footprint.

3Niantic
TypeBroad incumbent
Description

Mobile game studio whose location-based and life-style games (Pokémon GO, Pikmin Bloom) blend real-world activity with gamification. Comparable to Walkr's step-to-universe mechanic at much larger scale.

4Productive (Habit tracker)
TypeEmerging player
Description

Subscription habit-tracking iOS app with gamified streaks. Comparable to To-do Adventure as a smaller, design-forward direct competitor in mobile habit forming.

5ustwo games
TypeDirect peer
Description

Indie mobile game studio (Monument Valley, Assemble with Care) known for design-led, accessible premium mobile apps. Peer in business model (small indie team shipping beautiful mobile experiences to global app store audiences).

6MyFitnessPal
TypeBroad incumbent
Description

Mass-market freemium tracking app. Closest incumbent comparable to SPARKFUL's Walkr and Fortune City in consumer-scale tracking apps with large install base and premium subscription layer.

7Strava
TypeBroad incumbent
Description

Subscription fitness tracking app with social/gamification loops. Direct category-overlap peer for SPARKFUL's Walkr walking app, but operating at much larger scale and with social-graph defensibility.

8Habitica
TypeDirect peer
Description

Open-source gamified habit/task tracker that turns real-life productivity into an RPG. Direct peer to SPARKFUL's To-do Adventure and Fortune City in the gamified-habit-tracking category.

9Forest: Stay Focused (Seekrtech)
TypeDirect peer
Description

Taiwanese app studio whose flagship Forest app uses a growing virtual tree to incentivize focus time. Closest geographic and product analog to Plant Nanny/To-do Adventure as a gamified productivity tool.

10Duolingo
TypeDirect peer
Description

Public consumer mobile app that gamifies daily learning through streaks, characters, and subscription. Closest large-scale comparable to SPARKFUL's product-led growth model and gamification-first UX.

Market position
Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fourdesire

Gamified Lifestyle and Habit-Tracking Mobile Appsfourdesire.com

Fourdesire (now SPARKFUL) is a Taiwan-based mobile app studio that develops gamified lifestyle apps — Plant Nanny, Fortune City, Walkr, To-Do Adventure, and Book Morning! — for individual consumers globally, distributed via app stores under freemium and subscription models.

Fourdesire firmographics

Firmographics
Name
Fourdesire
Legal name
SPARKFUL Inc.
Website
https://fourdesire.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Fourdesire (now SPARKFUL) is a Taiwan-based mobile app studio that develops gamified lifestyle apps — Plant Nanny, Fortune City, Walkr, To-Do Adventure, and Book Morning! — for individual consumers globally, distributed via app stores under freemium and subscription models.
Ownership category
akta.pro rank

Where Fourdesire is headquartered

Location

Headquarters

HQ city
Taipei
HQ country
Taiwan
HQ region
Asia

Offices1 record

Markets served

Fourdesire business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. App Subscriptions: SPARKFUL offers a subscription plan (SPARKFUL 訂閱計畫) for their product ecosystem. The apps themselves are available with freemium models where basic features are free and premium features require payment.
  2. Freemium Mobile Apps: Core products (Plant Nanny, Fortune City, Walkr, To-Do Adventure, Book Morning!) offer free versions with premium upgrades available for purchase.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Fourdesire product offering

Product offering

Core offering

Fourdesire (now SPARKFUL) develops and publishes a portfolio of gamified mobile lifestyle apps that turn everyday tasks—hydration, walking, budgeting, task management, and waking up—into engaging play experiences. The company combines entertainment gameplay with practical habit-tracking functionality across iOS and Android, monetizing through freemium in-app upgrades and a SPARKFUL subscription plan. The apps share a cohesive universe design and have collectively reached over 34 million global users since founding in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

  • Plant Nanny (植物保姆) A water tracking and plant nurturing app that gamifies hydration by letting users care for virtual plants as they log their daily water intake; targeted at individual consumers who want a playful way to build a healthy hydration habit.
  • Fortune City (記帳城市) A gamified expense tracking and budgeting app where users build and develop a virtual city by recording their income and spending; aimed at individual consumers, including children learning financial literacy and adults wanting a more engaging way to manage personal finances.
  • Walkr A walking and fitness app that turns daily steps into space exploration, allowing users to collect and discover cute planets; designed for individual consumers seeking motivation to walk more and stay active.
  • To-Do Adventure (記事探險) A gamified task and to-do management app that makes completing tasks feel like an adventure; targeted at individual consumers who want a more engaging way to organize and accomplish their goals.
  • Book Morning! A story-based alarm clock app that wakes users up with engaging narratives, combining morning routines with entertainment; aimed at individual consumers looking for a more enjoyable wake-up experience.

Companies that use Fourdesire

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Fourdesire technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Fourdesire partnerships and signals

Strategic signal

Scale indicators3 records

Fourdesire competitors and assessment

Company assessment

Broad incumbents

  • Calm: Subscription wellness/mindfulness app competing in adjacent consumer habit categories. Comparable freemium-to-subscription conversion model targeting the same wellness-aware consumer base as SPARKFUL.
  • Headspace: Wellness subscription app with gamification in habit formation (meditation). Comparable in subscription/freemium model and consumer wellness positioning, but with much larger funding and brand footprint.
  • Niantic: Mobile game studio whose location-based and life-style games (Pokémon GO, Pikmin Bloom) blend real-world activity with gamification. Comparable to Walkr's step-to-universe mechanic at much larger scale.
  • MyFitnessPal: Mass-market freemium tracking app. Closest incumbent comparable to SPARKFUL's Walkr and Fortune City in consumer-scale tracking apps with large install base and premium subscription layer.
  • Strava: Subscription fitness tracking app with social/gamification loops. Direct category-overlap peer for SPARKFUL's Walkr walking app, but operating at much larger scale and with social-graph defensibility.

Emerging players

  • Productive (Habit tracker): Subscription habit-tracking iOS app with gamified streaks. Comparable to To-do Adventure as a smaller, design-forward direct competitor in mobile habit forming.

Direct peers

  • ustwo games: Indie mobile game studio (Monument Valley, Assemble with Care) known for design-led, accessible premium mobile apps. Peer in business model (small indie team shipping beautiful mobile experiences to global app store audiences).
  • Habitica: Open-source gamified habit/task tracker that turns real-life productivity into an RPG. Direct peer to SPARKFUL's To-do Adventure and Fortune City in the gamified-habit-tracking category.
  • Forest: Stay Focused (Seekrtech): Taiwanese app studio whose flagship Forest app uses a growing virtual tree to incentivize focus time. Closest geographic and product analog to Plant Nanny/To-do Adventure as a gamified productivity tool.
  • Duolingo: Public consumer mobile app that gamifies daily learning through streaks, characters, and subscription. Closest large-scale comparable to SPARKFUL's product-led growth model and gamification-first UX.

Market position

Customer concentration

Fourdesire social profiles

Digital presence

Fourdesire financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fourdesire leadership team

Management profile

Number of profiles

Profiles1 record

Fourdesire funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fourdesire M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fourdesire

What does Fourdesire do?

Fourdesire (now SPARKFUL) develops and publishes a portfolio of gamified mobile lifestyle apps that turn everyday tasks—hydration, walking, budgeting, task management, and waking up—into engaging play experiences. The company combines entertainment gameplay with practical habit-tracking functionality across iOS and Android, monetizing through freemium in-app upgrades and a SPARKFUL subscription plan. The apps share a cohesive universe design and have collectively reached over 34 million global users since founding in 2012.

Is Fourdesire a public or private company?

Fourdesire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Fourdesire founded?

Fourdesire was founded in 2012. It employs 11 to 50 people.

Where is Fourdesire based?

Fourdesire is headquartered in Taipei, Taiwan, in the Asia region.

How does Fourdesire make money?

Two revenue lines are on record. App Subscriptions are the primary driver. The others are freemium Mobile Apps.

Who are Fourdesire's main competitors?

Broad incumbents on record are Calm, Headspace, Niantic, MyFitnessPal and Strava. Productive (Habit tracker) is listed as an emerging player. Direct peers are ustwo games, Habitica, Forest: Stay Focused (Seekrtech) and Duolingo.

Does Fourdesire have an API?

No public API is recorded for Fourdesire.

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Live signals
PR NewswireFourdesire and Red Candle Games Team Up to Launch Storytelling Alarm Clock App Book Morning!Fourdesire has partnered with Red Candle Games to launch Book Morning!, a storytelling alarm clock app designed to help users improve their bedtime routines and make waking up more enjoyable. The app features three narrative stories, including one adapted from Fourdesire's existing Walkr app, with users playing the role of Dr. Wakey's assistant to unlock story chapters by waking up on time. Both companies view the collaboration as a strategic move to leverage Red Candle Games' narrative expertise while expanding Fourdesire's wellness-focused product portfolio.PR NewswirePlant Nanny² Relaunch to Help Users Track Their Daily Water IntakeFourdesire announced the relaunch of its Plant Nanny² gamified water intake tracking app on May 24, 2021, introducing premium subscription features including an ads-free experience and enhanced customization options. The app, which won Best App by Google Play in multiple regions upon its 2019 launch, has amassed over five million fans globally and surpassed 30 million total downloads, with U.S. users representing 25% of its base and growing 30% year-to-date. The Taiwanese developer is offering a free seven-day trial for the enhanced version available on Google Play and the App Store.PR NewswireIn Support of National Healthy Skin Month, Fourdesire's Plant Nanny2 App Launches #waterempties Instagram CampaignFourdesire, a Taiwanese app design studio, is launching a #WaterEmpties Instagram campaign for its Plant Nanny² water reminder app to support the American Academy of Dermatology's National Healthy Skin Month, running from November 17 through December 1, 2020. The campaign encourages users to post photos of empty water cups with campaign hashtags to be featured on the official Plant Nanny² account, with participants watering virtual plants each time they consume water. A survey of 4,225 Plant Nanny² users found that 83.9 percent drink water to maintain good health, with two-thirds reporting they have developed a positive hydration habit through the app.PR NewswireEncouraging Proper Hydration, Fourdesire's Plant Nanny² App Primes the Pump for Self-Care Awareness Month in SeptemberApp design studio Fourdesire is promoting its Plant Nanny² water tracking application to encourage proper hydration during Self-Care Awareness Month. The company highlights its partnership with Trees for the Future, noting that they have planted 20,000 trees through user engagement with the app.PR NewswireFourdesire Launches Tree-planting Campaign To Celebrate One-year Anniversary Of Popular Plant Nanny2 Water Reminder Mobile AppFourdesire, a Taiwanese digital design company, is launching a limited-time tree-planting campaign from March 19 to April 15, 2020, to celebrate the one-year anniversary of its Plant Nanny2 gamification mobile app. For every birthday wish or post shared on Instagram, the company will plant one tree, with a goal of planting 1,000 trees during the campaign period. The app has accumulated 2 million downloads since its 2019 launch, with users consuming 27 million cups of water and planting 700,000 virtual plants across more than 10 countries.PR NewswireTo Make New Year's Resolutions Fun, Fourdesire Launches Campaign to Identify and Promote Healthy Habits in 2020Taiwanese gamified-utility app company Fourdesire has launched a New Year's 2020 campaign to help users review their wellness and financial habits from 2019 while promoting the company's apps for the coming year. The company reports having over 25 million users worldwide across its three award-winning gamification mobile apps: Plant Nanny\u00b2, Walkr, and Fortune City. The campaign includes a limited-time quiz and app promotions aimed at helping users achieve common New Year's resolutions such as exercising more, drinking more water, and managing finances better.PR NewswireFourdesire Launches "Plastic-free July…And More!" Campaign to Reduce Plastic Pollution and Foster Eco-friendly Lifestyle BehaviorsFourdesire, a Taiwanese app design studio, launched its "Plastic-free July…And More!" campaign from July 29 to August 16, 2019, leveraging its Plant Nanny² app to encourage users to reduce plastic pollution by using thermoses and reusable bottles while tracking their water intake. The gamified app allows users to care for virtual plants by meeting daily hydration goals, and the campaign partners with social media brand ambassadors to promote eco-friendly lifestyle behaviors through an Instagram challenge. The company, which has over 22 million users worldwide across its apps, aims to expand the positive impact of water consumption from personal health to environmental sustainability.PR NewswireMake Walking Fun! 5th Anniversary of "Walkr" Up to 6-million DownloadsGamification fitness app Walkr, developed by Taiwan-based Fourdesire, celebrated its 5th anniversary with the announcement that it has reached 6 million global downloads, while unveiling a new 'Project Apollo' planet themed around the 50th anniversary of the first moon landing. The app converts user steps into walking energy to power spaceship exploration in a gamified galactic adventure experience. The announcement is a routine product anniversary milestone with no forward-looking strategic implications disclosed.PR NewswirePlant Nanny2 Helps Users Keep Hydrated This New Year With Updated AppFourdesire, a mobile app developer, announced the launch of Plant Nanny², an updated version of their gamified water-tracking app that reminds users to stay hydrated by caring for virtual plants. The original Plant Nanny app achieved 10 million worldwide installations, and the new version adds enhanced design and engagement features. The company cites research showing nearly 80% of working Americans do not drink enough water as context for the product's relevance to New Year's health resolutions.PR NewswireWalkr and Fortune City Mobile Apps Get Users Physically & Financially Fit for New YearFourdesire, a mobile-app developer founded in 2013, is promoting its Walkr and Fortune City apps as tools to help users achieve New Year's resolutions related to fitness and financial management. Walkr is a pedometer-driven walking game that has won Best of 2014 App Store and Best of 2015 Apple Watch App awards, while Fortune City gamifies expense tracking and won Best App 2017 on Google Play in Taiwan, Hong Kong, Korea, and India. The company reports having more than 13 million users worldwide across its three apps.