Toniic
Toniic is a nonprofit global membership community of approximately 500 high net worth individuals, family offices, and foundations committed to impact investing, offering tiered annual subscriptions, curated deal flow, education, and the T100 longitudinal impact research dataset.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Toniic does
Toniic Institute (operating as Toniic) is a US-based 501(c)(3) nonprofit founded in 2010 that operates a global action community for private asset owners — high net worth individuals, family offices, and foundations — committed to aligning their investments with positive social and environmental impact across all asset classes. The organization serves approximately 500 members across 25+ countries, with membership organized in tiered annual subscriptions: Global+ for foundations and family offices ($15,000/year plus a $4,000 onboarding fee), Global for principals and family members ($7,500/year plus a $2,000 onboarding fee), and an invitation-only 100% Impact Network ($1,000/year). Members gain access to Toniic Connect (a private online community portal), curated deal and fund matching through a Gust-integrated investment platform, the Diirectory of 1,500+ impact investments, the ToniicEd educational curriculum, and field-building research via the T100 longitudinal study (tracking 107 portfolios and $3.5B+ in impact-invested assets).
Toniic's product surface extends beyond membership to several public-good resources: the Impact Terms Platform (a free deal-structuring encyclopedia), the SDG Impact Theme Framework, and a public Resource Center. The organization supplements membership dues with fund-listing processing fees ($1,500-$3,500), donations via DAF, ACH, credit card, wire, and crypto, and sponsorship from major philanthropic funders including Ford Foundation, K.L. Felicitas Foundation, MacArthur Foundation, and Omidyar Network. Distribution is community-led, with growth driven by peer referrals, the Annual Global Gathering, regional events across Americas, EMEA, and APAC, and free content marketing that funnels prospects into a direct membership application process.
Toniic firmographics
Firmographics- Name
- Toniic
- Legal name
- Toniic Institute
- Website
- https://toniic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toniic is a nonprofit global membership community of approximately 500 high net worth individuals, family offices, and foundations committed to impact investing, offering tiered annual subscriptions, curated deal flow, education, and the T100 longitudinal impact research dataset.
- Ownership category
- akta.pro rank
Toniic industry classification
Industry- Product category
- Impact Investing Community
- NAICS
- Civic and Social Organizations (813410), Portfolio Management and Investment Advice (523940)
- SIC
- Services-Membership Organizations (8600), Investment Advice (6282)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
Keywords
Where Toniic is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toniic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Membership Dues: Annual membership fees with tiered pricing based on membership type (Global+ for foundations/family offices vs Global for principals/family members). Revenue supports organization operations and member services.
- Fund Program Listing Fees: Processing fee for fund managers to list on Toniic's investment opportunity platform, ranging from $1,500 to $3,500 based on target AUM. Fee offsets administrative costs and is not success-based.
- Donations and Sponsorship: Toniic accepts donations via DAF, ACH, credit card, wire transfer, check, and alternative methods including crypto and stock. Sponsors can support field-building activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Global+ Membership for Foundations & Family Offices |
| Subscription | Annual | Global Membership for Principals & Family Members |
| Subscription | Annual | 100% Impact Network (Invitation Only) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Toniic product offering
Product offeringCore offering
Toniic is a global membership community for impact investors, providing private asset owners (high net worth individuals, family offices, and foundations) with peer networking, curated investment opportunities, educational programs, and a private online portal (Toniic Connect) to support impact investing across all asset classes. Its offering includes the ToniicEd curriculum, the T100 longitudinal portfolio research project, the free Impact Terms Platform encyclopedia, and a directory of 1,500+ impact investments. Membership is sold on a tiered annual subscription basis, complemented by fund listing fees and donations.
Product overview
Toniic is a global community platform for impact investing that operates as a unified ecosystem connecting high net worth individuals, family offices, and foundations. The core offering centers on Toniic Membership and Toniic Connect, supplemented by ToniicEd (educational curriculum), the T100 Project (longitudinal research), the Impact Terms Platform (deal structuring encyclopedia), the Diirectory (investment catalog), and investment programs including Fund and Direct Investment Programs. The Resource Center provides public access to research and tools, while Impact Reports document organizational performance.
Differentiator
Problem solved
Functional benefit
Brands
- T100: T100 Project is a longitudinal study of portfolios 100% activated towards deeper positive net impact in every asset class.
- ToniicEd
- Impact Terms Platform
- 100% Network
Products and services
- Toniic Membership Annual subscription-based community membership for high net worth individuals, family offices, and foundations seeking to align investments with impact across all asset classes. Two tiers: Global+ for foundations and family offices ($4,000 onboarding + $15,000/year, up to 6 individuals) and Global for principals and family members ($2,000 onboarding + $7,500/year, up to 2 individuals).
- Toniic Connect Private online member portal enabling Toniic members to connect with impact investors worldwide, access webinars, and engage with the community between live gatherings.
- ToniicEd Industry-leading educational curriculum designed to strengthen impact investing skills, delivered via three series: Fundamentals of Impact Investing, Introduction to Impact Portfolio Construction, and Intermediate Impact Investing.
- T100 Project Longitudinal study tracking portfolios of 100% impact-activated investors including high-net-wealth individuals, family offices, and foundations, with annual reports analyzing real-world impact investment strategies and capital deployment trends.
- Impact Terms Platform Free, expert-curated encyclopedia and how-to guide for entrepreneurs, investors, and impact professionals providing deal structuring examples, mission preservation guidance for later-stage investments, and consensus-building resources around impact investment terms.
- Toniic Fund Program Program providing members access to impact funds across multiple asset classes, with fund listings on the investment platform, bi-monthly call coverage, newsletter inclusion, and direct notifications to investors based on impact themes. Fund managers pay $1,500-$3,500 listing fees based on target AUM.
- Toniic Direct Investment Program Co-investment program for direct deals where Toniic members who have invested or are actively considering an investment can feature opportunities for fellow members. Enterprises are proposed as co-investments by existing members.
- Diirectory (Directory of Impact Investments) Catalog of more than 1,500 impact investments across all asset classes, peer-sourced from Toniic member portfolios and other catalytic organizations in the impact ecosystem.
- 100% Impact Network Invitation-only network for members who have committed to investing all their wealth for impact, priced at $1,000 per year.
Quantifiable outcome
- $3.5B+ assets tracked in impact portfolios across 107 portfolios over 10 years
- +2 more outcomes
Companies that use Toniic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Toniic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Toniic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- The GIIN (Global Impact Investing Network)coreLeading ecosystem organization for impact investing. Toniic is a Network Partner collaborating on field-building initiatives.
- US SIF (US Forum for Sustainable Finance)majorLeading US organization advancing sustainable and impact investing. Toniic is a Network Partner.
- Impact EuropemajorOrganization promoting impact investing across Europe. Toniic is a Network Partner.
- The Investment Integration Project (TIIP)majorResearch organization that coined system-level investing framework in 2015. Collaborates with Toniic on research and field-building.
- Confluence PhilanthropymajorNetwork of foundations and investors committed to aligning investments with environmental and social missions. Toniic is a Network Partner.
- Standard Chartered BankminorFinancial institution partner supporting Toniic's ecosystem and field-building activities.
- RockstartminorImpact accelerator and investment fund supporting early-stage impact enterprises. Network Partner collaboration.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Toniic competitors and assessment
Company assessmentDirect peers
- Global Impact Investing Network (GIIN): GIIN is the leading global membership organization dedicated to increasing the scale and effectiveness of impact investing. Both Toniic and GIIN serve impact-investor communities, publish research, and operate as field-building infrastructure; GIIN has a broader stakeholder base including institutional investors and fund managers.
- US SIF (Forum for Sustainable and Responsible Investment): US SIF is the leading US organization advancing sustainable and impact investing across institutional and individual investors. Both Toniic and US SIF operate member-driven networks, publish research, and advocate for sustainable finance; US SIF's footprint skews more institutional and policy-oriented.
- Impact Europe (formerly EVPA): Impact Europe is the leading European network for impact investing and social enterprise. It is a confirmed Network Partner of Toniic and operates overlapping member communities, convenings, and field-building research across EMEA.
- Confluence Philanthropy: Confluence Philanthropy is a network of foundations and investors committed to aligning investments with environmental and social missions. Both organizations serve foundation asset owners pursuing mission-aligned endowments and operate peer-learning models; Confluence is more foundation-centric.
- Mission Investors Exchange: Mission Investors Exchange is the leading US membership organization for foundations practicing impact investing. Both serve foundation asset owners, provide peer learning and field-building resources, and overlap on member profiles (family foundations, community foundations).
- Social Capital Markets (SOCAP): SOCAP is a global conference and community organization convening impact investors, entrepreneurs, and asset owners. Both Toniic and SOCAP convene the impact-investing community through flagship events, curate deal flow, and produce content; SOCAP is more event-driven and entrepreneur-inclusive.
Emerging players
- RSF Social Finance: RSF Social Finance is a nonprofit financial services organization providing loans, investments, and philanthropic services to social enterprises. It overlaps with Toniic's community of values-aligned investors and family offices, though its primary model is direct lending rather than peer learning.
- ClearlySo: ClearlySo is a Europe-based impact investment advisory and deal platform connecting investors with impact enterprises. Toniic's former Director of Investment Research worked at ClearlySo; both curate impact investment opportunities and serve HNW/family office clients.
Broad incumbents
- Omidyar Network: Omidyar Network is a philanthropic investment firm that both funds impact-investing infrastructure (including Toniic) and deploys direct impact capital. It is a major donor and strategic peer across the impact-investing field-building landscape.
Others
- B Lab (B Corporation): B Lab is the nonprofit network behind the B Corp certification, serving mission-aligned businesses and investors. Both organizations build standards and infrastructure for impact-oriented capital allocation, though B Lab focuses on company certification rather than investor communities.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Toniic social profiles
Digital presenceToniic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toniic leadership team
Management profileNumber of profiles
Profiles16 records
Toniic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toniic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toniic
What does Toniic do?
Toniic is a global membership community for impact investors, providing private asset owners (high net worth individuals, family offices, and foundations) with peer networking, curated investment opportunities, educational programs, and a private online portal (Toniic Connect) to support impact investing across all asset classes. Its offering includes the ToniicEd curriculum, the T100 longitudinal portfolio research project, the free Impact Terms Platform encyclopedia, and a directory of 1,500+ impact investments. Membership is sold on a tiered annual subscription basis, complemented by fund listing fees and donations.
Is Toniic a public or private company?
Toniic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Toniic founded?
Toniic was founded in 2010. It employs 11 to 50 people.
Where is Toniic based?
Toniic is headquartered in San Francisco, United States, in the North America region.
How does Toniic make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are fund Program Listing Fees and donations and Sponsorship.
Who are Toniic's main competitors?
Direct peers on record are Global Impact Investing Network (GIIN), US SIF (Forum for Sustainable and Responsible Investment), Impact Europe (formerly EVPA), Confluence Philanthropy, Mission Investors Exchange and Social Capital Markets (SOCAP). Emerging players are RSF Social Finance and ClearlySo. Omidyar Network is listed as a broad incumbent. B Lab (B Corporation) is listed as an others.
Does Toniic have an API?
No public API is recorded for Toniic.
What industry is Toniic in?
Toniic's product category is Impact Investing Community. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory. Its NAICS code is 813410 and its SIC code is 8600.