Toniic

What Toniic does

Toniic Institute (operating as Toniic) is a US-based 501(c)(3) nonprofit founded in 2010 that operates a global action community for private asset owners — high net worth individuals, family offices, and foundations — committed to aligning their investments with positive social and environmental impact across all asset classes. The organization serves approximately 500 members across 25+ countries, with membership organized in tiered annual subscriptions: Global+ for foundations and family offices ($15,000/year plus a $4,000 onboarding fee), Global for principals and family members ($7,500/year plus a $2,000 onboarding fee), and an invitation-only 100% Impact Network ($1,000/year). Members gain access to Toniic Connect (a private online community portal), curated deal and fund matching through a Gust-integrated investment platform, the Diirectory of 1,500+ impact investments, the ToniicEd educational curriculum, and field-building research via the T100 longitudinal study (tracking 107 portfolios and $3.5B+ in impact-invested assets).

Toniic's product surface extends beyond membership to several public-good resources: the Impact Terms Platform (a free deal-structuring encyclopedia), the SDG Impact Theme Framework, and a public Resource Center. The organization supplements membership dues with fund-listing processing fees ($1,500-$3,500), donations via DAF, ACH, credit card, wire, and crypto, and sponsorship from major philanthropic funders including Ford Foundation, K.L. Felicitas Foundation, MacArthur Foundation, and Omidyar Network. Distribution is community-led, with growth driven by peer referrals, the Annual Global Gathering, regional events across Americas, EMEA, and APAC, and free content marketing that funnels prospects into a direct membership application process.

Name

Toniic

Legal name

Toniic Institute

Website

https://toniic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Toniic is a nonprofit global membership community of approximately 500 high net worth individuals, family offices, and foundations committed to impact investing, offering tiered annual subscriptions, curated deal flow, education, and the T100 longitudinal impact research dataset.

Ownership category

akta.pro rank

Product category

Impact Investing Community

NAICS

Civic and Social Organizations (813410), Portfolio Management and Investment Advice (523940)

SIC

Services-Membership Organizations (8600), Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Impact investing community
• Investor membership network
• Portfolio impact research
• Sustainable investment education
• Family office services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees with tiered pricing based on membership type (Global+ for foundations/family offices vs Global for principals/family members). Revenue supports organization operations and member services.
2. Fund Program Listing Fees: Processing fee for fund managers to list on Toniic's investment opportunity platform, ranging from $1,500 to $3,500 based on target AUM. Fee offsets administrative costs and is not success-based.
3. Donations and Sponsorship: Toniic accepts donations via DAF, ACH, credit card, wire transfer, check, and alternative methods including crypto and stock. Sponsors can support field-building activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Toniic is a global membership community for impact investors, providing private asset owners (high net worth individuals, family offices, and foundations) with peer networking, curated investment opportunities, educational programs, and a private online portal (Toniic Connect) to support impact investing across all asset classes. Its offering includes the ToniicEd curriculum, the T100 longitudinal portfolio research project, the free Impact Terms Platform encyclopedia, and a directory of 1,500+ impact investments. Membership is sold on a tiered annual subscription basis, complemented by fund listing fees and donations.

Product overview

Toniic is a global community platform for impact investing that operates as a unified ecosystem connecting high net worth individuals, family offices, and foundations. The core offering centers on Toniic Membership and Toniic Connect, supplemented by ToniicEd (educational curriculum), the T100 Project (longitudinal research), the Impact Terms Platform (deal structuring encyclopedia), the Diirectory (investment catalog), and investment programs including Fund and Direct Investment Programs. The Resource Center provides public access to research and tools, while Impact Reports document organizational performance.

Differentiator

Problem solved

Functional benefit

Brands

• T100: T100 Project is a longitudinal study of portfolios 100% activated towards deeper positive net impact in every asset class.
• ToniicEd
• Impact Terms Platform
• 100% Network

Products and services

• Toniic Membership Annual subscription-based community membership for high net worth individuals, family offices, and foundations seeking to align investments with impact across all asset classes. Two tiers: Global+ for foundations and family offices ($4,000 onboarding + $15,000/year, up to 6 individuals) and Global for principals and family members ($2,000 onboarding + $7,500/year, up to 2 individuals).
• Toniic Connect Private online member portal enabling Toniic members to connect with impact investors worldwide, access webinars, and engage with the community between live gatherings.
• ToniicEd Industry-leading educational curriculum designed to strengthen impact investing skills, delivered via three series: Fundamentals of Impact Investing, Introduction to Impact Portfolio Construction, and Intermediate Impact Investing.
• T100 Project Longitudinal study tracking portfolios of 100% impact-activated investors including high-net-wealth individuals, family offices, and foundations, with annual reports analyzing real-world impact investment strategies and capital deployment trends.
• Impact Terms Platform Free, expert-curated encyclopedia and how-to guide for entrepreneurs, investors, and impact professionals providing deal structuring examples, mission preservation guidance for later-stage investments, and consensus-building resources around impact investment terms.
• Toniic Fund Program Program providing members access to impact funds across multiple asset classes, with fund listings on the investment platform, bi-monthly call coverage, newsletter inclusion, and direct notifications to investors based on impact themes. Fund managers pay $1,500-$3,500 listing fees based on target AUM.
• Toniic Direct Investment Program Co-investment program for direct deals where Toniic members who have invested or are actively considering an investment can feature opportunities for fellow members. Enterprises are proposed as co-investments by existing members.
• Diirectory (Directory of Impact Investments) Catalog of more than 1,500 impact investments across all asset classes, peer-sourced from Toniic member portfolios and other catalytic organizations in the impact ecosystem.
• 100% Impact Network Invitation-only network for members who have committed to investing all their wealth for impact, priced at $1,000 per year.

Quantifiable outcome

• $3.5B+ assets tracked in impact portfolios across 107 portfolios over 10 years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• The GIIN (Global Impact Investing Network)coreStrategic or Co-development PartnerLeading ecosystem organization for impact investing. Toniic is a Network Partner collaborating on field-building initiatives.
• US SIF (US Forum for Sustainable Finance)majorStrategic or Co-development PartnerLeading US organization advancing sustainable and impact investing. Toniic is a Network Partner.
• Impact EuropemajorStrategic or Co-development PartnerOrganization promoting impact investing across Europe. Toniic is a Network Partner.
• The Investment Integration Project (TIIP)majorStrategic or Co-development PartnerResearch organization that coined system-level investing framework in 2015. Collaborates with Toniic on research and field-building.
• Confluence PhilanthropymajorStrategic or Co-development PartnerNetwork of foundations and investors committed to aligning investments with environmental and social missions. Toniic is a Network Partner.
• Standard Chartered BankminorGTM or Marketing PartnerFinancial institution partner supporting Toniic's ecosystem and field-building activities.
• RockstartminorStrategic or Co-development PartnerImpact accelerator and investment fund supporting early-stage impact enterprises. Network Partner collaboration.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Global Impact Investing Network (GIIN): GIIN is the leading global membership organization dedicated to increasing the scale and effectiveness of impact investing. Both Toniic and GIIN serve impact-investor communities, publish research, and operate as field-building infrastructure; GIIN has a broader stakeholder base including institutional investors and fund managers.
• US SIF (Forum for Sustainable and Responsible Investment): US SIF is the leading US organization advancing sustainable and impact investing across institutional and individual investors. Both Toniic and US SIF operate member-driven networks, publish research, and advocate for sustainable finance; US SIF's footprint skews more institutional and policy-oriented.
• Impact Europe (formerly EVPA): Impact Europe is the leading European network for impact investing and social enterprise. It is a confirmed Network Partner of Toniic and operates overlapping member communities, convenings, and field-building research across EMEA.
• Confluence Philanthropy: Confluence Philanthropy is a network of foundations and investors committed to aligning investments with environmental and social missions. Both organizations serve foundation asset owners pursuing mission-aligned endowments and operate peer-learning models; Confluence is more foundation-centric.
• Mission Investors Exchange: Mission Investors Exchange is the leading US membership organization for foundations practicing impact investing. Both serve foundation asset owners, provide peer learning and field-building resources, and overlap on member profiles (family foundations, community foundations).
• Social Capital Markets (SOCAP): SOCAP is a global conference and community organization convening impact investors, entrepreneurs, and asset owners. Both Toniic and SOCAP convene the impact-investing community through flagship events, curate deal flow, and produce content; SOCAP is more event-driven and entrepreneur-inclusive.

Emerging players

• RSF Social Finance: RSF Social Finance is a nonprofit financial services organization providing loans, investments, and philanthropic services to social enterprises. It overlaps with Toniic's community of values-aligned investors and family offices, though its primary model is direct lending rather than peer learning.
• ClearlySo: ClearlySo is a Europe-based impact investment advisory and deal platform connecting investors with impact enterprises. Toniic's former Director of Investment Research worked at ClearlySo; both curate impact investment opportunities and serve HNW/family office clients.

Broad incumbents

• Omidyar Network: Omidyar Network is a philanthropic investment firm that both funds impact-investing infrastructure (including Toniic) and deploys direct impact capital. It is a major donor and strategic peer across the impact-investing field-building landscape.

Others

• B Lab (B Corporation): B Lab is the nonprofit network behind the B Corp certification, serving mission-aligned businesses and investors. Both organizations build standards and infrastructure for impact-oriented capital allocation, though B Lab focuses on company certification rather than investor communities.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ToniicNetwork
• YouTubeyoutube.com/channel/UCwRXc4GUCknnK2gLn.pegg
• Facebookfacebook.com/toniicinternationalnetwork
• LinkedInlinkedin.com/company/toniic-llc
• Instagraminstagram.com/toniic

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toniic