HMN

What HMN does

HMN A/S is a Danish privately held medical aid manufacturer founded in 1934 in Copenhagen by Holger Marius Nielsen, operating from its headquarters in Brøndby, Denmark. The company designs, manufactures, and distributes assistive devices primarily serving elderly and disabled individuals, with a product portfolio centered on shower/toilet chairs, shower benches, freestanding toilet aids (FRIGG, Oslo), rollators and walking tables (Carl Oscar, Rebel, Fellow, Parade, Svea), and bariatric/XXL products supporting up to 400 kg weight capacity. Core sub-brands include the Nielsen Line and the M2 series, the latter spanning Standard, Mini, electric tilt (M2 El-Tip), gas-spring tilt (M2 Gas-Tip), multi-directional tilt (M2 Multi-Tip), and joystick-powered (M2 Joystick) variants; the SMP program offers custom-made aids tailored to individual requirements. Products are built primarily from stainless steel, aluminum, and PU foam, with manufacturing split between Denmark and a wholly-owned Polish subsidiary (HMN Polen) that also performs subcontractor manufacturing work for other companies.

The business model is fundamentally hardware sales of specialized medical aids through a sales-led GTM. Three territory-based sales consultants cover Sjælland/Bornholm/Sweden, Jylland/Fyn, and Denmark & export markets, pursuing institutional buyers (Danish municipalities, nursing homes, hospitals) and private individual users. Pricing is quote-based through sales representatives and is not publicly disclosed. Geographic reach is concentrated in Scandinavia with export operations extending worldwide (Australia to Norway), supplemented by an agency relationship representing Swedish rollator maker Human Care AB in Denmark. Revenue is composed of (a) one-time product sales of catalog items, (b) custom SMP commissions, and (c) subcontractor manufacturing revenue via HMN Polen; no recurring or subscription revenue model is in evidence, and no revenue, funding, or ownership events are publicly disclosed.

Name

HMN

Legal name

HMN A/S

Website

https://hmn.dk

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

HMN A/S is a Danish medical aid manufacturer founded in 1934 producing shower/toilet chairs, rollators, toilet aids, and bariatric products for elderly and disabled individuals, serving municipalities, nursing homes, hospitals, and private users across Scandinavia and global export markets.

Ownership category

akta.pro rank

Product category

Medical Rehabilitation Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHSABAJAI

Smart Home & Assistive Technology Installation for Aging-in-Place

Home & Personal Services/Elder Care & In-Home Care Services/Home Safety Assessment & Aging-in-Place Modifications

Keywords

• Medical aid equipment
• Rehabilitation products
• Shower commode chairs
• Mobility aids
• Bathroom safety equipment

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Aid Hardware Sales: One-time product sales of rehabilitation and care equipment including shower chairs, commode chairs, shower benches, rollators, toilet aids, and accessories. Products are sold directly through sales representatives and export channels. Company also performs subcontractor work for other companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HMN A/S designs, manufactures, and sells rehabilitation and assistive devices for elderly and disabled people, with a primary focus on shower/toilet chairs, shower stools, rollators, walking tables, toilet raisers, and bariatric/XXL equipment. The company produces most of its line in Denmark and Poland using stainless steel, aluminum, and PU foam, and complements its own brands (Nielsen Line, M2, Neptun, Carl Oscar, Rebel, Fellow, Parade, Svea, FRIGG, Oslo) with custom-made SMP aids and representation of complementary brands such as Human Care AB rollators.

Product overview

HMN A/S is a Danish manufacturer of assistive devices for elderly and disabled people, established in 1934. The company operates as a single-brand, multi-product manufacturer offering one of the world's broadest programs of shower/toilet chairs and shower stools. The product portfolio centers on the Nielsen Line and M2 shower/toilet chair lines (available in Standard, Mini, Tip, Flexi-Tip, Multi-Tip, and Joystick variants), complemented by Neptun shower stools, bariatric/XXL products with capacities up to 400kg, and rollators/walking tables (Carl Oscar, Rebel, Fellow, Parade, Svea). Additional offerings include freestanding toilet aids (FRIGG, Oslo), bath seats, support handles, combination tables, and custom-made SMP products. The M2 El-Tip and M2 Gas-Tip lines feature electric and gas-spring tilt functions respectively for ergonomic transfers. Products are produced primarily in Denmark and Poland with a focus on user-friendliness, quality, and ease of cleaning.

Differentiator

Problem solved

Functional benefit

Brands

• Nielsen Line: Product line for shower stools and shower/commode chairs
• M2
• Neptun
• Carl Oscar
• Rebel
• Parade
• Fellow
• Svea
• FRIGG
• Oslo
• HMN Model
• SMP

Products and services

• Nielsen Line shower/toilet chairs Shower/toilet chairs with ergonomic side handles, height-adjustable legs, and integrated hygiene cut-out. Available with or without backrest and in multiple seat widths including extra-wide versions, with 24-inch drive wheel options for user independence. Sold to institutions and private users through direct sales.
• M2 Standard shower/toilet chair Standard shower/toilet chair with push handles or push bar, armrests with PU foam, available with various seat options including oval hole and keyhole cut-out. Sold to institutions and private users.
• M2 Mini shower/toilet chair Compact shower/toilet chair designed for smaller users with height-adjustable armrests and PU foam, available with standard or drive wheels. Sold to institutions and private users.
• M2 El-Tip electric tilt shower/toilet chair
• M2 Gas-Tip gas-spring tilt shower/toilet chair
• M2 Flexi-Tip adjustable tilt shower/toilet chair
• M2 Multi-Tip multi-directional tilt shower/toilet chair
• M2 Joystick powered shower/toilet chair
• Carl Oscar rollator
• Rebel rollator
• Fellow Classic and Fellow Supreme rollators
• Parade rollator
• Svea walking table (gåbord)
• Neptun shower stools (Badebænke)
• FRIGG freestanding toilet raiser
• Oslo toilet seat raiser
• Swiveling bath seat (Drejeligt Badekarssæde)
• Support handles (Støttegreb)
• Combination table (Combinationsbord)
• Bariatric/XXL product line
• Custom-made SMP (Specialfremstillede hjælpemidler)

Quantifiable outcome

• Products with up to 400 kg weight capacity for bariatric users
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Human Care ABcoreChannel Partner/ Reseller/ DistributorSwedish company Human Care AB is one of the most well-known and recognized rollator companies in the world. HMN serves as their agent/distributor, representing products that, like HMN itself, focus on user-friendliness and quality. Human Care AB rollators complement HMN's own product portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pressalit Care: Danish manufacturer of assisted bathroom solutions, including shower seats, grab bars, and height-adjustable toilet solutions. Directly comparable as a Scandinavian specialist serving the same aging-in-place and institutional bathroom-aid market.
• Etac: Nordic-headquartered manufacturer of assistive devices including shower chairs, commodes, and mobility aids. Closest direct competitor in the same bathroom/mobility aid niche across overlapping Nordic and European markets.
• Lopital: Dutch specialist in shower/commode chairs and patient hygiene equipment for nursing homes and hospitals. Direct peer in product category, serving similar institutional customers with comparable stainless-steel hygiene chairs.
• Ropox: Danish manufacturer of accessibility solutions for kitchens and bathrooms, including height-adjustable systems and bathroom safety equipment. Comparable Danish niche specialist addressing the same aging-in-place buyers.
• Human Care: Swedish manufacturer of rollators and mobility aids, and HMN's own distribution partner for rollator products. Comparable in target customer and Nordic institutional channels, and explicitly positioned as a partner rather than competitor in the data.
• Topro: Norwegian rollator specialist with a strong Scandinavian brand and export footprint. Comparable to HMN's rollator sub-portfolio in product, customer, and geographic footprint.

Broad incumbents

• Arjo: Large Swedish global medical device company with hygiene systems, shower/commode chairs, and patient handling equipment serving hospitals and care homes. Overlaps with HMN's institutional bathroom-aid portfolio but operates at much broader scale across multiple equipment categories.
• Invacare: Global US-headquartered DME manufacturer with broad portfolio covering mobility, bathroom safety, and homecare equipment. Overlaps with HMN's product categories but operates across many equipment segments and geographies.
• Direct Healthcare Group (Handicare): European DME group formed around Handicare, offering mobility, transfer, and bathroom-aid products to institutional and homecare markets. Comparable in product overlap and European institutional customer base but at significantly larger scale.
• Drive DeVilbiss Healthcare: Large US-based DME manufacturer with broad mobility, bathroom safety, and homecare product lines. Comparable at the product-category level (rollators, commodes, shower chairs) but operates as a broadline incumbent rather than a specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HMN1934
• LinkedInlinkedin.com/company/hmn-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HMN