StarVie
StarVie is a Spanish padel equipment manufacturer producing approximately 9,000 paddles monthly at its Azuqueca de Henares facility. It sells premium paddles, apparel, and accessories direct-to-consumer via starvie.com across 18 European countries and Mexico, serving amateur through professional players.
- Company typePrivate
- Founded2002
- HeadquartersAzuqueca De Henares, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What StarVie does
StarVie (legal name STARVIE PADEL) is a privately held Spanish manufacturer of padel equipment founded in 2002 and headquartered in Azuqueca de Henares, Guadalajara, where it has operated its own factory since 2013, producing approximately 9,000 padel paddles per month with a Made-in-Spain positioning for quality control. The product portfolio spans four paddle tiers — Super Pro (Black Titan €320, Raptor+ €315), Pro, Premium (Drax+ €270, Kenta+ €265), and Advanced (Polaris €175, Arkos €150) — alongside technical apparel (shirts from €24.99, shorts €29.99), paleteros, bags, overgrips, protectors, and accessories. Core differentiation sits in STARVIE Labs, an in-house R&D hub developing proprietary paddle technologies including the Dynamic Star interchangeable balance system, Anti-Vibe and Shock Shield vibration-absorption rubber compounds, Z-Shock grip anti-shock system, Air Booster aerodynamic core, TriTech Core triple-structure, Spin Boost Tech surface roughness, and graded carbon-fiber layers (24K Master, 18K Hybrid, 12K Hyper). In 2023 the company extended its manufacturing platform into pickleball and beach tennis paddles.
The business model combines direct-to-consumer e-commerce through starvie.com (multilingual: Spanish, English, Italian, French) with free shipping over €50 to the Spanish peninsula and a 3-year warranty, augmented by regional partnerships for international reach — Padel Team Gourmet México for Latin America and shipments across 18 European countries. Brand building is executed through amateur circuit Main Sponsorships (PADEL XP across 12 Spanish events with 2,000+ attendees) and a reactivated professional team featuring former world No. 1 Sanyo Gutiérrez (Tritón Power+) and Tamara Icardo (Astrum+). Co-branded limited editions with Zara Home and Zara Athleticz extend the brand into fashion-led retail. A recently appointed CEO, Alejandro Fernández-Cid (May 2025), publicly anchors the next phase around technology, sustainable growth, and internationalization, including a 2025 GSIC powered by Microsoft membership.
Customer concentration risk is structurally low given the long-tail consumer base via DTC, with no enterprise anchor accounts disclosed and revenue diversified across paddles, apparel, accessories, and outlet inventory. The principal expansion vectors underway are Mexico (Main Sponsorship November 2025), pan-European DTC, return to professional padel circuit (January 2026), and adjacent racket-sports categories. No funding rounds, no disclosed revenue, and no AI/ML capabilities are documented in the provided sources.
StarVie firmographics
Firmographics- Name
- StarVie
- Legal name
- STARVIE PADEL
- Website
- https://starvie.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StarVie is a Spanish padel equipment manufacturer producing approximately 9,000 paddles monthly at its Azuqueca de Henares facility. It sells premium paddles, apparel, and accessories direct-to-consumer via starvie.com across 18 European countries and Mexico, serving amateur through professional players.
- Ownership category
- akta.pro rank
Where StarVie is headquartered
LocationHeadquarters
- HQ city
- Azuqueca De Henares
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
StarVie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Paddle Sales: Sale of padel paddles across multiple product lines (Super Pro, Pro, Premium, Advanced) targeting different player levels from professional to beginner. Revenue generated through one-time product purchases at various price points.
- Apparel Sales: Sale of technical padel clothing including shirts, shorts, tank tops, and skirts for men and women. Technical polyester fabrics designed for performance and comfort during play.
- Accessories Sales: Sale of bags, backpacks, wallets, overgrips, protectors, and caps. Includes paleteros (paddle bags), gym bags, and grip accessories.
- Outlet Sales: Discounted sales of previous season products, beach tennis paddles, and pickleball paddles through outlet section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Super Pro line - Premium paddles for professional players |
| One time/ perpetual license | Pay-as-you-go | Pro line - High-performance paddles |
| One time/ perpetual license | Pay-as-you-go | Premium line - Intermediate to advanced player paddles |
| One time/ perpetual license | Pay-as-you-go | Advanced line - Beginner to intermediate paddles |
| Unit Pricing | Pay-as-you-go | Bags and accessories |
| Unit Pricing | Pay-as-you-go | Technical apparel |
| Unit Pricing | Pay-as-you-go | Overgrips and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
StarVie product offering
Product offeringCore offering
StarVie manufactures and sells padel rackets (paddles), bags, accessories, and apparel from its production facility in Azuqueca de Henares, Spain, producing approximately 9,000 paddles per month. The company sells predominantly through its own direct-to-consumer e-commerce channel (starvie.com) and supplies padel players across beginner, intermediate, advanced, and professional skill levels.
Differentiator
Problem solved
Functional benefit
Brands
- STARVIE Labs: Innovation hub for product development, data analysis, and technology validation for padel equipment.
Products and services
- StarVie Padel Paddles / Rackets Carbon fiber and composite padel rackets across price points (approximately €50 to €400) for beginner, intermediate, advanced, and professional padel players, produced in Azuqueca de Henares, Spain at a rate of about 9,000 units per month.
- StarVie Padel Bags Sport-specific bags designed to carry padel rackets, paddles, shoes, and accessories, sold alongside the racket line.
- StarVie Padel Accessories Padel-specific accessories including grips, overgrips, protectors, and other on-court consumable items for padel players.
- StarVie Athletic Apparel Padel-oriented sportswear and apparel line, including branded kits used by sponsored professional players.
Quantifiable outcome
- Increased sweet spot by +12% vertical and +13% horizontal through redesigned molds and material optimization
- +2 more outcomes
Companies that use StarVie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
StarVie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
StarVie partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PADEL XPcoreStarVie serves as Main/Naming Sponsor of PADEL XP, an amateur padel circuit with 12 events across Spain (Madrid, Barcelona, Andalucía, Valencia). The partnership includes product visibility, activations at events, and presence throughout the season. The circuit attracted 166 pairs (332 players) and 2,000+ attendees at its first event as PADEL XP by STARVIE.
- Padel Team Gourmet MéxicocoreStarVie is Main Sponsor official of Padel Team Gourmet México, supporting an amateur padel community with 350+ active players and 12 annual events. The partnership includes tournament equipment, ranking visibility, communication presence, experiences, and brand activations in clubs, clinics, exhibition matches, and giveaways.
- GSIC powered by MicrosoftminorStarVie became an official member of the Global Sports Innovation Center (GSIC) powered by Microsoft, an ecosystem for sports innovation. This membership supports the company's evolution and commitment to sports technology development.
- Asociación Española Contra el Cáncer (AECC)minorStarVie partnered with AECC (Spanish Association Against Cancer) for the second consecutive year in a charitable initiative, raising awareness and support for breast cancer patients.
- Global Padel CourtminorCollaboration with Global Padel Court, a Spanish padel court manufacturer, to create a unique padel court product. Both companies share 'Made In Spain' as a symbol of quality, responsibility, and good work. The partnership represents StarVie's expansion beyond equipment into the padel ecosystem.
- Zara HomeminorLimited edition paddle collaboration with Zara Home, known for style and quality in home furnishings. The partnership created a paddle combining padel performance with distinctive design, followed by a second collaboration in 2025.
- Zara AthleticzminorCollaboration with Zara (Spanish textile leader) for Zara Athleticz padel paddle, part of Zara's expansion into sports footwear and padel equipment.
- ASICScoreASICS, the market leader in padel footwear, became StarVie's technical sponsor starting February 2023 through a long-term collaboration agreement. The partnership strengthens StarVie's presence in international padel business.
- Fundación Cesare ScariolominorStarVie celebrated the fifth edition of Operation Toy, a charitable initiative benefiting the Cesare Scariolo Foundation, which supports children in the oncology ward of Hospital Materno-Infantil in Málaga during Christmas.
- Fundación Alas TrefemominorFoundation manufactures and supplies blister packaging for StarVie protectors. The collaboration aims to promote labor inclusion for people with disabilities who are part of the foundation's workforce.
- Cruz Roja EspañaminorStarVie participated in Cruz Roja Responde initiative during the COVID-19 pandemic, joining efforts to help people in vulnerable situations through player involvement.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
StarVie competitors and assessment
Company assessmentDirect peers
- Nox: Nox is another Spanish padel-only specialist manufacturing paddles, apparel, and accessories with a similar premium-tier product philosophy and DTC distribution; comparable size and target market to StarVie.
- Bullpadel: Bullpadel is a Spanish padel-only brand that competes head-to-head in the same pro-tour sponsorship, technology differentiation, and premium paddle price tiers as StarVie, making it the closest direct peer.
- Varlion: Varlion is a Spanish padel-only manufacturer with a similar premium positioning, in-house R&D, and emphasis on professional player-driven design philosophy—directly comparable to StarVie's specialist approach.
Broad incumbents
- Head Padel: Head is a global racquet-sports incumbent (tennis, padel) with a much larger portfolio, broader retail distribution, and deeper marketing budget that competes with StarVie in padel paddles at premium price points.
- Babolat: Babolat is a leading tennis/racquet-sports brand that has expanded into padel paddles, leveraging its pro-tour presence and global distribution to compete against specialist brands like StarVie.
- Wilson Sporting Goods: Wilson is a global racquet-sports brand with a growing padel line, supported by much larger marketing and retail scale than StarVie, competing for premium paddle share and amateur converts.
- Adidas Padel: Adidas has aggressively entered padel with its Metalbone line and global distribution network, providing a much larger marketing and shelf-share competitor to specialist Spanish brands like StarVie.
- Tecnifibre: Tecnifibre is a French racquet-sports specialist with growing padel participation, sharing a similar premium-product, pro-player-endorsement-led go-to-market approach with StarVie.
- Dunlop Sport: Dunlop is a heritage racquet-sports brand with a padel product line leveraging global distribution and brand recognition that competes against specialist padel brands at amateur price tiers.
Others
- ASICS: ASICS is StarVie's named technical footwear sponsor and a global athletic brand; relevant as a partner rather than competitor, indicating alignment with sports-tech positioning and international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StarVie social profiles
Digital presenceStarVie financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarVie leadership team
Management profileNumber of profiles
Profiles1 record
StarVie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarVie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarVie
What does StarVie do?
StarVie manufactures and sells padel rackets (paddles), bags, accessories, and apparel from its production facility in Azuqueca de Henares, Spain, producing approximately 9,000 paddles per month. The company sells predominantly through its own direct-to-consumer e-commerce channel (starvie.com) and supplies padel players across beginner, intermediate, advanced, and professional skill levels.
Is StarVie a public or private company?
StarVie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StarVie founded?
StarVie was founded in 2002. It employs 11 to 50 people.
Where is StarVie based?
StarVie is headquartered in Azuqueca De Henares, Spain, in the Europe region.
How does StarVie make money?
Four revenue lines are on record. Paddle Sales are the primary driver. The others are apparel Sales, accessories Sales and outlet Sales.
Who are StarVie's main competitors?
Direct peers on record are Nox, Bullpadel and Varlion. Broad incumbents are Head Padel, Babolat, Wilson Sporting Goods, Adidas Padel, Tecnifibre and Dunlop Sport. ASICS is listed as an others.
Does StarVie have an API?
No public API is recorded for StarVie.