Luna Media
Luna Media provides advertising, publishing, and brand marketing services.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Luna Media does
Luna Media is a team of advertising technology experts that offers digital publishers mobile apps, CTV apps, and online websites. Their manage industry, machine-technology that helps of brand advertisers, agencies and mobile apps reach their marketing objectives.
Luna Media firmographics
Firmographics- Name
- Luna Media
- Legal name
- Luna Media
- Website
- https://lunamedia.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luna Media provides advertising, publishing, and brand marketing services.
- Ownership category
- akta.pro rank
Luna Media industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
- akta.pro secondary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Luna Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Luna Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SSP/Ad Exchange Commission: Luna Media operates as a supply-side platform (SSP) and ad exchange, earning revenue through commissions on programmatic ad transactions. They aggregate publisher inventory and connect it with advertiser demand, taking a take rate on each transaction.
- SaaS Subscription (Luna Speak): Luna Speak is sold as a subscription product with tiered pricing: Free (ad-supported), Basic ($300/month), and Premium (custom pricing). This provides recurring subscription revenue from publishers adopting audio monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free (Ad Supported) - Basic access for evaluation |
| Subscription | Annual | Basic - $300/month for small publications |
| Subscription | Multi-year contract | Premium - Unlimited for medium-large publications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Luna Media product offering
Product offeringCore offering
Luna Media operates a cross-platform programmatic advertising exchange and supply-side platform (SSP) that helps publishers monetize web, mobile app, and CTV/OTT inventory while enabling advertisers to buy premium, brand-safe programmatic media across all screens. The publisher side centers on Luna Monetize with unified auctions, Luna Mobile, Video Suite, and Luna Speak (AI text-to-audio). The advertiser side is anchored by the self-serve Luna Reach DSP and the ML-driven Luna Perform performance bidder.
Product overview
Luna Media operates as a full-stack advertising technology platform offering separate but complementary solutions for publishers and advertisers. The publisher side centers on Luna Monetize as the core monetization platform, supplemented by Video Suite for advanced video solutions, Luna Mobile for app monetization, and Luna Speak for AI-powered audio content transformation. The advertiser side is anchored by Luna Reach (self-serve DSP) and Luna Perform (proprietary ML-powered performance bidder). All products share unified auction technology, comprehensive reporting, and cross-platform capabilities across web, mobile, CTV, and audio channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Luna Monetize Cross-platform monetization platform for publishers providing unique demand across standard display and video formats, custom engaging formats, and audio monetization via Luna Speak. Features a unified auction that replaces traditional waterfalls and increases CPMs by 25-30%, accessible via SDK, Prebid.js, VAST tags, and oRTB.
- Video Suite Advanced video advertising solution for publishers offering multi-platform delivery across online video, CTV, and app content. Includes In-Stream (Pre-Roll, Mid-Roll, Post-Roll), Out-Stream (Slider, Floating, In-Text), real-time reporting, and AI-driven optimization.
- Luna Speak AI-powered text-to-speech platform that converts written articles into realistic-sounding audio for publishers, enabling audience engagement via audio, podcasts, and daily briefings. Supports 50+ languages, neural voices, and translation. Sold via tiered subscription (Free, $300/month Basic, custom Premium).
- Luna Mobile Mobile app monetization solution offering direct demand from tier-one branding and performance advertisers, 500+ direct PMPs, flexible IAB and custom in-app formats, and GeoEdge-powered brand safety. Compatible with all major mediation platforms via a lightweight SDK.
- Luna Reach Self-serve demand-side platform (DSP) designed for large advertisers to run programmatic campaigns across all screens and formats. Provides omni-channel and omni-format buying, advanced targeting, SmartScale optimization, and audience-based purchasing.
- Luna Perform Proprietary AI-powered bidder engine for algorithmic-driven performance advertising. Delivers efficient, scalable user acquisition across mobile, CTV, and web using machine learning optimization. Supports CPA, CPL, and CPI campaign goals with fraud prevention and brand safety tools.
Quantifiable outcome
- CPMs increased by 25-30% through unified auction dynamics replacing traditional waterfall
- +3 more outcomes
Companies that use Luna Media
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Luna Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature5 records
Luna Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GeoEdgecoreGeoEdge provides brand safety and fraud protection services, ensuring clean, safe, and engaging user experience by protecting Luna Mobile publishers from malicious, clickbait, offensive, and unwanted ads in the programmatic ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Luna Media competitors and assessment
Company assessmentDirect peers
- Magnite: Magnite is the largest independent SSP, formed by the merger of Rubicon Project and Telaria, and is the dominant SSP for CTV/OTT inventory. Luna competes directly across video, CTV, and web header bidding with a similarly unified-auction proposition.
- PubMatic: PubMatic is a leading independent SSP offering programmatic monetization across web, mobile, and video with its own unified auction and header bidding technology. Luna's Luna Monetize and Luna Mobile target the same publisher base with overlapping sell-side features.
- Index Exchange: Index Exchange is a global ad exchange and SSP with strong header bidding (Prebid) and CTV capabilities. Luna competes head-to-head on header bidding integrations and direct supply paths to premium DSPs.
- OpenX: OpenX is a global omnichannel SSP providing programmatic monetization for web, mobile app, and CTV publishers. Luna's unified auction and cross-format SSP positioning overlap directly with OpenX's supply-side offering.
- InMobi (Glance): InMobi is a global mobile adtech platform operating a mobile SSP and programmatic exchange. Luna Mobile competes directly with InMobi for in-app monetization budgets across gaming and non-gaming app publishers.
- Equativ: Equativ (formerly Smart AdServer) is an independent ad SSP and server offering monetization for publishers across display, video, and CTV. Overlaps with Luna's cross-platform publisher stack including header bidding and video capabilities.
Broad incumbents
- The Trade Desk: The Trade Desk is the largest independent DSP and a key demand-side counterpart to Luna's Luna Reach DSP. While Luna operates on both sides of the market, TTD represents the dominant demand-side incumbent Luna's advertiser product must compete against for agency spend.
- Criteo: Criteo operates a global DSP/commerce media platform with retargeting and audience targeting capabilities. Overlaps with Luna Reach DSP and Luna Perform performance bidder on performance-driven e-commerce and brand advertising.
Emerging players
- Chartboost (now In-game): Chartboost is a mobile gaming-focused adtech platform for in-app monetization and user acquisition. Overlaps with Luna Mobile's gaming publisher vertical (e.g., Tropic Games) on mediation, bidding, and game-specific ad formats.
- SpringServe (part of Magnite): SpringServe is a video ad serving and SSP technology focused on header bidding for OTT/CTV and video. Highly comparable to Luna's Video Suite capabilities for multi-format video/CTV monetization.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Luna Media social profiles
Digital presenceLuna Media compliance and trust
Trust signalCompliance4 records
Luna Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna Media leadership team
Management profileNumber of profiles
Profiles1 record
Luna Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna Media
What does Luna Media do?
Luna Media operates a cross-platform programmatic advertising exchange and supply-side platform (SSP) that helps publishers monetize web, mobile app, and CTV/OTT inventory while enabling advertisers to buy premium, brand-safe programmatic media across all screens. The publisher side centers on Luna Monetize with unified auctions, Luna Mobile, Video Suite, and Luna Speak (AI text-to-audio). The advertiser side is anchored by the self-serve Luna Reach DSP and the ML-driven Luna Perform performance bidder.
Is Luna Media a public or private company?
Luna Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luna Media founded?
Luna Media was founded in 2018. It employs 11 to 50 people.
Where is Luna Media based?
Luna Media is headquartered in New York, United States, in the North America region.
How does Luna Media make money?
Two revenue lines are on record. SSP/Ad Exchange Commission is the primary driver. The others are saaS Subscription (Luna Speak).
Who are Luna Media's main competitors?
Direct peers on record are Magnite, PubMatic, Index Exchange, OpenX, InMobi (Glance) and Equativ. Broad incumbents are The Trade Desk and Criteo. Emerging players are Chartboost (now In-game) and SpringServe (part of Magnite).
Does Luna Media have an API?
No public API is recorded for Luna Media.
What industry is Luna Media in?
Luna Media's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 5418 and its SIC code is 7310.