AltaPro

What AltaPro does

AltaPro Electric is a privately held, family-owned electrical contracting and solar PV company headquartered in Edmonton, Alberta, with a secondary office in Kelowna, British Columbia. Founded in 1987, the firm employs 200+ staff (firmographics listing 251-500) including electricians, solar installers, project managers, estimators, prefab/QA-QC, and administrative personnel, and delivers work across Alberta, BC, Saskatchewan, and the broader Western Canada region via direct field service and the TDR Electric partnership in Vancouver. Core service lines are full-scope electrical contracting (design-build, plan-and-spec, and Integrated Project Delivery/ IPD), solar PV from residential turnkey (~6 kW typical) through commercial rooftop systems ($1.50-$2.50/W) to utility-scale multi-MW farms (e.g., the 2.8 MW Dundonald Avenue Solar Farm and the 4.3 MW Shepard Solar Park), and EV charging installation across Level 1, Level 2, and DC fast tiers. The company differentiates on its claimed 30+ IPD projects (more than any other electrical contractor in Western Canada) and on 35+ years of healthcare electrical experience spanning 11+ hospital and care-facility projects including Cross Cancer Institute, Grey Nuns, Sturgeon, Glenrose, and Misericordia.

The business model is predominantly project-based, one-time revenue recognized on completion of design-build, IPD, and plan-and-spec contracts across commercial, industrial, institutional, healthcare, hospitality, manufacturing, and multi-family residential customers, supplemented by recurring revenue from commercial maintenance subscriptions and ad-hoc 24/7 service calls. Pricing varies by project scope: residential solar is quoted around $3/W (typical 6 kW near $18,000), commercial solar at $1.50-$2.50/W, and electrical service work via negotiated rates on monthly billing cadence. Customer concentration is diversified across verticals — healthcare (Cross Cancer Institute, Grey Nuns, Sturgeon Hospital, Good Samaritan Society), municipal government (City of Calgary Shepard Solar Park, City of Saskatoon Dundonald Solar, City of Drayton Valley Aquatic Centre), manufacturing (Baker Hughes 171,000 sq ft facility, Freedom Cannabis 375,000 sq ft grow facility), institutional (MacEwan University, Edmonton Public Schools 15-18 site/3 MW solar rollout), banking (Scotiabank Stantec Tower 42,800 sq ft renovation), and hospitality (DoubleTree by Hilton Mayfield 431,132 sq ft renovation). Distribution is purely direct, sold via enterprise field sales, competitive bidding, design-build proposals, and IPD collaborative contracts; no resellers or product-led channels.

The firm is led by the DeBruin family: Bert DeBruin (CEO and Business Development/IPD Specialist, CME, RSE), David DeBruin (CFO and President of Renewables, CME/PME/RSE), and Jeanette DeBruin (Director), supported by a COO and project-management bench. Recent strategic moves include a 2025 partnership with Profile Electrical absorbing its healthcare/institutional team into a new internal division, a 2023 channel partnership with TDR Electric in Vancouver for BC Lower Mainland coverage, the Kelowna office buildout for BC Interior, and ongoing utility-scale solar deliveries in Calgary and Saskatoon. Certifications include COR safety, Living Wage Employer, and prequalification through Avetta, ComplyWorks, and ISN — collectively signaling institutional-grade contractor credibility for healthcare, municipal, and large commercial project bidding.

Name

AltaPro

Legal name

AltaPro Electric

Website

https://altapro.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

AltaPro Electric is a privately held Western Canadian electrical contractor and solar PV installer (founded 1987, Edmonton HQ + Kelowna office, 200+ staff) delivering design-build, IPD, residential-to-utility-scale solar, and EV charging for healthcare, commercial, industrial, institutional, and government clients.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI)

akta.pro secondary industry

Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE)

Keywords

• Electrical contracting services
• Solar PV installation
• Design-build electrical
• EV charging installation
• Commercial solar projects

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Construction Services: Project-based revenue from electrical installations on commercial, industrial, institutional, multi-family residential, healthcare, and hospitality projects. Revenue recognized upon project completion using IPD, design-build, or traditional plan-and-spec contracting models.
2. Solar PV Installation: Revenue from designing, supplying, and installing solar systems for residential, commercial, and utility-scale customers. Includes turnkey installations from site assessment through commissioning.
3. Electrical Service & Maintenance: Ongoing maintenance contracts and ad-hoc service calls for repairs, LED retrofits, fire alarm systems, infrared scans, and electrical service upgrades. Includes 24/7 emergency service capability.
4. EV Charging Installation: Installation of Level 1, Level 2, and DC fast EV chargers for residential and commercial customers, including electrical upgrades and permit handling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AltaPro Electric is a full-service electrical and solar contractor serving commercial, industrial, institutional, multi-family, and residential customers across Western Canada. Core offerings include electrical design-build and installation, turnkey solar PV installations (residential, commercial, and utility-scale), EV charging station installation, and Integrated Project Delivery (IPD) collaborative project methodology. The company also provides 24/7 electrical service and maintenance contracts with LED retrofits, infrared scans, and emergency response.

Product overview

AltaPro Electric is a full-service electrical and solar contractor offering a unified portfolio of services centered on electrical contracting, solar PV installations, and EV charging infrastructure. The core offerings consist of Electrical Services (design-build, installation, maintenance), Solar Services (spanning residential, commercial, and utility-scale segments), and EV Charging Services. The company operates through Integrated Project Delivery (IPD) and traditional contracting methodologies. An internal employee portal called APE Connect supports workforce management. Services are delivered across Alberta and British Columbia from Edmonton and Kelowna offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services Full-service electrical contracting including design-build, installation, and maintenance for commercial, industrial, residential, and multi-tenant buildings across Alberta and BC. Includes LED retrofits, infrared scanning, fire alarm systems, and 24/7 emergency service.
• Solar Services Comprehensive solar PV services including residential, commercial, and utility-scale solar installations, maintenance, and energy storage solutions across Western Canada.
• Residential Solar Turnkey residential solar PV installations including consultation, design, permitting, construction, and meter installation for homeowners, typically priced around $3 per watt turnkey.
• Commercial Solar Commercial-scale solar installations for businesses including rooftop, ground-mount, and wall installations with financial analysis and monitoring services, typically priced between $1.50 and $2.50 per watt.
• Utility-Scale Solar Large-scale solar installations including site feasibility, foundation testing, construction documents, SCADA design, commissioning, IV curve tracing, and operations and maintenance for multi-megawatt solar projects across Western Canada.
• EV Charging Services Electric vehicle charging station installation for residential and commercial properties, including Level 1, Level 2, and DC fast chargers with associated electrical upgrades and permit handling.
• Integrated Project Delivery (IPD) Collaborative project delivery approach for commercial, institutional, and industrial builds where owner, contractors, and design team share risk, reward, and accountability for project success through contractually-aligned IPD methodology.

Quantifiable outcome

• Dundonald Avenue Solar Farm: 2.8 MW capacity powering ~400 homes from 4,500 bifacial panels
• +4 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Profile ElectricalcoreStrategic or Co-development Partner · 1 April 2025New partnership with Profile Electrical, bringing over 65 years of combined experience. Profile's team (Don Dehod and Rick Wierstra) adds deep expertise in healthcare, institutional, education, and acute care electrical projects. A new division within AltaPro has been formed to continue and grow Profile's work in healthcare and specialized electrical services.
• TDR ElectriccoreChannel Partner/ Reseller/ DistributorTDR Electric is AltaPro's electrical contractor partner in Vancouver and the Lower Mainland of British Columbia. Together with the Kelowna office, the partnership enables service across the full BC market with the same project leadership, safety program, and electrical standards AltaPro brings to Alberta. Most recent BC public-safety and recreation work has come through the AltaPro and TDR Electric joint capability.
• Solar AlbertaminorGTM or Marketing PartnerSolar Alberta is a non-profit educational organization formed in 1991, providing free educational events, training, classes, exhibits, school presentations, public demonstrations, consulting services, and media appearances. AltaPro partners with them for solar education and outreach in Edmonton.
• Canadian Renewable Energy Association (CanREA)minorGTM or Marketing PartnerCanREA unites CanSIA and Canadian Wind Energy Association to form one voice for wind energy, solar energy, and energy storage in Canada. AltaPro is a member supporting renewable energy advocacy.
• Solar OffsetminorGTM or Marketing PartnerSolar Offset offers opportunities to create and sell carbon offset credits from solar installations. Carbon offset credits sold in the regulated carbon market in Alberta can provide up to 10 years of additional revenue for customers.
• Western Canada Fire & First AidminorImplementation/ SI/ Consulting PartnerPreferred training provider for AltaPro's workers. Delivers CSTS 2020, WHMIS 2015, Fall Protection, First Aid, powered mobile equipment training, and other safety courses. AltaPro uses them as sole-source provider for safety education and practical skills training.
• Open Circle / Merit College of ConstructionminorImplementation/ SI/ Consulting PartnerOpen Circle membership provides health plan and tuition reimbursement for apprentices. Merit College of Construction administers training courses for all levels of electricians, including project managers and estimators. AltaPro pays 100% of Open Circle Health Plan.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Black & McDonald: National Canadian multi-trade contractor with electrical, mechanical, and utility services. Overlaps on commercial, institutional, and healthcare electrical work and is increasingly competing for Western Canada IPD projects.
• Ainsworth: National Canadian electrical and HVAC services firm serving commercial, industrial, and institutional customers. Comparable in turnkey electrical contracting and recurring service work, with broader geographic reach.

Emerging players

• Kuby Renewable Energy: Western Canadian solar PV installer with residential, commercial, and off-grid capabilities. Comparable in regional solar focus, though smaller scale than AltaPro's utility EPC offering.
• SkyFire Energy: Alberta-based commercial and utility-scale solar PV installer. Directly comparable in utility-scale solar EPC, commercial solar pricing model, and Alberta/Saskatchewan service territory.
• Allnorth Consultants: Western Canadian engineering and electrical services firm with growing renewable energy EPC capability. Comparable in multi-disciplinary project delivery and Western Canada industrial/utility exposure.

Direct peers

• PTW Energy Services: Alberta-headquartered industrial electrical and instrumentation contractor serving oil & gas, power, and industrial customers. Comparable in regional focus, project-based revenue model, and Western Canada industrial customer base.
• Southland Energy: Canadian electrical and solar contractor with utility-scale solar EPC and EV charging capabilities. Comparable in renewable energy EPC services, EV charging installation, and institutional customer focus.
• Canem Systems: Western Canadian electrical contractor specializing in healthcare, institutional, and commercial projects. Directly comparable in healthcare electrical expertise and Western Canada project portfolio.
• Mott Electric: Western Canadian electrical contractor with design-build, IPD, and multi-family residential expertise. Comparable in size, project delivery methodologies, and Western Canada commercial/residential customer base.
• Houle Electric: BC-based full-service electrical and technology contractor with similar size, multi-office footprint, and IPD/design-build expertise. Closest direct regional comparable with overlapping healthcare, institutional, and industrial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/altaproelectric

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AltaPro