Eligo Energy

What Eligo Energy does

Eligo Energy is a privately held retail electricity and natural gas supplier founded in April 2012 by Alex Goldstein and Mark Friedgan and headquartered at 201 W Lake St, Suite 151, Chicago, Illinois. The company purchases energy from generators and resells it to residential and commercial customers in US deregulated markets, appearing as the supply charge on the customer's existing utility bill while the utility continues to handle delivery and billing. Eligo is licensed in ten states plus Washington D.C. (Connecticut, DC, Illinois, Massachusetts, Maryland, Michigan, New Jersey, New York, Ohio, and Pennsylvania) and serves what it describes as tens of thousands of customers alongside 40+ municipal aggregation communities.

The core product set comprises fixed-rate Electricity Supply (terms up to 36 months), fixed-rate Natural Gas Supply (6 or 12 month terms), 100% renewable Green Energy, Green 2.0 Aggregations™ for municipal community choice aggregation with EPA Green Partner certification, and a ComEd-integrated Net Metering Program for renewable generator owners. The proprietary online platform provides instant personalized quotes by analyzing historical customer usage data via advanced analytics, and Eligo's switching system contacts utilities directly to manage enrollment. Distribution is multi-channel: direct-to-consumer online and phone sales, a national broker and affiliate reseller network, and a direct enterprise sales motion for municipal governments.

Revenue is generated through the spread between wholesale energy costs and customer rates on subscription-style contracts, with no setup or enrollment fees and quote-based rather than publicly disclosed pricing. The company is structured as a Delaware LLC, has raised at least $5.2M in a disclosed 2014 funding round, and has been recognized by Inc. Magazine as one of the 25 fastest growing energy companies in the US. Executive leadership comprises CEO Ken Pedotto, CIO Mike Sandler, and co-founders Goldstein and Friedgan, with reported headcount of 11–50.

Name

Eligo Energy

Legal name

Eligo Energy, LLC

Website

https://eligoenergy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Eligo Energy is a Chicago-based retail electricity and natural gas supplier serving residential, commercial, and municipal customers across 10 US states plus DC via a proprietary online platform with usage-based personalized pricing and municipal green aggregation programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electricity Supply: Eligo Energy purchases electricity from generators and resells it to residential and commercial customers in deregulated markets. Customers receive a fixed or personalized rate on their utility bill, with Eligo acting as the energy supplier while the utility continues to deliver energy and handle billing.
2. Natural Gas Supply: Eligo Energy provides natural gas supply services to customers, offering fixed-rate plans (6 or 12 months) to help customers lock in predictable pricing and reduce overall bills.
3. Municipal Aggregation Programs: Eligo Energy provides green energy aggregation services to municipalities, registering Green Certificates with the EPA and covering 100% of electrical load for residential and small commercial customers in partner communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eligo Energy is a retail electricity and natural gas supplier that purchases energy from generators and resells it to residential and small commercial customers in deregulated U.S. markets under fixed-rate and personalized-variable-rate contracts. The company uses a proprietary online platform with advanced analytics on historical customer usage to generate instant personalized quotes, and operates specialized programs including 100% green energy options, municipal aggregation programs (Green 2.0 Aggregations), and a net metering program for customers with renewable generators.

Product overview

Eligo Energy is a retail energy supplier offering a unified suite of energy supply products centered around personalized pricing. The core portfolio consists of Electricity Supply (with fixed-rate plans up to 36 months), Gas Supply (with fixed-rate plans of 6-12 months), and Green Energy (100% renewable electricity). These products are differentiated through advanced analytics that provide personalized pricing based on individual usage patterns. The company also offers specialized programs including Green 2.0 Aggregations™ for municipal communities seeking 100% green energy at competitive rates, and a Net Metering Program for customers with eligible renewable generators. All products are delivered through customers' existing utility companies, with Eligo Energy appearing as the supply charge on their utility bill.

Differentiator

Problem solved

Functional benefit

Brands

• Green 2.0 Aggregations: Unique and stable municipal aggregation program for communities providing 100% green energy at no extra cost.
• True-Green Aggregation Partnership
• Green Grant

Quantifiable outcome

• Potential savings of up to 20% on monthly energy bills
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Preferred Brokers and AffiliatescoreChannel Partner/ Reseller/ DistributorEligo Energy partners with preferred brokers and affiliates throughout the country to expand market reach and customer acquisition. These channel partners help drive customer enrollment in Eligo's energy supply programs across deregulated markets.
• US Environmental Protection Agency (EPA)coreStrategic or Co-development PartnerEligo Energy registers Green Certificates with the EPA to support Green Partner Community certification for municipalities. This partnership enables municipalities to receive Clean Power Partnership recognition by the US EPA and become eligible for civic grants through the Green Grant program.
• ComEd (Commonwealth Edison Company)coreTechnology or IntegrationEligo Energy works with ComEd for net metering services in Illinois, allowing residential and commercial customers who own eligible renewable electric generators (up to 2,000 kW) to receive credits for excess generated energy through ComEd's Net Metering tariff (Rider POGNM).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Green Mountain Energy: Direct competitor in retail electricity supply with a strong focus on renewable/green energy plans. Operates in many of the same deregulated states as Eligo and serves a comparable residential and small commercial customer base, making it the closest product-and-positioning peer.
• Ambit Energy: Multi-state retail electricity and natural gas supplier serving residential and small commercial customers, with comparable direct-sales and digital channels. Similar scale and product breadth to Eligo, making it a close head-to-head competitor in shared deregulated markets.
• Public Power: Retail electricity supplier focused on residential and small commercial customers in multiple deregulated U.S. states. Closely comparable in scale, customer segmentation, and go-to-market approach to Eligo.
• Just Energy: Retail energy supplier offering electricity, natural gas, and green energy products to residential and commercial customers in deregulated markets across North America. Directly comparable product mix and customer base, including a strong focus on renewable options.
• Clearview Energy: Smaller multi-state retail electricity and natural gas supplier focused on residential and small commercial customers in deregulated U.S. markets. Closely comparable in scale and target customer to Eligo, including a green energy product line.

Broad incumbents

• Direct Energy: One of the largest retail electricity and natural gas suppliers in North America (now part of NRG Energy), operating across most deregulated U.S. states. Competes head-to-head with Eligo for residential and commercial customers but at vastly greater scale and with broader product breadth.
• Constellation Energy: Major competitive supplier and generator of electricity serving residential, commercial, and industrial customers in deregulated markets. Overlaps with Eligo in retail supply but operates at enterprise scale across generation, retail, and C&I energy services.
• TXU Energy: Largest retail electricity provider in Texas, operating as a vertically integrated REP. Comparable business model of purchasing wholesale and reselling to residential/small commercial customers under fixed-rate plans, though concentrated in a single state.
• ENGIE Resources: Subsidiary of global energy major ENGIE supplying electricity and natural gas to commercial, industrial, and institutional customers in deregulated U.S. markets. Overlaps with Eligo in commercial supply and green energy procurement but with substantially larger scale.
• Shell Energy: Shell's North American retail electricity and natural gas supply business serving commercial, industrial, and residential customers in deregulated markets. Comparable supply model with deeper balance sheet and broader product portfolio including renewables and carbon products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eligo-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eligo Energy