Reliance Home Finance

What Reliance Home Finance does

Reliance Home Finance Limited (RHFL) is a Mumbai-based housing finance company incorporated in June 2008 and listed on NSE and BSE in September 2017. It operates as a subsidiary of Reliance Capital Limited within the Anil Dhirubhai Ambani Group (ADAG), holding a housing finance license from the National Housing Bank granted in March 2009. The company offers three primary product lines: home loans (including affordable housing, plot+construction, extension, improvement, balance transfer, top-up, and NRI variants) at interest rates of 9.75%-11%; loans against property (LAP) including commercial property purchase and lease rental discounting at 11%-13%; and construction finance for builders and developers at 15%-16%. Loan tenures extend to 20 years for home loans and 12 years for LAP, with processing fees of 0.5%-1.5% and a benchmark prime lending rate of 19.35% effective May 2019.

The company distributes products through approximately 27 branch locations in a hub-and-spoke model, direct sales representatives, a digital self-service portal, and partner/broker channels. Its digital platform enables online loan applications, document submission, and eligibility calculations, with stated sanction turnaround of 48 hours for construction finance. As of December 2018, the company reported total income of Rs 516 crore, AUM of Rs 18,288 crore, PBT of Rs 88 crore, and over 45,000 customer accounts, with a peak employee base of nearly 1,000. The company also offers property search services through its Reliance Property Solutions division and cross-sells with sister concerns (Reliance Mutual Fund, Reliance General Insurance, Reliance Nippon Life Insurance).

The company's current operating environment is defined by severe regulatory and legal challenges. A CBI chargesheet filed in July 2025 alleges diversion of borrowed funds causing wrongful loss of Rs 3,526.35 crore to a consortium of 10 public sector banks, with former CEO Ravindra Sudhalkar and other senior executives named. The Enforcement Directorate has attached cumulative properties worth approximately Rs 20,367 crore in the RHFL-RCFL money laundering case, arresting multiple former executives. Credit ratings have been downgraded to 'D', indicating default risk, and the company is described as facing financial distress with loan defaults. Prashant Utreja was appointed CEO in April 2022, having previously led HR, IT/Digital, Operations, and Customer Service functions at RHFL.

Name

Reliance Home Finance

Legal name

Reliance Home Finance Limited

Website

https://reliancehomefinance.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reliance Home Finance Limited is a Mumbai-based housing finance company and NSE/BSE-listed subsidiary of Reliance Capital offering home loans, loans against property, and construction finance to retail and builder customers across India through ~27 branches and digital channels.

Ownership category

akta.pro rank

Product category

Housing Finance

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro industry

PRIMARYFSALAAAD

Purchase Mortgage Origination (Homebuyer Focused)

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

SECONDARYFSALAHAB

Custom Home Construction Financing

Financial & Insurance/Mortgage & Housing Finance/Construction & Renovation Financing (Construction-to-Perm)

SECONDARYFSALABAE

Home Equity & HELOC Intermediaries

Financial & Insurance/Mortgage & Housing Finance/Mortgage Brokerage & Intermediaries

Keywords

• Home loans
• Housing finance
• Loan against property
• Construction finance
• Mortgage lending

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Interest Income from Home Loans: The primary revenue stream comes from interest income on home loans extended to retail customers for purchasing, constructing, or renovating residential properties. Interest rates range from 9.75% to 11% for salaried individuals.
2. Interest Income from Loan Against Property: Revenue generated from interest on loans secured against residential or commercial properties for business or personal use. Interest rates range from 11% to 13%.
3. Construction Finance Interest: Interest income from project finance loans extended to builders and developers for residential construction projects. Interest rates range from 15% to 16%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reliance Home Finance is a housing finance company that extends secured loans to retail and builder customers in India. Its principal products are home loans (purchase, construction, extension, improvement, balance transfer, top-up, and NRI variants), loan-against-property products for residential and commercial property owners, and construction finance for residential builders and developers. The company operates a hub-and-spoke branch network of approximately 27 locations supplemented by digital loan application, online eligibility calculation, and doorstep document collection.

Product overview

Reliance Home Finance (RHFL) is a housing finance company that offers a unified product portfolio centered around home loans and loan against property products. The core offerings include Home Loans (with variants like Affordable Home Loans, Self Construction Loans, Plot + Construction Loans, Home Extension, Home Improvement, Balance Transfer, and Top Up), Loan Against Property products (including Commercial Property Purchase, Lease Rental Discounting, and Top Up), and Construction Finance for builders. The company also provides property solutions through its Reliance Property Solutions division. The product architecture is structured around three main categories: home financing, property-backed lending, and construction/project financing, with digital engagement capabilities enabling online application and in-principle sanction processes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• AUM of Rs 18,288 crore as on December 2018
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators7 records

Recent moves11 records

Expansion highlights2 records

Direct peers

• Can Fin Homes: Specializes in retail home loans to salaried individuals and self-employed professionals via a pan-India branch model, comparable in target segment and product mix to RHFL's retail mortgage book.
• LIC Housing Finance: One of India's largest housing finance companies, directly comparable to RHFL in retail home loan origination, LAP, and construction finance. Both target salaried and self-employed segments across India via branch networks.
• Aadhar Housing Finance: Indian HFC focused on affordable housing and self-employed segments, comparable to RHFL's affordable housing finance product and target customer base.
• PNB Housing Finance: Publicly listed Indian housing finance company offering home loans, LAP, and construction finance to retail and builder segments - closely overlapping RHFL's product set and customer profile.
• Sammaan Capital (formerly Indiabulls Housing Finance): Large listed Indian HFC offering home loans, LAP, and construction finance with a similar mix of retail and builder exposure, making it a direct comparable for RHFL's product portfolio.

Broad incumbents

• HDFC Bank (post HDFC Ltd merger): Post-merger with HDFC Ltd, HDFC Bank is the dominant mortgage lender in India offering home loans and LAP through a vast branch network, representing a broader incumbent against which smaller HFCs like RHFL compete.

Emerging players

• Aavas Financiers: Listed HFC focused on affordable housing finance to self-employed customers in semi-urban and rural India, overlapping with RHFL's affordable housing segment.
• Shriram Housing Finance: Focused on affordable and self-employed housing finance across India, with a similar product mix and customer base to RHFL's affordable housing and self-employed book.
• Bajaj Housing Finance: Newer HFC with strong parent backing, focused on retail home loans and LAP. Comparable product set to RHFL with growing digital capabilities targeting similar salaried/self-employed segments.

Others

• Reliance Capital (Parent): Parent NBFC of RHFL, providing strategic oversight and shared infrastructure; included as an ecosystem/related-party reference rather than a direct product peer.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reliance-home-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Home Finance