Now Health International

Name

Now Health International

Legal name

Now Health International (Investments) Limited

Website

https://now-health.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

International Health Insurance

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

International/Expatriate Individual Health Insurance (FSAIAEAH)

akta.pro secondary industry

International / Expatriate Group Health Plans (FSAIAFAJ)

Keywords

• International health insurance
• Expat health insurance
• Group health insurance
• Health insurance administration
• Global medical coverage

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. International Health Insurance Premiums: The company generates revenue through annual and monthly insurance premiums paid by individuals, families, and corporate groups for international health insurance coverage. Plans include WorldCare (flagship product with up to $4.5M annual limit) and SimpleCare (affordable options up to $1.5M annual limit). Premiums are collected based on geographic coverage, plan tier, number of covered members, and age.
2. Third-Party Administrator Services: In some markets, NHI acts on behalf of insurers and provides consultancy, technology and third-party administrator (TPA) services for international health insurance administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Now Health International is a specialist insurer that designs, distributes, and administers international private health insurance for globally mobile individuals, families, students, and corporate groups across more than 200 territories. Its two principal product lines are WorldCare (comprehensive coverage up to USD 4.5 million annual limit) and SimpleCare (affordable essential coverage up to USD 1.5 million), distributed via online self-service, brokers, intermediaries, and direct billing with a network of over 1 million medical facilities. In selected markets, the group also provides third-party administrator (TPA), technology, and consultancy services to insurance partners.

Product overview

Now Health International is a specialized international health insurance provider offering two main product lines: WorldCare and SimpleCare. WorldCare is the flagship award-winning product with four tiers (Essential, Advance, Excel, Apex) providing comprehensive coverage with annual limits up to USD 4.5 million, covering in-patient, day-patient, out-patient care, dental, and maternity benefits. SimpleCare is the more affordable product line with three tiers (CORE, 100, 250) offering essential health protection with annual limits up to USD 1.5 million. Both product lines serve expats, international students, families, and companies across 200 territories worldwide, with access to over 1 million medical facilities and physicians globally.

Differentiator

Problem solved

Functional benefit

Brands

• WorldCare: Premium international health insurance product providing comprehensive coverage with annual plan limits up to $4.5 million, covering in-patient, day-patient, out-patient care, dental, and maternity benefits
• SimpleCare
• API WorldCare

Products and services

• WorldCare

Quantifiable outcome

• Claims processed within one week
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Starr Insurance Companies (Starr International (Europe) Limited)coreTechnology or IntegrationStarr Insurance Companies underwrites Now Health International plans for UK residents. Cornelius Vander Starr established the first Starr insurance company in Shanghai, China in 1919. Today, Starr is one of the world's fastest growing insurance organizations, capable of writing in 128 countries on 6 continents. Starr Europe Insurance Limited underwrites plans for European customers.
• Best Doctors Insurance LimitedcoreTechnology or IntegrationBest Doctors Insurance Limited is a non-resident Class 3B insurer in Bermuda, regulated by the Bermuda Monetary Authority. For members with membership numbers starting with 'BN', plans are insured by Best Doctors Insurance Limited. Minimum premium requirement is USD 50 million with ongoing solvency compliance requirements.
• Arabia Insurance Company S.A.L.coreTechnology or IntegrationArabia Insurance, established in 1944, is present across nine Arab territories with 75 years of regional expertise. The company focuses on customer centricity, adequate coverage, proper claims handling, and product development. Underwrites Now Health plans issued in the UAE.
• Asia-Pacific Property & Casualty Insurance Co., Ltd. (API)coreTechnology or IntegrationAPI is one of the leading property and casualty providers in China, financially strong, reliable and well-respected. Products include property loss insurance, accident insurance, and health insurance supplied to individuals, families, and businesses nationwide. Issues plans in China under the API WorldCare brand.
• Sompo Insurance Singapore Pte. Ltd.coreTechnology or IntegrationSompo Insurance Singapore was established in January 2013 when Tenet Insurance Company Ltd merged with Sompo Japan Insurance (Singapore) Pte. Ltd., and further merged with NIPPONKOA Insurance in 2014. Sompo has been part of Singapore history since 1957. Underwrites Now Health plans in Singapore.
• PT Sompo Insurance IndonesiacoreTechnology or IntegrationEstablished June 1, 2013, following merger of PT Sompo Japan Insurance Indonesia (established 1978) and PT Asuransi Nipponkoa Indonesia (established 1975). Both companies have over 30 years history in the Indonesian insurance market. Underwrites Now Health plans in Indonesia.
• AXA General Insurance Hong Kong LimitedcoreTechnology or IntegrationAXA General Insurance Hong Kong Limited is a member of the AXA Group, a world leader in financial protection. With over 170 years' experience in Asia, AXA General is one of the top general insurers in Hong Kong and a market leader in motor insurance. Underwrites plans issued in Hong Kong.
• SalesforcesupportingTechnology or IntegrationCRM system hosted by Salesforce for managing customer relationships and inquiries. Salesforce has contractually committed to provide appropriate safeguards for personal data.
• Google Analytics / Adobe AnalyticssupportingTechnology or IntegrationThird-party web analytics solutions used to understand how visitors use the website and measure performance. Cookies track metrics such as time spent on site and pages visited.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cigna Global Health (Cigna Healthcare): Cigna Global is a leading direct competitor in international/expatriate health insurance, offering globally portable individual, family, and group plans for expats across 200+ jurisdictions — directly overlapping with Now Health's core expat proposition and product tiering structure.
• Bupa Global: Bupa Global is one of the largest specialist international health insurers serving expats, corporate groups, and globally mobile customers with tiered plans and direct-billing networks worldwide — overlapping Now Health's expat focus and direct-billing proposition across 200+ territories.
• APRIL International: APRIL International offers international health insurance and assistance services for expats, students, and globally mobile individuals, with tiered plans and multilingual support across multiple continents — directly overlapping Now Health's expat proposition.
• Allianz Care: Allianz Care provides international health insurance for individuals, families, and corporate groups, with tiered plans, multilingual service, and broad geographic coverage — a direct competitor to Now Health in the expatriate and globally mobile segment.
• IMG Global (International Medical Group): IMG provides international health, travel, and expatriate insurance plans with multiple tiered products for individuals and groups globally — comparable to Now Health's WorldCare/SimpleCare tiered portfolio and broker distribution model.
• GeoBlue (Blue Cross Blue Shield Global): GeoBlue specializes in international health insurance for US expatriates, travelers, and globally mobile individuals, leveraging Blue Cross Blue Shield provider networks abroad — directly comparable to Now Health's expat individual and family plans.
• William Russell: William Russell is a specialist international health insurer offering tiered plans for individuals, families, and corporate groups across expat markets — closely matching Now Health's product structure, customer segments, and geographic focus.

Broad incumbents

• AXA Global Healthcare: AXA is a broad global incumbent that operates its own expat health insurance business and simultaneously underwrites Now Health's Hong Kong plans — competing with Now Health while also serving as a strategic partner, making it both a peer and a counterparty.

Emerging players

• Integra Global: Integra Global is a smaller specialist provider of international health insurance for individuals and corporate groups across expat hubs — overlapping Now Health's mid-market expat focus but at smaller scale and narrower geographic footprint.

Others

• Best Doctors Insurance: Best Doctors Insurance is the Bermuda-domiciled underwriter of Now Health's UAE plans and also offers its own direct international health insurance products — making it both a critical underwriter partner for Now Health and an adjacent competitor in the same customer segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/now-health-international
• Xx.com/now_health
• Facebookfacebook.com/nowhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Health International