What Daybook does

Daybook Labs Inc operates Daybook, a cross-platform digital journaling and diary application headquartered in Jacksonville, Florida, with additional operations in India. The company is privately held and bootstrapped, with co-founder Gitto Niclavose listed in leadership disclosures. Its core product is a cloud-based journaling app delivered as native applications on Android and iOS, a browser-based web client, an Amazon Alexa skill, and an AI journaling assistant distributed via the OpenAI ChatGPT Store.

The technology stack is built on standard hyperscale cloud infrastructure: Google Firebase for storage, authentication, real-time database, and crash reporting; AWS and Google Cloud Platform for data storage; and Elasticsearch and Kibana for search and analytics. Functional capabilities include voice-to-text journaling (using the DroidSpeech library), mood and activity tracking with analytics, guided journaling templates, calendar-based navigation, tagging and search, PDF export, and AI-powered features such as entry summarization, smart search, and conversational assistance. The company emphasizes a privacy-first posture with explicit commitments not to sell user data, no advertising, encrypted in-transit data transfer, and GDPR-compliant practices.

Daybook operates a freemium B2C go-to-market model. The free tier provides unlimited journal entries and cross-device synchronization. Daybook Pro, priced at $3.49/month or $39.99/year, unlocks mood analytics, word analysis, AI features, higher-resolution photo storage, guided journals, themes, custom templates, and advanced printing. Marketing is primarily organic and content-driven, including app store listings, an active blog, social media accounts (Instagram, X, LinkedIn, Facebook), and earned media coverage in Android Authority, The Telegraph, The New York Times, and Fox 5 San Diego. The company reports 2.6M+ registered users, a 4.6/5 average rating, and 50,000+ five-star reviews across platforms. No external funding rounds, revenue figures, M&A activity, or institutional investors have been disclosed in available materials.

Name

Daybook

Legal name

Daybook Labs Inc

Website

https://daybook.app

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Daybook Labs operates a cross-platform cloud-based journaling application serving individual consumers across Android, iOS, web, Alexa, and ChatGPT, monetizing a freemium user base of 2.6M+ through a $39.99/year Pro subscription with AI-powered insights and mood analytics.

Ownership category

akta.pro rank

Product category

Digital Journaling Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Digital journaling app
• Diary software
• Mood tracking
• Voice journaling
• AI journaling assistant

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription (Daybook Pro): Daybook operates on a freemium model with a free tier providing basic features (unlimited entries, cloud sync across devices) and a Pro subscription at $3.49/month or $39.99/year that unlocks mood analytics, word analysis, AI features, higher resolution photo storage, guided journals, themes, custom templates, and advanced printing. Revenue is generated through in-app purchases via Google Play and Apple App Store, as well as direct web subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Daybook is a cross-platform digital journaling and diary application that lets individual users capture daily thoughts, activities, and memories across mobile, web, voice, and AI surfaces. The free tier provides unlimited entries and cloud sync, while the Pro subscription at $3.49/month or $39.99/year unlocks mood analytics, word analysis, AI-powered insights, guided journals, higher-resolution photo storage, themes, custom templates, and advanced printing. Daybook also offers an AI journaling companion accessible through the ChatGPT Store.

Product overview

Daybook is a multi-platform digital journaling and diary application consisting of a core mobile app (Android, iOS), web platform, Alexa voice integration, and an AI companion via ChatGPT Store. The Free tier provides unlimited entries with cross-device sync, while the Pro subscription ($39.99/year or $3.49/month) adds mood analytics, AI-powered features including entry summarization and insights, higher resolution photo storage, guided journals, themes, and custom templates. Daybook AI (available via ChatGPT Store) extends the product with conversational journaling assistance and smart search capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Daybook Journal App Multi-platform digital journaling and diary application for individual consumers. Available as native apps on Google Play (Android), the Apple App Store (iOS), a web application at web.daybook.app, and an Amazon Alexa skill. Provides unlimited journal entries, cloud sync across devices, voice-to-text journaling, mood and activity tracking, tagging, calendar navigation, photo attachments, daily reminders, guided journaling templates, and optional Pro features (mood analytics, word analysis, AI features, themes, custom templates, advanced printing).
• Daybook AI AI-powered journaling assistant available as a GPT in the OpenAI ChatGPT Store. Enables conversational journaling, smart search across journal entries, writing prompts, and reflective insights for individual users who want an AI journaling companion through the ChatGPT interface.

Quantifiable outcome

• 2.6+ million users and 50,000+ five-star reviews across platforms
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Google Firebase (Google LLC)coreTechnology or IntegrationDaybook uses Google Firebase for storage, analytics, cloud messaging, authentication, realtime database, hosting, remote config, test lab, crash reporting, notifications, app indexing, dynamic links, and invites. Firebase is a core infrastructure component supporting the app's cloud sync and backend services.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as a cloud provider for storing Daybook user data. AWS is part of the core data infrastructure alongside Firebase and Google Cloud Platform.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGoogle Cloud Platform is used alongside Firebase and AWS as part of Daybook's cloud infrastructure for storing and managing user data.
• Elasticsearch & KibanacoreTechnology or IntegrationElasticsearch and Kibana are used for providing search functionality across journal entries and analytics. These tools power Daybook's smart journal search and data analytics features.
• Android AuthorityminorGTM or Marketing PartnerAndroid Authority featured Daybook in its roundup of best diary and journal apps for Android, providing editorial media coverage and visibility among Android users.
• The TelegraphminorGTM or Marketing PartnerThe Telegraph covered Daybook in an article about mental health apps, providing editorial media coverage.
• New York TimesminorGTM or Marketing PartnerThe New York Times featured Daybook in a personal tech article on digital journaling apps, providing editorial media coverage.
• Fox 5 San DiegominorGTM or Marketing PartnerFox 5 San Diego covered Daybook in a segment on apps for starting a daily journal.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DaybookApp
• Facebookfacebook.com/DayBook.diary
• LinkedInlinkedin.com/company/daybookapp
• Instagraminstagram.com/daybookapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daybook