Laval Europe

What Laval Europe does

Laval Europe (legal entity Laval SAS) is a privately held French family business founded in 1878, now in its fifth generation, operating as a B2B wholesale supplier to the jewellery and watchmaking trades. The company maintains more than 36,000 product references across eight families — jewellery boxes (écrins), gift packaging, display stands (présentoirs), finished jewellery, findings and components, gemstones, professional tools (jewellery and watchmaking), and consumables such as watch batteries, straps, and labelling — distributed under proprietary sub-brands including Adiamis, One Man Show, BAROCA, Suzette et Benjamin, Nature d'Ambre, LAVAL création, Lutetia, DOMI, and By Olivier Lafond, alongside distributed third-party brands (Horotec, Bergeon, Swarovski, Murata, Maxell, Renata, Energizer, Inverness, Caflon). The supporting platform is a multilingual (FR/EN/DE/ES/IT) B2B e-commerce wholesale site, an in-house custom-branding workshop in Chédigny, engraving, bespoke, and gold-weight-account services, and a proprietary EVM® fitting system for 750/1000 gold. The company is headquartered in Chédigny, France, with operational sites in Paris (La Galerie du Bijou showroom opened 2018; Selfor+ tool store since 2003) and Nice (Le Comptoir Niçois acquired 2019), and serves 24,000+ B2B clients in 70 countries through a hybrid go-to-market combining a field sales team of 8 commercial agents, a 9-person inside-sales advisory bench, and a multilingual export team. The business model is one-time wholesale B2B sales with no minimum order, same-day dispatch, 24-48h delivery in France, 2-5 day delivery in Europe, and coded trade pricing on selected catalogues — complemented by professional services (custom branding, engraving, bespoke, gold weight-account). President Catherine Laval, who took over in 2016, has oriented the company toward European expansion and adjacent retail segments; in 2024 the company inaugurated a new 8,000 m² eco-designed warehouse with French-made solar panels.

Name

Laval Europe

Legal name

Laval SAS

Website

https://laval-europe.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

51–100 employees

Short description

French family-owned B2B wholesaler (founded 1878, fifth generation) supplying 24,000+ jewellery retailers and watchmakers across 70 countries with 36,000+ references across packaging, displays, tools, findings, finished jewellery, and custom branding services, sold via e-commerce, field sales, and trade shows.

Ownership category

akta.pro rank

Product category

Jewellery and watchmaking wholesale supplies

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Jewelry Findings, Components & Settings Manufacturing (CRAKAIAD)

Keywords

• Jewelry wholesale supply
• Watchmaking tools distribution
• Jewelry packaging wholesale
• Professional jewelry equipment
• B2B jewelry supplies

Headquarters

HQ city

Indre

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale B2B Sales - Finished Jewellery: Laval Europe sells finished jewellery products (gold, silver, gold-plated, stainless steel, fashion jewellery) to B2B professional customers including jewellers, watchmakers, and retailers. The company distributes own-brand watches (LAVAL®, LUTETIA®, DOMI®) and branded jewellery lines (One Man Show®, Suzette et Benjamin®, Nature d'Ambre®, Adiamis®, Olivier Lafond®).
2. Wholesale B2B Sales - Packaging & Display Materials: Core revenue stream from jewellery boxes (écrins), gift packaging, display stands, and presentation trays sold in bulk to jewellery retailers and watchmakers. Offers custom branding on packaging at low minimum quantities.
3. Wholesale B2B Sales - Tools & Supplies: Distribution of professional jewellery tools, watchmaking tools, findings, watch straps, batteries, gemmology equipment, and labelling supplies. Carries third-party professional tool brands (Horotec®, Bergeon®, Dremel, Mettler Toledo) alongside its own brand tools.
4. Professional Services: Charges for custom branding/personalisation services (engraving, custom printing on packaging), engraving on jewellery, bespoke/sur-mesure manufacturing, sourcing services, and account-based weighing (compte-poids) for gold jewellery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Laval Europe is a French B2B wholesale supplier specializing in jewelry and watchmaking supplies, offering 36,000+ product references across 8 families: jewelry gift boxes (écrins), gift packaging, display stands, finished jewelry (gold, silver, stainless steel, pearls), jewelry findings and gemstones, professional jewelry and watchmaking tools, batteries, and labeling supplies. The company also provides in-house services including custom branding/personalization, engraving, bespoke manufacturing, and gold weight account management for over 24,000 professional customers across 70 countries.

Product overview

Laval Europe is a French family business established in 1878 (5 generations of know-how) operating as a B2B wholesaler and supplier for jewelry and watchmaking professionals. The company offers a comprehensive portfolio organized around 8 product families: (1) Jewelry gift boxes (Écrins) - boxes and cases in various materials for rings, earrings, pendants, bracelets, necklaces, watches, and customizable options; (2) Gift packaging (Emballages Cadeau) - paper bags, boxes, wraps, ribbons, and personalized packaging; (3) Jewelry display stands (Présentoirs) - stands and busts in various materials for retail display; (4) Jewelry boxes & watch cases (Coffres) - storage and travel cases; (5) Jewelry - gold, silver, gold-plated, stainless steel (BAROCA), pearls, and branded collections (Adiamis, Suzette et Benjamin, One Man Show, Olivier Lafond, Nature d'Ambre); (6) Jewelry findings & components - clasps, chains, settings, and piercing systems (Inverness, Caflon, EVM); (7) Gemstones - cubic zirconia, synthetic diamonds, moissanite, sapphires; (8) Professional tools - jewelry tools, watchmaking tools (HOROTEC, BERGEON), batteries (MURATA, MAXELL, RENATA, ENERGIZER), and watchmaking supplies; plus services including custom branding/personalization, engraving, bespoke creation, and weight accounts. The company also operates retail locations (Selfor+ for tools, La Galerie du Bijou showroom in Paris) and brands watches under LAVAL and LUTETIA labels.

Differentiator

Problem solved

Functional benefit

Brands

• LAVAL création: Exclusive line of boxes, packaging, and display stands created internally and protected by copyright, embodying the company's design vision combining elegance and functionality.
• Adiamis
• One Man Show
• Suzette et Benjamin
• Nature d'Ambre
• BAROCA
• Lutetia
• DOMI
• By Olivier Lafond

Products and services

• Écrins (Jewelry Gift Boxes) Jewelry gift boxes and cases in cardboard, velvet, leather, luxury, and plastic finishes; types include universal boxes, ring boxes, earring boxes, pendant boxes, bracelet boxes, necklace boxes, watch boxes, wedding ring boxes, children's jewelry boxes, and customizable options. Sold wholesale to jewellers and watchmakers.
• Emballages Cadeau (Gift Packaging) Gift packaging including paper carrier bags, biodegradable bags, pillow boxes, pouches, paper bags, cardboard gift boxes, gift wrap, tissue paper, ribbons, self-adhesive bows, gift labels, and customizable packaging. Sold wholesale to retailers.
• Présentoirs (Jewelry Display Stands) Jewelry display stands and busts in plexiglass, metal, concrete base, wood base, marble base, papier-mâché, resin/painted wood, and traditional finishes. Includes ring stands, bracelet displays, necklace displays, earring displays, watch displays, busts, display pillows, presentation supports, and mirrors.
• Coffres à Bijoux & Montres (Jewelry Boxes & Watch Cases) Jewelry boxes and watch cases for storage and display, including travel cases and pouches for jewelry transport. Sold wholesale to jewellers and watchmakers.
• Bijouterie (Finished Jewelry) Finished jewelry in gold (18ct/750 and 9ct/375), sterling silver, gold-plated silver, stainless steel (BAROCA), Majorica pearls, and freshwater cultured pearls. Branded lines include Adiamis (18ct gold with lab-grown diamonds), Suzette et Benjamin (children's silver jewelry), One Man Show (stainless steel), Olivier Lafond (cord bracelets), and Nature d'Ambre (amber and silver).
• Apprêts (Jewelry Findings & Components) Jewelry findings in 18ct gold, 9ct gold, rhodium-plated silver, sterling silver, gold-plated, gold filled, stainless steel, brass, palladium, sheet/wire, rubber, and cords. Products include ring mounts, necklace fittings, earring fittings, pendant fittings, clasps, ear scrolls, chains by meter, jump rings, and piercing systems (Inverness, Caflon, EVM).
• Pierres (Gemstones) Gemstones and stones including ceramic, cubic zirconia, Swarovski zirconia, synthetic diamonds, Supernova moissanite, sapphires, treated topazes, and crystals for jewelry making.
• Outillage de Bijouterie (Jewelry Making Tools) Professional jewelry making and repair tools: workbenches, work lamps, magnifiers, drilling/cutting tools, soldering tools, pliers, sawing tools, filing tools, setting/engraving tools, forging tools, polishing tools, protective equipment, measuring tools, galvanisation equipment, metal casting tools, microscopes, scales, gemmology tools, engraving machines, and books.
• Outillage d'Horlogerie (Watchmaking Tools) Professional watchmaking tools and equipment including Horotec® and Bergeon® branded products. Includes workbenches, watch tools, bracelet tools, hand tools, watch devices, storage boxes, and reference books.
• Piles (Batteries) Batteries including watch batteries (mercury-free), lithium batteries, alkaline batteries from Murata, Maxell, Renata, and Energizer brands. Also includes hearing-aid batteries, rechargeable batteries, battery chargers, and torches.
• Fournitures d'Horlogerie (Watchmaking Supplies) Watchmaking supplies including rechargeable batteries, clock supplies, spring bars, clasps, watch movements, crowns/tubes/extenders, watch glasses, gaskets, care products, oils, greases, glues, and watch straps in leather, exotic leather, textile, steel, and silicone.
• Étiquetage (Labels and Tagging) Labeling and tagging products including strung labels, sheet labels, display labels, self-adhesive labels, laser printer labels, thermal printer labels, and labeling machines.
• Montres & Horloges (Watches & Clocks) Watches and clocks including brand watches LAVAL, LUTETIA, DOMI (children's), and Karlsson alarm clocks and clocks.
• Personnalisation (Custom Branding Service) Custom branding and personalization service based in France (workshop in Chédigny) enabling customization of jewelry gift boxes, pouches, paper carrier bags, and stand-up bags with low minimum order quantities.
• Gravure (Engraving Service) Professional engraving service for jewelry including sterling silver 925/1000 and gold-plated pieces.
• Sur-Mesure (Bespoke Service) Custom/bespoke creation service for unique jewelry and jewelry packaging solutions tailored to specific customer requirements.
• Compte-Poids (Gold Weight Account Service) Weight account service for gold jewelry allowing professional customers to manage gold purchases by weight.
• GemLightbox Elite Kit Pro Automated professional photo studio with AI for jewelry photography, enabling automated packshots and professional photos/videos for e-commerce catalogs, sales materials, and social media.

Quantifiable outcome

• No minimum order required — enabling small and independent retailers to access professional-grade supplies
• +2 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MuratacoreChannel Partner/ Reseller/ DistributorLaval Europe is a distributor of Murata brand batteries (watch batteries, lithium batteries, alkaline batteries) and associated marketing materials and point-of-sale displays.
• MaxellcoreChannel Partner/ Reseller/ DistributorLaval Europe distributes Maxell brand batteries (watch batteries, lithium batteries, alkaline batteries) along with marketing displays and support materials.
• RenatacoreChannel Partner/ Reseller/ DistributorLaval Europe is a distributor of Renata brand batteries including mercury-free watch batteries, lithium batteries, hearing-aid batteries, and Renata watch tools, with marketing support materials.
• EnergizercoreChannel Partner/ Reseller/ DistributorLaval Europe distributes the full Energizer battery range including watch batteries, lithium, alkaline, rechargeable batteries, battery chargers, hearing-aid batteries, and torch/lighting devices.
• HoroteccoreChannel Partner/ Reseller/ DistributorLaval Europe distributes Horotec® branded professional watchmaking tools and equipment.
• BergeoncoreChannel Partner/ Reseller/ DistributorLaval Europe distributes Bergeon® branded professional watchmaking tools as part of its watchmaking tools catalogue.
• SwarovskicoreChannel Partner/ Reseller/ DistributorLaval Europe distributes Swarovski® cubic zirconia and ceramics catalogue, offering synthetic stones for jewellery making under the Swarovski Zirconia brand.
• Inverness (Inverness Corporation)coreChannel Partner/ Reseller/ DistributorLaval Europe distributes the Inverness® ear and nose piercing system including Inverness piercing kits, earrings, and supplies. The company publishes dedicated guides promoting the Inverness piercing system.
• CaflonminorChannel Partner/ Reseller/ DistributorLaval Europe distributes Caflon® ear and nose piercing products and accessories as an alternative to the Inverness system.
• Olivier LafondcoreStrategic or Co-development PartnerExclusive partnership with designer Olivier Lafond for a line of adjustable cord bracelets manufactured in France. The Olivier Lafond® collection is sold exclusively through Laval Europe and the La Galerie du Bijou showroom.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Rio Grande: Rio Grande is a major US B2B supplier of jewellery-making tools, findings, metals, gemstones and packaging to trade jewellers. Its combination of catalogue breadth, own-brand tools and direct sales force closely mirrors Laval Europe's positioning as a single-source supplier to professional jewellers.
• Cooksongold: Cooksongold is a UK-based B2B and online supplier of jewellery-making tools, findings, precious metals, beads and packaging to trade and hobbyist jewellers. It is the closest direct European peer to Laval Europe's catalogue-driven, multi-category jewellery supply model.
• Hoover & Strong: Hoover & Strong is a US manufacturer and wholesaler of precious metals, findings and bridal jewellery serving professional jewellers. Comparable to Laval's findings and 18ct gold jewellery categories (notably the Adiamis sub-brand).
• Stuller: Stuller is one of the largest US-based jewellery manufacturers and wholesale suppliers, offering finished jewellery, findings, tools, packaging and packaging machinery to professional trade customers. It mirrors Laval Europe's one-stop-shop B2B wholesale model across the jewellery supply chain, though with significantly larger scale.
• Gesswein: Gesswein is a US wholesale supplier of jewellery and watchmaking tools, equipment and consumables serving professional jewellers and manufacturers. Its product range overlaps materially with Laval's Outillage de Bijouterie and Horlogerie categories.
• Horotec: Horotec is a Swiss manufacturer of professional watchmaking and jeweller's tools, distributed by Laval Europe. Comparable in the watchmaking tools sub-category and in serving the same professional watchmaker customer base.
• Otto Frei & Sons: Otto Frei is a US-based wholesale supplier of jewellery tools, equipment, findings and watchmaker's supplies serving professional trade customers. Overlaps directly with Laval Europe's professional tools and watchmaking supply offering.
• Kassoy: Kassoy is a US jewellery and watchmaking supply distributor offering tools, equipment, packaging and store supplies to trade customers. Comparable in product breadth and B2B wholesale model to Laval Europe's multi-category supply catalogue.
• Bergeon: Bergeon is a Swiss manufacturer of professional watchmaking tools and equipment, distributed by Laval Europe to trade customers. While Laval is a downstream distributor, Bergeon competes indirectly in the same professional watchmaking tools category.
• Contenti Company: Contenti is a US B2B supplier of jewellery-making tools, equipment, findings and workshop supplies to trade jewellers and metalsmiths. Comparable to Laval's tools and findings categories in customer base and product breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd7hWomGkq0YBC7lujWikCQ
• Facebookfacebook.com/LavalEurope
• LinkedInlinkedin.com/company/laval-europe
• Instagraminstagram.com/lavaleurope
• Pinterestfr.pinterest.com/lavaleurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laval Europe