Custard Insurance Adjusters

What Custard Insurance Adjusters does

Custard Insurance Adjusters, Inc. is a privately held, family-owned independent loss adjusting firm founded in 1962 by A.R. "Rick" Custard and headquartered in Peachtree Corners (near Norcross), Georgia. Operating through 250+ company-owned branch locations across the continental United States with additional presence in Canada (acquired 2022) and London Market capabilities, the firm serves over 4,000 clients — including insurance carriers, MGAs/MGUs, self-insured businesses, municipal entities, major trucking companies, and global insurers such as Underwriters at Lloyd's of London. The Custard family remains actively involved in management; no institutional or private equity ownership is indicated.\n\nThe company's core offering is multi-line claims handling and adjustment, organized around Transportation, Property, General Liability, and a Specialty Divisions group covering Heavy Equipment, Environmental, Cargo, and a Special Investigation Unit. Supporting service lines include 24/7/365 nationwide hotline intake, Catastrophe response, a centralized Large Loss Unit, Quality Assurance and Audit Services, Field Services Management, Construction Defect services, and a Capacity Support Services offering in which CIA personnel operate inside client systems. Third-party administration is delivered through Riverwood Claims Management, Inc., a separate operating entity under common family ownership. Technology consists of a proprietary claims management platform with the CIANet customer-facing portal (current v7.0.0.206) for online claim access and reporting, HE Express for smartphone-based heavy equipment inspections, and a SOC 1 Type II / SOC 2 compliant Data Solutions Platform. The firm maintains CCPA, GDPR, MMSEA and OFAC compliance and runs a US-based multilingual hotline staffed around the clock.\n\nCustard makes money primarily through fee-for-service professional engagements and managed TPA services contracted directly with enterprise buyers. Pricing is quote-based and negotiated per client and per service line, with no public pricing or self-serve consumer channel. Go-to-market is an enterprise field sales motion executed through a regional account management and business development team (Northeastern, Central, Western), supplemented by industry tradeshow presence and direct relationship management; new claims are submitted via online forms, the 888.CUSTARD hotline, or email. The customer base is anchored in long-tail enterprise relationships (4,000+ clients) rather than any single anchor account, and the firm has expanded through acquisition (Specialty Group, Inc. in October 2021; SIAdvisers in November 2022) while reinvesting in proprietary technology and self-reported record earnings in 2024.

Name

Custard Insurance Adjusters

Legal name

Custard Insurance Adjusters, Inc.

Website

https://custard.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Custard Insurance Adjusters is a privately held, family-owned independent loss adjusting firm founded in 1962 that handles multi-line insurance claims (transportation, property, casualty, and specialty) for 4,000+ enterprise clients — including carriers, trucking companies, self-insureds, and Lloyd's — through 250+ company-owned US branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Claims Handling and Adjusting Services: Professional fee-based services for insurance claim investigation, adjustment, and settlement. Services provided to insurance companies, self-insured businesses, trucking companies, and municipal entities for property, casualty, transportation, and specialty losses.
2. Third Party Administration (TPA): Dedicated TPA services through Riverwood Claims Management, Inc. providing consistent and robust third-party administration tailored to client-driven program needs. Both companies maintain common private ownership.
3. Special Investigation Services: Standalone investigative services including surveillance, background checks, data investigations, and fraud investigation through the SIU Division.
4. Capacity Support Services: Scalable claims handling assistance where CIA personnel work as an extension of client operations, completing tasks in client's system or CIA's proprietary system.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Custard Insurance Adjusters is a multi-line insurance claims handling and loss adjusting firm that investigates, adjusts, and settles property, casualty, transportation, and specialty losses for insurance carriers, self-insured businesses, trucking companies, and municipal entities. Services are delivered through 250+ company-owned adjuster locations across the continental United States, supported by a 24/7/365 hotline, proprietary CIANet portal, and HE Express smartphone technology. Third-party administration is delivered through subsidiary Riverwood Claims Management, and Canadian market services are provided via SIAdvisers.

Product overview

Custard Insurance Adjusters operates as a multi-line insurance claims handling platform offering a comprehensive portfolio of services. The core offerings include Transportation Services, Property Services, General Liability, and Specialty Divisions (Heavy Equipment, Environmental, Cargo, SIU). Supporting services include 24/7 Hotline for intake coordination, International Claims Services for Lloyd's and global markets, and Field Services Management for IA vendor administration. The company also provides complementary services including Audit Services, Capacity Support Services, Catastrophe Services, Large Loss Unit, Quality Assurance, Data Solutions, and Construction Defect Services. Third-party administration is delivered through Riverwood Claims Management, Inc. (a distinct sub-brand under common ownership). The proprietary CIANet platform provides customer-facing online claims access. Services are delivered through over 250 company-owned branch locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• CIANet: Online customer portal providing customers with access to information about their claims. Version 7.0.0.206.
• Hotline

Products and services

• Transportation Services Commercial transportation loss handling with immediate response capabilities, providing nationwide coverage through company-owned adjuster locations for trucking companies, self-insured entities, and insurance companies.
• Property Services Property claims handling encompassing Property Services Management Unit, Large Loss Unit, and Catastrophe Unit, with accurate estimates and timely reporting for personal and commercial losses.
• General Liability General liability claim handling with experienced adjusters assisting in collecting vital information and guiding handling and potential settlement of liability claims.
• Specialty Divisions Bundle of specialty services including Heavy Equipment, Environmental, Cargo, and Special Investigation Unit divisions.
• Heavy Equipment Division Specialized heavy equipment claims handling including desk reviews, field appraisals, HE Express smartphone-based inspections, shop agreed price negotiations, and full appraisals for tractors, construction equipment, cranes, and agricultural equipment.
• Environmental Services Nationwide emergency response and environmental incident management including chemical spill assessment, remediation, RCRA/CERCLA investigations, mold and asbestos assessment, and soil/groundwater contamination remediation.
• Cargo Division Cargo and logistics services for ocean, air, and inland marine cargo claims, including pre-shipment surveys, loading/discharge surveys, vessel condition surveys, and household goods removal claims.

Quantifiable outcome

• 4,000+ clients served
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SIAdvisers Consulting & Solutions, Inc.coreStrategic or Co-development Partner · 7 November 2022Toronto-based full-service company developed for London and Domestic Markets. Offers claims handling, subrogation recovery, and TPA services with 250+ years of collective experience. Subsidiary Desktop Solutions also acquired. Expansion into Canadian market enabling cross-border service capabilities for claims handling and subrogation recovery in Canada and US.
• Specialty Group, Inc. (SGI)coreStrategic or Co-development Partner · 4 October 2021Acquisition to expand multi-line and specialty services. Expertise in casualty, workers' compensation, and third-party administration. Enhanced CIA's fraud investigation and surveillance services capabilities.
• Riverwood Claims Management, Inc.coreStrategic or Co-development PartnerTPA division became its own distinct company while maintaining common private ownership with CIA. Focuses on providing consistent and robust TPA service tailored to specific client-driven program needs. Both companies share resources and build partnerships together.
• Transportation Industry AssociationsminorGTM or Marketing PartnerCIA holds memberships and active partnerships with transportation industry associations including NPTC (National Private Truck Council), Florida Trucking Association, and other trucking organizations. Company VP of National Transportation holds NPTC designation.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• McLarens: Independent loss adjusting firm owned by Stone Point, with deep specialty and complex-claims capabilities. Directly comparable as a mid-to-large independent adjuster serving carriers and self-insureds across the US and internationally.
• Frontier Adjusters: Global independent loss adjusting network handling claims across multiple continents. Closely comparable to Custard's International Claims Services for Lloyd's and London Market carrier work.
• Crawford & Company: Publicly traded (NYSE: CRD) global independent adjuster offering property, casualty and specialty claims services. Closest publicly comparable peer to Custard across lines of business and large-loss handling.
• Pilot Catastrophe Services: Independent catastrophe and large-loss adjusting firm focused on surge response. Comparable to Custard's Catastrophe Services unit on staffing, deployment and CAT-event logistics.
• Engle Martin & Associates: Independent adjusting and claims management firm specializing in commercial property, casualty and large loss. Competes with Custard's Large Loss Unit and specialty divisions for the same carrier-side mandates.
• Sedgwick: Largest independent claims and loss adjusting firm in the US, PE-backed by CD&R/Stone Point. Competes head-to-head with Custard across property, casualty, transportation and specialty claims for the same carrier, self-insured and municipal clients.

Emerging players

• ClaimQuest: Independent claims handling firm offering multi-line adjusting and TPA services. Smaller direct peer operating in adjacent geographies and lines, competing for similar carrier-side work.
• ABS Adjusters: Independent adjusting firm providing commercial property, casualty and transportation claims handling. Smaller-scale direct competitor with overlapping service lines to Custard's property and transportation practices.

Broad incumbents

• Davies Group: BC Partners-backed claims and insurance services platform offering adjusting, TPA, forensic accounting and audit. Overlaps with Custard across claims administration and quality assurance services, but with a much broader service portfolio.

Regional players

• Keen & Cross: Canadian independent adjusting firm serving insurers, self-insureds and corporations across Canada. Directly comparable given Custard's Canadian expansion via the SIAdvisers acquisition in 2022.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CIACustard
• Facebookfacebook.com/custardinsuranceadjusters
• LinkedInlinkedin.com/company/custard-insurance-adjusters

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custard Insurance Adjusters