Boon

Name

Boon

Legal name

TOMY International, Inc.

Website

https://booninc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Baby Products

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

Keywords

• Baby bottles
• Infant feeding products
• Toddler care accessories
• Breast milk storage
• Baby drying racks

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Boon sells products directly to consumers through its website booninc.com, offering the full product catalog with shipping to U.S. and select international territories. Individual product purchases with no subscription model.
2. Retail Distribution: Boon products are available through retail stores, as evidenced by the return policy stating 'We do not accept returns or refunds for products purchased at retail stores' and presence at ABC Kids Expo trade show targeting retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Boon designs, brands, and sells a portfolio of physical baby and toddler care products — including collapsible silicone bottles (NURSH), drying racks with antimicrobial trays (LAWN, GRASS), breast pumps (TROVE), milk chillers (FROSH), silicone sippy and snack lids (SNUG), bath toys (COGS, PIPES, TUBES), and toddler gear (PIVOT). Products are sold direct-to-consumer via the company's e-commerce site booninc.com with shipping to the U.S., Canada, Guam, Puerto Rico, and the Virgin Islands, and through retail distribution channels.

Product overview

Boon is a TOMY International brand offering a diverse portfolio of baby and toddler care products organized across six main categories: Bottle Feeding (NURSH silicone bottles, TEMPRO milk warmers, bottle accessories), Cleaning & Drying (LAWN/GRASS drying racks with TWIG/STEM/POKE accessories, MOD cleaning brushes), Breastfeeding (TROVE silicone pumps, CACHE glass storage bottles, FROSH milk chillers), Mealtime (INTRO food prep kits, SNUG snack cups/spout/straw/sip accessories, PULP freezer trays, DRIZZLE ice cream holders), Bath (PUFF+ bathers, COGS/PIPES/TUBES building bath toys), and Gear & Travel (PIVOT toddler towers). The products emphasize silicone-based, spill-proof, and easy-to-clean designs with a focus on solving common parenting challenges around feeding, mess prevention, and baby comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• NURSH Collapsible Silicone Pouch Bottles Collapsible silicone pouch baby bottles made with platinum food-safe silicone that eliminate air without vents or valves, designed to reduce gas and colic in infants (8 oz size).
• TEMPRO Direct Heat Milk Warmer Direct heat milk warmer with real-time temperature reading designed for safely warming breastmilk and formula.
• DRIZZLE Ice Pop and Ice Cream Cone Holder Drip-catching holder for ice pops and ice cream cones designed to prevent messes during toddler snack time; available in 2-pack and 4-pack configurations with on-the-go cases.
• INTRO Toddler Food Prep Kit Toddler food preparation kit designed to help parents prepare and serve meals for toddlers transitioning to solid foods.
• PUFF+ Baby Bather Baby bather with cozy microfleece and swaddle wings designed to wrap infants in warmth during bath time.
• MOD Baby Bottle Cleaning Brush Set Replacement brush set designed for thorough cleaning of baby bottles, nipples, and feeding accessories.
• COGS Building Bath Toys Set of 5 colorful spinning gear bath toys that suction to bath walls and spin when water is poured over them; designed for babies 12 months and up and can be combined with PIPES and TUBES.
• PIPES Building Bath Toys Set of 5 differently shaped bath toy pieces that connect together or are used individually; suction to the tub wall so water drains back into the tub.
• FROSH Stainless Steel Portable Milk Chiller Double-walled vacuum-sealed stainless steel portable milk chiller that keeps breast milk cold for up to 17 hours; TSA-compliant for travel and dishwasher safe.
• LAWN Countertop Drying Rack Countertop drying rack with flexible grass-like blades for air drying baby accessories; features an antimicrobial tray tested to ASTM G21 and ISO 16869 standards to resist mold and mildew.
• GRASS Countertop Drying Rack Countertop drying rack with flexible grass-like blades for air drying baby accessories, including Stem and Twig attachments and an antimicrobial tray.
• TWIG Drying Rack Accessory Drying rack accessory with a multi-limb design that plants into LAWN, GRASS, or PATCH drying racks for hanging small parts such as bottle nipples and pacifiers.
• STEM Drying Rack Accessory Drying rack accessory with multi-limb design that attaches to LAWN, GRASS, or PATCH drying racks for hanging small baby items.
• POKE Stem Drying Rack Accessory Bundle Multi-limb drying rack accessory bundled as a 2-pack that plants into LAWN, GRASS, or PATCH drying racks.
• SNUG SNACK Toddler Snack Cup Set Toddler snack cup set with universal food-grade silicone lids that convert regular cups (3.25-4 inch diameter) into spill-proof snack holders.
• SNUG SPOUT Universal Silicone Sippy Lids Universal silicone sippy cup lids that stretch over regular cups (2.5-3.75 inch diameter) to create spill-proof sippy cups; sold in 3-pack.
• SNUG STRAW Universal Silicone Straw Lids with Cup Universal silicone straw lids with included straws that fit over regular cups (2.5-3.75 inch diameter) to convert them into straw cups for toddlers.
• SNUG SIP Universal Water and Juice Bottle Topper Universal water and juice bottle topper with a spill-proof valve that converts regular bottles into controlled sippy cups; includes 2 toppers and 2 travel cases.
• CURVE Platinum Food-Safe Silicone Bottle Nipples Platinum food-safe silicone replacement nipples designed as part of the NURSH bottle system; available in 3-pack.
• CACHE Glass Storage Bottles with Lids Glass storage bottles with lids in 7 oz size, sold in 3-pack, designed for breastmilk and formula storage.
• TROVE Silicone Breast Pump Silicone breast pump designed for hands-free milk collection; includes plugs and travel storage pouch and is sold as a 2-pump pack.
• PIVOT Toddler Tower Foldable toddler tower designed to help toddlers safely reach sinks and counters; folds for compact storage.
• PULP Popsicle Freezer Tray Popsicle freezer tray designed for making homemade frozen treats for toddlers.

Quantifiable outcome

• Keeps breast milk cold for up to 17 hours
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TOMY InternationalcoreOthersBoon is a TOMY International brand. TOMY operates the booninc.com website, manages customer service (800-704-8697, [email protected]), handles returns at their Dyersville warehouse, and provides corporate infrastructure including privacy policy and terms of use. Boon products are sold under the TOMY portfolio.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MAM: MAM competes in baby bottles, pacifiers, and teethers, with comparable design-forward European aesthetic targeting premium baby care consumers.
• Comotomo: Comotomo competes directly with Boon's NURSH line in soft, food-safe silicone baby bottles targeting design-conscious millennial parents.
• Munchkin: Munchkin offers a similarly broad baby products portfolio spanning feeding, cleaning/drying, bath toys, and toddler accessories—the closest breadth-and-category peer to Boon.
• Skip Hop: Skip Hop is a closely comparable baby products brand with a similar design-led, problem-solving positioning and overlapping categories (bottles, bath, feeding, gear).
• OXO Tot: OXO Tot shares Boon's design-led problem-solver positioning across feeding, cleaning, and bath accessories for infants and toddlers.
• NUK: NUK competes directly with Boon in baby bottles, pacifiers, and feeding accessories with a global distribution footprint that highlights Boon's geographic constraints.
• Tommee Tippee: Tommee Tippee is a direct competitor in baby bottles, sippy cups, and feeding accessories, sharing Boon's problem-solving positioning and parent-targeted marketing.
• Dr. Brown's: Dr. Brown's is a leading baby bottle and feeding accessories brand with overlapping product categories (bottles, cleaning brushes, drying racks) and similar retail/DTC distribution.

Broad incumbents

• Summer Infant: Summer Infant is a broader juvenile products incumbent with overlapping categories (bathing, feeding, safety) sold through similar mass-market and DTC retail channels.
• Philips Avent: Philips Avent is a global incumbent in baby bottles, breast pumps, and feeding accessories, competing across Boon's core categories with significantly larger distribution and marketing scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/BooniesTV
• Facebookfacebook.com/booninc
• Instagraminstagram.com/booninc
• TikToktiktok.com/@booninc
• Xx.com/BoonInc
• LinkedInlinkedin.com/company/boon-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boon