MediGroup Serbia

What MediGroup Serbia does

MediGroup Serbia is the largest private healthcare system in Serbia, founded in 2013 and headquartered in Novi Beograd (Belgrade). It operates a multi-specialty network spanning inpatient hospital care, outpatient polyclinics, diagnostic centers, laboratories, IVF, ophthalmology, dermatology and aesthetic medicine, mental health, physiotherapy, and preventive systematic examinations. The technical stack combines modern medical equipment with a digital patient portal (Moj MediKarton) for online scheduling and results access and includes a third-party AI-powered FotoFinder digital dermatoscopy system used for AI-assisted skin lesion analysis. The operating base includes 1,700+ medical professionals, 60+ owned facilities across 25+ cities, 75+ laboratory locations, and a 50+ partner institution channel network.

MediGroup generates revenue through three principal streams: direct patient healthcare services (consultations, diagnostics, surgery, lab analyses) billed on a unit-pricing basis with a 50% night-time surcharge; corporate health packages (Paket zdravlja) sold via a dedicated B2B sales channel to employers for employee wellness; and laboratory services delivered across 75+ partner and owned lab locations with usage-based pricing. The customer base is primarily individual B2C patients, supplemented by a senior segment accessed through the Penzionerska kartica program (in partnership with the Republic Fund for Pension and Health Insurance, PIO) and by corporate wellness clients.

On 18 December 2025, Finnish healthcare operator Mehiläinen Group, backed by CVC Capital Partners and H&F, acquired MediGroup from MidEuropa as part of a EUR 1.3bn transaction that also included Romania's Regina Maria, described as the largest healthcare services transaction in Central Europe. Post-acquisition, MediGroup operates as the Serbian platform of a pan-European healthcare network, with management intent to integrate advanced European healthcare models, technology, and clinical protocols into the Serbian operation.

Name

MediGroup Serbia

Legal name

MediGroup

Website

https://medigroup.rs

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MediGroup Serbia is the largest private healthcare system in Serbia, operating 60+ facilities across 25+ cities with 1,700+ medical professionals. It provides inpatient, outpatient, laboratory, IVF, ophthalmology, dermatology, mental health, and aesthetic services to individual patients, corporate clients, and seniors.

Ownership category

akta.pro rank

Product category

Private Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

akta.pro secondary industries

Community & Regional General Hospitals (HLAFAAAB), Primary Care Networks, Groups & MSOs (HLAFAGAE), Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

Keywords

• Private healthcare services
• Hospital and clinical services
• Diagnostic laboratory services
• Preventive health examinations
• Corporate wellness programs

Headquarters

HQ city

Novi Beograd

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Healthcare Services: Direct healthcare service fees from individual patients for consultations, diagnostics, laboratory analyses, and surgical procedures. Services available with or without insurance coverage.
2. Corporate Health Packages: B2B health packages (Paket zdravlja) sold to companies for preventive care of employees and their family members. Includes comprehensive examinations and diagnostic procedures at discounted corporate rates.
3. Laboratory Services: Biochemical and microbiological laboratory analyses offered across 75+ laboratory locations in Serbia, with results available in-person or via email/mail

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

MediGroup Serbia is the largest private healthcare system in Serbia, operating 60+ owned facilities across 25+ cities that deliver inpatient hospital care, outpatient specialist consultations, preventive systematic examinations, laboratory diagnostics, IVF, ophthalmology, dermatology/aesthetic medicine, mental health, and physical therapy services to individual patients and corporate clients. The network includes 1 general hospital, 3 special hospitals, 16+ health centers and polyclinics, a diagnostic center, 75+ laboratories, and a 50+ partner-institution network, supported by a 24/7 contact center and the Moj MediKarton digital patient portal.

Differentiator

Problem solved

Functional benefit

Brands

• IVF Centar MediGroup Jevremova: Specialized gynecological hospital and IVF center
• Očna bolnica MediGroup klinika Miloš
• MediGroup Longevity Clinic
• MediGroup PhysioCare
• MediGroup MindCare
• Derma Care
• MediGroup Konzilijum
• Moj MediKarton

Products and services

• Opšta bolnica MediGroup (General Hospital) Full-service 24/7 general hospital in Belgrade providing inpatient care, complex surgical interventions, specialist consultations, and emergency services to individual patients across Serbia.
• IVF Centar MediGroup Jevremova Special gynecology hospital and IVF center located at Gospodar Jovanova 51, Belgrade, providing fertility treatments and specialized gynecological services weekdays and weekends.
• Očna bolnica MediGroup klinika Miloš (Eye Hospital) Eye hospital at Vidska 24, Belgrade, offering ophthalmology diagnostics, treatments, and surgeries on weekdays and Saturdays.
• MediGroup Longevity Clinic (Plastic and Aesthetic Surgery) Special hospital for plastic and reconstructive surgery and aesthetic medicine located at Bulevar oslobođenja 189, Belgrade; offers cosmetic procedures, dermatology, and skin cancer screening using FotoFinder AI dermatoscopy.
• MediGroup PhysioCare Physical therapy and rehabilitation services offered within the MediGroup network.
• MediGroup MindCare Mental health services center located at Visoka 16, Belgrade, providing psychiatric and psychological consultations on weekdays.
• Derma Care Skin care and dermatology clinic at Bulevar oslobođenja 189, Belgrade, offering dermatological diagnostics, treatments, and FotoFinder AI-powered mole monitoring.
• Dijagnostički centar MediGroup Slavija Diagnostic imaging center providing advanced diagnostic procedures and imaging services within the MediGroup network.
• MediGroup Konzilijum Laboratory Services Biochemical and microbiological laboratory analyses available across 75+ laboratory locations in Serbia, with results accessible in-person, by email, or via mail.
• Paket zdravlja (Corporate Health Package) B2B health package sold to companies for preventive care of employees and their family members, including comprehensive examinations and diagnostic procedures at discounted corporate rates, with access to 50+ partner institutions in cities without MediGroup facilities.
• Systematic Examinations (Preventive Health Check-ups) Comprehensive systematic examinations for women and men available at all MediGroup health centers and polyclinics; packages include 25+ analyses and specialist examinations at permanently reduced prices (up to 45% discount).
• Penzionerska kartica Program (Senior Discount Program) Senior program offered in partnership with the Republic Fund for Pension and Health Insurance (PIO) providing 20% discount on laboratory analyses (at 70+ locations) and 40% discount on specialist examinations (internal medicine, physical medicine, ENT, ophthalmology) from 13:00–16:00 in Belgrade, Novi Sad, Niš, Kragujevac, and Subotica.
• Moj MediKarton Patient Portal Digital patient portal enabling online appointment scheduling, access to medical records, and retrieval of laboratory results.

Quantifiable outcome

• Early detection of melanoma in 90% of cases when identified in early phase

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mehiläinen GroupcoreStrategic or Co-development Partner · 18 December 2025Finnish healthcare group Mehiläinen (backed by CVC Capital Partners and H&F) acquired MediGroup from private equity fund MidEuropa as part of a EUR 1.3bn transaction along with Romania's Regina Maria. The deal, described as the largest healthcare services transaction in Central Europe, enables MediGroup to integrate with Mehiläinen's European healthcare models and technology, modernizing private healthcare in Serbia and the broader region.
• Regina MariaminorStrategic or Co-development Partner · 18 December 2025Romanian healthcare provider Regina Maria was acquired alongside MediGroup by Mehiläinen Group from MidEuropa in the same EUR 1.3bn transaction. Both companies now operate under Mehiläinen's pan-European healthcare network.
• Penzionerska kartica (Republic Fund for Pension and Health Insurance)minorGTM or Marketing PartnerMediGroup partnered with the Republic Fund for Pension and Health Insurance (PIO) to offer special benefits to Penzionerska kartica holders, including 20% discount on laboratory analyses and 40% discount on specialist examinations.
• Partner Institutions NetworkminorChannel Partner/ Reseller/ DistributorMediGroup developed a network of 50+ partner institutions (clinics, polyclinics, health centers) across 25+ cities in Serbia for users of MediGroup Paket zdravlja who do not have MediGroup facilities in their city. Partners include Dom zdravlja Bormedic, Poliklinika Park Healthcare, Dom zdravlja Medicus Universalis, and many others.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/MediGroupSrbija

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediGroup Serbia