What Freshslice Pizza does

Freshslice Pizza is a Canadian pizza chain founded in 1999 and headquartered at 1610 Ingleton Avenue, Burnaby, BC. The company operates a franchise-based restaurant system with over 20 locations spanning at least nine Canadian provinces/territories (British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, Nova Scotia, Northwest Territories, Yukon) and selected US markets. Its core product is a hand-tossed multigrain dough pizza, prepared fresh daily in regular and gluten-free cauliflower variants, sold with any-toppings at fixed prices (e.g., medium in-store $13, medium delivery $18). The menu also includes signature Feast varieties, sides, beverages, and vegetarian/vegan options, with catering services for events.

The company's technology stack is a conventional QSR digital layer: a web-based online ordering system powered by Snappy (gosnappy.io), an iOS and Android mobile app branded as Freshslice Rewards offering 5% cashback and app-exclusive deals (including a $2 pizza slice), e-gift cards, and a community-facing Freshslice Cares program supporting youth sports. A sub-brand, Freshslice GO, operates quick-service transit-station stores at Vancouver SkyTrain locations (Broadway/City Hall, Yaletown-Roundhouse) with extended hours and a No Transit Fee program allowing in-and-out station access within 20 minutes.

The business model combines retail pizza sales (transactional, dine-in/takeout/delivery) with franchise fees under a non-standard 0% royalty and 0% advertising fee structure designed to accelerate unit growth. Revenue streams include per-unit pizza sales, franchise and master-franchise fees, gift cards, catering, and ancillary loyalty/app monetization. The company markets through social media (Facebook, Instagram, LinkedIn), its blog, email/newsletter, and community sponsorships. The company is privately held with 501-1000 employees and no disclosed institutional investors.

Name

Freshslice Pizza

Legal name

Freshslice Pizza

Website

https://freshslice.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Freshslice Pizza is a Canadian pizza chain founded in 1999 and based in Burnaby, BC. It operates 20+ franchised locations across Canada and the US, offering any-toppings multigrain dough pizzas, catering, and a SkyTrain-station sub-brand (Freshslice GO) targeting commuters.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant chain
• Franchise pizza
• Quick-service pizza
• Pizza delivery service
• Pizza catering

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pizza Sales: One-time transaction sales of pizzas, sides, and beverages at franchise locations. Revenue generated from dine-in, takeout, and delivery orders. Menu includes pizzas with unlimited toppings at fixed prices.
2. Franchise Fees: Revenue from franchisees and master franchisors. Franchise opportunity offers 0% royalty and 0% advertising fees, suggesting initial franchise fees or other revenue structures.
3. Loyalty Program: Freshslice Rewards program offering 5% cashback on every order, driving customer retention and repeat purchases through the mobile app.
4. Gift Cards: E-gift cards sold online, providing upfront cash flow and encouraging future purchases. Positioned as holiday gifts.
5. Catering Services: Catering services for events of all sizes in Vancouver and other locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Freshslice Pizza is a Canadian pizza chain and franchise founded in 1999 that sells hand-tossed multigrain crust pizzas with unlimited toppings at fixed prices through 20+ locations across Canada. The company offers dine-in, takeout, and delivery sales, plus a quick-service sub-brand called Freshslice GO at SkyTrain transit stations targeting commuters. Supporting services include catering, e-gift cards, online and mobile-app ordering, and a 5% cashback loyalty program.

Product overview

Freshslice Pizza is a Vancouver-based pizza restaurant chain operating since 1999. The core offering centers on hand-tossed multigrain crust pizzas with fresh, locally-sourced ingredients, featuring build-your-own pizza with unlimited toppings and signature Feast varieties. The company operates the Freshslice GO quick-service sub-brand at SkyTrain transit stations, alongside an online ordering system, mobile app (iOS/Android), and FreshSlice Rewards loyalty program offering 5% cashback. Additional offerings include catering services, e-gift cards, and the Freshslice Cares community initiative supporting youth sports. With over 20 locations across Vancouver including Downtown, Kitsilano, and Gastown areas, the company emphasizes quality ingredients, sustainability, and community involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Freshslice Pizza (Core Restaurant) Vancouver-based pizza restaurant offering hand-tossed multigrain crust pizzas with fresh, locally-sourced ingredients. Features build-your-own pizza with unlimited toppings at fixed prices, signature Feast pizzas (including Butter Chicken Feast and BBQ Chicken Bacon Feast), and classic varieties, available for dine-in, takeout, and delivery. Includes gluten-free cauliflower crust and vegetarian/vegan topping options.
• Freshslice GO Quick-service pizza-by-the-slice sub-brand located at SkyTrain transit stations in Vancouver, with extended operating hours (10:30 AM to midnight at Yaletown-Roundhouse). Features the no-transit-fee pickup option for commuters who tap in and out within 20 minutes. Available at Broadway/City Hall and Yaletown-Roundhouse stations.
• Catering Services Corporate and event catering service offering customizable pizza options for large gatherings, parties, sports tournaments, and corporate events. Contact-based service with customizable menu options for groups of varying sizes.
• E-Gift Cards Digital gift card program enabling customers to purchase Freshslice gift cards for friends and family online. Includes any toppings and is positioned as a holiday gift option, providing upfront cash flow and encouraging future in-store or app purchases.

Quantifiable outcome

• 5% cashback earned on every order through Freshslice Rewards program
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tsawwassen Girls' Fastpitch Team (Rex & Anna)minorOthersFreshslice sponsors the Tsawwassen Girls' Fastpitch team, providing free pizzas throughout the season as a form of community support. The sponsorship was orchestrated by head coach RJ O'Neil and represents Freshslice's commitment to youth sports and community involvement through the Freshslice Cares program.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Freshslice
• LinkedInlinkedin.com/company/freshslice-franchise
• Instagraminstagram.com/freshslice
• Xx.com/pizzafreshslice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshslice Pizza