Prima Group

What Prima Group does

Prima Group is a privately held, Singapore-headquartered international food company founded in 1961 by Cheng Tsang Man as Singapore's first flour mill, now led by second-generation Chairman and CEO Primus Cheng. The company operates an integrated value chain spanning flour milling, improvers, premixes, frozen dough, instant noodles, waffles and bakery equipment, organised across wholly owned subsidiaries including Prima Flour, iBake, Prima Taste (LaMian), Deli Waffle, Prima Ceylon, Ceylon Grain Elevators, Ceylon Agro-Industries, Xinyan Foods, Xinghua Cereal Oil, Qingdao Prima Foods and Suprima Bakeries. Its 4,000+ employees run manufacturing hubs in Singapore, Sri Lanka, China and Australia, with products distributed to over 40 markets across five continents through direct sales and partner/distributor networks.

The group's revenue model spans flour and ingredient sales to B2B customers (commercial bakeries and food manufacturers), branded consumer product sales through retail (Prima Flour, iBake frozen dough, PrimaDéli Waffles, Prima Taste LaMian), foodservice and bakery franchising, bakery equipment and point-of-sale systems via Prima Computer Systems (PCS), and an upstream agrofood operation in Sri Lanka through Ceylon Grain Elevators and Ceylon Agro-Industries. Pricing is not publicly disclosed; transactions are handled through dedicated sales contacts per business division. Marketing combines corporate communications, brand websites, LinkedIn, email publications and CSR-driven partnerships, while distribution is executed through manufacturing-hub direct sales and long-standing partner networks in each geography.

Strategic positioning rests on proprietary premix formulations, LaMian processing know-how (recognised in global instant noodle rankings), 60+ years of brand heritage, an integrated cost-efficient value chain, and an extensive multi-region footprint. The group is family-controlled with no external funding or public listing at the parent level, and reports an emphasis on education-focused CSR across all four manufacturing geographies.

Name

Prima Group

Legal name

Prima Limited

Website

https://prima.com.sg

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prima Group is a privately held, Singapore-headquartered international food company operating an integrated flour-milling-to-consumer-products value chain via four manufacturing hubs in Singapore, Sri Lanka, China and Australia, serving commercial bakeries, food manufacturers and retail consumers in over 40 markets.

Ownership category

akta.pro rank

Product category

Food Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Bakery Products (2050), Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Flour milling
• Food manufacturing
• Bakery equipment
• Frozen dough
• Instant noodles

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Flour Milling: Core flour milling operations producing Prima Flour, an internationally renowned brand with reputation for consistency and high quality. Primary revenue stream from flour and improvers.
2. Food Manufacturing: Manufacturing of food products including frozen dough (iBake), premixes, and consumer food products. Spans from farm to fork providing total solutions to customers.
3. Branded Consumer Products: Sale of branded consumer products including Prima Taste LaMian, PrimaDéli Waffles, and other food products through various distribution channels.
4. Foodservice & Bakery Franchising: Bakery franchising operations and foodservice solutions. Includes bakery equipment and systems, and baking and culinary education services.
5. Agrofood Operations: Agrofood business operations in Sri Lanka through Ceylon Grain Elevators and Ceylon Agro-Industries, providing agricultural and food processing solutions.
6. Trading and Distribution: Trading and distribution of food products across the Group's extensive network, reaching customers in over 40 markets globally.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prima Group is an international food company operating an integrated value chain from flour milling through to consumer food products. Its offerings span flour, improvers, premixes, frozen dough (iBake), waffles (PrimaDéli), and instant noodles (Prima Taste LaMian), supported by bakery equipment, bakery franchising, and agrofood operations across manufacturing hubs in Singapore, Sri Lanka, China, and Australia.

Product overview

Prima Group is an integrated international food company operating across four manufacturing hubs (Singapore, Sri Lanka, China, Australia) with products distributed to over 40 markets globally. The portfolio centers on core food manufacturing: Prima Flour (flour milling), iBake (frozen dough), PrimaDéli Waffles, and Prima Taste LaMian (instant noodles). An integrated value chain spans from flour to improvers, premixes, frozen dough, and farm-to-fork total solutions. The Group also operates complementary businesses including bakery franchising, bakery equipment/systems (Prima Computer Systems PCS), and R&D services. Regional subsidiaries include Prima Ceylon, Ceylon Grain Elevators, Ceylon Agro-Industries in Sri Lanka; Xinyan Foods, Xinghua Cereal Oil, Qingdao Prima Foods in China; and Suprima Bakeries in Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Prima Flour: Internationally renowned flour mill with reputation for consistency and high quality
• iBake
• PrimaDéli Waffles
• Prima Taste LaMian
• Suprima Bakeries

Products and services

• Prima Flour Internationally renowned flour milling brand with a reputation for consistency and high quality, serving as the foundation product line of Prima Group and supplying bakeries and food manufacturers.
• iBake Frozen Dough Premium frozen dough product line developed through cutting-edge R&D, offering high-quality frozen baking solutions for commercial and consumer baking use.
• PrimaDéli Waffles Waffle products made with proprietary Prima premixes, designed to deliver authentic, tastes-like-home quality for consumers.
• Prima Taste LaMian Artisanal instant noodle (lamian) repeatedly recognized as among the world's best instant noodles, sold to retail consumers.
• Prima Food (Improvers, Premixes, Total Food Solutions) Food manufacturing products encompassing improvers, premixes, and total food solutions supplied to food manufacturers and bakeries.
• Suprima Bakeries (Bakery Products) Australia-based bakery products and bakery franchising operations supplied to retail and foodservice customers.
• Agrofood Operations (Ceylon Grain Elevators, Ceylon Agro-Industries) Agricultural, grain handling, and agro-industrial operations providing agricultural and food processing solutions in Sri Lanka.
• Prima Computer Systems (PCS) - Bakery POS and Equipment Point-of-sale systems and bakery equipment providing technology solutions for bakery and food service operations.

Quantifiable outcome

• World's best instant noodle recognition for Prima Taste LaMian

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Act for KidscommunityOthersIn Australia, through Suprima Bakeries and in partnership with Subway, Prima Group supports Act for Kids, an Australian charity providing free therapy and support services to children and families who have experienced, or are at risk of, child abuse and neglect. Support comes through Subway's Feel Good in-store donation program and 'Sub for a Cause' day.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wilmar International: Singapore-listed Asia-Pacific food and agribusiness conglomerate with significant flour milling and food ingredients operations. Most comparable Singapore-headquartered peer with overlapping flour milling, consumer food products, and integrated value chain.
• Indofood Sukses Makmur: Indonesia's largest food manufacturer with major flour milling (Bogasari) and instant noodle (Indomie) divisions. Closest peer combining flour milling scale with branded instant noodle consumer products across Southeast Asia.
• Tingyi (Cayman Islands) Holding Corp. China's largest instant noodle producer (Master Kong brand) and a major food and beverage company. Direct competitor to Prima Taste LaMian in the Chinese and broader Asian instant noodle market.
• Nissin Foods Holdings: Global instant noodle leader founded in Japan with strong Asian and international presence. Direct competitor in premium instant noodle categories where Prima Taste LaMian competes.
• Thai President Foods: Thailand-based instant noodle and food manufacturer (MAMA brand). Southeast Asian peer competing in the same instant noodle category with similar distribution and consumer positioning.
• Puratos Group: Belgian global bakery, patisserie, and chocolate ingredients supplier with strong presence across Asia. Closest peer for Prima's premix and bakery ingredients business serving commercial bakeries.

Broad incumbents

• Goodman Fielder: Asia-Pacific bakery and food ingredients company with brands across baking, dairy, and grocery. Comparable integrated bakery business with similar geographic footprint across Oceania and Asia.
• Associated British Foods (AB Mauri): UK-listed diversified food group with AB Mauri division focused on bakery ingredients, yeast, and premixes. Comparable in bakery premixes and improvers, the B2B inputs that underpin Prima Food offerings.
• Archer Daniels Midland (ADM): Global agricultural processor and food ingredient provider with milling and bakery ingredient operations. Provides scale benchmark for Prima's flour milling and grain handling business.

Regional players

• Nongshim: South Korea's largest instant noodle and snack manufacturer (Shin Ramyun). Comparable in premium instant noodle positioning, though primarily Korean-domestic with limited overlap in Prima's home markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prima-limited-sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Group