Toyo Keizai

What Toyo Keizai does

Toyo Keizai Inc. (東洋経済新報社, Tōyō Keizai Shinpōsha) is a privately held Japanese business and economic publishing company founded in Tokyo in 1895. The company operates across three core distribution channels: web (Toyokeizai.net and Shikiho Online), magazines (Weekly Toyo Keizai, the quarterly Shikiho corporate handbook covering approximately 3,800 Japanese listed companies, Stock Weekly, Industry Map, Employment Shikiho, and Statistics & General Survey), and books (business, economics, and management titles). Its flagship data product, the Shikiho handbook (90 years old in 2025), provides comprehensive coverage of all Japanese listed companies and its digital counterpart Shikiho Online surpassed 50,000 paid members as of June 2025.

The company's underlying technology stack consists of digital publishing platforms, online subscription services, and a corporate and financial database sold to enterprise clients via Toyo Keizai Data Services. A notable technical initiative is the July 2025 deployment of AI-OCR technology to digitize historical Shikiho issues back to the 1936 founding issue, converting the analog archive into searchable digital content. Toyo Keizai holds the ABJ registered trademark across its digital platforms, certifying licensed content distribution.

The business model is anchored in subscription-based recurring revenue from both print and digital magazine publications, supplemented by one-time book sales, data monetization through enterprise database services and alternative-data products (Toyo Keizai Data Lab), professional services via seminars and training, and advertising across print and digital channels. Customer segments span business professionals and investors (primary), individual investors (primary), corporate and institutional clients (secondary), and job seekers/students via the Employment Shikiho brand. Distribution is multi-channel: direct mail subscriptions, self-serve online platforms, an e-commerce storefront (Toyo Keizai Store), retail bookstore presence, and B2B enterprise sales. The company recently acquired StockVoice (June 2025), expanding into audio/video broadcasting for individual investors.

Name

Toyo Keizai

Legal name

株式会社東洋経済新報社

Website

https://corp.toyokeizai.net

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyo Keizai is a 130-year-old Japanese business publisher operating web, magazine, and book channels. It serves business professionals, individual investors, and corporate clients with flagship products including Weekly Toyo Keizai, the Shikiho corporate handbook (50,000+ paid digital members), and enterprise data services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Weekly, monthly, and quarterly magazine publications including 週刊東洋経済 (Weekly Toyo Keizai), 会社四季報 (Shikiho), 株式ウイークリー (Stock Weekly), and others. Revenue from both print and digital subscriptions.
2. Online/Subscription Services: Toyo Keizai Online and 会社四季報オンライン (Shikiho Online) digital platforms with paid membership subscriptions. 有料会員 (paid members) reached 50,000+ for Shikiho Online.
3. Book Sales: Publication and sale of business books, economic reports, and educational materials through the Toyo Keizai Store and retail channels.
4. Data Services: Corporate and financial database services, alternative data analysis, and business data products for institutional and individual investors.
5. Seminars and Training: Educational seminars, professional training programs, and events for business professionals and corporate clients.
6. Advertising: Promotional and advertising services across print and digital platforms for corporate clients and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Toyo Keizai publishes Japanese business and economic content across print magazines, online subscription platforms, and books. Its flagship products include the Weekly Toyo Keizai magazine, the Shikiho quarterly corporate handbook covering approximately 3,800 listed Japanese companies, and digital subscription services (Toyo Keizai Online and Shikiho Online, the latter with 50,000+ paid members). The company also publishes business books, runs educational seminars, sells enterprise data services, and offers advertising and branded content solutions to corporate clients.

Product overview

Toyo Keizai operates a multi-platform publishing and media portfolio organized around three channels: web, magazines, and books. The web channel centers on Toyokeizai.net (general business news) and Shikiho Online (company data and investment research, 50,000+ paid members), supplemented by specialized verticals including The Oriental Economist (English), Toyo Keizai Data Lab (alternative data), and StockVoice (acquired June 2025, investor broadcasting). The magazine channel includes flagship Weekly Toyo Keizai, the quarterly Shikiho (90th anniversary in 2025, covering all ~3,800 listed Japanese companies), Stock Weekly, Industry Map, Employment Shikiho, and Statistics & General Survey. The books channel publishes business, economics, and management titles through the Toyo Keizai Store, with award-winning bestsellers. Enterprise data services (Toyo Keizai Data Services) and promotional/brand solutions (Brand Studio, Promotional Services) serve corporate clients seeking to reach Toyo Keizai's professional audience.

Differentiator

Problem solved

Functional benefit

Brands

• 東洋経済オンライン (Toyo Keizai Online): Major web media platform for economic and business news
• 会社四季報オンライン (Shikiho Online)
• 東洋経済データサービス (Toyo Keizai Data Services)
• 東洋経済ブランドスタジオ (Toyo Keizai Brand Studio)
• 東洋経済プロモーション (Toyo Keizai Promotion)
• 東洋経済データラボ (Toyo Keizai Data Lab)
• シキホー！Mine (Shikiho! Mine)

Products and services

• Toyo Keizai Online (東洋経済オンライン) Toyo Keizai's flagship web media platform delivering economic and business news, feature articles, and analysis to general readers, accessible via website and mobile apps.
• Shikiho Online (会社四季報オンライン) Online subscription service providing company profiles, financial data, and analysis for all approximately 3,800 listed Japanese companies, with paid membership exceeding 50,000 as of 2025.
• Weekly Toyo Keizai (週刊東洋経済) Flagship weekly business magazine covering economics, finance, corporate strategy, and current affairs, available in print and online set plans.
• Shikiho (会社四季報) Quarterly corporate handbook profiling all listed Japanese companies, celebrated its 90th anniversary in 2025, serving as a foundational reference for investors and analysts.
• Stock Weekly (株式ウイークリー) Weekly investment-focused magazine providing equity market coverage, stock analysis, and investment strategy, available in print and internet editions.
• Industry Map (業界地図) Magazine publication mapping competitive landscapes across major Japanese industries, visualizing sector structures and key players.
• Statistics & General Survey (統計・総覧) Annual statistical reference publication aggregating broad economic and social data for research and analysis purposes.
• Employment Shikiho (就職四季報) Annual employment reference publication providing company rankings and analysis for job-seeking students and graduates.
• Toyo Keizai Books (東洋経済書籍) Business book publishing line covering economics, management, business strategy, and educational topics, with multiple award-winning titles.
• Toyo Keizai Store (東洋経済STORE) E-commerce platform for purchasing magazines, books, back issues, and digital publications published by Toyo Keizai, including bestsellers and award-winning titles.
• Toyo Keizai Data Services (東洋経済データサービス) Enterprise-grade data service offering company financial databases, article data delivery, and business data products sold directly to corporate and institutional clients.
• Toyo Keizai Promotion (東洋経済プロモーション) Marketing and advertising solutions for corporate clients seeking to reach Toyo Keizai's audience of business professionals and investors across web and print media.
• Toyo Keizai Brand Studio (東洋経済ブランドスタジオ) Branded content and custom publishing studio offering enterprise clients integrated storytelling solutions leveraging Toyo Keizai's editorial and media capabilities.
• Toyo Keizai Digital Content Library (東洋経済デジタルコンテンツライブラリー) Digital content archive providing institutional access to Toyo Keizai's historical magazine and book content in electronic form, bearing the ABJ mark.
• Textbook Forest (教科書の森) E-book platform for educational textbooks and academic publications from Toyo Keizai, ABJ-marked for verified copyright compliance.
• Shikiho!Mine (四季報！Mine) Career-focused digital platform and social media presence targeting students and young professionals with employment information and company research tools.
• The Oriental Economist English-language web platform covering Japanese and global economic and business news for international readers, differentiated from the Japanese-language Toyokeizai.net.
• StockVoice (ストックボイス) Broadcast media company operated as a Toyo Keizai subsidiary since June 2025, delivering audio/video content for individual investors.
• Toyo Keizai Seminars Educational seminars, professional training programs, and events for business professionals and corporate clients, with pay-as-you-go pricing.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 株式会社ストックボイス (StockVoice)coreOthers · 13 June 2025Toyo Keizai acquired StockVoice, a broadcasting company for individual investors. This acquisition expands Toyo Keizai's media portfolio in the investor-focused content space, combining StockVoice's broadcasting capabilities with Toyo Keizai's financial data and publication expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nikkei Inc. (日本経済新聞社): Japan's largest business newspaper and financial data provider, operating Nikkei.com, Nikkei Digital Subscriptions, and Nikkei BP for business publishing. Directly competes with Toyo Keizai in Japanese economic journalism, business magazines, and financial data services, with substantially larger scale.
• Diamond Inc. (ダイヤモンド社): Publisher of Diamond Weekly and Diamond Harvard Business Review, with comparable focus on business, economics, and management publishing in Japan. Closely mirrors Toyo Keizai's mix of business magazines, books, and digital content for professionals and investors.
• President Inc. (プレジデント社): Publisher of President magazine targeting executives and business leaders, with a comparable book publishing arm and digital subscription platform. Operates in the same Japanese business-magazine category as Toyo Keizai and Weekly Toyo Keizai.
• Nikkei BP (日経BP): Specialist business magazine and book publisher (Nikkei group) producing titles like Nikkei Business, Nikkei Trendy, and Nikkei Books. Directly comparable to Toyo Keizai's portfolio of business periodicals and professional publishing.
• Quick Corp. (株式会社クイック): Operates Quick personnel information and corporate financial databases targeting investors and job seekers. Comparable to Toyo Keizai's Shikiho Online and Employment Shikiho products in serving individual investors with company data.
• Morningstar Japan: Provides mutual fund, stock, and investment research data for Japanese individual investors, comparable to Toyo Keizai's Stock Weekly and Shikiho Online investor-focused products.

Broad incumbents

• Bloomberg L.P. Global financial data, news, and analytics provider competing with Toyo Keizai Data Services for institutional data buyers. Overlaps at the high end of the market and sets pricing benchmarks for premium financial data.
• Reuters / Thomson Reuters: Global financial news and data provider covering Japanese markets. Comparable in editorial coverage of Japanese business and economic news, with broader international reach and resources.
• The Asahi Shimbun Company: Major Japanese media conglomerate with broad news, magazine (AERA, Weekly Asahi), and digital operations. Overlaps with Toyo Keizai in economic journalism, magazine publishing, and digital news subscription, though with broader general-interest focus.

Emerging players

• Uzabase (SPEEDA / NewsPicks): Operates SPEEDA (corporate intelligence platform) and NewsPicks (business news social platform), directly competing with Toyo Keizai Data Services and Toyo Keizai Online for digital subscribers and corporate research customers in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Toyokeizai
• YouTubeyoutube.com/channel/UCN36kFB7Lh4tptI4rsy5vFw
• Facebookfacebook.com/ToyokeizaiOnline
• LinkedInjp.linkedin.com/company/%E6%9D%B1%E6%B4%8B%E7%B5%8C%E6%B8%88%E6%96%B0%E5%A0%B1%E7%A4%BE
• Instagraminstagram.com/toyokeizaionline

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyo Keizai