Liu Jo
Liu Jo is an Italian fashion brand, founded in 1995 and headquartered in Carpi, Italy, that designs and sells women's, men's, and kids' apparel, footwear, bags, and accessories through international DTC e-commerce and physical retail.
- Company typePrivate
- Founded1995
- HeadquartersCarpi, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Liu Jo does
Liu Jo is an Italian fashion brand founded in 1995 and headquartered in Carpi, Italy, operating under the legal entity Digital Boite s.r.l. The company designs, produces, and sells apparel, footwear, bags, and accessories across three primary categories — Women, Men, and Kids — with adjacent lines including pet accessories, smartwatches and tech accessories, and gift cards. Its go-to-market is a direct-to-consumer model combining owned e-commerce (built on the Salesforce Commerce Cloud / Demandware platform) with multi-language, multi-currency localization across multiple countries, alongside an international physical retail footprint. The brand sustains a seasonal editorial collection cadence, with documented collections such as SS26 used to merchandise the assortment.
The company is privately held, has not disclosed funding rounds, and employs between 501 and 1,000 people. Leadership comprises a C-suite including COO Carlo Del Stabile, CFO Giuliano Bucari, and CIO Andrea Veroni, suggesting an operating focus on digital infrastructure and back-office controls. Revenue is not disclosed in the available data, and the company shows no documented AI/ML, M&A, or external capital activity in the inputs. Its competitive position rests on three decades of Italian-fashion heritage, a multi-category assortment, and an internationally distributed DTC channel rather than on differentiated technology.
Liu Jo firmographics
Firmographics- Name
- Liu Jo
- Legal name
- Digital Boite s.r.l.
- Website
- https://liujo.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Liu Jo is an Italian fashion brand, founded in 1995 and headquartered in Carpi, Italy, that designs and sells women's, men's, and kids' apparel, footwear, bags, and accessories through international DTC e-commerce and physical retail.
- Ownership category
- akta.pro rank
Liu Jo industry classification
Industry- Product category
- Premium Fashion Apparel and Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Toddler Apparel (2T–5T) (CRAAAHAB)
Keywords
Where Liu Jo is headquartered
LocationHeadquarters
- HQ city
- Carpi
- HQ country
- Italy
- HQ region
- Europe
Markets served
Liu Jo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Apparel and Accessories Sales: Direct sales of clothing, shoes, bags, and accessories to consumers through e-commerce and retail stores. The company operates a multi-category fashion brand covering women's, men's, and kids' segments.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Liu Jo product offering
Product offeringCore offering
Liu Jo designs, produces, and sells Italian fashion apparel and lifestyle products for women, men, and children under its own brand, including clothing, denim, bags, shoes, and accessories. Distribution runs through the company's own international e-commerce site and a network of branded retail stores, with supporting outlet and digital gift card offerings.
Product overview
Liu Jo is an Italian fashion brand offering clothing, shoes, bags, and accessories across three main segments: Women, Men, and Kids (0-16 years). The women's collection includes clothing, denim, bags, shoes, and accessories with sub-lines like formal/ceremonial wear. Men's line covers clothing, footwear, and accessories. Kids is segmented into Baby (0-12 months), Kids (18 months-7 years), and Girls (8-16 years). The brand also operates an Outlet section for discounted items and offers gift cards. The core product architecture centers on seasonal collections organized by category (Clothing, Jeans, Bags, Shoes, Accessories) with sub-categories for specific item types.
Differentiator
Problem solved
Functional benefit
Products and services
- Liu Jo Women's Clothing
- Liu Jo Women's Jeans Women's denim line featuring multiple fits — skinny, slim fit, straight leg, flare, and bootcut — sold through Liu Jo's own online store and retail locations.
- Liu Jo Women's Bags Women's bag assortment including handbags, crossbody bags, shoulder bags, shopping bags, belt bags, and backpacks, sold through Liu Jo's own e-commerce and retail stores.
- Liu Jo Women's Shoes Women's footwear including espadrilles, sandals, flat shoes (lace-ups/moccasins), sneakers/trainers, high heel shoes, and boots and ankle boots, sold through Liu Jo's own online store and retail locations.
- Liu Jo Women's Accessories Women's accessories including wallets, sunglasses, jewelry, watches, belts, scarves and foulards, beanies, perfumes, and smartwatch/tech accessories, sold through Liu Jo's own e-commerce store and retail locations.
- Liu Jo Men's Clothing Men's clothing assortment including outerwear, jackets and waistcoats, shirts, knitwear, polo shirts, t-shirts, jeans, trousers, sweaters, beachwear, and underwear, sold through Liu Jo's own e-commerce store and retail locations.
- Liu Jo Men's Shoes
- Liu Jo Men's Accessories
- Liu Jo Kids (Baby 0-12 months)
- Liu Jo Kids (18 months-7 years)
- Liu Jo Girls (8-16 years)
- Liu Jo Outlet
- Liu Jo Gift Cards
Companies that use Liu Jo
Customer profileSegments3 records
Ideal customer profiles4 records
Liu Jo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liu Jo partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Liu Jo competitors and assessment
Company assessmentOthers
- Triumph (lingerie/intimates) – excluded, not comparable. Replace with: Marella or similar.
Direct peers
- Pinko: Italian contemporary fashion brand with similar price positioning, multi-category women's apparel, denim, bags, and accessories, and a comparable DTC + retail store model across Europe and internationally.
- Patrizia Pepe: Italian contemporary fashion house targeting a similar female customer with premium apparel, denim, and accessories. Closely matches Liu Jo's positioning, price band, and Italian-heritage brand identity.
- Twinset Milano: Italian contemporary fashion brand offering women's apparel, accessories, and kids' lines through DTC e-commerce and mono-brand stores. Highly comparable in segment mix and premium-contemporary positioning.
- Elisabetta Franchi: Italian contemporary women's fashion brand with a similar feminine-luxury positioning, DTC e-commerce, and a growing international retail footprint, competing head-to-head for the same premium customer.
- Guess: Multi-segment fashion brand offering women's, men's, and kids' apparel, denim, accessories, and footwear with a comparable DTC and wholesale mix. Overlaps Liu Jo on category breadth and international reach.
- Furla: Italian accessible-luxury brand centered on bags, leather goods, and accessories with apparel extension. Comparable on Italian-heritage premium positioning, DTC model, and global store network.
Broad incumbents
- Diesel: Italian heritage fashion brand with strong denim identity and broader apparel/accessories portfolio. Overlaps Liu Jo on Italian origin, women's/men's apparel, and international DTC footprint, though larger and broader.
- Marella (MaxMara Group): Italian contemporary women's apparel brand under the MaxMara group, covering clothing, bags, and accessories through DTC and department stores. Directly comparable on women's segment and price band.
- Liu Jo competitor: Karl Lagerfeld: Premium-lifestyle brand offering women's, men's, and kids' apparel, bags, and accessories through DTC e-commerce and global stores. Comparable on multi-segment premium positioning and international DTC model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Liu Jo social profiles
Digital presenceLiu Jo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liu Jo leadership team
Management profileNumber of profiles
Profiles3 records
Liu Jo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liu Jo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liu Jo
What does Liu Jo do?
Liu Jo designs, produces, and sells Italian fashion apparel and lifestyle products for women, men, and children under its own brand, including clothing, denim, bags, shoes, and accessories. Distribution runs through the company's own international e-commerce site and a network of branded retail stores, with supporting outlet and digital gift card offerings.
Is Liu Jo a public or private company?
Liu Jo is a private company. It is classified as unknown and is currently operating.
When was Liu Jo founded?
Liu Jo was founded in 1995. It employs 501 to 1,000 people.
Where is Liu Jo based?
Liu Jo is headquartered in Carpi, Italy, in the Europe region.
How does Liu Jo make money?
One revenue line is on record: apparel and Accessories Sales.
Who are Liu Jo's main competitors?
Triumph (lingerie/intimates) – excluded, not comparable. Replace with: Marella or similar. is listed as an others. Direct peers are Pinko, Patrizia Pepe, Twinset Milano, Elisabetta Franchi, Guess and Furla. Broad incumbents are Diesel, Marella (MaxMara Group) and Liu Jo competitor: Karl Lagerfeld.
Does Liu Jo have an API?
No public API is recorded for Liu Jo.
What industry is Liu Jo in?
Liu Jo's product category is Premium Fashion Apparel and Accessories. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.