Liu Jo

What Liu Jo does

Liu Jo is an Italian fashion brand founded in 1995 and headquartered in Carpi, Italy, operating under the legal entity Digital Boite s.r.l. The company designs, produces, and sells apparel, footwear, bags, and accessories across three primary categories — Women, Men, and Kids — with adjacent lines including pet accessories, smartwatches and tech accessories, and gift cards. Its go-to-market is a direct-to-consumer model combining owned e-commerce (built on the Salesforce Commerce Cloud / Demandware platform) with multi-language, multi-currency localization across multiple countries, alongside an international physical retail footprint. The brand sustains a seasonal editorial collection cadence, with documented collections such as SS26 used to merchandise the assortment.

The company is privately held, has not disclosed funding rounds, and employs between 501 and 1,000 people. Leadership comprises a C-suite including COO Carlo Del Stabile, CFO Giuliano Bucari, and CIO Andrea Veroni, suggesting an operating focus on digital infrastructure and back-office controls. Revenue is not disclosed in the available data, and the company shows no documented AI/ML, M&A, or external capital activity in the inputs. Its competitive position rests on three decades of Italian-fashion heritage, a multi-category assortment, and an internationally distributed DTC channel rather than on differentiated technology.

Name

Liu Jo

Legal name

Digital Boite s.r.l.

Website

https://liujo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Liu Jo is an Italian fashion brand, founded in 1995 and headquartered in Carpi, Italy, that designs and sells women's, men's, and kids' apparel, footwear, bags, and accessories through international DTC e-commerce and physical retail.

Ownership category

akta.pro rank

Product category

Premium Fashion Apparel and Accessories

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industries

Kids’ & Baby Apparel Retail (CRAAABAD), Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Italian fashion brand
• Women's clothing
• Premium apparel
• Designer accessories
• Fashion retail

Headquarters

HQ city

Carpi

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Apparel and Accessories Sales: Direct sales of clothing, shoes, bags, and accessories to consumers through e-commerce and retail stores. The company operates a multi-category fashion brand covering women's, men's, and kids' segments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Liu Jo designs, produces, and sells Italian fashion apparel and lifestyle products for women, men, and children under its own brand, including clothing, denim, bags, shoes, and accessories. Distribution runs through the company's own international e-commerce site and a network of branded retail stores, with supporting outlet and digital gift card offerings.

Product overview

Liu Jo is an Italian fashion brand offering clothing, shoes, bags, and accessories across three main segments: Women, Men, and Kids (0-16 years). The women's collection includes clothing, denim, bags, shoes, and accessories with sub-lines like formal/ceremonial wear. Men's line covers clothing, footwear, and accessories. Kids is segmented into Baby (0-12 months), Kids (18 months-7 years), and Girls (8-16 years). The brand also operates an Outlet section for discounted items and offers gift cards. The core product architecture centers on seasonal collections organized by category (Clothing, Jeans, Bags, Shoes, Accessories) with sub-categories for specific item types.

Differentiator

Problem solved

Functional benefit

Products and services

• Liu Jo Women's Clothing
• Liu Jo Women's Jeans Women's denim line featuring multiple fits — skinny, slim fit, straight leg, flare, and bootcut — sold through Liu Jo's own online store and retail locations.
• Liu Jo Women's Bags Women's bag assortment including handbags, crossbody bags, shoulder bags, shopping bags, belt bags, and backpacks, sold through Liu Jo's own e-commerce and retail stores.
• Liu Jo Women's Shoes Women's footwear including espadrilles, sandals, flat shoes (lace-ups/moccasins), sneakers/trainers, high heel shoes, and boots and ankle boots, sold through Liu Jo's own online store and retail locations.
• Liu Jo Women's Accessories Women's accessories including wallets, sunglasses, jewelry, watches, belts, scarves and foulards, beanies, perfumes, and smartwatch/tech accessories, sold through Liu Jo's own e-commerce store and retail locations.
• Liu Jo Men's Clothing Men's clothing assortment including outerwear, jackets and waistcoats, shirts, knitwear, polo shirts, t-shirts, jeans, trousers, sweaters, beachwear, and underwear, sold through Liu Jo's own e-commerce store and retail locations.
• Liu Jo Men's Shoes
• Liu Jo Men's Accessories
• Liu Jo Kids (Baby 0-12 months)
• Liu Jo Kids (18 months-7 years)
• Liu Jo Girls (8-16 years)
• Liu Jo Outlet
• Liu Jo Gift Cards

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Triumph (lingerie/intimates) – excluded, not comparable. Replace with: Marella or similar.

Direct peers

• Pinko: Italian contemporary fashion brand with similar price positioning, multi-category women's apparel, denim, bags, and accessories, and a comparable DTC + retail store model across Europe and internationally.
• Patrizia Pepe: Italian contemporary fashion house targeting a similar female customer with premium apparel, denim, and accessories. Closely matches Liu Jo's positioning, price band, and Italian-heritage brand identity.
• Twinset Milano: Italian contemporary fashion brand offering women's apparel, accessories, and kids' lines through DTC e-commerce and mono-brand stores. Highly comparable in segment mix and premium-contemporary positioning.
• Elisabetta Franchi: Italian contemporary women's fashion brand with a similar feminine-luxury positioning, DTC e-commerce, and a growing international retail footprint, competing head-to-head for the same premium customer.
• Guess: Multi-segment fashion brand offering women's, men's, and kids' apparel, denim, accessories, and footwear with a comparable DTC and wholesale mix. Overlaps Liu Jo on category breadth and international reach.
• Furla: Italian accessible-luxury brand centered on bags, leather goods, and accessories with apparel extension. Comparable on Italian-heritage premium positioning, DTC model, and global store network.

Broad incumbents

• Diesel: Italian heritage fashion brand with strong denim identity and broader apparel/accessories portfolio. Overlaps Liu Jo on Italian origin, women's/men's apparel, and international DTC footprint, though larger and broader.
• Marella (MaxMara Group): Italian contemporary women's apparel brand under the MaxMara group, covering clothing, bags, and accessories through DTC and department stores. Directly comparable on women's segment and price band.
• Liu Jo competitor: Karl Lagerfeld: Premium-lifestyle brand offering women's, men's, and kids' apparel, bags, and accessories through DTC e-commerce and global stores. Comparable on multi-segment premium positioning and international DTC model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/liujo
• Facebookfacebook.com/liujoglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liu Jo