What Lizzy does

Lizzy, doing business as My Lizzy, is a privately held vertical software company that builds a cloud-based, all-in-one CRM and Dealer Management System (DMS) purpose-built for SMB dealerships in niche recreational and equipment verticals — Powersports, Outdoor Power Equipment, Agriculture, Boating & Marina, Golf Cart, Recreational Vehicles, Trailers, and Construction Equipment. Founded around 2004 and headquartered in Jackson, Georgia, the company has operated continuously for over 20 years serving this fragmented dealer market.

The product is a unified suite of nine modules: core functions include CRM, Product Data Management (PDM), Accounting (with general ledger, accounts payable, accounts receivable, and financial reporting), Invoicing, Inventory Control, and Reports; add-on modules include Web Store Integration, Payroll/Human Resources, and Warranty Tracking. The platform is delivered as cloud-hosted SaaS with multi-location inventory support, no public API or SDK exposure, and no documented AI/ML capabilities. Lizzy does not publish detailed pricing but exposes a /rates/ page and offers a no-credit-card-required self-serve free trial alongside a live demo motion.

Lizzy generates revenue through SaaS subscriptions billed monthly or annually, distributed via a direct-to-consumer go-to-market model. Marketing relies on its own website, blog, and a Facebook page; there are no disclosed channel partners, resellers, integrations, or named enterprise customers. The company has no disclosed outside funding, no M&A activity, and operates primarily in the Southeast United States, with all observable strategic posture oriented toward deepening vertical penetration and expanding module breadth within its existing dealer base.

Name

Lizzy

Legal name

My Lizzy

Website

https://nizex.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lizzy (My Lizzy) is a cloud-based CRM and Dealer Management System serving SMB dealerships across Powersports, OPE, Agriculture, Boating, Golf Cart, RV, Trailer, and Construction verticals, offering integrated accounting, inventory, payroll, and warranty modules on a SaaS subscription basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS-based dealer management and CRM software delivered as subscription service with monthly or annual billing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lizzy is a cloud-based, all-in-one CRM and Dealer Management System (DMS) sold as SaaS subscriptions to equipment dealerships. The unified platform bundles customer relationship management, product data management, accounting, invoicing, inventory control, and reporting, with add-on modules for web store integration, payroll, and warranty tracking, targeted at Powersports, OPE, Agriculture, Boating & Marina, Golf Cart, RV, Trailer, and Construction dealers.

Product overview

Lizzy is a unified all-in-one CRM and dealer management software platform designed for dealerships across multiple industries including Powersports, Agriculture, Outdoor Power Equipment (OPE), Boating & Marina, Golf Cart, Recreational Vehicles (RVs), Trailers, Construction, Lawn and Garden, and Marina. The platform integrates its core modules—CRM, PDM (Product Data Management), Accounting, Invoicing, Inventory Control, and Reports—along with specialized add-on modules including Web Store Integration, Payroll, and Warranty Tracking into a single system. The product is designed to help dealers manage customers, inventory, accounting, and business operations from one centralized platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lizzy CRM and Dealer Management System (My Lizzy) Cloud-based, all-in-one CRM and Dealer Management System sold as a SaaS subscription to small and mid-sized dealerships. The single platform combines customer relationship management, centralized product catalog (specs, pricing, availability), full accounting (GL, AP, AR, financial reporting), invoicing, real-time multi-location inventory control, dozens of built-in reports, web store integration, payroll, and warranty tracking. It is purpose-built for vertical dealership industries including Powersports, Outdoor Power Equipment, Agriculture, Boating & Marina, Golf Cart, Recreational Vehicles, Trailers, Construction, and Lawn & Garden, and is delivered with self-serve free trial onboarding and live demo sales support.

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PowerHouse DMS: Direct competitor providing dealer management software targeted specifically at the powersports industry (motorcycles, ATVs, marine, and RVs). Competes head-to-head with Lizzy for the same vertical dealer customers with overlapping CRM, inventory, and accounting capabilities.
• Aspen Dealer Management: Specializes in dealer management software for marine, RV, and powersports dealerships. Offers comparable CRM, inventory, accounting, and reporting capabilities targeted at the same Boating/Marina and Recreational Vehicle verticals Lizzy serves.
• CoreBridge: Provides accounting and business management software purpose-built for powersports, marine, and RV dealerships. Competes directly with Lizzy's accounting module and all-in-one positioning for the same core verticals.
• Texada Software: Provides dealer and rental management software for equipment industries including agriculture, construction, and outdoor power equipment. Directly competes with Lizzy in the OPE, Agriculture, and Construction Equipment dealer verticals on similar all-in-one functionality.

Broad incumbents

• Dealertrack (Cox Automotive): Part of Cox Automotive, Dealertrack is a large-scale DMS provider across automotive and adjacent dealer verticals. While primarily focused on auto dealers, its expanding footprint into powersports and recreational vehicles represents a broader incumbent threat to Lizzy's specialty verticals.
• CDK Global: One of the largest DMS vendors in the U.S., serving franchised auto, heavy truck, and equipment dealers. CDK's scale, OEM integrations, and ongoing product expansion position it as a broad incumbent whose moves can reshape competitive dynamics for niche DMS providers like Lizzy.
• Lightspeed Commerce: Cloud-based POS and commerce platform widely used by independent retailers including powersports, OPE, and marine dealers. While broader in scope than a pure DMS, Lightspeed competes for the same SMB dealer wallet with modern cloud POS, inventory, and CRM capabilities.
• Reynolds and Reynolds: Long-established DMS and retail management systems provider primarily for automotive dealers, with offerings that overlap with Lizzy's back-office accounting, CRM, and inventory functionality. Represents a broader enterprise incumbent expanding into adjacent dealer categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myLizzyDMS
• Xx.com/lizzynizex
• LinkedInlinkedin.com/company/nizex-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizzy