milkrite | InterPuls
milkrite | InterPuls is a UK-headquartered manufacturer of dairy milking equipment and precision farming technology, serving commercial dairy farmers globally through a distributor network across 10 countries, with proprietary products including Impulse Air clusters, MIPulse monitoring, iMilk meters, and herd management software.
- Company typePrivate
- Founded2015
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What milkrite | InterPuls does
milkrite | InterPuls is a UK-headquartered, privately-held manufacturer of dairy milking equipment and precision dairy farming technology, serving commercial dairy farmers globally. The company is registered as milkrite | InterPuls Limited in England (company number 12526716), with its registered office at One St Peter's Square, Manchester, and employs 251-500 people. The product portfolio is organized into five integrated categories: Interface (liners, milking clusters, milk claws, tubing), Precision (pulsators, vacuum systems, milk receivers), Control (MIPulse monitoring, iMilk milk meters, ACRsmart automatic removers), Intelligence (herd management software, precision farming), and Farm Services (exchange programs for liners, clusters, pulsators, and tags). Proprietary technology includes the patented Impulse Air milking cluster with calibrated airflow design, the MIPulse 24/7 pulsation and vacuum monitoring system, Ultraclean+ tubing, the iMilk600 milk metering system, and ACRsmart automatic cluster removal. Sub-brands include MIPulse, Impulse Air, ACRsmart, iMilk600, iMilkNano, Merricks Calf Feeder, and Ultraclean+.
The company operates through a global regional distributor network spanning 10 country markets — UK, USA, Poland, Brazil, Spain, Italy, Germany, France, Netherlands, and Russia — each with a localized country-specific website, supported by a dedicated dealer ecommerce portal (mi-portal.net) with a 10-day minimum lead time for orders. Revenue is generated primarily through equipment sales via distributors and direct channels, complemented by subscription-based exchange services (Liner, Cluster, Pulsator, Tag Exchange) that include affordable monthly lease rental options designed to eliminate upfront capital cost for farmers. The customer base spans small and mid-market dairy farms to large-scale mega-dairies with 5,000-20,000+ cows operating rotary parlors 24/7, with documented outcomes including a 55% reduction in mastitis cases and a 36% reduction in somatic cell count at reference farms such as Caulston Farm (UK).
The business is positioned within a dairy equipment heritage of "over a century of milking expertise," suggesting brand lineage that extends beyond the 2015 UK incorporation date of the current entity. Contact infrastructure includes UK and Italy offices, with customer care, sales, technical support, and marketing functions distributed across both locations. Operating status is active as of 2025-2026, with ongoing blog content, product catalogue updates, and an active careers portal. No parent company, venture capital backing, acquisitions, or leadership changes are disclosed in the available source material, and the company appears to operate as an independent, cash-generative private limited company focused on dairy milking equipment and precision farming solutions.
milkrite | InterPuls firmographics
Firmographics- Name
- milkrite | InterPuls
- Legal name
- milkrite | InterPuls Limited
- Website
- https://milkrite-interpuls.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- milkrite | InterPuls is a UK-headquartered manufacturer of dairy milking equipment and precision farming technology, serving commercial dairy farmers globally through a distributor network across 10 countries, with proprietary products including Impulse Air clusters, MIPulse monitoring, iMilk meters, and herd management software.
- Ownership category
- akta.pro rank
milkrite | InterPuls industry classification
Industry- Product category
- Dairy Milking Equipment
- NAICS
- Dairy Cattle and Milk Production (11212), Dairy Product (except Dried or Canned) Merchant Wholesalers (42443)
- SIC
- Refrigeration & Service Industry Machinery (3580), Pumps & Pumping Equipment (3561), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Milking Systems & Parlors (Conventional, Rotary, Pipeline) (AFAAAIAA)
- akta.pro secondary industries
- Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC), Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK), Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)
Keywords
Where milkrite | InterPuls is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
milkrite | InterPuls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cluster Exchange Service with lease option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
milkrite | InterPuls product offering
Product offeringCore offering
milkrite | InterPuls manufactures and distributes dairy milking equipment and consumables through five product lines: Interface (liners, clusters, milk claws, tubing), Precision (pulsators, vacuum care, vacuum pumps, milk receivers), Control (MIPulse monitoring, iMilk meters, ACRsmart automatic removers, cleaning solutions), Intelligence (herd management software, precision farming), and Farm Services (liner, cluster, pulsator, and tag exchange programs). The portfolio is anchored by patented Impulse Air milking clusters and MIPulse 24/7 pulsation/vacuum monitoring, and is delivered to commercial dairy farms via a global regional distributor network and subscription-style exchange services.
Product overview
milkrite | InterPuls is a global dairy milking equipment manufacturer offering an integrated portfolio of products organized into five main categories: Interface (liners, milking clusters, milk claws, tubing), Precision (pulsators, vacuum systems, milk receivers), Control (MIPulse monitoring, iMilk milk meters, ACRsmart automatic removers), Intelligence (herd management software, precision farming), and Farm Services (exchange programs for liners, clusters, pulsators, and tags). The company specializes in improving milking performance and efficiency through innovative products including Impulse Air milking clusters with patented airflow calibration technology and MIPulse 24/7 pulsation monitoring systems. They serve dairy farms globally with regional sites across the UK, USA, Europe, and Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- MIPulse: Precision pulsation and vacuum monitoring system for 24/7 milking equipment surveillance.
- Impulse Air
- ACRsmart
- iMilk600
- iMilkNano
- Merricks Calf Feeder
- Ultraclean+
Products and services
- Dairy Inflations Rubber or silicone liners that create the milking vacuum seal around the cow's teat, essential for effective milk extraction and teat health during milking. Sold as a standalone consumable product to commercial dairy farmers.
- Silicone Dairy Inflations Premium silicone-based dairy liners offering enhanced teat health, superior flexibility and extended lifespan versus standard rubber liners. Sold as a standalone consumable product to commercial dairy farmers.
- Milking Clusters Complete milking units (claw, liners, teat cups) that attach to the cow's udder, including Impulse Air technology with patented design for improved teat health and cow comfort. Sold to commercial dairy farmers.
- Milk Filters, Wash Cups and Trays Accessories for filtering milk during milking and for cleaning and organising milking equipment components. Sold to commercial dairy farmers.
- Milk Claws Central collection component of the milking cluster that gathers milk from all four liner units and directs it to the milk hose. Sold to commercial dairy farmers.
- Dairy Tubing Tubing systems for milk and milkhouse applications, including the Ultraclean+ formula that performs in all conditions and is flexible and easy to handle, designed to improve milk quality. Sold to commercial dairy farmers.
- Merricks Calf Feeder Automated calf feeding equipment for efficient and controlled delivery of milk or milk replacer to young stock on dairy operations. Sold to commercial dairy farmers.
- Pulsators Electronic or mechanical devices that control the pulsation cycle of milking machines, alternating between milking and rest phases to ensure efficient milk extraction while maintaining teat health. Sold to commercial dairy farmers.
- Vacuum Care Systems and components for monitoring and maintaining optimal vacuum levels throughout the milking system. Sold to commercial dairy farmers.
- Vacuum Pumps Pumps that generate the vacuum necessary for milk extraction in the milking system. Sold to commercial dairy farmers.
- Milk Receivers Components that collect milk from the milking clusters and deliver it to the milk pipeline, often equipped with sensors for milk monitoring. Sold to commercial dairy farmers.
- MIPulse Pulsation and vacuum monitoring system offering 24/7 monitoring, quick and accurate issue identification even remotely, operator performance monitoring and customised alarming features. Sold to commercial dairy farmers.
- Milk Meter - iMilkNano & MMC Compact milk metering devices for measuring individual quarter milk yield and conductivity during milking. Sold to commercial dairy farmers for precision herd management.
- Milk Meter - iMilk600 Advanced milk metering system for precise measurement of milk yield and quality parameters during milking. Sold to commercial dairy farmers for precision dairy herd management.
- Milk Meter - ACRsmart MMV Milk meter with automatic cluster remover (ACR) functionality for automated milking with milk yield monitoring. Sold to commercial dairy farmers.
- Automatic Remover - ACRsmart Automated cluster remover that automatically detaches the milking cluster when milking is complete, improving milking efficiency and teat health. Sold to commercial dairy farmers.
- Cleaning Solutions Chemical cleaning products and systems for effective sanitation of milking equipment to maintain hygiene and milk quality. Sold to commercial dairy farmers.
- Cylinders Pneumatic cylinders used in automated milking systems for various mechanical functions including automatic cluster removal. Sold to commercial dairy farmers.
- Herd Management Software Software platform for comprehensive dairy herd management including milk production monitoring, animal health tracking, and farm performance analysis. Sold to commercial dairy farmers.
- EXT Herd Management Software Extended herd management software offering advanced features for large-scale dairy operations with enhanced integration capabilities. Sold to commercial dairy farmers.
- Precision Farming Precision agriculture offering for dairy farms including sensor-based monitoring, data analytics and automated decision support for improved herd productivity. Sold to commercial dairy farmers.
- Liner Exchange Service Subscription exchange service that delivers replacement dairy inflations directly to the farm at scheduled intervals, ensuring timely component replacement for optimal milking performance. Sold to commercial dairy farmers.
- Cluster Exchange Service Subscription exchange service that ships brand-new clusters directly to farmers ready to install, collects used clusters, inspects and services them, and includes an affordable monthly lease rental option with no up-front capital cost. Sold to commercial dairy farmers.
- Pulsator Exchange Service Exchange service for pulsator units, delivering warranted and tested replacement pulsators to maintain optimal milking system performance. Sold to commercial dairy farmers.
- Tag Exchange Service Exchange service for animal identification tags used in herd management and milk monitoring systems. Sold to commercial dairy farmers.
Quantifiable outcome
- Reduced mastitis cases from 40 to 18 cases per 100 cows (55% reduction)
- +2 more outcomes
Companies that use milkrite | InterPuls
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
milkrite | InterPuls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
milkrite | InterPuls partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
milkrite | InterPuls competitors and assessment
Company assessmentDirect peers
- DeLaval: DeLaval is one of the two dominant global suppliers of conventional milking systems, clusters, liners, pulsators, and herd management software. It competes head-to-head with milkrite | InterPuls in the same dairy farm customer base across Europe, North America, and beyond.
- GEA Farm Technologies: GEA is the other dominant full-line milking equipment manufacturer, offering clusters, liners, parlors, milk meters, and herd management software. Its product portfolio and global dealer network directly overlap with milkrite | InterPuls across the same dairy farming segments.
- BouMatic: BouMatic is a US-headquartered competitor focused on conventional milking parlors, clusters, liners, milk meters, and cooling systems. It serves the same dairy farmer customer with a similar component portfolio to milkrite | InterPuls.
- Afimilk: Afimilk specializes in precision dairy farming with milk meters, herd management software, and monitoring systems. It competes directly with milkrite | InterPuls in the Control/Intelligence layer of the milking stack.
- Fullwood Packo: Fullwood Packo offers milking parlors, clusters, milk cooling, and herd management technology to dairy farmers across the UK, Europe, and emerging markets. Its product breadth closely parallels milkrite | InterPuls's five-pillar offering.
- Dairymaster: Dairymaster designs and manufactures rotary and conventional parlors, clusters, milk meters, and herd management software, serving the same dairy farmer customer base as milkrite | InterPuls with strong presence in Ireland, the UK, and other dairy markets.
Broad incumbents
- Lely: Lely is a broad incumbent in dairy automation, best known for its Astronaut robotic milking systems but also offering conventional milking equipment and farm management software. It competes with milkrite | InterPuls across both traditional and automated milking segments.
- Tetra Pak: Tetra Pak is a broad food and dairy processing incumbent that touches dairy farms through cooling, processing, and integrated farm-to-plant solutions. While not a direct milking equipment competitor, it is a large established player in adjacent dairy infrastructure.
Regional players
- Waikato Milking Systems: Waikato Milking Systems is a New Zealand-based manufacturer of rotary parlors, clusters, and liners with strong presence in Oceania and selected export markets. It is comparable in product scope but is regional rather than globally distributed like milkrite | InterPuls.
Emerging players
- SCR Dairy (Allflex Livestock Intelligence): Allflex Livestock Intelligence (formerly SCR Dairy) provides cow monitoring, heat detection, and herd management sensors. It overlaps with milkrite | InterPuls's Intelligence/Precision Farming category and is increasingly integrated into milking systems at mega-dairies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
milkrite | InterPuls social profiles
Digital presencemilkrite | InterPuls financial estimates
Financial estimateRevenue estimate
Valuation estimate
milkrite | InterPuls leadership team
Management profileNumber of profiles
milkrite | InterPuls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
milkrite | InterPuls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about milkrite | InterPuls
What does milkrite | InterPuls do?
milkrite | InterPuls manufactures and distributes dairy milking equipment and consumables through five product lines: Interface (liners, clusters, milk claws, tubing), Precision (pulsators, vacuum care, vacuum pumps, milk receivers), Control (MIPulse monitoring, iMilk meters, ACRsmart automatic removers, cleaning solutions), Intelligence (herd management software, precision farming), and Farm Services (liner, cluster, pulsator, and tag exchange programs). The portfolio is anchored by patented Impulse Air milking clusters and MIPulse 24/7 pulsation/vacuum monitoring, and is delivered to commercial dairy farms via a global regional distributor network and subscription-style exchange services.
Is milkrite | InterPuls a public or private company?
milkrite | InterPuls is a private company. It is classified as unknown and is currently operating.
When was milkrite | InterPuls founded?
milkrite | InterPuls was founded in 2015. It employs 251 to 500 people.
Where is milkrite | InterPuls based?
milkrite | InterPuls is headquartered in Manchester, United Kingdom, in the Europe region.
Who are milkrite | InterPuls's main competitors?
Direct peers on record are DeLaval, GEA Farm Technologies, BouMatic, Afimilk, Fullwood Packo and Dairymaster. Broad incumbents are Lely and Tetra Pak. Waikato Milking Systems is listed as a regional player. SCR Dairy (Allflex Livestock Intelligence) is listed as an emerging player.
Does milkrite | InterPuls have an API?
No public API is recorded for milkrite | InterPuls.
What industry is milkrite | InterPuls in?
milkrite | InterPuls's product category is Dairy Milking Equipment. Its primary akta.pro industry code is AFAAAIAA, Milking Systems & Parlors (Conventional, Rotary, Pipeline), with a secondary code of AFAAAIAC, Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps). Its NAICS code is 11212 and its SIC code is 3580.