Eugeria
Eugeria is a leading one-stop shop for advice & action-oriented solutions to all caregivers of Canadians with Alzheimer's & dementia.
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Eugeria does
Eugeria is a Montreal-based, privately held specialist retailer founded in 2018 that curates and distributes assistive products for older adults and people living with Alzheimer's and dementia. The company operates a direct-to-consumer e-commerce storefront (eugeria.care) serving family caregivers across Canada and the United States, supported by a physical boutique in Montreal and a B2B channel targeting professional care communities. Its catalog spans four curated categories—everyday essentials (clocks, phones, TV remotes, tableware, pill dispensers), engaging activities (companion pets, sensory tools, puzzles, games), autonomy and safety (GPS, fire prevention), and comfort and well-being (therapeutic dolls, sensory products)—with the Idem Smart Calendar Clock serving as the flagship branded hardware product and a caregiver companion app enabling remote reminders, messaging, and optional video calling on a $9/month or $99/year subscription.
The business model combines one-time product sales across a $25.95–$369 price range with free shipping over $75 USD or $200 CAD, plus nascent recurring revenue from Memory Lane TV subscriptions at $1,650/year for care communities and Idem connectivity subscriptions. Eugeria's exclusive distribution rights for Memory Lane TV across North America and its 2025 acquisition of Eldergrow extend its B2B professional solutions portfolio beyond resold products toward owned programs and subscription content. The company's competitive positioning rests on clinical credibility (co-founder Quoc Nguyen is a practicing geriatric doctor with a PhD from McGill and MPH from Harvard), evidence-based product selection, and category authority supported by an extensive caregiver education blog and SEO-driven content marketing. The company remains bootstrapped with no disclosed funding, employs 11–50 staff, and has not publicly disclosed revenue.
Eugeria firmographics
Firmographics- Name
- Eugeria
- Legal name
- Eugeria Care
- Website
- https://www.eugeria.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eugeria is a leading one-stop shop for advice & action-oriented solutions to all caregivers of Canadians with Alzheimer's & dementia.
- Ownership category
- akta.pro rank
Eugeria industry classification
Industry- Product category
- Dementia and elder care products
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Dementia Companion & Engagement Care (HSABAEAA)
- akta.pro secondary industries
- Technology Assistance & Digital Support for Seniors (HSABAAAH), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
Keywords
Where Eugeria is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Eugeria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (B2C): One-time product purchases across categories including clocks, companion pets, sensory tools, adaptive tableware, clothing protectors, pill dispensers, GPS trackers, fire prevention, and therapeutic dolls. Products are priced individually with free shipping threshold.
- Care Community Solutions (B2B): B2B sales to care facilities and professional care communities through dedicated partnerships with solutions like Tovertafel, CRDL, Eldergrow, True Doors, Memory Lane TV, HUG, and Joy For All. Memory Lane TV offers $1,650/year subscription for care communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with free shipping threshold |
| Hybrid | Monthly | Idem Smart Calendar Clock with optional connectivity subscription |
| Unit Pricing | Pay-as-you-go | Pippa Tipper Automatic Pill Dispenser |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eugeria product offering
Product offeringCore offering
Eugeria curates, retails, and distributes a specialized catalog of assistive products for older adults and people living with Alzheimer's and dementia, organized into everyday essentials (clocks, simplified phones, adaptive tableware, pill dispensers), engaging activities (robotic companion pets, sensory tools, puzzles), autonomy and safety devices (GPS, fire prevention), and comfort and well-being products (weighted companions, therapeutic dolls). The company sells these products directly to family caregivers via its e-commerce platform and physical Montreal boutique, and to care communities and professional caregivers via a dedicated B2B channel featuring professional solutions such as Memory Lane TV, Tovertafel, Eldergrow, and True Doors.
Product overview
Eugeria is a specialist in dementia-care solutions offering a carefully curated portfolio of products organized into four main collections: Everyday Essentials (adaptive clocks, phones, TV remotes, clothing protectors, tableware, pill dispensers), Engaging Activities (companion pets, sensory activities, puzzles, board games, music), Autonomy & Safety (GPS, fire prevention devices), and Comfort & Well-Being (sensory items, therapeutic dolls). The flagship product is the Idem Digital Dementia Clock, a touchscreen smart clock with a companion app enabling caregivers to send reminders, messages, and manage care remotely. Eugeria's product ecosystem centers on robotic companion pets (Joy For All cats and puppies), simplified assistive devices (Flipper TV remote, adapted phones), and professional care solutions (Memory Lane TV, Tovertafel, Crdl, Eldergrow, True Doors). Founded in 2018, Eugeria serves families, care professionals, and care communities across Canada and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Idem: Idem is a brand of smart digital dementia clocks and companion products designed for people living with dementia. The Idem Smart Calendar Clock features a large touchscreen display, caregiver companion app, and remote communication features.
Products and services
- Idem Digital Dementia Clock
Quantifiable outcome
- Joy For All companion pets won Caregiver Friendly Award from Today's Caregiver and Dementia SMART Award from Dementia Society of America
- +1 more outcomes
Companies that use Eugeria
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Eugeria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eugeria partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Memory Lane TVcoreExclusive distribution partnership making Eugeria the sole distribution partner for Memory Lane TV multi-sensory streaming platform across Canada and the United States. Memory Lane TV offers over 1,500 hours of sensory-led programming developed specifically for cognitive and emotional needs of dementia patients. Partnership expands Memory Lane TV's reach to more homes and care communities across North America.
- TovertafelcoreInteractive projection technology creating sensory games for people with dementia. Part of Eugeria's professional care solutions portfolio for care communities and facilities.
- HUG by LAUGHcoreWeighted therapeutic companion with heartbeat and music player, designed by researchers at Cardiff Metropolitan University specifically for people with mid to late stages of dementia. Supported by research and partnership with Alzheimer's Society.
- Joy For All (Ageless Innovation)coreAward-winning lifelike robotic companion pets (cats and dogs) with BARKBACK and VibraPurr technologies. Won Caregiver Friendly Award and Dementia SMART Award. Proven to improve quality of life by reducing loneliness, anxiety, and dementia-related agitation.
- IdemcoreIdem Smart Calendar Clock - Eugeria's flagship branded dementia clock with touchscreen display, caregiver app for remote communication, reminders, and video calling. 10.1-inch display with multi-language support. Optional mobile connectivity subscription.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eugeria competitors and assessment
Company assessmentDirect peers
- Best Alzheimer's Products: Long-standing online specialty retailer curating products for people with Alzheimer's and dementia, including daily-living aids, clocks, and engagement items. Closest comparable direct competitor to Eugeria's D2C curated marketplace.
- The Alzheimer's Store: Online retailer dedicated to Alzheimer's and dementia care products, mirroring Eugeria's curation-led model across communication aids, safety, and engagement. Comparable in product breadth and target buyer (family caregivers).
- Ageless Innovation (Joy For All): Manufacturer of Joy For All robotic companion pets, a flagship Eugeria SKU. Operates its own direct-to-consumer site; both a key supplier and a channel competitor in companion-pet robotics for dementia care.
- RAZ Mobility: Maker of the Raz Memory Mobile Phone that Eugeria resells, specializing in accessibility and dementia-friendly phones. Direct supplier/peer in simplified-communication assistive devices for cognitive impairment.
Emerging players
- Active Cues (Tovertafel): Maker of the Tovertafel interactive light-projection system sold by Eugeria into care communities. Direct partner but also a competing channel for the same care-facility budgets on sensory-engagement products.
- Intuition Robotics (ElliQ): Developer of ElliQ, an AI-powered companion robot for older adults living independently. Competes for the same caregiver wallet share through a tech-forward engagement/companion category that overlaps Eugeria's engagement line.
Broad incumbents
- Amazon: Carries many of the same dementia care SKUs (clocks, pill dispensers, companion pets, TV remotes) with Prime logistics. Represents the dominant broad incumbent Eugeria must differentiate against via curation, content authority, and B2B expertise.
- Walgreens: Major pharmacy retailer offering a broad range of daily-living, mobility, and safety aids for seniors and dementia caregivers. Overlaps Eugeria's catalog at the basic daily-essentials level with massive retail distribution.
- Comfort Keepers: Large in-home senior care franchise offering non-medical companion and personal care services, with adjacent product recommendations for safety and engagement. Competes for the same family-caregiver relationship, but on services rather than product curation.
- Care.com: Leading online marketplace connecting families with senior caregivers and offering elder-care resources and product guidance. A broader incumbent that monetizes the same caregiver-discovery intent and can cross-sell dementia-care product content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eugeria social profiles
Digital presenceEugeria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eugeria leadership team
Management profileNumber of profiles
Profiles3 records
Eugeria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eugeria M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eugeria
What does Eugeria do?
Eugeria curates, retails, and distributes a specialized catalog of assistive products for older adults and people living with Alzheimer's and dementia, organized into everyday essentials (clocks, simplified phones, adaptive tableware, pill dispensers), engaging activities (robotic companion pets, sensory tools, puzzles), autonomy and safety devices (GPS, fire prevention), and comfort and well-being products (weighted companions, therapeutic dolls). The company sells these products directly to family caregivers via its e-commerce platform and physical Montreal boutique, and to care communities and professional caregivers via a dedicated B2B channel featuring professional solutions such as Memory Lane TV, Tovertafel, Eldergrow, and True Doors.
Is Eugeria a public or private company?
Eugeria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eugeria founded?
Eugeria was founded in 2017. It employs 11 to 50 people.
Where is Eugeria based?
Eugeria is headquartered in Montréal, Canada, in the North America region.
How does Eugeria make money?
Two revenue lines are on record. Product Sales (B2C) is the primary driver. The others are care Community Solutions (B2B).
Who are Eugeria's main competitors?
Direct peers on record are Best Alzheimer's Products, The Alzheimer's Store, Ageless Innovation (Joy For All) and RAZ Mobility. Emerging players are Active Cues (Tovertafel) and Intuition Robotics (ElliQ). Broad incumbents are Amazon, Walgreens, Comfort Keepers and Care.com.
Does Eugeria have an API?
No public API is recorded for Eugeria.
What industry is Eugeria in?
Eugeria's product category is Dementia and elder care products. Its primary akta.pro industry code is HSABAEAA, Dementia Companion & Engagement Care, with a secondary code of HSABAAAH, Technology Assistance & Digital Support for Seniors. Its NAICS code is 624120 and its SIC code is 8090.