What Alendel Fabrics does

Alendel Fabrics is a North American trade-only distributor of decorative textiles and window-treatment components serving the interior design industry. Founded in 1981 and headquartered in Tonawanda, New York, the company has operated for over 42 years under family ownership spanning two generations, with a Canadian subsidiary (Alendel Fabrics Limited) headquartered in North York, Ontario. Its product portfolio covers more than 25 fabric categories (including blackout, chenille, jacquard, velvet, print, sheer, silk, and performance lines), a full lining range (blackout, dimout, drapery, and flame-retardant), trimmings (braid, tape, cord, trim), drapery hardware (poles, brackets, finials, rings, accessories), sample books, and over 50 named curated collections such as Avenue, Artisan, CYCLE, EMBRACE, KINGDOM, and OLYMPUS. Distribution is anchored by warehouses in Buffalo, NY and Toronto, ON, supporting trade customers across the United States and Canada.

The company operates a wholesale B2B model selling exclusively to licensed interior designers, decorators, and hospitality trade accounts rather than to retail consumers. Ordering, sampling requests, and account management are delivered through a trade e-commerce portal with multilingual customer support in English, French, and Spanish, complemented by a social media presence on Facebook, Instagram, Pinterest, X, and YouTube used for product launches and designer marketing. Revenue is generated through wholesale margin on fabric, lining, trim, and hardware sales, with the customer base split between residential interior designers and hospitality interior design professionals. The company employs 51-100 people across its two-country footprint.

Alendel Fabrics is privately held and family-controlled, with no disclosed external investors, funding rounds, or financial reporting. There are no announced acquisitions, divestitures, partnerships, joint ventures, or IPO plans in the available record. As a mid-sized private distribution specialist in a fragmented industry, the company's competitive position rests on its dual-country logistics footprint, long-tenured brand, breadth of curated collections, and established trade-account relationships, rather than on proprietary technology or AI-driven capabilities.

Name

Alendel Fabrics

Legal name

Alendel Fabrics Ltd.

Website

https://alendelfabrics.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Alendel Fabrics creates fabrics, trimmings, linings, drapery hardware, and more for the interior design trade.

Ownership category

akta.pro rank

Product category

Interior Textiles and Drapery Hardware Distribution

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Fabric distribution
• Drapery hardware
• Interior textiles
• Decorative trimmings
• Trade-only home furnishings

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fabric and Home Furnishings Distribution: Alendel generates revenue through the distribution of fabrics, trimmings, linings, decorative drapery hardware, and related products to the interior design trade. The company operates on a business-to-business model serving residential and hospitality segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Alendel Fabrics distributes fabrics, trimmings, linings, decorative drapery hardware, and sample books to the interior design trade. The company operates on a trade-only B2B model requiring account registration, supplying residential and hospitality interior designers with a single source for complete window treatment and upholstery product needs across North America.

Product overview

Alendel Fabrics is a single-source provider offering an extensive portfolio of home furnishings products for the interior design trade. The core offering consists of fabrics (available in over 25 types including Blackout, Chenille, Jacquard, Velvet, Print, Sheer, Silk, and Performance varieties), drapery hardware (poles, brackets, finials, rings, and accessories in multiple finishes), lining products, decorative trims, and sample books. Products are organized into curated collections and available for multiple end uses including drapery, upholstery, outdoor, multipurpose, and contract applications. The company serves both residential and hospitality segments through an extensive showroom network across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabric Primary textile products including Blackout, Chenille, Jacquard, Velvet, Print, Sheer, Silk, Performance, and other fabric types. Available in multiple colors, patterns (Abstract, Animal Skins, Botanical/Florals, Damask, Geometric, Modern, Solid, Stripes), and end uses (Drapery, Upholstery, Outdoor, Multipurpose, Contract). Sold to the interior design trade.
• Drapery Hardware Decorative drapery hardware components including Poles, Brackets, Finials, Rings, and Accessories. Available in finishes such as Antique Brass, Black, Bright Brass, Chrome, Polished Graphite, Satin Silver, White, Cream, and Clear. Pole diameters of 1 1/8 in and 1 3/8 in, with Conventional and Ripple Fold styles. Sold to the interior design trade.
• Lining Window treatment lining products including Blackout, Dimout, Drapery Linings, Flame Retardant, Interlining, Design, Sheeting, and Flame Resistant options. Available in multiple colors. Sold to the interior design trade.
• Trim Decorative trimmings including Braid/Tape, Cord, and Trim products in multiple colors (Beige, Black, Blue, Brown, Green, Orange, Pink, Purple, Red, White, Yellow, Grey). Sold to the interior design trade.
• Sample Books Physical sample books for Alendel collections, allowing interior designers to evaluate fabrics, colors, and patterns for their projects. Includes curated collections such as Cycle, Embrace, Kingdom, Olympus, Plume, Renaissance, Showcase, Supernova, and Zenith.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kravet: Kravet is the largest family-owned trade fabric distributor in North America, offering fabrics, furniture, trimmings, and accessories to interior designers — directly comparable to Alendel's multi-category trade-only B2B model with showrooms across the US and Canada.
• Fabricut: Fabricut is a major trade-only fabric and home furnishings distributor serving the interior design industry with extensive branded collections, trimmings, and drapery hardware — closely matching Alendel's product breadth and trade-only go-to-market model.
• Duralee: Duralee is a family-owned fabric distributor to the trade offering upholstery, drapery, trimmings, and wallcoverings — directly comparable to Alendel's multi-category trade distribution model with showrooms across North America.
• Robert Allen / Beacon House: Robert Allen (now part of the Beacon House group) is a leading US trade fabric house distributing branded collections, trims, and home furnishings to interior designers — directly overlapping with Alendel's residential and hospitality trade customer base.
• Pindler & Pindler: Pindler & Pindler is a US-based trade fabric distributor offering decorative fabrics, trimmings, and hardware to interior designers — closely aligned with Alendel's multi-category trade-only positioning and showroom-based sales model.
• JF Fabrics: JF Fabrics is a major Canadian fabric distributor to the interior design trade with showrooms across Canada — directly comparable to Alendel Fabrics Limited's Canadian operations and similar multi-category trade offerings.

Regional players

• Maxwell Fabrics: Maxwell Fabrics is a Canadian-based fabric and wallcovering distributor primarily serving the Canadian interior design trade — comparable to Alendel's Canadian business and overlapping on residential and hospitality trade segments.

Emerging players

• Greenhouse Fabrics: Greenhouse Fabrics is a digitally-native fabric retailer serving interior designers with extensive online SKU browsing, fast sample shipping, and B2B ordering — representing the digital-first disruption model that could pressure traditional showroom-based distributors like Alendel.

Broad incumbents

• Highland Court (by P. Kaufmann): Highland Court is a fabric brand under P. Kaufmann, a large multi-brand textile converter with broader portfolio across residential and contract channels — comparable to Alendel's branded collections approach but operating at greater scale across multiple distribution channels.
• Designers Guild: Designers Guild is a UK-founded global designer and distributor of fabrics, wallpaper, and home furnishings — comparable in multi-category trade offerings and branded collection approach, though operating at greater international scale than Alendel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alendelfabrics
• YouTubeyoutube.com/watch?v=QIISERBhYEE
• Facebookfacebook.com/AlendelFabrics
• Instagraminstagram.com/alendelfabrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alendel Fabrics