What Fertility Associates does

Fertility Associates is a New Zealand-headquartered fertility treatment provider founded in 1987 by Dr. Freddie Graham and Dr. Richard Fisher, the physicians who introduced IVF to New Zealand. The company operates 16 clinics nationwide — 6 permanent and 9 satellite — and has facilitated over 31,000 births across its 39-year history. Its service portfolio spans the full assisted reproductive technology spectrum: IVF, ICSI, ovulation induction, IUI, egg/sperm/embryo freezing, donor treatment, surrogacy coordination, and fertility preservation for oncology and transgender patients. Clinical capability is anchored in a specialized embryology laboratory infrastructure that supports advanced add-on modules including Pre-implantation Genetic Testing (PGT-M, PGT-SR, PGT-A), TiMI time-lapse embryo imaging, and comprehensive genetic carrier screening with 99% detection rates.

The business operates a direct-to-consumer model priced in New Zealand dollars across a multi-tier structure: pay-as-you-go IVF cycles priced at NZD 15,205-18,400 across three invoiced stages, multi-cycle subscription-style packages (Fertility Cover® at NZD 37,500-45,000 with a 70% refund guarantee), and standalone services such as egg freezing at NZD 14,050 per cycle. Patient acquisition is driven through digital marketing, GP referral pathways, free nurse consultations, and a 12-24 month interest-free financing partnership with Q Card. International patients are served through non-resident fee tiers, and the company has extended operations into Malaysia with stated Asia-Pacific expansion ambitions.

In December 2021, a consortium led by NZ Super Fund alongside Pioneer Capital and Comprador Holdings acquired approximately 70% of Fertility Associates at a valuation exceeding NZD 100 million, with management retaining the residual equity. The company employs 101-250 staff and serves diverse customer segments including heterosexual couples facing infertility, LGBTQIA+ families, women electing to delay pregnancy, oncology patients, transgender individuals, and cross-border fertility tourists.

Name

Fertility Associates

Legal name

Fertility Associates

Website

https://fertilityassociates.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Fertility Associates is a New Zealand-headquartered fertility treatment provider operating 16 clinics nationwide and in Malaysia, delivering IVF, ICSI, PGT, donor services, and fertility preservation. Founded in 1987, the company has facilitated 31,000+ births and is majority-owned by an NZ Super Fund-led consortium.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Treatment Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive medicine
• Fertility preservation
• Assisted reproduction

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. IVF Treatment Cycles: Three-stage IVF treatment invoiced separately: Stage 1 (medication and monitoring $4,200-$7,395), Stage 2 (egg collection and embryology $7,905), Stage 3 (embryo transfer $3,100). Additional add-ons include ICSI ($3,300), PGT-A ($1,705 per embryo), and sedation.
2. Fertility Cover Package: Three-cycle package with upfront payment ranging from $37,500-$45,000 depending on age, with 70% refund if unsuccessful after three cycles.
3. Egg and Embryo Freezing: First egg freezing cycle $14,050 inclusive, with discounted second ($11,235) and third ($9,835) cycles. Storage fees of $245 per six months or $1,625 prepaid for 5 years.
4. Donor Treatment Services: Sperm donor addition $1,865, egg donor addition $6,720, FA egg bank donor package $22,955. Reimbursement fees of $2,200 for egg donors.
5. Non-IVF Treatments: Monitored ovulation induction $635 per cycle, IUI $2,495 per cycle, Fertility Boost package $990 for four cycles.
6. Q Card Financing Partnership: Partnership with Q Card offering 12-24 months interest-free financing for treatment costs, enabling broader patient access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fertility Associates provides assisted reproductive technology and fertility treatment services including in vitro fertilization (IVF), ovulation induction, intrauterine insemination (IUI), donor conception, surrogacy, fertility preservation (egg/sperm/embryo freezing), and pre-implantation genetic testing. The company operates 16 clinics across New Zealand and delivers care under Medical Director supervision with specialist doctors, fertility nurses, and embryologists.

Product overview

Fertility Associates is a fertility treatment provider offering a unified clinical service portfolio built around its core assisted reproductive technology (ART) procedures. The company's primary offerings are In Vitro Fertilization (IVF), Ovulation Induction (OI), and Intrauterine Insemination (IUI), supplemented by a suite of optional add-on technologies including ICSI, Pre-implantation Genetic Testing (PGT), TiMI time-lapse embryo imaging, and embryo freezing. The company bundles its treatments into named programmes such as Fertility Cover (a multi-cycle package with a 70% refund guarantee), Family Builder (PGT-A-based embryo banking), and the Fertility Boost unmonitored ovulation induction package. Additional services include donor treatment, surrogacy, fertility preservation (egg/sperm freezing), and the Fertility Associates Egg Bank. The company operates 16 clinics across New Zealand and serves international patients, with all fees quoted in New Zealand dollars.

Differentiator

Problem solved

Functional benefit

Brands

• Fertility Cover: A three-cycle IVF package with 70% refund guarantee if treatment is unsuccessful. Since inception in 2015, 88% of people starting Fertility Cover have had a baby.
• Family Builder
• Fertility Boost

Products and services

• In Vitro Fertilization (IVF)

Quantifiable outcome

• 88% of Fertility Cover patients have a baby
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Q Card (Columbus Financial Services Limited)coreGTM or Marketing PartnerQ Card offers Fertility Associates patients interest-free financing options (12-24 months) to help access fertility treatment. Patients can apply online and receive decisions quickly. This partnership enables broader patient access to treatment costs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monash IVF Group: Australia's largest fertility services group operating IVF clinics, day hospitals, and ultrasound services across Australia and Southeast Asia. Directly comparable as a multi-clinic fertility provider serving Australasia with similar service portfolio (IVF, ICSI, PGT, fertility preservation).
• Virtus Health: Major Australian fertility group operating clinics in Australia, Ireland, the UK, and Singapore. Comparable multi-site IVF provider with overlapping technology platform (including time-lapse incubation) and similar patient segments across the Australasia region.
• Genea: Australian fertility provider operating multiple clinics across NSW, ACT, VIC, WA, and QLD. Comparable in service breadth (IVF, ICSI, PGT, donor programs) and focus on clinical technology differentiation through in-house Geri time-lapse incubators.
• Sunfert International: Leading Malaysian fertility group with a flagship fertility center in Kuala Lumpur, directly competing with Fertility Associates' Malaysia operations. Comparable in offering full IVF, ICSI, PGT, and fertility preservation services targeting both domestic and international patients.
• Alpha IVF Group: Malaysian fertility specialist operating Alpha IVF & Women's Specialists in Kuala Lumpur, serving domestic and international (including Asia-Pacific medical tourism) patients. Comparable as an advanced-tech IVF provider with strong PGT and embryo banking offerings.
• KL Fertility Centre: Kuala Lumpur-based fertility clinic offering IVF, ICSI, PGT, egg/embryo freezing, and donor services. Comparable in service portfolio and in serving an overlapping Malaysian patient base where Fertility Associates also operates.
• Repromed: Adelaide-headquartered fertility provider with clinics across Australia and New Zealand (Dunedin), offering IVF, IUI, ovulation induction, and donor programs. Comparable in being a trans-Tasman specialist fertility operator with similar clinical and patient-acquisition model.
• City Fertility: Australian fertility network with clinics across multiple states, providing IVF, ICSI, IUI, fertility preservation, and donor services. Comparable multi-site fertility specialist with similar pricing and patient-segment focus.

Regional players

• Bangkok Fertility Centre: Major Thai fertility provider catering to international medical tourism patients from Australia, New Zealand, and across Asia. Comparable as a regional fertility specialist competing for the same Asia-Pacific patient flows Fertility Associates targets for expansion.

Broad incumbents

• Care Fertility: UK-based fertility group operating multiple clinics across Britain with a strong technology-driven brand (including time-lapse embryo imaging). Comparable in operating a multi-clinic specialist fertility model and competing on advanced embryology technology, though serving a different geography.

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/fert_associates
• Facebookfacebook.com/fertility.associates.nz
• Instagraminstagram.com/fertilityassociatesnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility Associates