Plain Green
- Company typePrivate
- Founded2011
- HeadquartersBox Elder, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Plain Green firmographics
Firmographics- Name
- Plain Green
- Legal name
- Plain Green, LLC
- Website
- https://plaingreenloans.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Plain Green industry classification
Industry- Product category
- Consumer Lending
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
Keywords
Where Plain Green is headquartered
LocationHeadquarters
- HQ city
- Box Elder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plain Green business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consumer Loan Interest and Fees: Plain Green generates revenue through interest charges and fees on short-term consumer loans. Loans are designed for short-term, emergency borrowing needs with repayment schedules. The company extends loan terms which may result in additional interest charges. Late fees and non-sufficient funds/returned item fees may apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | New Customer Loan |
| Transaction based/ take rate | Pay-as-you-go | Returning Customer Loan (VIP Tiers) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Plain Green product offering
Product offeringCore offering
Plain Green is a tribal online lender that originates short-term, bi-weekly and monthly installment loans to individual consumers for emergency cash needs. Loan amounts range from $900 to $4,500 (up to $1,000 for new customers), with same-day ACH funding available for applications approved by 11:30 am MT. The company enhances its core lending product with a tiered VIP Rewards loyalty program (Silver, Gold, Platinum, Titanium, Emerald) and optional instant debit card funding for returning members.
Product overview
Plain Green offers a single unified loan product for short-term, emergency borrowing needs with amounts up to $4,500. The offering is enhanced by the VIP Rewards program which provides tiered benefits (Silver, Gold, Platinum, Titanium, Emerald) for returning customers including higher loan amounts and faster funding. An optional Funding to Debit Card service enables immediate loan proceeds delivery for eligible returning customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Plain Green Loans Short-term, emergency installment loan product designed for individual consumers needing quick access to cash for unexpected expenses such as car repairs, medical care, or travel expenses related to employment. Loan amounts range from $900 to $4,500 with bi-weekly and monthly repayment schedules.
- VIP Rewards Program Tiered loyalty program that rewards returning customers who successfully repay loans with higher loan amounts, faster funding to debit card, and discounted rates at no additional cost or fees.
- Funding to Debit Card Optional expedited loan funding service for qualified returning VIP Rewards members that delivers loan proceeds immediately to a debit card upon completion of required loan documentation.
Companies that use Plain Green
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Plain Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Plain Green partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Online Lenders Alliance (OLA)minorIndustry trade association membership. The Online Lenders Alliance is a trade organization for online lenders. Plain Green displays OLA membership badge on their website footer.
- Native American Financial Services (NAFS)minorIndustry association membership. Plain Green displays NAFS membership badge on their website footer, indicating participation in the native financial services industry organization.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Plain Green competitors and assessment
Company assessmentDirect peers
- Big Picture Loans: Tribal installment lender operated under tribal sovereignty offering small-dollar installment loans online — the same regulatory and product model as Plain Green.
- Spotloan: Online installment lender offering small-dollar personal loans (not tribally structured) directly competing for the same subprime emergency-cash borrower.
- Lendgreen: Tribal installment lender owned by the Lac du Flambeau Band; offers comparable small-dollar online installment loans to subprime consumers under sovereign immunity.
- Arrowhead Advance: Tribal short-term installment lender with similar product structure, pricing dynamics, and target segment (subprime borrowers needing emergency cash).
- Great Plains Lending: Operated under the Otoe-Missouria Tribe; online tribal installment lender competing in the same short-term personal loan category and regulatory environment.
- American Web Loan: Tribally-affiliated online installment lender providing short-term personal loans outside state usury caps; identical business model and target customer as Plain Green.
Broad incumbents
- Enova International: Public online specialty lender (CashNetUSA, NetCredit, OnDeck) with overlapping subprime online installment loan products at national scale.
- World Acceptance Corporation: Large consumer installment loan company serving subprime borrowers with small-dollar personal loans at relatively high APRs, an analogous brick-and-mortar-rooted model.
- OneMain Financial: Established consumer installment lender to non-prime borrowers; broader branch-and-digital footprint but overlapping product, pricing, and customer base.
- Elevate Credit: Digital lender focused on non-prime consumers with installment and credit products (Rise, Elastic) serving the same underbanked segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plain Green social profiles
Digital presencePlain Green compliance and trust
Trust signalCompliance1 record
Plain Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plain Green leadership team
Management profileNumber of profiles
Plain Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plain Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plain Green
What does Plain Green do?
Plain Green is a tribal online lender that originates short-term, bi-weekly and monthly installment loans to individual consumers for emergency cash needs. Loan amounts range from $900 to $4,500 (up to $1,000 for new customers), with same-day ACH funding available for applications approved by 11:30 am MT. The company enhances its core lending product with a tiered VIP Rewards loyalty program (Silver, Gold, Platinum, Titanium, Emerald) and optional instant debit card funding for returning members.
Is Plain Green a public or private company?
Plain Green is a private company. It is classified as state government owned and is currently operating.
When was Plain Green founded?
Plain Green was founded in 2011. It employs 51 to 100 people.
Where is Plain Green based?
Plain Green is headquartered in Box Elder, United States, in the North America region.
How does Plain Green make money?
One revenue line is on record: consumer Loan Interest and Fees.
Who are Plain Green's main competitors?
Direct peers on record are Big Picture Loans, Spotloan, Lendgreen, Arrowhead Advance, Great Plains Lending and American Web Loan. Broad incumbents are Enova International, World Acceptance Corporation, OneMain Financial and Elevate Credit.
Does Plain Green have an API?
No public API is recorded for Plain Green.
What industry is Plain Green in?
Plain Green's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its SIC code is 6141.