Saturdays NYC
Saturdays NYC is a privately held, Shopify-native DTC lifestyle apparel brand founded in SoHo, New York in 2009, selling men's and women's ready-to-wear, accessories, and lifestyle goods through global e-commerce and eight physical retail stores in Japan and Australia.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saturdays NYC does
Saturdays NYC is a privately held international lifestyle and apparel brand founded in SoHo, New York in 2009 by Colin Tunstall, operating a Shopify-native direct-to-consumer model complemented by eight physical retail stores concentrated in Japan (Daikanyama, NEWoMan Takanawa, Osaka, Nagoya, Kobe, Hankyu Umeda, Kyoto Takashimaya) and Australia (Bondi Beach, Sydney). The company designs and sells men's and women's apparel across core categories — T-shirts, sweats, shirts, tops, knitwear, outerwear, denim, shorts, swimwear, pants, and suiting — alongside accessories and lifestyle goods (bags, footwear, hats, socks, scarves, sunglasses, jewelry, candles, towels), with products priced from approximately $19 (socks) to $1,655 (premium leather/mouton outerwear).
The underlying technology stack is a standard Shopify e-commerce storefront serving global DTC sales with free shipping thresholds at $300 (US, AU & NZ) and $350 internationally; no proprietary software, AI/ML systems, or differentiated technology IP is disclosed. The business model is single-revenue-stream: one-time unit sales of apparel and accessories through the owned storefront and physical retail locations, supplemented by department store wholesale (Takashimaya Kyoto) and a curated multi-brand marketplace layer (Select Brands: APFR, Suicoke, Baina, Sun Buddies, Lusso Cloud, Cameron Studio).
Saturdays NYC's strategic positioning emphasizes brand voice consistency, editorial discipline, and a recurring capsule collaboration program with at least 11 heritage and contemporary brand partners (Barbour International, orSlow, Hanes, Dickies, Baracuta, Bedwin, Nanga, FRAGMENT/Hiroshi Fujiwara, Porter, MIYAGIHIDETAKA, mikia gallery) to drive product cadence and cultural relevance. Customer segments are horizontally segmented into menswear consumers (primary) and womenswear consumers, targeting urban professionals and lifestyle-oriented buyers seeking quality, understated essentials that bridge city living and coastal leisure. The company is founder-owned, with no disclosed external private equity, venture capital, or institutional investors.
Saturdays NYC firmographics
Firmographics- Name
- Saturdays NYC
- Legal name
- Saturdays NYC
- Website
- https://saturdaysnyc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saturdays NYC is a privately held, Shopify-native DTC lifestyle apparel brand founded in SoHo, New York in 2009, selling men's and women's ready-to-wear, accessories, and lifestyle goods through global e-commerce and eight physical retail stores in Japan and Australia.
- Ownership category
- akta.pro rank
Saturdays NYC industry classification
Industry- Product category
- Contemporary Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Men’s Apparel Retail (CRAAABAC)
Keywords
Where Saturdays NYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Saturdays NYC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Apparel and Accessories Sales: Direct-to-consumer sales of men's and women's apparel, accessories, and lifestyle products through owned e-commerce storefront and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts and tops |
| Unit Pricing | Pay-as-you-go | Shirts and knitwear |
| Unit Pricing | Pay-as-you-go | Sweats and hoodies |
| Unit Pricing | Pay-as-you-go | Outerwear |
| Unit Pricing | Pay-as-you-go | Pants and shorts |
| Unit Pricing | Pay-as-you-go | Accessories and lifestyle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Saturdays NYC product offering
Product offeringCore offering
Saturdays NYC designs, brands, and sells a full line of men's and women's contemporary apparel — T-shirts, sweats, shirts, knitwear, outerwear, denim, shorts, swimwear, pants, and suiting — plus accessories and lifestyle products (bags, hats, footwear, sunglasses, jewellery, candles, towels). The brand distributes primarily through its own Shopify storefront and 8 company-owned retail stores in Japan and Australia, supplementing the core line with recurring capsule collaborations (Barbour International, orSlow, Nanga, Dickies, Bedwin, Baracuta, FRAGMENT, Porter, Hanes, mikia gallery) and a curated resale program of third-party brands.
Product overview
Saturdays NYC is a contemporary lifestyle brand founded in SoHo, New York in 2009, operating as a Shopify-native DTC fashion retailer. The brand offers a comprehensive apparel portfolio spanning men's and women's ready-to-wear categories including T-shirts, sweats, shirts, tops, knitwear, outerwear, denim, shorts, swimwear, and pants, supplemented by a lifestyle accessories line featuring bags, footwear, hats, socks, scarves, sunglasses, and jewellery. The brand differentiation centers on quality craftsmanship, thoughtful design, and a relaxed coastal perspective inspired by city living and time spent by the water. Saturdays NYC also operates a strategic collaborations program partnering with heritage and contemporary brands including orSlow, Hanes, Dickies, Baracuta, Nanga, Barbour International, Bedwin, FRAGMENT, Porter, and mikia gallery, as well as curating select third-party brands such as APFR, Suicoke, Baina, and Sun Buddies.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Apparel Full men's ready-to-wear line including T-shirts (basic, logo, printed, wool), sweatshirts and hoodies, casual and resort shirts, polos and layering tops, knit sweaters and cardigans, jackets and coats (drizzlers, quilted, bomber, suede, peacoat, puffer), denim jackets and pants, beach/swim shorts, chino/work/painter/sweat pants, and easy-wear suiting separates. Targeted at urban professionals and lifestyle-oriented men seeking quality contemporary staples.
- Women's Apparel Contemporary women's ready-to-wear including outerwear, knitwear, tops, bottoms, T-shirts, shorts, pants, and sweats, designed for shoppers seeking a modern, quality wardrobe with the same relaxed coastal-urban aesthetic as the men's line.
- Accessories & Lifestyle Bags and wallets, belts, footwear, hats, socks, scarves, sunglasses, jewellery, candles and incense, and beach/bath towels — rounding out the lifestyle assortment for both the men's and women's lines.
- Barbour International x Saturdays NYC Collaboration Capsule collection combining Barbour International's British motorcycling heritage with Saturdays NYC's urban aesthetic, including a lightweight wax jacket, graphic sweatshirt, and oversized t-shirt. Targeted at design-literate buyers interested in heritage outerwear crossovers.
- orSlow x Saturdays NYC Collaboration Capsule collection of workwear-style garments — relax fit chambray work shirts, wide fit 30s painter pants, herringbone vintage fit fatigue pants, and high waist selvedge denim pants, priced $225-$250. Targeted at workwear and Japanese-craft enthusiasts.
- Dickies x Saturdays NYC Collaboration Workwear-inspired capsule including double knee work pants ($152) and 875 slacks ($187), combining Dickies' heritage workwear silhouettes with Saturdays NYC's relaxed urban aesthetic.
- Hanes x Saturdays NYC Collaboration Washed cotton t-shirts 2-pack at $59 made with Hanes fabrics, an entry-level collaboration product targeting basic wardrobe essentials.
- Nanga x Saturdays NYC Collaboration Quilted down jacket collaboration with Japanese outdoor brand Nanga, priced at $549. Targeted at outerwear enthusiasts seeking technical Japanese craftsmanship.
- Baracuta x Saturdays NYC Collaboration Harrington jacket collaboration priced at $497, fusing Baracuta's iconic British G9 silhouette with Saturdays NYC's urban aesthetic.
- Bedwin x Saturdays NYC Collaboration Sportswear collaboration with Japanese streetwear label Bedwin, including Bean Town Sweat, Boston Sweatpants, Chelsea Sweat, and New York Hoodie priced $204-$221.
- FRAGMENT x Saturdays NYC Collaboration Hoodie collaboration with Hiroshi Fujiwara's Fragment Design, leveraging the designer's cultural influence in the streetwear space.
- Porter x Saturdays NYC Collaboration Bag and accessories collaboration with Porter, the Japanese premium bag maker, extending Saturdays NYC's assortment into leather goods and small accessories.
- mikia gallery x Saturdays NYC Collaboration Jewelry capsule with mikia gallery featuring a Navajo Pearl Necklace at $342, extending the brand into artistic jewelry collaborations.
- MIYAGIHIDETAKA x Saturdays NYC Collaboration Bandana short sleeve shirt collaboration with Japanese designer MIYAGIHIDETAKA, applying the designer's print direction to Saturdays NYC's shirting block.
- Select Brands (Curated Multi-Brand Retail) Curated multi-brand assortment sold through the Saturdays NYC storefront and stores, including APFR, Cameron Studio, Suicoke, Baina, Sun Buddies, and Lusso Cloud. Functions as a discovery channel for design-literate buyers seeking complementary brands with the same relaxed coastal-urban sensibility.
Companies that use Saturdays NYC
Customer profileSegments2 records
Ideal customer profiles3 records
Saturdays NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saturdays NYC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Barbour InternationalcoreSecond capsule collaboration for Spring/Summer 2025 featuring a lightweight wax jacket, graphic sweatshirt, and oversized t-shirt. Draws inspiration from the original 1936 Barbour International jacket, combining British motorcycling heritage with Saturdays NYC's urban aesthetic. Both brands described it as a continuation of shared commitment to design and craftsmanship.
- orSlowcoreCollaboration featuring relax fit chambray work shirts, wide fit 30s painter pants, herringbone vintage fit fatigue pants, and high waist selvedge denim pants. Products priced at $225-$250.
- HanesminorCollaboration on washed cotton tees 2-pack priced at $59. Entry-level collaboration product targeting basic wardrobe essentials.
- DickiescoreCollaboration on double knee work pants ($152) and 875 slacks ($187). Features workwear-inspired silhouettes combining both brands' aesthetics.
- mikia galleryminorCollaboration featuring Navajo Pearl Necklace at $342. Jewelry collaboration with artistic partner.
- BedwincoreCollaboration featuring Bean Town Sweat, Boston Sweatpants, Chelsea Sweat, and New York Hoodie ($204-$221). Japanese streetwear influence.
- NangacoreCollaboration featuring quilted down jacket ($549). Japanese technical outerwear brand partnership.
- BaracutacoreCollaboration featuring Harrington jacket ($497). British outerwear brand with iconic G9 silhouette.
- FRAGMENTminorHoodie collaboration with Hiroshi Fujiwara's Fragment Design. Streetwear collaboration leveraging designer's cultural influence.
- PorterminorBag and accessories collaboration. Japanese premium bag maker partnership.
- MIYAGIHIDETAKAminorCollaboration featuring bandana short sleeve shirt. Japanese designer partnership.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Saturdays NYC competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Saturdays NYC social profiles
Digital presenceSaturdays NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saturdays NYC leadership team
Management profileNumber of profiles
Profiles1 record
Saturdays NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saturdays NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saturdays NYC
What does Saturdays NYC do?
Saturdays NYC designs, brands, and sells a full line of men's and women's contemporary apparel — T-shirts, sweats, shirts, knitwear, outerwear, denim, shorts, swimwear, pants, and suiting — plus accessories and lifestyle products (bags, hats, footwear, sunglasses, jewellery, candles, towels). The brand distributes primarily through its own Shopify storefront and 8 company-owned retail stores in Japan and Australia, supplementing the core line with recurring capsule collaborations (Barbour International, orSlow, Nanga, Dickies, Bedwin, Baracuta, FRAGMENT, Porter, Hanes, mikia gallery) and a curated resale program of third-party brands.
Is Saturdays NYC a public or private company?
Saturdays NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saturdays NYC founded?
Saturdays NYC was founded in 2009. It employs 11 to 50 people.
Where is Saturdays NYC based?
Saturdays NYC is headquartered in New York, United States, in the North America region.
How does Saturdays NYC make money?
One revenue line is on record: apparel and Accessories Sales.
Does Saturdays NYC have an API?
No public API is recorded for Saturdays NYC.
What industry is Saturdays NYC in?
Saturdays NYC's product category is Contemporary Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.