COX Media

What COX Media does

Cox Media, LLC is a wholly-owned subsidiary of Cox Enterprises (founded 1898), operating as a multichannel marketing and advertising agency headquartered at 6205-B Peachtree Dunwoody Rd., Atlanta, Georgia. The company delivers integrated advertising campaigns across linear spot cable, video on demand, streaming (including Netflix and Vevo), digital display, paid search, social media, and digital audio. Underpinning the offering are four service modules — Research & Planning, Creative Services, Execution & Optimization, and Reporting — supported by the proprietary SpotXPress electronic content distribution system, a payment portal (billpay.coxmedia.com), and a Resource Library educational platform. Generative AI tools are deployed in creative deliverable production per the company's advertiser Terms and Conditions.

Cox Media serves three primary customer segments — Small and Medium Businesses, National Brands, and Agency Partners — across 25+ local market offices in 13+ US states (Arizona, Louisiana, Arkansas, California, Connecticut, Florida, Georgia, Kansas, Nebraska, Nevada, Oklahoma, Rhode Island, Virginia), with stated national reach to 300 million+ people. Pricing is quote-based and not publicly disclosed; ad distribution services use CPM or CPC metrics under insertion orders with a three-month minimum commitment and 90% delivery threshold, while creative services operate on a per-deliverable basis typically under multi-year contracts. The company maintains Google Premier Partner status (2023 and 2024) and in 2024 acquired True Local Labs (formerly 1898 Ventures) to expand local digital marketing capabilities. In December 2025 Cox Media joined Universal Ads' Universal Audience Network as a third-party publisher partner.

Revenue is not publicly disclosed. The company is led by Senior Vice President & General Manager Paul Curran (appointed February 2023), who is transitioning to serve as president and editor of The Atlanta Journal-Constitution effective June 29, 2025. Cox Media employs 1,001–5,000 people and operates alongside other Cox Enterprises businesses including Cox Communications and Cox Automotive, sharing a first-party data relationship for automotive audience targeting.

Name

COX Media

Legal name

Cox Media, LLC

Website

https://coxmedia.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

COX Media is a Cox Enterprises subsidiary that delivers multichannel advertising across TV, streaming, digital, paid search, and social media to SMBs, national brands, and agency partners across 25+ US markets. It combines local-market sales teams with proprietary platforms including SpotXPress and generative AI creative tools.

Ownership category

akta.pro rank

Product category

Multichannel Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Multichannel advertising
• Media buying
• Audience targeting
• Campaign analytics
• Creative ad production

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ad Distribution and Display Services: Core advertising revenue stream including distribution and display of advertisements via linear spot cable, video on demand, and websites. Services are sold through insertion orders with rates quoted based on CPM, CPC, or other metrics. Minimum commitment of three months for ad distribution services.
2. Creative Ad Services: Services related to the creation and customization of advertisements and deliverables. Includes ad creation, production, and customization using advertiser materials and generative AI tools.
3. Data Analytics Services: Reporting and analytics services provided for advertiser marketing goals related to target audiences. Includes ad tag placement, advertiser data analysis, and Cox Media Analytics reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cox Media is a multichannel marketing and advertising agency that sells bundled TV, digital, video, display, paid search, and social media advertising to business clients. The company delivers full-service campaign execution spanning audience research and planning, creative production (using generative AI tools), media placement across premium inventory, ongoing optimization, and transparent reporting. Services are sold under insertion-order contracts with CPM, CPC, or metric-based pricing, supported by proprietary platforms such as SpotXPress (tapeless ad delivery) and a campaign analytics engine.

Product overview

Cox Media is a multichannel marketing and advertising agency providing comprehensive advertising solutions through an integrated platform-plus-services architecture. The core Multichannel Advertising platform encompasses TV, digital, video, display, paid search, and social media channels, supported by four key service modules: Research & Planning, Creative Services, Execution & Optimization, and Reporting. The company operates SpotXPress, a proprietary online content delivery platform for electronic ad distribution, and offers a Resource Library educational platform. Additional offerings include Data Analytics Services, a Digital Presence Assessment tool, and a Payment Portal for billing management. The product portfolio also includes True Local Labs (acquired brand). Cox Media serves Small & Medium Businesses, National Brands, and Agency Partners across multiple U.S. markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Multichannel Advertising Core bundled advertising offering spanning TV (linear spot cable, VOD, streaming), digital (display, video, paid search), social media, and digital audio channels. Connects advertisers to targeted audiences via premium exclusive inventory with geographic (ZIP/DMA) and behavioral targeting across national and local markets, supported by dedicated account teams.
• Creative Services Ad creation and customization services including video production, copywriting, and design for multichannel campaigns. Leverages generative AI platforms to produce creative deliverables based on advertiser-supplied materials, with the Cox Media Arizona Creative Services team recognized with twelve Telly Awards and two ADDY Awards in 2024 for creative excellence.
• Research & Planning Audience analysis, industry research, and strategic media planning services that develop data-driven advertising plans combining marketing expertise, industry knowledge, and consumer insights.
• Data Analytics Services Analytics and reporting services that process advertiser data, perform ad tag placement and analysis, and generate Campaign Data on impressions, clicks, conversions, demographics, and ROI. Includes Cox Media Analytics reporting to support marketing goals related to target audiences.
• SpotXPress Cox Media's proprietary electronic content distribution platform that enables advertisers and agencies to upload advertising spots online for delivery to the Cox Media cable system. Eliminates the need for physical media tapes, courier services, or mail delivery while preserving audio and video quality.
• Execution & Optimization Campaign deployment and ongoing performance optimization services including placement optimization, audience targeting adjustments, and continuous performance monitoring to maximize advertiser ROI.
• Transparent Campaign Reporting Transparent campaign performance reporting including impressions, pacing, conversions, demographics, click-through rates, and ROI analysis with customizable reporting cadence for advertisers and agencies.

Quantifiable outcome

• Client campaigns achieve 94.96-98.4% video completion rates
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Universal Ads / Universal Audience NetworkminorGTM or Marketing Partner · 11 December 2025Cox Media is a third-party publisher partner in Universal Ads' Universal Audience Network, joining other publishers including Philo, Samsung Ads, Telly, and Vevo. The partnership allows brands to reach targeted audiences across premium video environments through the network of over 20 publishers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gray Television: Gray Television operates local TV stations and a growing digital advertising business (Gray Media Group), reaching audiences and selling advertising across local US markets — directly comparable to Cox Media's local-TV-plus-digital advertising model.
• TEGNA: TEGNA owns local TV stations and the Premion OTT/CTV advertising platform, offering advertisers national-local reach and premium video inventory — directly comparable to Cox Media's multichannel TV and digital advertising offering.
• Sinclair Inc. Sinclair operates local TV stations, regional sports networks, and digital advertising businesses (including Comet and direct digital ad sales), competing head-to-head with Cox Media in local-market TV and digital advertising.
• Nexstar Media Group: Nexstar is the largest US TV station operator, monetizing audiences through local broadcast and digital advertising — closely comparable to Cox Media's national-reach-via-local-markets model and ad-tech-enabled client services.
• Lamar Advertising Company: Lamar is a leading US out-of-home advertising operator with a strong focus on local-market advertisers across 200+ US markets. Its local-market, multi-format advertising model parallels Cox Media's strategy of aggregating local SMB and national-brand spend.
• Hearst Television: Hearst Television owns local TV stations and produces/sells local-market advertising across multiple formats, offering advertisers a national footprint with deep local expertise — directly comparable to Cox Media's hybrid local-national model.

Emerging players

• Thryv Holdings: Thryv provides SaaS-based marketing and business management tools targeted at SMBs, including digital advertising, listings, and CRM. It competes with Cox Media for the SMB digital advertising wallet with a self-serve, software-first approach.
• Scorpion: Scorpion is a digital marketing agency focused on SMBs and franchise networks, offering SEO, paid search, web, and creative services. It competes with Cox Media's digital advertising and creative services offerings for the same SMB customer segment.

Broad incumbents

• Interpublic Group (IPG): IPG is one of the four major global advertising holding companies, with media planning/buying, creative, and digital agencies (UM, McCann, FCB) that compete with Cox Media for national-brand and agency-partner business at scale.
• Omnicom Group: Omnicom is a top global advertising holding company (Omnicom Media Group, BBDO, DDB) competing for national-brand and agency-partner spend. As a broad incumbent, it competes with Cox Media across media planning, buying, and creative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cox_media
• Facebookfacebook.com/ConnectWithCoxMedia
• LinkedInlinkedin.com/company/cox-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COX Media