Goodlive

What Goodlive does

Goodlive GmbH is a Berlin-based live entertainment company that operates a portfolio of five distinct German music festivals: Superbloom (a multi-genre Munich city festival), splash! (Germany's premier Hip-Hop festival, established 1998), Heroes (a touring Deutschrap festival launched 2017), MELT (a cross-genre festival at the iconic Ferropolis venue, operating for 20+ years), and Full Force (East Germany's largest Hard & Heavy festival, operating for 25+ years). The company is a wholly-owned subsidiary of Live Nation Entertainment, Inc., the world's largest live entertainment company, and benefits from the parent's global artist relationships, ticketing infrastructure, and touring economics. The portfolio spans Hip-Hop, Deutschrap, Electronic, and Hard & Heavy genres, giving Goodlive differentiated reach into distinct sub-cultural audience segments.

The business is structured across three divisions — Festivals, Artists, and Services. Beyond festival ticketing and admissions, Goodlive monetizes through (i) brand partnerships and corporate services offering on-site and digital advertising at owned festivals; (ii) artist management and booking through the wholly-owned Goodlive Artists division; and (iii) event services including catering via Gastrobüro and beverage operations via Singers Getränkeshop, with capacity to serve events up to 100,000 attendees. Management consists of three Managing Directors (Geschäftsführer): Marko Hegner, Mirko Roßner, and Roy Baars. The company operates 101–250 employees and is registered as a private limited company (HRB 198431) in Berlin.

Goodlive does not operate a proprietary technology platform: no app, API, SDK, or disclosed software product exists. Revenue mechanics are event-driven, with ticket sales to consumers forming the transactional core, brand-partnership revenue leveraging accumulated audience reach, and ancillary services generating diversified professional-services income. Customer segments span festival attendees (B2C), brands seeking cultural integration (B2B), and artists/performers (B2B talent representation). Geographically, operations are concentrated in Germany (Berlin headquarters, Munich for Superbloom, Ferropolis for MELT and Full Force), with no disclosed international expansion beyond the German market.

Name

Goodlive

Legal name

Goodlive GmbH

Website

https://goodlive.ag

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodlive GmbH is a Berlin-based live entertainment company and wholly-owned subsidiary of Live Nation Entertainment that operates five German music festivals (Superbloom, splash!, Heroes, MELT, Full Force) and complementary artist management, brand partnership, and event-services businesses across Germany.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival management
• Live event production
• Artist management booking
• Festival ticketing services
• Event catering beverages

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Festival ticketing and admissions: Revenue from ticket sales for owned and operated festivals including Superbloom, splash!, Heroes, MELT, and Full Force.
2. Brand partnerships and corporate services: On-site and online brand integration opportunities at festivals. Includes on-site point of interests and digital format advertising through their broad portfolio of festivals and connected digital channels.
3. Artist management and booking: Full-service artist management and booking for artists, from emerging talents to headline performers. Goodlive Artists division handles artist representation and booking.
4. Event services and catering: Catering services through Gastrobüro for events up to 100,000 attendees, and beverage services through Singers Getränkeshop including event and gastronomy services, equipment rental, and draft system services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Goodlive operates a portfolio of owned-and-operated music festivals in Germany, including Superbloom, splash!, Heroes, MELT, and Full Force. Beyond festivals, the company delivers integrated live entertainment services across artist management and booking, brand partnerships, event catering, and beverage services, covering the full lifecycle of event conception, marketing, production, ticketing, and on-site operations.

Product overview

Goodlive is a live events company operating a portfolio of music festivals and complementary services. The company runs five distinct festival brands: Superbloom (a Munich city festival combining music with societal content), splash! (Germany's premier HipHop festival since 1998), Heroes (Deutschrap festival since 2017), MELT (a genre-crossing festival at Ferropolis), and Full Force (East Germany's largest Hard & Heavy festival). Beyond festivals, Goodlive provides artist management and booking services through Goodlive Artists, brand partnership and corporate services for sponsors, and event production services including catering (Gastrobüro), beverages (Singers), ticketing, and access to the Ferropolis venue. The company is part of Live Nation Entertainment, the world's largest live entertainment company.

Differentiator

Problem solved

Functional benefit

Brands

• Superbloom: A unique city festival in Munich combining music with societal topics from science, sustainability, art and culture.
• splash!
• Heroes
• MELT
• Full Force

Products and services

• Superbloom Festival

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• GastrobürocoreStrategic or Co-development PartnerGastrobüro provides catering services for Goodlive events. With passion for gastronomy and understanding of project individuality, Gastrobüro develops and realizes concepts for events up to 100,000 visitors, emphasizing sustainable resource use and serving festivals, concerts, and sports events.
• Singers GetränkeshopcoreStrategic or Co-development PartnerSingers Getränkeshop is a medium-sized family business providing beverage services for Goodlive events, including local beverage trade, event and gastronomy services, draft system services, rental equipment, and technology support.
• Live Nation Entertainment, Inc.flagshipStrategic or Co-development PartnerGoodlive is part of Live Nation, the world's largest live entertainment company. The shared mission is to provide artists with a stage for their creativity to give fans a unique live music experience. Live Nation provides global infrastructure, artist relationships, and distribution capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CTS Eventim: Europe's largest ticketing company and a significant live-entertainment promoter and venue operator, listed in Germany. Comparable to Goodlive as a European live-entertainment platform with both ticketing infrastructure and festival/event promotion, though at much larger scale.
• Landstreicher Konzerte: German concert and festival promoter organizing events across multiple genres. Comparable to Goodlive in scale and operating model, addressing similar German attendee, artist, and brand-partnership markets.
• FKP Scorpio: One of Germany's largest independent festival and concert promoters, operating flagship festivals such as Hurricane, Southside, and Rolling Stone Weekender. Directly comparable to Goodlive in scale, German market focus, and multi-genre festival portfolio strategy.
• Marek Lieberberg Konzertagentur (MLK): Long-established German concert promoter bringing international headliners and operating festivals in the German market. Comparable to Goodlive as a legacy German promoter with overlapping artist relationships and B2B festival partnerships.
• Wacken Festival GmbH: Operator of Wacken Open Air, one of the world's largest metal festivals held annually in Germany. Directly comparable as a single-property festival operator with deep community ecosystem, similar to how Goodlive's Full Force serves the Hard & Heavy segment.
• Undercover GmbH: German live-entertainment agency and event organizer with festival and concert promotion activities. Comparable to Goodlive as a regional German live-events operator serving similar customer segments with similar service offerings.
• DEAG (Deutsche Entertainment AG): German live-entertainment company organizing concerts, tours, and festivals across multiple genres. Directly comparable in business model and German market positioning, with similar mix of ticketing, promotion, and event-services revenue.
• Semmel Concerts Entertainment: German concert and festival promoter organizing major events and tours. Comparable to Goodlive in operating multi-genre live events in Germany and serving similar artist, brand, and attendee customer segments.

Broad incumbents

• AEG Presents: Global live-entertainment promoter and venue operator (Anschutz Entertainment Group). Comparable to Goodlive as a larger, globally diversified live-entertainment incumbent with overlapping capabilities in festival promotion and venue operations.
• Live Nation Entertainment: The world's largest live entertainment company and Goodlive's parent. Relevant as the broader portfolio context within which Goodlive operates and the source of its global artist relationships and capital backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodliveGmbH
• LinkedInlinkedin.com/company/goodlivegmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodlive