Goodlive
Goodlive GmbH is a Berlin-based live entertainment company and wholly-owned subsidiary of Live Nation Entertainment that operates five German music festivals (Superbloom, splash!, Heroes, MELT, Full Force) and complementary artist management, brand partnership, and event-services businesses across Germany.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Goodlive does
Goodlive GmbH is a Berlin-based live entertainment company that operates a portfolio of five distinct German music festivals: Superbloom (a multi-genre Munich city festival), splash! (Germany's premier Hip-Hop festival, established 1998), Heroes (a touring Deutschrap festival launched 2017), MELT (a cross-genre festival at the iconic Ferropolis venue, operating for 20+ years), and Full Force (East Germany's largest Hard & Heavy festival, operating for 25+ years). The company is a wholly-owned subsidiary of Live Nation Entertainment, Inc., the world's largest live entertainment company, and benefits from the parent's global artist relationships, ticketing infrastructure, and touring economics. The portfolio spans Hip-Hop, Deutschrap, Electronic, and Hard & Heavy genres, giving Goodlive differentiated reach into distinct sub-cultural audience segments.
The business is structured across three divisions — Festivals, Artists, and Services. Beyond festival ticketing and admissions, Goodlive monetizes through (i) brand partnerships and corporate services offering on-site and digital advertising at owned festivals; (ii) artist management and booking through the wholly-owned Goodlive Artists division; and (iii) event services including catering via Gastrobüro and beverage operations via Singers Getränkeshop, with capacity to serve events up to 100,000 attendees. Management consists of three Managing Directors (Geschäftsführer): Marko Hegner, Mirko Roßner, and Roy Baars. The company operates 101–250 employees and is registered as a private limited company (HRB 198431) in Berlin.
Goodlive does not operate a proprietary technology platform: no app, API, SDK, or disclosed software product exists. Revenue mechanics are event-driven, with ticket sales to consumers forming the transactional core, brand-partnership revenue leveraging accumulated audience reach, and ancillary services generating diversified professional-services income. Customer segments span festival attendees (B2C), brands seeking cultural integration (B2B), and artists/performers (B2B talent representation). Geographically, operations are concentrated in Germany (Berlin headquarters, Munich for Superbloom, Ferropolis for MELT and Full Force), with no disclosed international expansion beyond the German market.
Goodlive firmographics
Firmographics- Name
- Goodlive
- Legal name
- Goodlive GmbH
- Website
- https://goodlive.ag
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goodlive GmbH is a Berlin-based live entertainment company and wholly-owned subsidiary of Live Nation Entertainment that operates five German music festivals (Superbloom, splash!, Heroes, MELT, Full Force) and complementary artist management, brand partnership, and event-services businesses across Germany.
- Ownership category
- akta.pro rank
Goodlive industry classification
Industry- Product category
- Live Event Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Goodlive is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Goodlive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Festival ticketing and admissions: Revenue from ticket sales for owned and operated festivals including Superbloom, splash!, Heroes, MELT, and Full Force.
- Brand partnerships and corporate services: On-site and online brand integration opportunities at festivals. Includes on-site point of interests and digital format advertising through their broad portfolio of festivals and connected digital channels.
- Artist management and booking: Full-service artist management and booking for artists, from emerging talents to headline performers. Goodlive Artists division handles artist representation and booking.
- Event services and catering: Catering services through Gastrobüro for events up to 100,000 attendees, and beverage services through Singers Getränkeshop including event and gastronomy services, equipment rental, and draft system services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Goodlive product offering
Product offeringCore offering
Goodlive operates a portfolio of owned-and-operated music festivals in Germany, including Superbloom, splash!, Heroes, MELT, and Full Force. Beyond festivals, the company delivers integrated live entertainment services across artist management and booking, brand partnerships, event catering, and beverage services, covering the full lifecycle of event conception, marketing, production, ticketing, and on-site operations.
Product overview
Goodlive is a live events company operating a portfolio of music festivals and complementary services. The company runs five distinct festival brands: Superbloom (a Munich city festival combining music with societal content), splash! (Germany's premier HipHop festival since 1998), Heroes (Deutschrap festival since 2017), MELT (a genre-crossing festival at Ferropolis), and Full Force (East Germany's largest Hard & Heavy festival). Beyond festivals, Goodlive provides artist management and booking services through Goodlive Artists, brand partnership and corporate services for sponsors, and event production services including catering (Gastrobüro), beverages (Singers), ticketing, and access to the Ferropolis venue. The company is part of Live Nation Entertainment, the world's largest live entertainment company.
Differentiator
Problem solved
Functional benefit
Brands
- Superbloom: A unique city festival in Munich combining music with societal topics from science, sustainability, art and culture.
- splash!
- Heroes
- MELT
- Full Force
Products and services
- Superbloom Festival
Companies that use Goodlive
Customer profileSegments3 records
Ideal customer profiles4 records
Goodlive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodlive partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- GastrobürocoreGastrobüro provides catering services for Goodlive events. With passion for gastronomy and understanding of project individuality, Gastrobüro develops and realizes concepts for events up to 100,000 visitors, emphasizing sustainable resource use and serving festivals, concerts, and sports events.
- Singers GetränkeshopcoreSingers Getränkeshop is a medium-sized family business providing beverage services for Goodlive events, including local beverage trade, event and gastronomy services, draft system services, rental equipment, and technology support.
- Live Nation Entertainment, Inc.flagshipGoodlive is part of Live Nation, the world's largest live entertainment company. The shared mission is to provide artists with a stage for their creativity to give fans a unique live music experience. Live Nation provides global infrastructure, artist relationships, and distribution capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Goodlive competitors and assessment
Company assessmentDirect peers
- CTS Eventim: Europe's largest ticketing company and a significant live-entertainment promoter and venue operator, listed in Germany. Comparable to Goodlive as a European live-entertainment platform with both ticketing infrastructure and festival/event promotion, though at much larger scale.
- Landstreicher Konzerte: German concert and festival promoter organizing events across multiple genres. Comparable to Goodlive in scale and operating model, addressing similar German attendee, artist, and brand-partnership markets.
- FKP Scorpio: One of Germany's largest independent festival and concert promoters, operating flagship festivals such as Hurricane, Southside, and Rolling Stone Weekender. Directly comparable to Goodlive in scale, German market focus, and multi-genre festival portfolio strategy.
- Marek Lieberberg Konzertagentur (MLK): Long-established German concert promoter bringing international headliners and operating festivals in the German market. Comparable to Goodlive as a legacy German promoter with overlapping artist relationships and B2B festival partnerships.
- Wacken Festival GmbH: Operator of Wacken Open Air, one of the world's largest metal festivals held annually in Germany. Directly comparable as a single-property festival operator with deep community ecosystem, similar to how Goodlive's Full Force serves the Hard & Heavy segment.
- Undercover GmbH: German live-entertainment agency and event organizer with festival and concert promotion activities. Comparable to Goodlive as a regional German live-events operator serving similar customer segments with similar service offerings.
- DEAG (Deutsche Entertainment AG): German live-entertainment company organizing concerts, tours, and festivals across multiple genres. Directly comparable in business model and German market positioning, with similar mix of ticketing, promotion, and event-services revenue.
- Semmel Concerts Entertainment: German concert and festival promoter organizing major events and tours. Comparable to Goodlive in operating multi-genre live events in Germany and serving similar artist, brand, and attendee customer segments.
Broad incumbents
- AEG Presents: Global live-entertainment promoter and venue operator (Anschutz Entertainment Group). Comparable to Goodlive as a larger, globally diversified live-entertainment incumbent with overlapping capabilities in festival promotion and venue operations.
- Live Nation Entertainment: The world's largest live entertainment company and Goodlive's parent. Relevant as the broader portfolio context within which Goodlive operates and the source of its global artist relationships and capital backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goodlive social profiles
Digital presenceGoodlive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodlive leadership team
Management profileNumber of profiles
Profiles4 records
Goodlive subsidiaries and ownership
Company hierarchySubsidiaries3 records
Goodlive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodlive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodlive
What does Goodlive do?
Goodlive operates a portfolio of owned-and-operated music festivals in Germany, including Superbloom, splash!, Heroes, MELT, and Full Force. Beyond festivals, the company delivers integrated live entertainment services across artist management and booking, brand partnerships, event catering, and beverage services, covering the full lifecycle of event conception, marketing, production, ticketing, and on-site operations.
Is Goodlive a public or private company?
Goodlive is a private company. It is classified as corporate owned and is currently operating.
When was Goodlive founded?
Goodlive was founded in -1. It employs 101 to 250 people.
Where is Goodlive based?
Goodlive is headquartered in Berlin, Germany, in the Europe region.
How does Goodlive make money?
Four revenue lines are on record. Festival ticketing and admissions are the primary driver. The others are brand partnerships and corporate services, artist management and booking and event services and catering.
Who are Goodlive's main competitors?
Direct peers on record are CTS Eventim, Landstreicher Konzerte, FKP Scorpio, Marek Lieberberg Konzertagentur (MLK), Wacken Festival GmbH, Undercover GmbH, DEAG (Deutsche Entertainment AG) and Semmel Concerts Entertainment. Broad incumbents are AEG Presents and Live Nation Entertainment.
Does Goodlive have an API?
No public API is recorded for Goodlive.
What industry is Goodlive in?
Goodlive's product category is Live Event Entertainment. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 711310 and its SIC code is 7900.