Nude Foods Market

What Nude Foods Market does

Nude Foods Market is a privately held zero-waste grocery retailer founded in 2020 in Boulder, Colorado by Verity Noble. The company sells local, organic groceries, prepared meal kits, produce, and household staples through reusable glass jars accompanied by a deposit-and-return system, eliminating single-use packaging from the customer supply chain. It operates two physical retail locations — the original Boulder store at 3233 Walnut Street and a Denver store at 3538 W 44th Ave — supplemented by a Tuesday-only e-commerce delivery and pickup service covering the Denver and Boulder metros via a Shopify storefront.

The core technology is operational rather than software-driven: a reusable glass jar deposit and return system with a small cleaning fee on returned containers, a local vendor network in which over 40% of shelf inventory (45% of products overall) is sourced from Colorado suppliers filling reusable containers directly, and an electric van used for inter-store product transport. E-commerce runs on Shopify, and last-mile delivery is outsourced to local delivery companies. Digital and bundled offerings include the Tasty Trio and individual meal kit subscriptions (Asian Fusion, Chef's Choice, Soup of the Week, Meat of the Week), a 21-Day Zero-Waste Challenge educational program, Loopz gift cards, and curated Shark Tank Bundles.

The business model combines transaction-based grocery sales, recurring meal kit and membership subscriptions, gift cards, and a community-backed equity crowdfunding capital base on Wefunder ($1M+ raised since founding). Pricing is unit-based for individual items and subscription-based for meal kits, with a Nude Foodie membership that waives jar deposits. The company reported revenue of $1.5M in 2023 and $2.4M in 2024, posted a $350K loss on $1.8M in 2024 sales after opening the Denver store, and is targeting margins in the 9% range as it expands from two to a planned five Front Range locations.

Name

Nude Foods Market

Legal name

Nude Foods Market LLC

Website

https://nudefoodsmarket.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nude Foods Market operates a zero-waste grocery retail platform with two Colorado stores and a Boulder-Denver delivery service, selling local, organic groceries, meal kits, and household items in returnable glass jars to environmentally conscious consumers.

Ownership category

akta.pro rank

Product category

Zero-Waste Grocery Retail

NAICS

Food and Beverage Retailers (445)

akta.pro primary industry

Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)

akta.pro secondary industry

Reusable Packaging & Container Return Programs (On-site) (BPABALAJ)

Keywords

• Zero-waste grocery
• Organic food retail
• Meal kit subscription
• Sustainable grocery delivery
• Reusable container grocery

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Grocery Product Sales: Core revenue from selling groceries, produce, prepared meals, and household items through physical stores and online ordering. Products sold in returnable glass jars with deposit system. Includes organic produce, local artisan products, dry goods, and specialty items.
2. Meal Kit Subscriptions: Prepared meal kit subscriptions including weekly Tasty Trio (all 3 house-made meal kits from $41.85), Asian Fusion meals ($19.00), Chef's Choice kits, and Soup of the Week options. Subscription frequency options include weekly, bi-weekly, and monthly delivery.
3. Membership Program: Nude Foodie membership program allowing customers to skip jar deposits and save money while shopping zero-waste. Members receive benefits on regular purchases.
4. Gift Cards: Loopz gift cards available for purchase, enabling customers to give the gift of zero-waste grocery shopping.
5. Community Crowdfunding: Capital raised through Wefunder platform from hundreds of customer investors. Completed initial $500,000 crowdfund raise, extended for up to $300,000 more. Company has raised $1 million in crowdfunding since founding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nude Foods Market sells local and organic groceries, house-made prepared meal kits, and sustainable household items in returnable glass jars through two physical stores in Boulder and Denver, Colorado, complemented by scheduled Tuesday delivery across the Denver and Boulder metros. The reusable glass jar deposit-and-return system eliminates single-use packaging at point of purchase and is paired with a closed-loop local vendor container program that supports over 40% of shelf products from Colorado suppliers.

Product overview

Nude Foods Market operates as a zero-waste grocery platform combining in-store shopping and delivery services in the Denver/Boulder metro area. The core offering is local and organic grocery delivery with products sold in returnable glass jars, supplemented by house-made prepared meal kit subscriptions (Tasty Trio, Asian Fusion, Chef's Choice, Soup of the Week, and Meat options), local vendor products (Vegetable Samosas from Susan's Samosas, Pierogies from Pierogies Factory, Dry Storage Sourdough, Pasture Raised Eggs), and organic produce. Additional offerings include a Membership Program for jar deposit-free shopping, Loopz Gift Cards, a 21-Day Zero-Waste Challenge educational product, and Shark Tank Bundles for household zero-waste products. The company sources 45% of products locally and operates brick-and-mortar stores in Boulder and Denver.

Differentiator

Problem solved

Functional benefit

Products and services

• Local and Organic Grocery Delivery Scheduled Tuesday delivery of local and organic groceries, produce, and household items in returnable glass jars to the Denver and Boulder metro areas, with orders placed by Monday 6 PM.
• Tasty Trio - All 3 House-Made Meal Kits Weekly subscription bundle of all three house-made prepared meal kits delivered in returnable glass jars, starting from $41.85.
• House-Made Meals: Asian Fusion Prepared Asian fusion meal kit made in-house, available for individual purchase or as part of weekly, bi-weekly, or monthly subscriptions, starting from $19.00.
• House-Made Meals: Chef's Choice Chef-curated prepared meal kit featuring rotating seasonal recipes, sold as a single kit or on a subscription cadence, from $19.00.
• House-Made Meal: Soup of the Week - Organic Weekly rotating organic soup made in-house, available as a one-time purchase or as a recurring subscription at $8.50.
• Meal of the Week with Meat - House Made Weekly protein-based prepared meal featuring meat, house-made with organic ingredients and priced at $19.00.
• Vegetable Samosas Vegan vegetable samosas from local Boulder-based vendor Susan's Samosas, made with organic vegetables and delivered in a reusable glass jar at $10.50.
• Pierogies - Jalapeno Vegan pierogies from local Colorado vendor Pierogies Factory, available in jalapeno and onion flavors in returnable jars at $10.25.
• Dry Storage Whole Wheat Sourdough - Organic Organic whole wheat sourdough bread from local artisan mill Dry Storage Bakery, delivered in a returnable bread bag at $10.00.
• Pasture Raised Eggs Locally sourced pasture-raised eggs from Kersey farms, delivered in reusable egg cartons at $10.00.
• Organic Produce Collection 100% organic or locally-grown produce collection including individual items and a weekly Mixed Produce Box subscription delivering 10-12 different types of organic or locally-grown produce, starting at $25.00.
• Nude Foodie Membership Program Subscription membership program that lets customers skip jar deposits and access savings on regular zero-waste grocery purchases.
• Loopz Gift Card Digital gift cards for gifting Nude Foods Market products and memberships, enabling recipients to shop the zero-waste grocery offering.
• 21-Day Zero-Waste Challenge Digital educational program priced at $9.99 with daily emails, sustainability tips, action items, and time-limited discount codes for zero-waste product bundles.
• Shark Tank Bundles Curated bundles of zero-waste household products, designed for subscription-based home delivery and launched alongside the Shark Tank appearance.

Quantifiable outcome

• 45% of products sourced locally
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Susan's SamosasminorOthersLocal Boulder-based vendor providing vegetable samosas. Products delivered in reusable glass jars with no single-use packaging. Part of the 40%+ local products on Nude Foods shelves.
• Pierogies FactoryminorOthersLocal Colorado vendor founded by Cezary, a Polish immigrant, providing pierogi products. Products delivered in reusable jars. Featured in most European-themed restaurants around the state.
• Dry Storage BakeryminorOthersLocal artisan mill providing organic sourdough bread. Products delivered in reusable bread bags. Part of local vendor network providing zero-waste packaged products.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Zero Market: Multi-location zero-waste grocery and refill store concept. Operates a similar bulk + refillable container model and is one of the few scaled zero-waste grocery competitors Nude Foods would benchmark against.
• Precycle: NYC-based zero-waste grocery and refill shop selling bulk foods and household goods package-free. Comparable to Nude Foods on core format, though a regional player in the Northeast U.S.
• The Refill Pantry: Refill shop concept focused on zero-waste bulk pantry staples. Direct comparability on the refill model, though typically single-location and smaller scale than Nude Foods.
• Fill Good Co: Refill store offering bulk food, cleaning supplies, and personal care in reusable containers. Comparable zero-waste retail format targeting sustainability-minded consumers.
• Package Free Shop: Online and brick-and-mortar zero-waste retailer offering household goods and groceries in package-free formats. Closest direct competitor in the U.S. refill/zero-waste retail space, founded around the same time as Nude Foods.

Emerging players

• Imperfect Foods: Subscription delivery service for surplus and imperfect produce. Overlaps on sustainability narrative and Denver/Boulder delivery zones but does not address the packaging problem.
• Misfits Market: Online grocer delivering "imperfect" and surplus produce with a sustainability lens. Different format (delivery-only, no refill) but overlapping target customer and sustainability positioning.

Broad incumbents

• Grove Collaborative: Public-traded sustainable home and personal care retailer. Broader incumbent in the sustainability retail space; overlaps on consumer profile and values-driven branding but is not a refill grocery.
• Public Goods: Direct-to-consumer sustainable household and pantry essentials brand. Comparable on sustainability positioning and target customer, but operates an e-commerce subscription model rather than refill/zero-waste retail.
• Thrive Market: Large-scale online natural and organic grocery retailer with a sustainability mission. Broader catalog and national reach than Nude Foods; serves an overlapping customer segment but lacks the refill/zero-waste infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nudefoodsmarket
• Instagraminstagram.com/nudefoodsmarket
• LinkedInlinkedin.com/company/nude-foods-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nude Foods Market