Parallel Financial

What Parallel Financial does

Parallel Financial is a privately held registered investment adviser (RIA) firm founded in 2008 and headquartered in Greenville, South Carolina. The firm provides personalized financial advisory services — including investment management, retirement planning, tax optimization, risk management, and real estate lending — to over 200 families across the Southeast United States, operating as a member firm of The Fiduciary Alliance, LLC, which provides regulatory oversight and ADV filing compliance.

The firm's service delivery is built around a proprietary three-step onboarding process: an introductory consultation, a "Financial X-Ray" five-part diagnostic analysis, and a "Good Fit" assessment that leads into the S.P.A.R.K. System, a structured financial planning methodology. Asset custody is handled through partnerships with Charles Schwab, TD Ameritrade, and Interactive Brokers, providing clients access to institutional-grade brokerage infrastructure under an open-architecture, no-proprietary-product model. The firm segments its clients into five personas (Business Owners, Professionals, Retirees, Starting Out, and Athletes) and supports engagement through content channels including a Monthly Viewpoint newsletter and a podcast called "The 20 Minute Market Breakdown."

Parallel Financial generates revenue through a fee-based compensation model tied to a percentage of client AUM, billed monthly. This alignment model explicitly avoids commissioned transactions to reduce conflicts of interest. The firm employs 11–50 staff across six offices spanning South Carolina, North Carolina, and Georgia, and operates a sales-led GTM motion anchored on direct-to-client advisory consultations supported by multi-channel content marketing. The firm is privately held by its principals — including Co-Founder Anthony Mahfood and Principal Brian Boughner — with no external PE/VC ownership disclosed.

Name

Parallel Financial

Legal name

Parallel Financial

Website

https://parallelfinancial.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Parallel Financial is a privately held registered investment adviser firm providing fee-based financial advisory services — including investment management, retirement planning, tax optimization, and risk management — to over 200 families across the Southeast United States through six offices and its proprietary S.P.A.R.K. planning methodology.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Financial advisory services
• Investment management
• Retirement planning
• Wealth management
• Tax optimization

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-Based Advisory Services: Compensation derived from a fee percentage calculated on the market value of client accounts. If account grows, both client and advisor benefit; if it drops, both lose. This alignment model avoids commissioned transaction conflicts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Parallel Financial is a fee-based registered investment advisory firm that provides comprehensive wealth management and financial planning services to individuals and families. Their core offering is delivered through a structured 3-Step Plan that begins with a Financial X-Ray analysis and continues with implementation of their proprietary S.P.A.R.K. financial planning methodology. Services span investment management, retirement planning, tax optimization, and wealth protection.

Product overview

Parallel Financial is a financial advisory firm operating as a member of The Fiduciary Alliance, offering personalized wealth management and investment advisory services. The firm employs a unified advisory platform built around its proprietary 3-Step Plan onboarding process—consisting of the Introductory Kit consultation, Financial X-Ray 5-part analysis, and Good Fit evaluation—which leads into its core S.P.A.R.K. System financial planning methodology. Services are tailored to specific client segments (Business Owners, Professionals, Retirees, Starting Out, Athletes) with fee-based compensation aligned to client outcomes. The firm supplements its advisory services with educational content including the Monthly Viewpoint newsletter and The 20 Minute Market Breakdown podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Advisory Services Fee-based registered investment advisory services spanning investment management, retirement planning, tax optimization, and wealth protection for individuals and families. Delivered under a fiduciary standard with no commission-based transactions.
• 3-Step Plan / Get Started with Parallel Structured three-step client onboarding and engagement process: Step 1 - Free Consultation; Step 2 - Financial X-Ray (5-part analysis); Step 3 - Implementation of the S.P.A.R.K. financial planning methodology. Designed to onboard new clients into ongoing advisory engagement.
• S.P.A.R.K. System Proprietary comprehensive financial planning methodology implemented after client onboarding. Provides a structured framework for ongoing wealth planning, goal tracking, and integrated financial decision-making.
• Financial X-Ray Analysis A 5-part financial analysis conducted during Step 2 of the 3-Step Plan to assess a client's full financial picture and identify planning priorities before implementing the S.P.A.R.K. methodology.
• Segment-Specialized Advisory (Business Owners, Professionals, Retirees, Starting Out, Athletes) Tailored financial advisory service tracks designed for distinct client segments: Business Owners (integrating business and personal wealth), Professionals (high-income planning), Retirees (income sustainability and wealth protection), Starting Out (foundational planning), and Athletes (career-window-aware planning).

Quantifiable outcome

• Over 200 families helped gain clarity and confidence with their money

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Charles SchwabcoreTechnology or IntegrationAsset custody partnership allowing clients to custody investments at a major, nationwide institution known for its stability and diversity.
• TD AmeritradecoreTechnology or IntegrationAsset custody partnership providing clients with access to institutional-grade brokerage services and platform technology.
• Interactive BrokerscoreTechnology or IntegrationAsset custody partnership offering clients access to advanced trading technology and global market access.
• The Fiduciary Alliance, LLCcoreStrategic or Co-development PartnerParent registered investment adviser firm of which Parallel Financial is a member. Provides regulatory oversight and ADV filing compliance. Parallel Financial operates as a member firm under this registered investment adviser.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Buckingham Strategic Wealth: Fee-only fiduciary RIA providing comprehensive financial planning, investment management, and tax strategies to households — directly aligned with Parallel's fiduciary, fee-based, comprehensive-planning model.
• SageView Advisory Group: Fee-based RIA specializing in retirement planning, investment management, and tax services for corporate executives and high-net-worth individuals — comparable comprehensive-planning focus with similar advisor-led delivery.
• Mariner Wealth Advisors: Fee-based RIA offering comprehensive financial planning, investment management, and tax/estate services to families and business owners — same target segments and fee structure as Parallel, with a multi-office regional-to-national footprint.
• Creative Planning: Large national fee-only fiduciary RIA with comparable comprehensive financial planning, retirement, tax, and investment management services. Most directly comparable model, though substantially larger in scale.

Broad incumbents

• Mercer Advisors: National fee-only RIA providing comprehensive financial planning, investment management, and tax/estate services to households and business owners — comparable target segments with broader geographic reach.
• Carson Group: Large RIA and advisor platform serving financial advisors and their clients with wealth management, coaching, and technology. Comparable services to Parallel but operates a broader platform and ecosystem model.
• Edelman Financial Engines: Large national RIA combining advisor-led and digital advice for comprehensive financial planning, investment management, and retirement services — comparable offering set with much greater scale.

Emerging players

• Facet Wealth: Tech-enabled, fee-only financial planning firm delivering advice to mass-affluent clients via a digital platform — overlaps with Parallel's Starting Out and Professional segments but with a digital-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brianboughner
• Facebookfacebook.com/parallelfinancial
• LinkedInlinkedin.com/company/parallel-financial
• Instagraminstagram.com/parallelfinancial/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parallel Financial