What ReconMR does

ReconMR (legal entity Reconnaissance Market Research) is a privately-held, founder-owned U.S. survey research and data collection firm founded in 1994 and headquartered in San Marcos, Texas. The company provides multi-modal data collection services — primarily Computer-Assisted Telephone Interviewing (CATI), alongside online surveys, SMS/MMS research, IVR, and address-based sampling integrated with U.S. Census and American Community Survey data — to commercial, government, public policy, and academic clients. It operates one of the largest call center networks in North America with 750+ dedicated stations and a workforce of over 1,000 telephone interviewers supported by 50+ project managers, methodologists, analysts, and programmers, with facilities in Austin, Houston, Corpus Christi, Seattle, Los Angeles, Chicago, and New York.

The company's service portfolio spans two interlocking offerings: core data collection services (telephone, online, SMS/MMS, IVR) delivered on a project basis to clients such as Gallup, MIT, Sound Transit, PG&E, SDG&E, SCE, Toyota, Nuvision FCU, and the Cities of Bellevue, Austin, Bellingham, and Honolulu; and a higher-margin Insights & Analytics division led by a PhD-level team providing advanced statistical work including Structural Equation Modeling, Finite Mixture Modeling, and Conjoint analysis. ReconMR holds SOC2, HIPAA, and FISMA compliance certifications, which are gating credentials for federal healthcare (e.g., Medicare CAHPS), government, and regulated utility clients.

Revenue is generated through professional services fees structured as custom, project-based pricing under multi-year contracts, with no public pricing tiers disclosed. The go-to-market is enterprise field sales combined with direct outreach, RFP processes, content marketing (blog and email), and industry-conference participation. The customer base is diversified across verticals — government (local and federal), energy and utilities, financial services/credit unions, transit agencies, polling/social science research, healthcare, and community/nonprofit organizations — reducing reliance on any single industry. Strategic moves over 2023-2026 — the HINER & Partners acquisition (October 2023), Gallup partnership (February 2024), Insights & Analytics expansion (2024), and Siena Research Institute integration (January 2026) — indicate a deliberate buildout of both scale and analytical depth.

Name

ReconMR

Legal name

Reconnaissance Market Research

Website

https://reconmr.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

ReconMR is a privately-held U.S. survey research firm operating 750+ CATI stations and 1,000+ interviewers to deliver telephone, online, SMS/MMS, and IVR data collection plus advanced analytics to government, energy, financial, transit, healthcare, and academic clients.

Ownership category

akta.pro rank

Product category

Market Research & Survey Data Collection Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

• Survey data collection
• Market research services
• Telephone interviewing
• Public opinion polling
• Research analytics consulting

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Data Collection Services: Professional data collection services including telephone surveys, online research, SMS/MMS research, and IVR capabilities. Services are provided to government agencies, universities, healthcare organizations, and commercial clients on a project basis.
2. Insights and Analytics: Consulting and analytical services including advanced analytics, conjoint analysis, segmentation studies, and strategic market research delivered by experienced statisticians and methodologists.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ReconMR is a full-service survey research and data collection firm that conducts telephone (CATI), online, SMS/MMS, and IVR-based surveys at scale, supported by one of North America's largest call center networks. It also delivers an Insights and Analytics division providing advanced statistical analysis, conjoint analysis, segmentation, and strategic consulting across public policy, energy, financial services, transit, and community engagement sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Collection Services Full-service multimodal data collection including CATI telephone interviewing, online surveys, SMS/MMS research, and IVR capabilities, delivered to government agencies, universities, healthcare organizations, and commercial clients on a project basis.
• Insights and Analytics Consulting and analytical services including advanced analytics, conjoint analysis, segmentation studies, and strategic market research delivered by experienced statisticians and methodologists across public policy, energy, financial services, transportation, and community engagement verticals.
• Brand Awareness Tracking (Persuasion Funnel) Measurement of brand awareness metrics throughout the persuasion funnel, including unaided awareness, aided awareness, familiarity, favorability, and usage, for commercial clients seeking brand positioning insights.
• Multilingual Survey Research Surveys conducted in multiple languages with multilingual outreach, including presumed language targeting using surname data and neighborhood demographics to improve representation across diverse populations.
• Address-Based Sampling with Census Integration Advanced sampling approach combining address-based sample data with U.S. Census and American Community Survey demographics to support targeted, representative outreach.

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and notable.

• Siena Research Institute (SRI)coreStrategic or Co-development Partner · 8 January 2026ReconMR announced strategic integration with Siena Research Institute, joining two preeminent firms in data collection, methodology, and insights and analytics. SRI offers academic rigor, expert polling, and extensive portfolio including The New York Times/Siena Poll (3-star rating from FiveThirtyEight). The integration combines SRI's academic expertise with ReconMR's data collection and analytics capacity.
• GallupcoreStrategic or Co-development Partner · 4 February 2024ReconMR designated as data collection provider for Gallup's U.S. phone survey work. The multi-year partnership leverages ReconMR's 500 on-site U.S.-based CATI stations and 250 U.S. remote interviewers. The partnership enables Gallup to enhance phone-based data collection while preserving integrity of long-term telephone trends through rigorous Random-Digit-Dial methodologies.
• MIT (Massachusetts Institute of Technology)notableStrategic or Co-development PartnerReconMR partnered with MIT and Cintra on a truck driver recruitment study. The project involved recruiting commercial truck drivers for GPS-based research on toll road usage. ReconMR deployed staff to truck stops in Texas, Indiana, and Canada for intercept recruitment and conducted daily follow-up calls with participants.
• Cintra Toll Services, LLCnotableStrategic or Co-development PartnerJoint project with MIT and Cintra focused on understanding toll road usage through GPS trackers and daily driver surveys. 100 truck drivers were successfully recruited and completed daily online diaries over one year.
• Bellevue Planning DepartmentnotableStrategic or Co-development PartnerReconMR partnered with the City of Bellevue Planning Department to conduct a comprehensive community survey supporting the 2024 comprehensive plan update. The survey collected 1,152 responses and was part of award-winning community engagement efforts.
• Sound TransitcoreStrategic or Co-development PartnerFive-year partnership with Sound Transit for passenger experience surveys and ongoing Sounding Board activities. Provided dashboard capabilities for easy access to survey results and data visualization. Adapted outreach techniques during COVID and delivered consistent results across system expansion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dynata: Dynata operates one of the world's largest online research panels and data collection platforms. Comparable to ReconMR in survey data collection infrastructure, though with a panel/online-first model rather than a CATI-led approach.
• Schlesinger Group (part of Toluna): Schlesinger Group provides qualitative and quantitative data collection services, including a large CATI/online panel footprint in the U.S. Comparable to ReconMR in telephone-based data collection for market research, with strong overlap in qualitative methodologies.

Broad incumbents

• Gallup: Gallup is a global analytics and polling firm that has designated ReconMR for its U.S. phone data collection. Comparable as the marquee buyer of large-scale CATI services and a benchmark customer for ReconMR's flagship methodology.
• Ipsos: Ipsos is a global market research firm with extensive U.S. operations across polling, brand tracking, and customer experience. Comparable to ReconMR in survey-based research for enterprises and government but with much broader global footprint and portfolio.

Direct peers

• Westat: Westat is one of the largest employee-owned survey research and statistical consulting firms in the U.S., with extensive CATI capacity and federal government contracts. Comparable to ReconMR in scale, multimodal data collection, and government/healthcare research focus.
• SSRS: SSRS is a full-service survey research firm running large-scale CATI and mixed-mode operations for academic, media, and nonprofit clients. Highly comparable to ReconMR in phone-based survey methodology, multi-mode data collection, and university/polling clientele.
• Abt Associates: Abt Associates is a research and consulting firm running large-scale survey data collection for federal agencies. Comparable to ReconMR in government survey work, multimodal data collection, and integrated analytics offerings.
• NORC at the University of Chicago: NORC is an academic-affiliated research organization operating the AmeriSpeak panel and large-scale CATI operations. Comparable to ReconMR in polling, social science research, and serving government and academic clients with rigorous sampling methodologies.
• Marketing Systems Group (MSG): MSG provides sample, data collection, and CATI software used across the survey research industry. Comparable to ReconMR in telephone-based sampling methodologies and as a backend infrastructure provider for survey operations.
• Mathematica: Mathematica operates large-scale survey research and data collection operations for federal agencies and foundations. Comparable to ReconMR in government/healthcare research methodology, large-scale field operations, and analytics-driven engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reconmronly
• Xx.com/ReconMR

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReconMR