Rhino Products

Name

Rhino Products

Legal name

Rhino Products Limited

Website

https://rhinoproducts.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicle Accessories

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Commercial van accessories
• Van roof racks
• Van roof bars
• Van racking systems
• Ladder loading systems

Headquarters

HQ city

Ellesmere Port

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Rhino Products generates revenue through direct one-time sales of commercial van accessories to customers. Products are sold directly from the manufacturer through their e-commerce website, with pricing for individual products ranging from approximately £62 to £800+ depending on the accessory type. They offer same day despatch and next day delivery, with free shipping on orders over £90.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rhino Products designs, manufactures, and sells commercial van accessories directly to fleets, trade partners, and individual tradespeople. The portfolio spans roof racks, roof bars, internal van racking, pipe carriers, rear ladders, ladder loading and clamping systems, and rear/side access steps. Products are vehicle-specific for major commercial van brands and sold through the official manufacturer e-commerce site, an extensive fitting-centre network, and European distribution subsidiaries, with same-day despatch and 97% next-day delivery.

Product overview

Rhino Products is a manufacturer of commercial vehicle accessories offering a comprehensive portfolio of van accessories including roof racks (KammEdge, KammRack, KammRack Black), roof bars (KammBar Pro, KammBar Black, KammBar Fleet, KammBar Roller), pipe carriers (PipeTube Pro), ladder systems (VanLadder, SafeStow4, SafeClamp, LadderStow), van steps (AccessStep, ImpactStep, TowStep, GlideStep, FoldStep), and internal van racking (MR4 Van Racking). The product ecosystem centers on external load-carrying solutions and internal storage organization, with Connect+ enabling OEM sensor integration into steps. Products are vehicle-specific with bespoke fitting kits for major commercial van brands including Ford Transit, Mercedes Sprinter, Vauxhall Vivaro, Renault Trafic, and others.

Differentiator

Problem solved

Functional benefit

Brands

• MR4: Steel van racking and shelving system for commercial vans, manufactured in the UK with bespoke fitting kits.
• PipeTube Pro
• VanLadder
• KammBar
• KammRack
• KammEdge
• SafeStow4
• SafeClamp
• ImpactStep
• AccessStep
• TowStep
• GlideStep
• FoldStep

Products and services

• MR4 Van Racking Internal van racking system manufactured in the UK using powder-coated high-tensile steel, providing bespoke, custom-measured configurations with quick-fit installation kits for maximum storage organisation in commercial vans. Designed for tradespeople and fleet operators who need to organise tools and equipment safely inside the vehicle.
• KammEdge Roof Rack Latest evolution in Rhino's roof rack range, 15% lighter than KammRack with a sleek, modern, low-profile aerodynamic design. Delivers improved efficiency and reduced drag for modern fleets. Targeted at commercial van operators seeking a premium, lightweight roof storage solution.
• KammRack Roof Rack Europe's leading commercial van roof rack combining strength, aerodynamics, and premium performance. Features unique 'Kamm'-shaped crossbars that reduce wind noise and drag with quick one-person fitting, targeted at commercial van operators.
• KammRack Black Roof Rack Black powder-coated finish version of the KammRack with all market-leading features. Pairs with VanLadder Black for matching professional aesthetics on commercial vans.
• KammBar Pro Roof Bars Europe's leading aluminium commercial roof bar system combining style and aerodynamic design. Features smooth anodised aluminium finish with market-leading load capacity, targeted at commercial van users.
• KammBar Black Roof Bars Premium aluminium roof bar system with a powder-coated black finish for elevated aesthetics. Offers the same features as KammBar Pro with sleek dark styling, launched in 2024 to broaden fleet styling options.
• KammBar Fleet Roof Bars Durable steel roof bar system and successor to Rhino's DeltaBar. Offers best-in-class durability, attractive aesthetics, and quick installation for all van users, including high-utilisation fleets.
• PipeTube Pro Europe's top choice for safely transporting copper pipe, plastic conduit, and long materials on commercial vans. Features integral locking system, rubber O-ring seal, aerodynamic nose cone, and PVC lining option. Available in 3m, 4m, and 5m lengths in silver or black finishes. Independently crash tested at Millbrook Proving Ground.
• VanLadder Durable rear door ladder with aluminium handrails and glass-filled nylon anti-slip rungs. Ultra-lightweight design with 120kg safe working load, available in aluminium or black powder-coated finishes as 6, 7, or 8 rung configurations for commercial vans.
• SafeStow4 Safe, secure ladder storage and handling system used by tens of thousands of fleet vehicles across the UK and Europe. Available in variants for transporting one or two ladders including options for extra wide or CAT ladders, designed for high-roof commercial vehicles.
• SafeClamp Revolutionary ladder clamping system using composite beam structure and stainless-steel anchor hook. Features one-touch clamping that is five times faster than traditional screw-down ladder clamps. Sold as a pair for use with Rhino roof bars.
• LadderStow Easy-to-use ergonomic solution for loading and unloading ladders on low-roof commercial vehicles. Eliminates the need to climb on tyres to access roof-stored ladders, targeted at tradespeople who frequently move ladders.
• AccessStep Rear access step designed for day-to-day health and safety, facilitating easier vehicle entry and providing a secure platform to reach the van roof. Eliminates stretching or climbing on tyres, supporting compliance with safe-access requirements.
• ImpactStep Rear step with advanced shock-absorbing units and pivoting bracket that protects vehicles from low-speed parking and loading impacts, reducing body repair costs and vehicle downtime for fleet operators.
• TowStep Rear access step with removable centre section allowing trailer attachment. Allows trailers to complete a 110-degree turning angle and is compatible with any flange type tow bar, targeted at van operators who tow trailers.
• GlideStep Electric automatic deploying side access step available in 600mm and 1200mm widths. Features all-new motor, LED strip for visibility, and new guide wheels for improved deploying and stowing, targeted at fleets needing automated side access.
• FoldStep Innovative manual folding step with single-action dampers, built-in easy-grip handle, and easy maintenance design. Targeted at commercial van operators needing compact, deployable rear access.

Quantifiable outcome

• SafeStow4 used by tens of thousands of fleet vehicles across UK and Europe
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Locks 4 VanscoreStrategic or Co-development PartnerRhino Products partnered with Locks 4 Vans to secure the future of commercial vehicles. This partnership focuses on providing comprehensive vehicle security solutions for commercial van operators.
• Carbon Neutral BritaincoreOthersRhino partnered with Carbon Neutral Britain to calculate their carbon footprint, produce a Carbon Emissions Report, and certify their Ellesmere Port manufacturing site as carbon neutral. The partnership helps Rhino identify and monitor carbon emissions to target future reduction plans with the aim of net zero across all sites.
• VitalityminorOthersRhino Products provides private healthcare benefits to all employees through a partnership with Vitality, offering health insurance scheme options.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Van Guard Accessories Ltd: UK-based manufacturer of commercial van accessories including roof racks, ladder systems, and storage solutions. Most direct UK competitor across Rhino's core product categories (roof bars, ladders, steps). Both companies serve the same UK tradespeople and fleet customer segments.
• Bott Ltd: UK-based manufacturer of van racking, storage, and in-vehicle equipment solutions. Closest direct UK competitor to Rhino's MR4 racking offering, with overlapping fleet customer base and similar distribution channel through fitting networks. Both companies compete for the same commercial fleet procurement deals.
• Syncro System S.r.l. Italy-based manufacturer of commercial van racking systems and accessories. Direct competitor in the European van racking market with similar product focus on commercial fleet upfit solutions. Both companies compete for commercial operator business across Southern and Western Europe.
• Sortimo International GmbH: Germany-founded global leader in van racking and in-vehicle equipment systems. Directly comparable to Rhino's MR4 Van Racking product line and operates in overlapping European commercial van markets. Sortimo is the established premium incumbent in the racking category Rhino is expanding into following the Hubb Systems acquisition.
• Modul-System: Sweden-based manufacturer of van racking systems and commercial vehicle interior solutions. Directly comparable to Rhino's racking/roof accessories portfolio and operates in Scandinavian markets where Rhino has its Nordic AB subsidiary. Both companies serve fleet customers with modular in-vehicle storage products.
• Aluca GmbH: Germany-based manufacturer of in-vehicle equipment and van racking systems. Direct competitor in the European commercial van racking market with similar product portfolio to Rhino's MR4 racking line. Both serve commercial fleet and tradespeople customers.

Emerging players

• Cruz Acesorios SARL: Spain-based manufacturer of roof bars, roof racks, and commercial vehicle accessories. Comparable to Rhino's roof bar and rack product lines, with overlap in EU commercial van markets. Both companies compete in the European commercial vehicle accessory category.
• System Edström (a TrioTrygg company): Sweden-based manufacturer of commercial vehicle interior racking, storage, and workplace solutions. Comparable to Rhino's MR4 van racking and Connect+ products, serving overlapping European fleet customers. Both operate in the van racking/commercial vehicle interior equipment segment.

Broad incumbents

• Thule Group: Sweden-based global leader in roof racks, roof bars, and load-carrying accessories for both consumer and commercial vehicles. Comparable to Rhino's KammBar/KammRack product family but operates at much larger scale globally across automotive, outdoor, and active lifestyle categories. Thule is a broader incumbent with overlapping commercial van products.

Regional players

• Mont Blanc Automotive UK: UK-based manufacturer of roof bars, roof racks, and automotive accessories. Comparable to Rhino's KammBar/KammRack products but operates primarily in UK/European markets. Both serve commercial van and consumer segments with similar load-carrying solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rhinoproductsUK
• Facebookfacebook.com/rhinoproducts
• LinkedInlinkedin.com/company/rhino-products-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Products