Swedbank Pay
Swedbank Pay is a Nordic payment service provider and Swedbank subsidiary offering integrated in-store and online payment solutions—including terminals, SoftPOS, and a multi-method PSP gateway—to merchants across Sweden, Norway, Denmark, and Finland.
- Company typePrivate
- Founded1991
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Swedbank Pay does
Swedbank Pay is a Nordic payment solutions provider and a subsidiary of Swedbank, one of Sweden's largest banking groups. Founded in 1991 and headquartered in Stockholm, the company operates across Sweden, Norway, Denmark, and Finland, and self-describes as operating Sweden's largest card acquiring network. It serves merchants ranging from small businesses to large enterprises and public-sector entities across physical retail, restaurants, hospitality, service companies, organizations/nonprofits, and public transportation, with retail/restaurant and e-commerce as primary customer segments.
The company's product portfolio covers an integrated omnichannel platform. In-store capabilities include three terminal tiers (Pay Classic, Pay Trend, Pay Premium) built on PAX hardware (A920Pro, A30, A35), supplemented by a SoftPOS solution that turns Android devices into card terminals. Online capabilities include a Payment Service Provider (PSP) gateway ("Betalningsportal") supporting Pay By Link and subscription billing. The platform accepts Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and direct bank transfers, with Klarna BNPL scheduled for launch in Sweden by end of 2026 and other Nordic markets in 2027. Security and compliance infrastructure includes EMV 3DS, network tokenization managed by Mastercard/Visa/Amex, PCI DSS v4.0, PSD2 with Strong Customer Authentication, GDPR, and BankID for identity.
Swedbank Pay monetizes through transaction-based fees on card processing and online gateway services, hardware sales and rentals (including short-term rental for seasonal demand), and digital merchant business loans repaid via direct debit. Go-to-market is sales-led, combining direct enterprise sales, SMB self-service through the Merchant Portal and PosPay terminal management portal, and channel partnerships via Shopify, WooCommerce, and Abicart integrations. The company is preparing mandatory offline card payment support for society-critical goods and services from July 2026 under Riksbanken regulation.
Swedbank Pay firmographics
Firmographics- Name
- Swedbank Pay
- Legal name
- Swedbank Pay
- Website
- https://swedbankpay.se
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Swedbank Pay is a Nordic payment service provider and Swedbank subsidiary offering integrated in-store and online payment solutions—including terminals, SoftPOS, and a multi-method PSP gateway—to merchants across Sweden, Norway, Denmark, and Finland.
- Ownership category
- akta.pro rank
Swedbank Pay industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (522220)
- SIC
- Finance Services (6199), Finance Lessors (6172)
- akta.pro primary industry
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)
- akta.pro secondary industries
- Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where Swedbank Pay is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Swedbank Pay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Card Transaction Processing: Revenue generated from processing card payments for merchants, typically through interchange fees and merchant service charges per transaction.
- Payment Terminal Rental and Sales: Revenue from renting and selling card payment terminals to merchants, including options for short-term rental.
- Online Payment Gateway Services: Fees for processing online payments through the payment portal/PSP, including subscription for Pay By Link and recurring billing services.
- Business Loans: Corporate lending services for merchants, with digital application process and automatic repayment via direct debit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Terminal rental options with Pay Classic, Pay Trend, and Pay Premium tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Swedbank Pay product offering
Product offeringCore offering
Swedbank Pay is an omnichannel payment service provider operating Sweden's largest card acquiring network, offering integrated payment acceptance for merchants across both physical retail and e-commerce channels. The company sells payment terminals (Pay Classic, Pay Trend, Pay Premium, PAX hardware models, and SoftPOS for Android devices), an online payment gateway (PSP) supporting cards, Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and direct bank payments, plus card acquiring (Kortinlösen), POS systems, business loans, and a Merchant Portal for transaction management.
Product overview
Swedbank Pay is a payment solutions provider offering an integrated platform for both physical and online commerce across the Nordic market. The product portfolio consists of in-store payment terminals (Pay Classic, Pay Trend, Pay Premium) with hardware options including PAX A920Pro, A30, and A35 devices, and SoftPOS for Android-based mobile payments. Online payment solutions include a Payment Service Provider (PSP) gateway with Pay By Link and subscription billing capabilities. The platform supports multiple payment methods including card payments (Mastercard, Visa, American Express), Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and upcoming Klarna integration. Supporting services include card acceptance (Kortinlösen), POS systems, merchant loans, and the Merchant Portal for transaction management. The offering is designed for merchants of all sizes across retail, restaurant, service, and transport sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Pay Classic: Payment terminal solution for physical retail locations
- Pay Trend
- Pay Premium
- SoftPOS
- Merchant Portal
- PosPay
Products and services
- Pay Classic
Quantifiable outcome
- Digital wallets reduce transaction interruption rates to 0.15% compared to 3% for traditional credit cards
- +2 more outcomes
Companies that use Swedbank Pay
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Swedbank Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature8 records
Swedbank Pay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- KlarnacoreIntegration of Klarna payment methods into Swedbank Pay checkout menu. Launch expected in Sweden by end of 2026 and in other countries during 2027. Aims to provide merchants with additional payment options to increase conversion and improve customer experience.
- SkånetrafikencoreRegional public transit payment solution partnership for modernized payment options in Skåne region.
- ShopifycoreE-commerce platform integration allowing Shopify merchants to easily activate Swedbank Pay as their payment provider through native platform connection.
- WooCommercecoreWordPress/WooCommerce plugin integration enabling online merchants to accept payments through Swedbank Pay checkout.
- PAX TechnologycoreHardware provider for payment terminals including PAX A920Pro, PAX A30, and PAX A35 models offered to merchants.
- SwishcoreStrategic payment partnership providing Swish mobile payment integration for both online and in-store payments via QR codes.
- SL (Stockholms Lokaltraefiken)flagshipStockholm public transit partnership enabling contactless bank card payments for single transit tickets. First Nordic capital to implement open-loop payment for transit fares.
Scale indicators4 records
Expansion highlights5 records
Swedbank Pay competitors and assessment
Company assessmentDirect peers
- Nets (Nexi Group): Nordic-headquartered payment processor and acquirer with dominant positions across Denmark, Norway, Finland, and the Baltics. Directly comparable as a regional full-service PSP and merchant acquirer serving similar Nordic merchants with card-present and online capabilities.
- Adyen: Global unified commerce platform providing card acquiring and online payment processing to enterprise merchants. Directly comparable as a modern PSP targeting the same large Nordic merchants with omnichannel capabilities.
- Stripe: Global online payment processor with growing Nordic presence, particularly among internet-first merchants and SaaS platforms. Comparable as a developer-first PSP competing for the same e-commerce merchants Swedbank Pay serves via Shopify/WooCommerce integrations.
- Bambora: Nordic acquirer and PSP now part of Worldline, historically competing head-to-head with Swedbank Pay in Sweden and across the Nordics for merchant acquiring and online payment processing.
- Trustly: Nordic-headquartered account-to-account payment provider owned by Nordic Capital. Comparable as a Swedish/Nordic payments company offering bank-based payment methods to merchants, increasingly competing in the same online checkout.
Broad incumbents
- Worldline: European payment giant that acquired Nordic acquirer Bambora. Overlaps with Swedbank Pay as a merchant acquirer and PSP across the Nordics, but operates at much larger scale across multiple European markets with broader product portfolio.
- Verifone: Global payment terminal manufacturer and commerce solutions provider. Comparable as a POS hardware and software provider serving similar retail and hospitality merchants, with overlapping terminal rental and acquiring-adjacent offerings.
Emerging players
- Klarna: Swedish-founded BNPL provider now integrated into Swedbank Pay's checkout. Comparable as a Nordic payment method provider competing for the same merchant checkout real estate, with overlapping ambitions in Nordic merchant services.
- Handpoint: Icelandic-origin SoftPOS and mobile payment provider expanding in the Nordics. Directly comparable as a SoftPOS-focused competitor to Swedbank Pay's Pay Trend/SoftPOS offering for SMB merchants.
Regional players
- MobilePay (Danske Bank): Mobile wallet from Danske Bank with 6M+ users in Denmark and Finland, integrated into Swedbank Pay's checkout. Comparable as a Nordic mobile payment method that Swedbank Pay must support and compete against for merchant mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Swedbank Pay social profiles
Digital presenceSwedbank Pay compliance and trust
Trust signalCompliance3 records
Swedbank Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swedbank Pay leadership team
Management profileNumber of profiles
Profiles3 records
Swedbank Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swedbank Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swedbank Pay
What does Swedbank Pay do?
Swedbank Pay is an omnichannel payment service provider operating Sweden's largest card acquiring network, offering integrated payment acceptance for merchants across both physical retail and e-commerce channels. The company sells payment terminals (Pay Classic, Pay Trend, Pay Premium, PAX hardware models, and SoftPOS for Android devices), an online payment gateway (PSP) supporting cards, Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and direct bank payments, plus card acquiring (Kortinlösen), POS systems, business loans, and a Merchant Portal for transaction management.
Is Swedbank Pay a public or private company?
Swedbank Pay is a private company. It is classified as corporate owned and is currently operating.
When was Swedbank Pay founded?
Swedbank Pay was founded in 1991. It employs 501 to 1,000 people.
Where is Swedbank Pay based?
Swedbank Pay is headquartered in Stockholm, Sweden, in the Europe region.
How does Swedbank Pay make money?
Four revenue lines are on record. Card Transaction Processing is the primary driver. The others are payment Terminal Rental and Sales, online Payment Gateway Services and business Loans.
Who are Swedbank Pay's main competitors?
Direct peers on record are Nets (Nexi Group), Adyen, Stripe, Bambora and Trustly. Broad incumbents are Worldline and Verifone. Emerging players are Klarna and Handpoint. MobilePay (Danske Bank) is listed as a regional player.
Does Swedbank Pay have an API?
Yes. Swedbank Pay offers an API for developers to integrate payment solutions into e-commerce websites. The API enables secure transmission of purchase information and supports tokenized payments. Developers can access the developer portal (utvecklarportal) for integration documentation. The platform supports payment processing through PSP/betalväxel integration, 3D Secure authentication, and various payment methods including card payments, Swish, Apple Pay, Google Pay, and Click to Pay. Developer documentation is at www.swedbankpay.se/vara-losningar/ta-betalt-online/kom-igang-och-ta-betalt-online/utvecklarportal.
What industry is Swedbank Pay in?
Swedbank Pay's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMABAC, Card-Present Acquirers (Retail & POS Focus), with a secondary code of FSAMABAB, Merchant Acquiring Banks & ISO/MSP Acquirers. Its NAICS code is 52232 and its SIC code is 6199.