Swedbank Pay

What Swedbank Pay does

Swedbank Pay is a Nordic payment solutions provider and a subsidiary of Swedbank, one of Sweden's largest banking groups. Founded in 1991 and headquartered in Stockholm, the company operates across Sweden, Norway, Denmark, and Finland, and self-describes as operating Sweden's largest card acquiring network. It serves merchants ranging from small businesses to large enterprises and public-sector entities across physical retail, restaurants, hospitality, service companies, organizations/nonprofits, and public transportation, with retail/restaurant and e-commerce as primary customer segments.

The company's product portfolio covers an integrated omnichannel platform. In-store capabilities include three terminal tiers (Pay Classic, Pay Trend, Pay Premium) built on PAX hardware (A920Pro, A30, A35), supplemented by a SoftPOS solution that turns Android devices into card terminals. Online capabilities include a Payment Service Provider (PSP) gateway ("Betalningsportal") supporting Pay By Link and subscription billing. The platform accepts Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and direct bank transfers, with Klarna BNPL scheduled for launch in Sweden by end of 2026 and other Nordic markets in 2027. Security and compliance infrastructure includes EMV 3DS, network tokenization managed by Mastercard/Visa/Amex, PCI DSS v4.0, PSD2 with Strong Customer Authentication, GDPR, and BankID for identity.

Swedbank Pay monetizes through transaction-based fees on card processing and online gateway services, hardware sales and rentals (including short-term rental for seasonal demand), and digital merchant business loans repaid via direct debit. Go-to-market is sales-led, combining direct enterprise sales, SMB self-service through the Merchant Portal and PosPay terminal management portal, and channel partnerships via Shopify, WooCommerce, and Abicart integrations. The company is preparing mandatory offline card payment support for society-critical goods and services from July 2026 under Riksbanken regulation.

Name

Swedbank Pay

Legal name

Swedbank Pay

Website

https://swedbankpay.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Swedbank Pay is a Nordic payment service provider and Swedbank subsidiary offering integrated in-store and online payment solutions—including terminals, SoftPOS, and a multi-method PSP gateway—to merchants across Sweden, Norway, Denmark, and Finland.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (522220)

SIC

Finance Services (6199), Finance Lessors (6172)

akta.pro primary industry

Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)

akta.pro secondary industries

Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Payment processing services
• Card acquiring solutions
• Point-of-sale terminals
• Online payment gateway
• Merchant payment solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Card Transaction Processing: Revenue generated from processing card payments for merchants, typically through interchange fees and merchant service charges per transaction.
2. Payment Terminal Rental and Sales: Revenue from renting and selling card payment terminals to merchants, including options for short-term rental.
3. Online Payment Gateway Services: Fees for processing online payments through the payment portal/PSP, including subscription for Pay By Link and recurring billing services.
4. Business Loans: Corporate lending services for merchants, with digital application process and automatic repayment via direct debit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Swedbank Pay is an omnichannel payment service provider operating Sweden's largest card acquiring network, offering integrated payment acceptance for merchants across both physical retail and e-commerce channels. The company sells payment terminals (Pay Classic, Pay Trend, Pay Premium, PAX hardware models, and SoftPOS for Android devices), an online payment gateway (PSP) supporting cards, Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and direct bank payments, plus card acquiring (Kortinlösen), POS systems, business loans, and a Merchant Portal for transaction management.

Product overview

Swedbank Pay is a payment solutions provider offering an integrated platform for both physical and online commerce across the Nordic market. The product portfolio consists of in-store payment terminals (Pay Classic, Pay Trend, Pay Premium) with hardware options including PAX A920Pro, A30, and A35 devices, and SoftPOS for Android-based mobile payments. Online payment solutions include a Payment Service Provider (PSP) gateway with Pay By Link and subscription billing capabilities. The platform supports multiple payment methods including card payments (Mastercard, Visa, American Express), Swish, Apple Pay, Google Pay, Click to Pay, MobilePay, Vipps, and upcoming Klarna integration. Supporting services include card acceptance (Kortinlösen), POS systems, merchant loans, and the Merchant Portal for transaction management. The offering is designed for merchants of all sizes across retail, restaurant, service, and transport sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Pay Classic: Payment terminal solution for physical retail locations
• Pay Trend
• Pay Premium
• SoftPOS
• Merchant Portal
• PosPay

Products and services

• Pay Classic

Quantifiable outcome

• Digital wallets reduce transaction interruption rates to 0.15% compared to 3% for traditional credit cards
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• KlarnacoreTechnology or Integration · 16 April 2026Integration of Klarna payment methods into Swedbank Pay checkout menu. Launch expected in Sweden by end of 2026 and in other countries during 2027. Aims to provide merchants with additional payment options to increase conversion and improve customer experience.
• SkånetrafikencoreTechnology or Integration · 1 February 2021Regional public transit payment solution partnership for modernized payment options in Skåne region.
• ShopifycoreTechnology or IntegrationE-commerce platform integration allowing Shopify merchants to easily activate Swedbank Pay as their payment provider through native platform connection.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce plugin integration enabling online merchants to accept payments through Swedbank Pay checkout.
• PAX TechnologycoreTechnology or IntegrationHardware provider for payment terminals including PAX A920Pro, PAX A30, and PAX A35 models offered to merchants.
• SwishcoreTechnology or IntegrationStrategic payment partnership providing Swish mobile payment integration for both online and in-store payments via QR codes.
• SL (Stockholms Lokaltraefiken)flagshipTechnology or IntegrationStockholm public transit partnership enabling contactless bank card payments for single transit tickets. First Nordic capital to implement open-loop payment for transit fares.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Nets (Nexi Group): Nordic-headquartered payment processor and acquirer with dominant positions across Denmark, Norway, Finland, and the Baltics. Directly comparable as a regional full-service PSP and merchant acquirer serving similar Nordic merchants with card-present and online capabilities.
• Adyen: Global unified commerce platform providing card acquiring and online payment processing to enterprise merchants. Directly comparable as a modern PSP targeting the same large Nordic merchants with omnichannel capabilities.
• Stripe: Global online payment processor with growing Nordic presence, particularly among internet-first merchants and SaaS platforms. Comparable as a developer-first PSP competing for the same e-commerce merchants Swedbank Pay serves via Shopify/WooCommerce integrations.
• Bambora: Nordic acquirer and PSP now part of Worldline, historically competing head-to-head with Swedbank Pay in Sweden and across the Nordics for merchant acquiring and online payment processing.
• Trustly: Nordic-headquartered account-to-account payment provider owned by Nordic Capital. Comparable as a Swedish/Nordic payments company offering bank-based payment methods to merchants, increasingly competing in the same online checkout.

Broad incumbents

• Worldline: European payment giant that acquired Nordic acquirer Bambora. Overlaps with Swedbank Pay as a merchant acquirer and PSP across the Nordics, but operates at much larger scale across multiple European markets with broader product portfolio.
• Verifone: Global payment terminal manufacturer and commerce solutions provider. Comparable as a POS hardware and software provider serving similar retail and hospitality merchants, with overlapping terminal rental and acquiring-adjacent offerings.

Emerging players

• Klarna: Swedish-founded BNPL provider now integrated into Swedbank Pay's checkout. Comparable as a Nordic payment method provider competing for the same merchant checkout real estate, with overlapping ambitions in Nordic merchant services.
• Handpoint: Icelandic-origin SoftPOS and mobile payment provider expanding in the Nordics. Directly comparable as a SoftPOS-focused competitor to Swedbank Pay's Pay Trend/SoftPOS offering for SMB merchants.

Regional players

• MobilePay (Danske Bank): Mobile wallet from Danske Bank with 6M+ users in Denmark and Finland, integrated into Swedbank Pay's checkout. Comparable as a Nordic mobile payment method that Swedbank Pay must support and compete against for merchant mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/swedbankpay
• YouTubeyoutube.com/channel/UCAL6_ZDO5P2kVJTR4cLO3lw
• Facebookfacebook.com/swedbankpay
• LinkedInlinkedin.com/company/swedbank-pay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedbank Pay