The Co-Operators Insurance Group
The Co-operators Insurance Group is a Canadian member-owned cooperative founded in 1945, offering personal, business, farm, life, travel, group benefits, and group retirement insurance plus investment products to individuals, SMBs, employers, and retirees across Canada through 600+ financial representative locations and digital self-serve platforms, managing over $79 billion CAD in assets under administration.
- Company typePrivate
- Founded1945
- HeadquartersGuelph, Canada
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What The Co-Operators Insurance Group does
The Co-operators Insurance Group is a Canadian financial services cooperative founded in 1945 in Regina, Saskatchewan, and now headquartered in Guelph, Ontario. The company offers a comprehensive multi-line financial platform spanning personal property and casualty insurance (home, auto, recreational vehicle, travel), life insurance (term, permanent, critical illness, mortgage), specialized farm and business insurance, group benefits and group retirement/savings products (RRSP, DPSP, Defined Contribution/Benefit pensions, Group TFSA), and personal investment products (mutual funds, segregated funds, annuities) including branded portfolios such as Heritage, MFS LifePlan, BlackRock LifePath, and responsible-investment options. It serves Canadian individuals, families, small and medium businesses, farm operations, employer group plans, and retirees aged 50-75 (through the ContinYou GOLDEN product), reaching customers through more than 600 financial representative locations across Canada, complemented by digital self-serve quoting and mobile applications for personal lines.
The firm's underlying technology comprises online quoting tools for home, auto, recreational vehicle, and life insurance; iOS and Android mobile apps for account management; secure online portals including Benefits Now for group plan members and sponsors, a group retirement portal, and a mutual funds dashboard. Operations are supported by integrations such as TransUnion credit checks for premium rating and TELUS Health Virtual Care for policyholder services. The recent acquisition of Carson Dunlop & Associates Ltd. (February 2024) added a home-inspection platform performing more than 200,000 inspections annually, extending the operating model beyond underwriting into home services. The wholly owned underwriting subsidiaries — Co-operators General Insurance Company, Co-operators Life Insurance Company, and Co-operators Financial Services Limited — handle core insurance operations, while Co-operators Financial Investment Services Inc. distributes investment products.
The business model is subscription/recurring across all revenue streams: P&C premiums, life premiums, travel premiums, group benefits administration fees, group retirement plan fees, and investment management fees. Co-operators is privately owned by its member policyholders as a cooperative and is not publicly traded. It manages over $79 billion CAD in assets under administration, employs 10,000+ people, and reported Q3 2025 net income of $228 million CAD — a sharp turnaround from a $45.2 million loss in Q3 2024. Multiple broker acquisitions since 2015 and integration of a FireSmart Canada partnership (November 2025) and TELUS Health integration reflect active commercial expansion, while net-zero commitments for operations (2040) and investments (2050) underpin a sustainability-led positioning.
The Co-Operators Insurance Group firmographics
Firmographics- Name
- The Co-Operators Insurance Group
- Legal name
- The Co-operators Group Limited
- Website
- https://cooperators.ca
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Co-operators Insurance Group is a Canadian member-owned cooperative founded in 1945, offering personal, business, farm, life, travel, group benefits, and group retirement insurance plus investment products to individuals, SMBs, employers, and retirees across Canada through 600+ financial representative locations and digital self-serve platforms, managing over $79 billion CAD in assets under administration.
- Ownership category
- akta.pro rank
The Co-Operators Insurance Group industry classification
Industry- Product category
- Insurance and Financial Services
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
- akta.pro secondary industries
- Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), CO-OP / Nonprofit Individual Market Plans (HLAEABAH), Basic Group Term Life (Employer-Paid) (FSAIADAA)
Keywords
Where The Co-Operators Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
The Co-Operators Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Property & Casualty Insurance Premiums: Core P&C insurance products including home, auto, recreational vehicle, tenant, condo, and rental property insurance generating recurring premium revenue. Also includes business insurance for various industries.
- Life Insurance: Term life, permanent life, critical illness, and mortgage insurance products providing protection coverage with recurring premium payments.
- Travel Insurance: Travel insurance products for Canadian residents, long-term visitors, and international students covering emergency medical expenses during travel.
- Group Benefits Administration: Health and dental benefits administration for employers, including disability management, mental health support, and inclusive coverage options for plan members.
- Group Retirement and Savings: Group RRSP, DPSP, Defined Contribution/Denefed Benefit pension plans, Group TFSA, and retirement income solutions (RRIF, LIF) with investment management fees.
- Investment Products: Mutual funds, segregated funds, and annuities offered through Co-operators Financial Investment Services Inc., generating management and administration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ContinYou GOLDEN retiree health coverage with Base, Enhanced, and Enhanced Plus tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Co-Operators Insurance Group product offering
Product offeringCore offering
The Co-operators Insurance Group sells personal insurance (home, auto, recreational vehicle, life, travel), commercial insurance (business and farm), group benefits and retirement plans (group RRSP, DPSP, defined contribution/benefit pensions, group TFSA), and investment products (mutual funds, segregated funds, annuities, target-date and responsible investment portfolios) to individual consumers, businesses, farms, and employer plan sponsors across Canada.
Product overview
The Co-operators Insurance Group offers a comprehensive financial services platform consisting of insurance products (personal home, auto, recreational vehicle, life, and travel insurance; business insurance; farm insurance), group benefits and retirement solutions, and investment products. The core insurance and investment offerings are supplemented by online planning tools (calculators) and specialized products like ContinYou® GOLDEN for retirees. The group retirement and savings platform includes various registered plans (RRSP, TFSA, DPSP, pension plans) and a diverse lineup of investment funds managed by partners including MFS, BlackRock, Mawer, NEI, and PH&N. The company also offers branded whole life insurance products (Whole Life > Ascend™ and Whole Life > Head Start™) with cash value and savings components. The architecture combines a unified customer-facing digital platform with specialized product modules for different customer segments (personal, business, farm, group).
Differentiator
Problem solved
Functional benefit
Brands
- Benefits Now®: Online portal for group benefits plan members and plan sponsors to manage their benefits
- ContinYou® GOLDEN
- Co-operators Heritage™ Portfolios
- Co-operators MFS LifePlan Retirement Funds
- Co-operators BlackRock LifePath Index Funds
- Whole Life > Ascend™
- Whole Life > Head Start™
Products and services
- Home Insurance Protects homes and personal property against risks including fire, theft, water damage, and natural disasters. Offers coverage for homeowners, tenants, condo owners, and seasonal properties, including guaranteed replacement cost coverage when dwelling is insured at 100% of replacement value.
- Auto Insurance Vehicle coverage protecting against accidents, collisions, theft, and liability, including special programs such as Accident Forgiveness and coverage for uninsured vehicles. Includes online claims submission and photo-based estimate workflows.
- Recreational Vehicle Insurance Coverage for motorcycles, ATVs, snowmobiles, trailers, and motorhomes protecting recreational vehicles against accidents, theft, and liability.
- Life Insurance Includes term life, permanent life, critical illness, and mortgage insurance products to protect families' financial futures, with options such as participating whole life products (Ascend and Head Start) featuring cash value accumulation and dividends.
- Travel Insurance Protection against unexpected travel costs for Canadian residents, visitors to Canada, long-term visitors, and international students, covering emergency medical expenses during travel.
- ContinYou GOLDEN Retiree Health and Dental Coverage Retiree health and dental coverage for Canadians aged 50-75 who have been covered by a group plan for 2 years prior to retirement. Offers three coverage levels (Base, Enhanced, Enhanced Plus) covering prescription drugs, dental, vision, hearing aids, home nursing care, and emergency travel, with digital pay-direct drug card functionality and TELUS Health Virtual Care access.
- Business Insurance Commercial coverage including business property, liability, equipment breakdown, loss of income, cyber security, and crime insurance, with industry-specific options for professional services, trades, hospitality, retail, non-profits, and co-operatives.
- Farm Insurance Specialized coverage for grain farms, beef farms, dairy/poultry/hog farms, hobby farms, horse farms, livestock operations, and fruit/vegetable farms, including property, machinery, produce, livestock, pollution, and liability coverage.
- Group RRSP Group Registered Retirement Savings Plan offering tax-deductible employer contributions, cost-effective administration, and minimized regulatory reporting, not subject to provincial pension legislation.
- Deferred Profit-Sharing Plan (DPSP) Flexible tax-effective retirement solution that shares organizational profits with employees, promoting loyalty and ownership.
- Defined Contribution Pension Plan Registered pension plan where both employee and employer contribute set amounts annually, with pension income based on contributions and investment earnings.
- Defined Benefit Pension Plan Guarantees employees a specific monthly benefit at retirement, with employer assuming investment risk and any shortfall.
- Group TFSA Tax-free savings plan for employees with tax-free growth and withdrawals, combinable with group retirement plans and not subject to provincial pension legislation.
- Group Retirement Income Solutions Plans helping employees convert retirement savings into income, including RRIFs, PRRIFs, LIFs, LRIFs, Variable Benefits, and annuities.
- Co-operators MFS LifePlan Retirement Funds Target-date retirement funds offering age-based investment strategies that automatically adjust asset allocation as investors approach retirement, including Retiree, 2025 through 2065 vintages.
- Co-operators BlackRock LifePath Index Funds Index-based target-date retirement funds from BlackRock providing diversified investment exposure with lower fees, including Retirement through 2065 vintages.
- Co-operators Heritage Portfolios Multi-asset class portfolios with risk-based options from Very Conservative to Very Aggressive, managed to specific target allocations.
- Responsible Investment Portfolio Funds ESG-focused portfolios including NEI Select Income RS, Income & Growth RS, Balanced RS, and Growth RS funds.
- Mutual Funds Professionally managed investment funds offered through Co-operators Financial Investment Services Inc., including Canadian, foreign equity, fixed income, and balanced funds.
- Segregated Funds Life insurance company-issued investment funds with maturity and death benefit guarantees of 75% or 100%, providing creditor protection and probate avoidance benefits.
- Annuities Insurance products providing guaranteed regular income payments for life or a set term, including deferred and immediate options.
- Whole Life > Ascend Participating whole life insurance product with compounding dividends that build cash value, offering long-term growth potential with limited market volatility exposure, including Additional Deposit Option for accelerated cash value growth.
- Whole Life > Head Start Whole life insurance policy designed for children and grandchildren, providing cash value accumulation and tax-advantaged wealth transfer with guaranteed cash values and death benefits.
Quantifiable outcome
- Net income of $228 million in Q3 2025, turnaround from $45.2 million loss in Q3 2024
- +2 more outcomes
Companies that use The Co-Operators Insurance Group
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
The Co-Operators Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
The Co-Operators Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FireSmart CanadaminorCo-operators supports FireSmart Canada's Wildfire Community Preparedness Day for 2026 by providing funding, promotional materials, and resources to communities across Canada to encourage community-led wildfire resilience activities.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Co-Operators Insurance Group competitors and assessment
Company assessmentDirect peers
- Intact Financial Corporation: Largest Canadian P&C insurer offering home, auto, and commercial insurance through broker and direct channels; directly comparable multi-line carrier competing for the same Canadian households and businesses.
- Wawanesa Mutual Insurance Company: Canadian mutual insurer offering home, auto, farm, and business insurance with mutual/member-owned structure; highly comparable due to similar cooperative governance and multi-line P&C focus.
- Aviva Canada: Subsidiary of UK-based Aviva, providing home, auto, and commercial insurance across Canada through broker network; directly competes in core P&C lines with similar distribution model.
- Desjardins Group (Insurance): Canadian cooperative financial group offering P&C, life, and group benefits to Quebec and national markets; highly comparable as a cooperative insurer with multi-line distribution.
- Economical Insurance (Definity): Definity Financial is the Canadian mutual holding company formed from Economical Insurance, offering home, auto, and commercial P&C through broker and direct channels; comparable in mutual structure and P&C product breadth.
- Beneva (formerly La Capitale/SSQ Insurance): Canadian mutual insurer formed from merger of La Capitale and SSQ, offering P&C, life, and group benefits; highly comparable as a Quebec-based cooperative mutual insurer with multi-line offerings.
Broad incumbents
- Manulife Financial: One of Canada's largest life insurers and group benefits providers, with extensive group retirement and individual insurance products; comparable in life and group benefits lines though much larger and broader.
- Sun Life Financial: Major Canadian life and health insurer with strong group benefits and retirement business; comparable on life/health/group lines though much larger and globally diversified.
- iA Financial Group: Canadian insurer and wealth manager offering life, group benefits, and individual insurance; comparable on life and group benefits with mutual heritage though broader financial services footprint.
Regional players
- SGI Canada: Saskatchewan Crown corporation providing auto, property, and fleet insurance; comparable in P&C product offering though limited to Saskatchewan and Manitoba markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Co-Operators Insurance Group social profiles
Digital presenceThe Co-Operators Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Co-Operators Insurance Group leadership team
Management profileNumber of profiles
Profiles9 records
The Co-Operators Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Co-Operators Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Co-Operators Insurance Group M&A and investment
M&A and investmentM&A7 records
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Co-Operators Insurance Group
What does The Co-Operators Insurance Group do?
The Co-operators Insurance Group sells personal insurance (home, auto, recreational vehicle, life, travel), commercial insurance (business and farm), group benefits and retirement plans (group RRSP, DPSP, defined contribution/benefit pensions, group TFSA), and investment products (mutual funds, segregated funds, annuities, target-date and responsible investment portfolios) to individual consumers, businesses, farms, and employer plan sponsors across Canada.
Is The Co-Operators Insurance Group a public or private company?
The Co-Operators Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was The Co-Operators Insurance Group founded?
The Co-Operators Insurance Group was founded in 1945. It employs 5,001 to 10,000 people.
Where is The Co-Operators Insurance Group based?
The Co-Operators Insurance Group is headquartered in Guelph, Canada, in the North America region.
How does The Co-Operators Insurance Group make money?
Six revenue lines are on record. Property & Casualty Insurance Premiums are the primary driver. The others are life Insurance, travel Insurance, group Benefits Administration, group Retirement and Savings and investment Products.
Who are The Co-Operators Insurance Group's main competitors?
Direct peers on record are Intact Financial Corporation, Wawanesa Mutual Insurance Company, Aviva Canada, Desjardins Group (Insurance), Economical Insurance (Definity) and Beneva (formerly La Capitale/SSQ Insurance). Broad incumbents are Manulife Financial, Sun Life Financial and iA Financial Group. SGI Canada is listed as a regional player.
Does The Co-Operators Insurance Group have an API?
No public API is recorded for The Co-Operators Insurance Group.
What industry is The Co-Operators Insurance Group in?
The Co-Operators Insurance Group's product category is Insurance and Financial Services. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance, with a secondary code of FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored). Its NAICS code is 52411 and its SIC code is 6331.