Peak Asset Management
Peak Asset Management is a Louisville, Kentucky-based independent investment advisory firm founded in 1994 that manages over $1 billion in assets for high-net-worth individuals and families, offering integrated financial, tax, and estate planning services.
- Company typePrivate
- Founded1994
- HeadquartersCoushatta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peak Asset Management does
Peak Asset Management LLC is a privately-held investment advisory firm headquartered in Louisville, Kentucky, founded in 1994. The firm provides investment advisory, financial planning, tax planning, and estate planning services to high-net-worth individuals and families. As of April 2026, Peak manages more than $1 billion in assets under management across a relatively small team (11-50 employees), operating a relationship-driven advisory model that emphasizes continuity with existing client advisors.
The firm operates as a single-entity LLC with no disclosed parent company, subsidiaries, or institutional investors. On April 3, 2026, Peak acquired New West Investment Management Inc. to broaden its service capabilities into integrated tax and estate planning while absorbing New West's client book. The combined firm is structured to preserve existing advisor-client relationships, with both firms' clients continuing to work with their prior advisors through the transition.
Peak's revenue model is based on advisory fees on AUM supplemented by planning services, though pricing is not publicly disclosed. The firm has no disclosed marketing channels, no published product suite beyond advisory and planning services, and no technology platform, app, or AI/ML capabilities referenced in available sources. Its growth trajectory is driven principally by inorganic moves, with the New West acquisition representing the most significant recent strategic action.
Peak Asset Management firmographics
Firmographics- Name
- Peak Asset Management
- Legal name
- Peak Asset Management LLC
- Website
- https://peakam.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peak Asset Management is a Louisville, Kentucky-based independent investment advisory firm founded in 1994 that manages over $1 billion in assets for high-net-worth individuals and families, offering integrated financial, tax, and estate planning services.
- Ownership category
- akta.pro rank
Peak Asset Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Peak Asset Management is headquartered
LocationHeadquarters
- HQ city
- Coushatta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peak Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Peak Asset Management product offering
Product offeringCore offering
Peak Asset Management is an independent investment advisory firm that provides comprehensive wealth management services to high-net-worth individuals and families. The firm offers investment advisory, financial planning, tax planning, and estate planning services, managing over $1 billion in assets under management. Following its acquisition of New West Investment Management Inc., the firm expanded its combined financial, tax, and estate planning capabilities.
Product overview
Peak Asset Management is an investment advisory firm that provides financial planning, tax planning, and estate planning services. The company manages over $1 billion in assets under management and has expanded its offerings through the acquisition of New West Investment Management Inc.
Differentiator
Problem solved
Functional benefit
Companies that use Peak Asset Management
Customer profileSegments1 record
Ideal customer profiles1 record
Peak Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peak Asset Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New West Investment Management Inc.corePeak Asset Management LLC acquired New West Investment Management Inc. to enhance financial services and client support. The combined firm offers clients expanded financial, tax, and estate planning services. Client relationships remain uninterrupted during the transition, with existing advisors continuing to serve their clients.
Scale indicators1 record
Recent moves2 records
Expansion highlights3 records
Peak Asset Management competitors and assessment
Company assessmentDirect peers
- Mariner Wealth Advisors: Mariner Wealth Advisors is an independent, national RIA serving HNW individuals with comprehensive financial planning, tax, and estate services. It has aggressively pursued an acquisition-led growth strategy, directly comparable to Peak's recent acquisition of New West.
- Homrich Berg: Homrich Berg is an Atlanta-based independent RIA providing wealth management, tax, and estate planning to HNW individuals. Like Peak, it has scaled through acquisitions and serves a comparable client profile with comprehensive planning services.
- Glenmede: Glenmede is an independent wealth manager serving HNW families, foundations, and endowments with investment advisory and estate planning services. Comparable in service scope and client segment focus to Peak Asset Management.
- Fiduciary Trust International: Fiduciary Trust International is a wealth management firm providing investment management, estate planning, and tax services to HNW families and individuals. Overlapping service model and target client make it a direct comparable.
- Geneva Capital Management: Geneva Capital Management is an independent, fee-only RIA serving HNW individuals and families with personalized wealth management. Comparable in size band, fee-only structure, and HNW focus to Peak Asset Management.
Broad incumbents
- Bessemer Trust: Bessemer Trust is a large, established private wealth management firm serving UHNW families with investment management, estate planning, and family office services. Comparable in service breadth and HNW/UHNW focus, though significantly larger than Peak.
- Brown Brothers Harriman (Private Wealth): Brown Brothers Harriman's Private Wealth division serves HNW families and institutions with investment advisory, trust, and estate services. Comparable offering to Peak's comprehensive wealth management model, though operating at much greater scale.
- Focus Financial Partners: Focus Financial Partners is a partnership of independent RIAs providing wealth management services. While it operates through a rollup model similar to Peak's strategic intent, it is far larger and serves as a broad incumbent in the independent RIA space.
- CIBC Private Wealth Management: CIBC Private Wealth provides investment advisory, financial planning, and wealth structuring to HNW individuals and families. Overlapping service offering to Peak, though backed by a major Canadian bank.
- Edelman Financial Engines: Edelman Financial Engines is a large independent financial planning and investment management firm serving HNW individuals. Comparable target client and planning-centric service model, though operating nationally at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Peak Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Asset Management leadership team
Management profileNumber of profiles
Peak Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Asset Management M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Asset Management
What does Peak Asset Management do?
Peak Asset Management is an independent investment advisory firm that provides comprehensive wealth management services to high-net-worth individuals and families. The firm offers investment advisory, financial planning, tax planning, and estate planning services, managing over $1 billion in assets under management. Following its acquisition of New West Investment Management Inc., the firm expanded its combined financial, tax, and estate planning capabilities.
Is Peak Asset Management a public or private company?
Peak Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peak Asset Management founded?
Peak Asset Management was founded in 1994. It employs 11 to 50 people.
Where is Peak Asset Management based?
Peak Asset Management is headquartered in Coushatta, United States, in the North America region.
Who are Peak Asset Management's main competitors?
Direct peers on record are Mariner Wealth Advisors, Homrich Berg, Glenmede, Fiduciary Trust International and Geneva Capital Management. Broad incumbents are Bessemer Trust, Brown Brothers Harriman (Private Wealth), Focus Financial Partners, CIBC Private Wealth Management and Edelman Financial Engines.
Does Peak Asset Management have an API?
No public API is recorded for Peak Asset Management.
What industry is Peak Asset Management in?
Peak Asset Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.