Kids Dental Brands

What Kids Dental Brands does

Kids Dental Brands (KDB) is a Phoenix, Arizona-based Doctor Owned Organization (DOO) that operates a network of 50+ pediatric dental and orthodontic offices across seven states (Arizona, Mississippi, Missouri, North Carolina, Ohio, Texas, Virginia). Founded in 2002 by Dr. Brad Roberts, the platform provides preventive, restorative, and orthodontic care to children regardless of family income and is self-described as one of the largest Medicaid-focused pediatric dental provider networks in the United States, serving approximately 600,000 patient and orthodontic visits annually across 19 regional sub-brands (e.g., E.P. Dentistry 4 Kids, Triad Kids Dental, Ohio Kids Dental, Mississippi Smiles, Smile Straight Orthodontics). Service delivery is augmented by a Mobile Dentistry Program that deploys portable clinics to schools, Head Start programs, and tribal communities, reaching over 5,000 children per year.

The organization combines clinical operations with a centralized shared services platform covering Revenue Cycle Management, IT, Marketing, Finance, HR, Real Estate, Facilities, Credentialing, Insurance Relations, Supply Chain, Recruitment, and Call Center functions for 850+ team members. The DOO governance model — 40 owner-doctors across the network with a structured path to ownership for incoming dentists — is positioned as a deliberate alternative to private equity-backed Dental Service Organizations, emphasizing clinical decision-making over investor returns. Workforce development is treated as core infrastructure: the Peds Bootcamp operates a SIM Lab in Scottsdale, AZ; the KDB Mentor 1 Program provides a formal 7-step mentorship from pre-employment through ownership; and an Externship Program supports dental students.

Revenue is generated through insurance reimbursements, Medicaid payments, and direct patient payments for pediatric dental and orthodontic services. Pricing is quote-based and varies by insurance coverage and procedure, with significant disclosed reliance on Medicaid. The company has been recognized as a Top Places to Work in Arizona from 2022 through 2026 by AZ Big Media and has received eight consecutive years of Best Dentist recognition in El Paso. Growth has been entirely organic and self-funded, with no disclosed venture capital, private equity, or external investor backing.

Name

Kids Dental Brands

Legal name

Kids Dental Brands

Website

https://kidsdentalbrands.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kids Dental Brands is a Phoenix-based Doctor Owned Organization operating 50+ pediatric dental and orthodontic offices across seven states, serving children and families—particularly Medicaid patients—through a centralized shared services platform and a structured path-to-ownership model for dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dental & Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Orthodontic Group Practices (HLABAKAC), Mobile/School-Based Pediatric Dental Clinics (HLABAGAK), General Dentistry Group Practices (HLABAKAB)

Keywords

• Pediatric dental care
• Orthodontic services
• Medicaid dental services
• Mobile dental clinics
• Dental support services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Services Revenue: Dental and orthodontic services provided to children and families, with a focus on Medicaid patients. Revenue is generated through insurance reimbursements, Medicaid payments, and direct patient payments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kids Dental Brands operates a doctor-owned network of pediatric dental and orthodontic practices delivering preventive, restorative, and orthodontic care to children across 7 U.S. states. The organization supports those practices with a centralized shared services platform spanning revenue cycle management, IT, credentialing, marketing, recruitment, real estate, facilities, supply chain, call center, finance, and insurance relations. It also runs a Mobile Dentistry Program that brings portable clinic services to schools, Head Start programs, and tribal communities.

Product overview

Kids Dental Brands operates a network of 50+ doctor-owned pediatric dental and orthodontic practices across 7 states (Arizona, Mississippi, Missouri, North Carolina, Ohio, Texas, Virginia). The organization functions as a platform combining core clinical services (pediatric dentistry and orthodontics) with comprehensive shared services infrastructure. Regional brands include Arcadia Pediatric Dental, Triad Kids Dental, Ohio Kids Dental, EP Dentistry 4 Kids, Mississippi Smiles, Happy Smiles, General Dentistry 4 Kids, Flagstaff Dentistry 4 Kids, Smile Straight Orthodontics, and others. Supporting the clinical operations is a robust shared services platform offering Revenue Cycle Management, IT Solutions, Credentialing, Insurance Relations, Marketing, Recruitment, Real Estate, Facilities Management, Supply Chain, Call Center, and People Services. Additional programs include the Peds Bootcamp training program, KDB Mentor 1 mentorship program, Externship program for dental students, and the Caring4Community charitable initiative. The company also operates a Mobile Dentistry Program bringing care directly to underserved populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Services Core preventive, diagnostic, and restorative dental care for children, including exams, cleanings, fillings, extractions, stainless steel crowns, and space maintainers, delivered in a fun, upbeat, kid-friendly office environment across 50+ locations in Arizona, Mississippi, Missouri, North Carolina, Ohio, Texas, and Virginia.
• Orthodontic Services Orthodontic treatment for children, including traditional braces and clear aligners, provided at Kids Dental Brands orthodontic offices and operated under brands such as Smile Straight Orthodontics.
• Mobile Dentistry Program Mobile pediatric dental care delivered via portable dental clinic units on-site at schools, Head Start programs, and tribal communities to serve children with limited access to a traditional dental office.

Quantifiable outcome

• NPS rating consistently above 80
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Benevis: Benevis (formerly Kool Smiles) is a dental support organization focused on pediatric dentistry and orthodontics with heavy Medicaid exposure across underserved communities. It is the most directly comparable peer to Kids Dental Brands given the shared pediatric-and-Medicaid focus, multi-state footprint, and DSO-style shared services model.
• MB2 Dental: MB2 Dental is a doctor-owned dental partnership network that lets dentists retain clinical autonomy while providing centralized business support. It is highly comparable to Kids Dental Brands' Doctor Owned Organization model and similar multi-specialty office footprint, though MB2 is more general-dentistry focused.

Broad incumbents

• Sonrava Health: Sonrava Health (parent of Western Dental & Braces) operates a large multi-state dental platform with significant Medicaid and pediatric exposure. It is comparable as a scaled, multi-brand dental platform serving insured and Medicaid populations in underserved markets.
• Smile Brands: Smile Brands is a dental support organization providing business support to affiliated dental practices across multiple states. Comparable in multi-office, shared-service operating model and similar dentist-partner structure, though broader in specialty mix.
• Heartland Dental: Heartland Dental is the largest dental support organization in the U.S. with 1,700+ offices, providing non-clinical support services to dentists nationwide. It is comparable as a multi-office dental platform leveraging shared services, though it is general-dentistry focused and PE-backed rather than doctor-owned.
• Pacific Dental Services: Pacific Dental Services is a large dental support organization offering comprehensive practice support to dental offices across multiple specialties. It is comparable in shared-services infrastructure and multi-state scale, though broader in specialty mix and PE-backed by KKR.
• Aspen Dental: Aspen Dental Management supports one of the largest networks of dental practices in the U.S. with a multi-state, shared-service operating model. It is comparable in scale and back-office centralization, though primarily general dentistry and adult-focused rather than pediatric/Medicaid.
• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-state dental support organization providing general and specialty dental care. It is comparable as a scaled dental platform with centralized business support, though broader in specialty mix and adult-focused.

Emerging players

• Imagen Dental Partners: Imagen Dental Partners is a dental partnership organization supporting doctor-owned practices with shared business services. It is comparable to Kids Dental Brands' DOO-style doctor-ownership model and multi-office shared-service approach, though at an earlier stage of geographic expansion.
• Dental365: Dental365 is a fast-growing dental group practice operating across the Northeast U.S. with a shared-service infrastructure model. Comparable as a multi-location dental platform leveraging centralized operations, though with a more regional geographic focus and general-dentistry mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kidsdentalbrands
• LinkedInlinkedin.com/company/kids-dental-brands
• Instagraminstagram.com/kidsdentalbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Dental Brands