GGP
GGP is a Chicago-based retail real estate landlord that owns and manages 95+ Class A and luxury shopping centers spanning more than 95 million square feet across 35 U.S. states. It leases space to 5,000+ retail brands and earns supplemental revenue from advertising and media placements. The company is a privately held subsidiary of Brookfield Asset Management.
- Company typePrivate
- Founded1954
- HeadquartersChicago, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What GGP does
GGP is a U.S. retail real estate landlord that owns, manages, leases, and redevelops high-quality shopping centers. Founded in 1954 and headquartered in Chicago, the company operates a portfolio of 95+ retail assets spanning more than 95 million square feet across 35 states — equivalent to roughly 19% of all GSA-graded retail real estate in the United States. Its roster includes iconic Class A and luxury properties such as Ala Moana Center, Oakbrook Center, Grand Canal Shoppes, Miami Design District, Fashion Show Las Vegas, and Shops at Merrick Park, with anchor and flagship tenants spanning luxury (CHANEL), technology (Apple), jewelry (Swarovski, Kendra Scott), fashion (FP Movement, PacSun, Garage), and discount (TJ Maxx) — a roster the company cites as exceeding 5,000 brands. Following Brookfield Asset Management's $9.25 billion cash acquisition in 2018 (valuing the enterprise at $15.3 billion), GGP operated under the Brookfield Properties brand before reverting to the GGP name in January 2026 to reflect its independent business unit status.
GGP's revenue is generated primarily through recurring rental income from leasing flagship stores, pop-up locations, and traditional retail spaces, supplemented by high-impact advertising, sponsorships, and immersive media experiences sold across its high-traffic destinations. The GTM motion is sales-led: an in-house leasing and property management team negotiates directly with national and emerging brands, with recent activity including anchor-tenant repositionings at Staten Island Mall and Lynnhaven Mall. A secondary content and tenant-enablement layer — including a retail industry news blog, educational resources, and a program supporting business owners of color — functions as a soft marketing and brand-differentiation channel rather than a revenue line. Brookfield committed $2.5 billion to property upgrades as part of the acquisition, underwriting ongoing repositioning of the portfolio.
The platform employs approximately 600 people in its Chicago headquarters and operates with a technology stack described as not applicable — GGP is fundamentally an asset-heavy real estate operator, not a technology company. There are no disclosed AI/ML capabilities, proprietary software products, or digital platforms; the company's digital presence is limited to a property portfolio website, content blog, and tenant resource hub. As a privately held subsidiary of Brookfield, GGP does not publicly disclose revenue.
GGP firmographics
Firmographics- Name
- GGP
- Legal name
- GGP RETAIL LLC
- Website
- https://ggp.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GGP is a Chicago-based retail real estate landlord that owns and manages 95+ Class A and luxury shopping centers spanning more than 95 million square feet across 35 U.S. states. It leases space to 5,000+ retail brands and earns supplemental revenue from advertising and media placements. The company is a privately held subsidiary of Brookfield Asset Management.
- Ownership category
- akta.pro rank
Where GGP is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GGP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Space Leasing: GGP generates revenue by leasing retail spaces to various brands and tenants in their mall properties. This includes flagship stores, pop-up locations, and traditional retail tenants. The company manages Grand Canal Shoppes, Miami Design District, Fashion Show Las Vegas, and other premium retail destinations.
- High-Impact Advertising & Media: GGP offers advertising and media opportunities across their high-traffic retail destinations, including cutting-edge media installations, sponsorships, and immersive experiences to brands looking to reach consumers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
GGP product offering
Product offeringCore offering
GGP owns, manages, leases, and redevelops high-quality retail real estate properties across the United States, with a portfolio of 95+ shopping centers spanning 95M+ square feet in 35 states. The company leases flagship stores and pop-up spaces to retail brands, and offers high-impact advertising and media opportunities across its high-traffic retail destinations, including flagship properties such as Grand Canal Shoppes, Miami Design District, Fashion Show Las Vegas, Oakbrook Center, and Ala Moana Center.
Product overview
GGP operates as a retail real estate company managing a portfolio of 95+ shopping centers across 35 states, totaling over 95 million square feet. The company's unified platform centers on four interconnected service offerings: Leasing (commercial space rental for flagship and pop-up retail), High-Impact Advertising (media, sponsorships, and immersive brand experiences), Retail Resources (educational content and support for retail operators), and Retail Industry News (market intelligence blog). The core business involves property portfolio management, partnering with 5,000+ brands to occupy retail spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Leasing
Quantifiable outcome
- Owns 19% of GSA-graded retail real estate in the U.S.
Companies that use GGP
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
GGP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GGP partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
GGP competitors and assessment
Company assessmentDirect peers
- RPT Realty: U.S. open-air shopping center REIT with properties in high-density markets. Comparable retail landlord model but smaller scale and different format than GGP's enclosed mall focus.
- Brixmor Property Group: U.S. shopping center REIT with open-air and community center assets. Overlaps with GGP on the retail landlord model and tenant mix but lacks the destination/mall component of GGP's portfolio.
- Macerich: U.S. mall REIT owning high-quality regional malls (e.g., Santa Monica Place, Tysons Corner Center). Directly comparable to GGP in tenant mix, mall-format focus, and customer base of national retailers.
- Federal Realty Investment Trust: U.S. retail REIT focused on high-quality open-air and mixed-use shopping centers (e.g., Santana Row, Bethesda Row). Comparable landlord business model with focus on affluent demographic locations, similar to GGP's Class A positioning.
- Unibail-Rodamco-Westfield: Global owner and operator of flagship shopping destinations (e.g., Westfield malls in U.S./Europe/UK). Comparable business model with premium asset focus, though more internationally diversified than GGP.
- Simon Property Group: Largest U.S. mall REIT operating premium shopping destinations (e.g., Roosevelt Field, King of Prussia Mall, The Forum Shops). Closest comparable to GGP by asset class, geographic focus, and tenant strategy; competes head-to-head for premier luxury and Class A retail tenants.
- Regency Centers: U.S. grocery-anchored shopping center REIT. Compares to GGP on retail real estate operations and tenant relationships, but focuses on necessity-based open-air centers rather than destination malls.
- Taubman Centers: U.S. mall REIT focused on Class A regional shopping centers. Recently taken private by Simon Property Group, but historically a direct peer to GGP in operating premium mall real estate for luxury and aspirational retail tenants.
- Kimco Realty: Large U.S. open-air shopping center REIT focused on grocery-anchored retail. Comparable to GGP in retail real estate landlord model but with a different format (open-air vs. enclosed malls) and tenant base.
Broad incumbents
- Brookfield Property Partners: Parent platform and direct acquirer of GGP in 2018; operates the broader Brookfield retail real estate portfolio. While not a peer in the standalone sense, it is the parent organization controlling GGP and competes in the same property markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GGP social profiles
Digital presenceGGP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGP leadership team
Management profileNumber of profiles
GGP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGP
What does GGP do?
GGP owns, manages, leases, and redevelops high-quality retail real estate properties across the United States, with a portfolio of 95+ shopping centers spanning 95M+ square feet in 35 states. The company leases flagship stores and pop-up spaces to retail brands, and offers high-impact advertising and media opportunities across its high-traffic retail destinations, including flagship properties such as Grand Canal Shoppes, Miami Design District, Fashion Show Las Vegas, Oakbrook Center, and Ala Moana Center.
Is GGP a public or private company?
GGP is a private company. It is classified as corporate owned and is currently operating.
When was GGP founded?
GGP was founded in 1954. It employs 1,001 to 5,000 people.
Where is GGP based?
GGP is headquartered in Chicago, United States, in the North America region.
How does GGP make money?
Two revenue lines are on record. Retail Space Leasing is the primary driver. The others are high-Impact Advertising & Media.
Who are GGP's main competitors?
Direct peers on record are RPT Realty, Brixmor Property Group, Macerich, Federal Realty Investment Trust, Unibail-Rodamco-Westfield, Simon Property Group, Regency Centers, Taubman Centers and Kimco Realty. Brookfield Property Partners is listed as a broad incumbent.
Does GGP have an API?
No public API is recorded for GGP.