Xojo
Xojo, Inc. is a privately-held developer-tools company that sells a cross-platform rapid application development IDE and proprietary object-oriented language, enabling developers to build native desktop, web, mobile, and Raspberry Pi applications from a single codebase for individual developers, small software shops, and educators.
- Company typePrivate
- Founded1997
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xojo does
Xojo, Inc. is a privately-held developer-tools company founded in 1997 (as Real Software, Inc.) and headquartered in Austin, Texas, operating with a fully distributed workforce of 11-50 employees. The company sells Xojo, a cross-platform rapid application development (RAD) environment consisting of an Integrated Development Environment (IDE), a proprietary object-oriented programming language, and an LLVM-based multi-platform compiler. From a single codebase, developers build native executables for macOS, Windows, Linux, Web, iOS, Android, and Raspberry Pi using a drag-and-drop interface builder with more than 40 built-in controls.
Xojo monetizes through a freemium model: the IDE is free for learning and development, with revenue generated by per-platform build licenses (Desktop, Web, Mobile, Console), Pro and Pro Plus annual subscription bundles, and Xojo Cloud managed hosting (starting at $49/month, running on Rackspace infrastructure). Recent releases added an integrated AI coding assistant (Jade), a Libraries feature for shareable code, debugger watchpoints, expanded WinUI and Android controls, and direct App Store Connect / TestFlight submission from the IDE. The go-to-market motion is product-led and community-driven, supported by an active user forum, MVP program, case studies, and the annual Xojo Developer Conference.
Customers skew heavily toward independent developers, small software shops, citizen developers, and educators (with mention of Fortune 500 usage but no disclosed enterprise anchors). Documented use cases span photo editing (Shine), website building (Everweb, Goldfish), business management (Studiometry), time tracking (OfficeTime), eBook publishing (PubCoder), statistics (AcaStat), and bespoke business integrations. The company has never raised outside capital, has remained founder-led throughout its 30-year history, and does not disclose revenue.
Xojo firmographics
Firmographics- Name
- Xojo
- Legal name
- Xojo, Incorporated
- Website
- https://xojo.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xojo, Inc. is a privately-held developer-tools company that sells a cross-platform rapid application development IDE and proprietary object-oriented language, enabling developers to build native desktop, web, mobile, and Raspberry Pi applications from a single codebase for individual developers, small software shops, and educators.
- Ownership category
- akta.pro rank
Xojo industry classification
Industry- Product category
- Cross-Platform Application Development Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industries
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Xojo is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Xojo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Build License Sales: Xojo sells build licenses per target platform (Desktop, Web, Mobile, Console). A license key is required to build distributable applications. Licenses are purchased per platform type and include a 90-day money-back guarantee when purchased directly from Xojo. Licenses provide access to new releases for 12 months and can continue building with released versions after expiration.
- Xojo Pro License: Pro license is a bundle that includes all deployment licenses (Desktop, Web, Mobile, Console) plus an added support plan. Provides installation on up to 3 computers.
- Xojo Pro Plus: Highest tier support offering combining Xojo Pro license with top-priority support, fastest turnaround times, priority bug verification, and 6 machine activations instead of 3.
- Xojo Cloud Hosting: Managed web application hosting service providing easy, maintenance-free, and secure deployment. Abstracting server configuration, security, and backup management. Hosting packages starting at $49/month.
- Free Development Use: The Xojo IDE can be used free-of-charge for learning and development. Revenue is generated only when users want to build and distribute applications, lowering the barrier to entry and enabling product-led growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for learning and development |
| One time/ perpetual license | Multi-year contract | Desktop Build License |
| One time/ perpetual license | Multi-year contract | Web Build License |
| One time/ perpetual license | Multi-year contract | Mobile Build License |
| One time/ perpetual license | Multi-year contract | Console Build License |
| Subscription | Annual | Xojo Pro (Bundle) |
| Subscription | Annual | Xojo Pro Plus |
| Subscription | Monthly | Xojo Cloud Hosting |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Xojo product offering
Product offeringCore offering
Xojo sells a cross-platform rapid application development (RAD) tool consisting of an Integrated Development Environment (IDE), an object-oriented programming language, and a multi-platform compiler. From a single codebase, developers build native desktop, web, mobile, and Raspberry Pi applications with a drag-and-drop UI builder. Revenue is generated through per-platform build licenses (Desktop, Web, Mobile, Console), bundled Pro and Pro Plus subscriptions, and managed Xojo Cloud web hosting.
Product overview
Xojo is a unified cross-platform rapid application development platform consisting of a core IDE product paired with target-specific deployment modules. The core Xojo IDE allows developers to build applications for Desktop (macOS, Windows, Linux), Web, Mobile (iOS, Android), and Raspberry Pi from a single codebase using drag-and-drop UI and the Xojo object-oriented programming language. Xojo Cloud provides managed hosting for web applications, while Xojo Pro Plus offers premium support tier. The product portfolio is organized around target platforms, with separate build license keys required for each deployment target.
Differentiator
Problem solved
Functional benefit
Products and services
- Xojo IDE Cross-platform rapid application development IDE and object-oriented programming language enabling developers to build native apps for Desktop, Web, Mobile, and Raspberry Pi from a single codebase with drag-and-drop UI building.
- Xojo Desktop Build license module for compiling native desktop applications for macOS, Windows, and Linux from a single Xojo codebase.
- Xojo Web Build license module for compiling secure, performant browser-based web applications to native code without requiring HTML, JavaScript, CSS, PHP, or AJAX knowledge.
- Xojo Mobile Build license module for compiling native iOS and Android mobile applications with access to device features and controls from a single Xojo codebase.
- Xojo Raspberry Pi Build license module for compiling and deploying native applications on Raspberry Pi devices using ARM processors.
- Xojo Cloud Managed web application hosting service providing one-click deployment with abstracted server configuration, security implementation, and backups for Xojo web apps; packages start at $49/month.
Quantifiable outcome
- Development time reduced by 50% for cross-platform projects
- +1 more outcomes
Companies that use Xojo
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Xojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
Xojo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Monkeybread SoftwarecoreMonkeybread Software, led by Xojo MVP Christian Schmitz, provides extensive Xojo plugins with thousands of features, consulting, training, and magazine articles. Christian has organized over 10 Xojo conferences in Europe with hundreds of attendees and has been part of the Xojo community since 1998.
- RackspacecoreRackspace partnered with Xojo to offer Xojo Cloud data centers for fast and secure deployment of web applications. Rackspace provides the underlying infrastructure for Xojo's managed cloud hosting service.
- LifeboatcoreLifeboat is a self-hosted solution for Xojo web applications. Tim Parnell shipped a critical Lifeboat update to address malformed percent-encoding security issues, providing drop-in mitigation for self-hosted users.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Xojo competitors and assessment
Company assessmentEmerging players
- OutSystems: OutSystems is a low-code platform enabling rapid cross-platform web and mobile application development — overlapping with Xojo's rapid-development value prop but targeting enterprise IT rather than individual developers.
- Flutter (Google): Flutter is Google's free, open-source cross-platform UI toolkit for building natively compiled mobile, web, and desktop apps from a single Dart codebase — a free, well-funded alternative to Xojo's paid cross-platform compilation offering.
- Lazarus / Free Pascal: Lazarus is a free, open-source RAD IDE built on Free Pascal that compiles to Windows, macOS, Linux, and more — directly competing with Xojo's desktop cross-platform promise at a $0 price point, appealing to similar hobbyist and SMB developers.
Direct peers
- FileMaker (Claris International, an Apple subsidiary): Claris FileMaker is a low-code/cross-platform RAD platform for building custom business apps across Mac, Windows, iOS, and web — competing head-to-head with Xojo for SMB and pro-sumer custom app development use cases.
- The Qt Company: Qt provides a cross-platform C++/QML framework and IDE used to build native desktop, mobile, and embedded (including Raspberry Pi-style) applications from a single codebase — directly comparable to Xojo's seven-platform native compilation promise.
- LiveCode: LiveCode is a niche cross-platform RAD tool with an English-like programming language and visual builder that compiles to desktop, mobile, and web — closely mirroring Xojo's ease-of-use, single-language, multi-platform value proposition for SMBs and citizen developers.
- Alpha Software (Alpha Anywhere): Alpha Anywhere is a low-code platform for building cross-platform mobile and web business apps with a visual designer — competing directly with Xojo for SMB rapid-application-development use cases.
- Embarcadero Technologies (RAD Studio / Delphi): Embarcadero's RAD Studio (Delphi/C++Builder) is the closest direct competitor to Xojo — a proprietary cross-platform RAD environment targeting Windows, macOS, iOS, Android, and Linux with a visual UI designer and a single-codebase-to-native philosophy.
Broad incumbents
- Appcelerator (Axway Titanium) / Xamarin (.NET MAUI): Microsoft's .NET MAUI (successor to Xamarin) is a cross-platform framework for building native mobile and desktop apps from a shared C# codebase — a free, Microsoft-backed incumbent alternative to Xojo for professional developers.
- Microsoft Power Apps: Microsoft Power Apps is a broad-incumbent low-code platform for building cross-platform business apps, integrated with the Microsoft 365 ecosystem — competing for the same citizen-developer segment Xojo serves but with vastly larger distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Xojo social profiles
Digital presenceXojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xojo leadership team
Management profileNumber of profiles
Profiles1 record
Xojo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xojo
What does Xojo do?
Xojo sells a cross-platform rapid application development (RAD) tool consisting of an Integrated Development Environment (IDE), an object-oriented programming language, and a multi-platform compiler. From a single codebase, developers build native desktop, web, mobile, and Raspberry Pi applications with a drag-and-drop UI builder. Revenue is generated through per-platform build licenses (Desktop, Web, Mobile, Console), bundled Pro and Pro Plus subscriptions, and managed Xojo Cloud web hosting.
Is Xojo a public or private company?
Xojo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xojo founded?
Xojo was founded in 1997. It employs 11 to 50 people.
Where is Xojo based?
Xojo is headquartered in Austin, United States, in the North America region.
How does Xojo make money?
Five revenue lines are on record. Build License Sales are the primary driver. The others are xojo Pro License, xojo Pro Plus, xojo Cloud Hosting and free Development Use.
Who are Xojo's main competitors?
Emerging players on record are OutSystems, Flutter (Google) and Lazarus / Free Pascal. Direct peers are FileMaker (Claris International, an Apple subsidiary), The Qt Company, LiveCode, Alpha Software (Alpha Anywhere) and Embarcadero Technologies (RAD Studio / Delphi). Broad incumbents are Appcelerator (Axway Titanium) / Xamarin (.NET MAUI) and Microsoft Power Apps.
Does Xojo have an API?
No public API is recorded for Xojo.
What industry is Xojo in?
Xojo's product category is Cross-Platform Application Development Software. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 5132 and its SIC code is 7371.