Fantrax
Fantrax is a privately held, multi-sport fantasy sports league management platform serving individual commissioners and participants across ten sports, offering customizable redraft, keeper, dynasty, and best ball formats with cash contests, premium subscriptions, and advertising as its revenue streams.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Fantrax does
Fantrax is a privately held, multi-sport fantasy sports league management platform operated by Septillium LLC and headquartered in Pittsburgh, Pennsylvania. Founded in 2008, the company provides web-based and mobile (iOS/Android) tools for creating, commissioning, and managing fantasy sports leagues across ten sports including NFL, MLB, NBA, NHL, NCAAF, NCAAB, NASCAR, PGA Golf, EPL Soccer, and Formula 1. The core platform is free to use and differentiates on configurability — supporting redraft, keeper, dynasty, and best ball formats with customizable rosters, scoring systems, playoff structures, multi-division leagues of up to 2000 teams, automated per-period salary contracts, FAAB bidding, and retroactive scoring adjustments that competing platforms from ESPN, Yahoo, and CBS do not match. Adjacent products include Fantrax Treasurer (free automated league fee collection and prize distribution), Fantrax Cash Games (paid contests with entry fees from $10 to $100 and approximately 92% payout), Fantrax Mock Draft (a practice tool whose drafts persist through the full season), and FantraxHQ (a content site for SEO-driven user acquisition).
Revenue is generated through three primary streams: premium ad-free subscriptions, take-rate on cash contest entry fees, and display advertising (partnered with Freestar). Distribution is fully self-serve and product-led, with user acquisition driven by organic search, word-of-mouth referrals among commissioners, and an active community forum ecosystem organized by sport. Cash contests are restricted to U.S. states and Canadian provinces where such contests are legal, with a dedicated Florida operations office serving as the compliance control point for Visa, Mastercard, PCI DSS, and acquiring-bank requirements. The company remains founder-led (Lee Kleiner, Founder & CEO), has no disclosed venture funding or institutional investors, and operates with a headcount band of 11-50 employees, indicating a lean, bootstrapped operating model.
Fantrax firmographics
Firmographics- Name
- Fantrax
- Legal name
- Fantrax
- Website
- https://fantrax.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fantrax is a privately held, multi-sport fantasy sports league management platform serving individual commissioners and participants across ten sports, offering customizable redraft, keeper, dynasty, and best ball formats with cash contests, premium subscriptions, and advertising as its revenue streams.
- Ownership category
- akta.pro rank
Fantrax industry classification
Industry- Product category
- Fantasy Sports
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)
- akta.pro secondary industries
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)
Keywords
Where Fantrax is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Fantrax business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Premium Subscriptions: Ad-free premium subscription option for users wanting an enhanced experience without advertisements.
- Cash Games/Contests: Entry-fee based contests where winners receive cash prizes. Entry fees range from $10 to $100, with prize pools distributed to top finishers. Example: NFL TRAX50 Best Ball (PPR) with $50 entry fee and 92% payout rate.
- League Treasurer Services: Free automated service for collecting and distributing league fees. While the service itself is free with no processing fees, Fantrax likely benefits from float on held funds and ensures users remain engaged within the ecosystem.
- Advertising: Display advertising on the free platform, with revenue from advertisers targeting fantasy sports enthusiasts. Partners with Freestar for advertising services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free League Management - Core platform access at no cost |
| Subscription | Monthly | Premium Ad-Free Experience |
| Transaction based/ take rate | Pay-as-you-go | Cash Contest Entry Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fantrax product offering
Product offeringCore offering
Fantrax is a multi-sport fantasy sports league management platform that enables individual users to create, commission, and manage free or paid fantasy leagues across NFL, MLB, NBA, NHL, NCAAF, NCAAB, NASCAR, PGA, and EPL. It differentiates through deep commissioner-side customization (up to 2,000 teams per league, dynasty contracts, FAAB bidding, customizable scoring) and supplements the core platform with cash contests, an automated league treasurer service, mock drafts, and community forums.
Product overview
Fantrax is a multi-sport fantasy sports commissioner/league management platform offering both free and paid league formats. The core platform provides sport-specific league managers for NFL, NBA, MLB, NHL, NCAAF, NCAAB, NASCAR, PGA Golf, and EPL Soccer. The platform differentiates through advanced customization features including dynasty/keeper league support, automated salary contracts, and extensive scoring configuration options. Adjacent services include Fantrax Treasurer (automated fee collection/payout), Cash Games (paid contests with real prizes), Mock Draft practice tools, and Community Forums. The platform supports up to 2000 teams per league with comprehensive roster, scoring, and playoff customization, positioning itself as a more feature-rich alternative to major competitors for serious fantasy sports commissioners.
Differentiator
Problem solved
Functional benefit
Brands
- FantraxHQ: The company's blog and content site providing fantasy sports news, advice, strategy articles, and market insights.
- Fantrax Treasurer
Products and services
- Fantrax (Core Platform) The primary multi-sport fantasy sports league management platform that lets individual users create, commission, and manage free and paid fantasy leagues across NFL, MLB, NBA, NHL, NCAAF, NCAAB, NASCAR, PGA, and EPL with redraft, keeper, dynasty, and best ball formats.
- Fantrax NFL Fantasy football commissioner platform for the NFL supporting redraft, keeper, and dynasty leagues with Classic Draft, Best Ball, and Mock Draft options for season-long competitive play.
- Fantrax NBA NBA fantasy basketball commissioner platform offering keeper, dynasty, and redraft league management with full customization of rosters, scoring, and playoffs.
- Fantrax MLB MLB fantasy baseball commissioner platform enabling keeper, dynasty, and redraft leagues with comprehensive customization options including full minor league roster support for season-long baseball competition.
- Fantrax NHL NHL fantasy hockey commissioner platform supporting keeper, dynasty, and redraft league formats with full customization capabilities.
- Fantrax NCAAF College Football fantasy commissioner platform providing free CFB fantasy football league management with comprehensive customization options and mock draft functionality.
- Fantrax NCAAB College Basketball fantasy commissioner platform offering free CBB fantasy basketball league management with full customization features.
- Fantrax PGA PGA fantasy golf commissioner platform enabling users to create custom golf leagues, draft winning teams, and manage season-long golf competitions.
- Fantrax NASCAR NASCAR fantasy racing commissioner platform providing web and mobile-based fantasy NASCAR league management with full customization options.
- Fantrax EPL English Premier League fantasy soccer commissioner platform offering draft-style and salary cap style EPL leagues as an alternative to the official Premier League fantasy game.
- Fantrax Treasurer
Quantifiable outcome
- 5-star customer ratings from verified users who previously used ESPN, Yahoo, and CBS platforms
Companies that use Fantrax
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Fantrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fantrax partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fantrax competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fantrax social profiles
Digital presenceFantrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fantrax leadership team
Management profileNumber of profiles
Profiles1 record
Fantrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fantrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fantrax
What does Fantrax do?
Fantrax is a multi-sport fantasy sports league management platform that enables individual users to create, commission, and manage free or paid fantasy leagues across NFL, MLB, NBA, NHL, NCAAF, NCAAB, NASCAR, PGA, and EPL. It differentiates through deep commissioner-side customization (up to 2,000 teams per league, dynasty contracts, FAAB bidding, customizable scoring) and supplements the core platform with cash contests, an automated league treasurer service, mock drafts, and community forums.
Is Fantrax a public or private company?
Fantrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fantrax founded?
Fantrax was founded in 2008. It employs 11 to 50 people.
Where is Fantrax based?
Fantrax is headquartered in Toronto, Canada, in the North America region.
How does Fantrax make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are cash Games/Contests, league Treasurer Services and advertising.
Does Fantrax have an API?
No public API is recorded for Fantrax.
What industry is Fantrax in?
Fantrax's product category is Fantasy Sports. Its primary akta.pro industry code is MPAEAHAB, Season-Long Fantasy Platforms & Commissioners, with a secondary code of MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers. Its NAICS code is 71394 and its SIC code is 7900.