What Numero Uno does

Numero Uno is an Indian privately held fashion brand established in 1987 and headquartered in Gurgaon, India. The company sells denim-focused apparel and casualwear for men and women through a direct-to-consumer (DTC) go-to-market combining its Shopify-powered e-commerce store (numerounojeanswear.com) with company-operated physical retail locations across India. Its core product is denim jeans offered in multiple men's fits (Loose, Straight, Regular, Slim, Bootcut, Skinny, Super Skinny) and women's fits (Straight, Tapered, Slim, Wide Leg, Bootcut, MOM), complemented by shirts, T-shirts, jackets, sweatshirts, sweaters, cargo pants, trousers, dresses, and accessories. The brand targets fashion-conscious Indian consumers seeking affordable, versatile everyday clothing.

The business operates on a one-time purchase retail model with value-tier pricing (jeans Rs.999–Rs.3,999; T-shirts Rs.360–Rs.1,399; shirts Rs.840–Rs.2,099) and aggressive promotional discounting up to 70% off listed MRP, plus an extra 5% off on prepaid orders. Distribution is omnichannel through the company's own e-commerce storefront with nationwide delivery and physical retail stores with a published store locator. The technology stack centers on Shopify for the storefront, with third-party integrations including Gokwik for checkout optimization, Judge.me for product reviews, and WhatsApp for customer support. Marketing is multi-channel: content marketing via fashion blogs, email newsletters, an organic Instagram presence (@numerounojeanswear), and seasonal sales campaigns.

Numero Uno has launched a Sustainable Denim sub-brand using eco-friendly manufacturing with water-efficient washes and recycled materials, targeting environmentally conscious consumers. Seasonal collections (Monsoon, Winter Wear, SS26) provide ongoing assortment refreshes. Headcount is small at 11–50 employees, suggesting outsourced manufacturing and lean HQ operations. Revenue is not publicly disclosed, and there is no indication of recent external capital infusion or geographic expansion beyond India.

Name

Numero Uno

Legal name

Numero Uno Store

Website

https://numerounojeanswear.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Numero Uno is an Indian fashion brand established in 1987 that sells affordable denim-focused apparel and casualwear for men and women through its Shopify-powered online store and physical retail locations across India.

Ownership category

akta.pro rank

Product category

Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

Keywords

• Denim apparel
• Casual wear
• Men's fashion
• Women's fashion
• Fashion retail

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time purchase model through direct e-commerce and physical retail stores. Revenue generated from sale of apparel including jeans, shirts, t-shirts, jackets, sweatshirts, and accessories with regular discount promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Numero Uno designs, manufactures, and retails denim-led casual apparel for men and women, including jeans, shirts, t-shirts, jackets, sweatshirts, sweaters, trousers, dresses, and accessories. The company sells its branded products through its own physical retail stores and an online e-commerce store, supported by seasonal collections and a dedicated sustainable denim sub-brand.

Product overview

Numero Uno is an Indian fashion e-commerce brand offering a comprehensive portfolio of apparel and accessories for men and women. The core product line centers on premium denim jeans available in multiple fits (Loose, Straight, Regular, Slim, Bootcut, Skinny, Super Skinny), complemented by extensive T-shirt offerings in various neck styles (Polo, Round, Crew, Henley, Johnny Collar, Mandarin, Front Open Zipper) and shirts (Checks, Printed, Solid, Stripe, Denim variations). The men's collection extends to jackets, sweatshirts, sweaters, cargo pants, trousers, waistcoats, and accessories. The women's line mirrors the breadth with jeans, T-shirts, shirts, dresses, trousers, and sweatshirts. Notable sub-brands include a Sustainable Denim collection featuring eco-friendly production methods, seasonal Monsoon and Winter Wear collections, an Online Exclusive line with exclusive deals, and a budget-friendly Under Rs.1299 collection. The brand emphasizes quality fabrics, versatile designs, and sustainable practices while operating primarily through its Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Numero Uno Sustainable Denim: Eco-friendly denim line using water-efficient production methods and recycled materials.

Products and services

• Men's Jeans Denim jeans for men, available across multiple fits including loose, straight, regular, slim, bootcut, skinny, and super skinny, targeting style-conscious adult male consumers in India.
• Men's Shirts Casual and formal shirts for men, designed as part of the smart-casual wardrobe offering.
• Men's T-Shirts T-shirts for men in multiple neck styles and silhouettes, positioned for everyday casual wear.
• Men's Jackets Outerwear jackets for men spanning classic, light-weight, quilted, reversible, and street-style formats for cool-weather wear.
• Men's Sweatshirts Casual sweatshirts for men in round neck, hooded, and sleeveless variations.
• Men's Sweaters Knitted sweaters for men, including round-neck, hooded, and sleeveless variants for winter wear.
• Men's Cargo Pants Utility-style cargo pants for men, offered as a casual bottomwear alternative to jeans and trousers.
• Men's Trousers Casual and dress trousers for men, complementing the denim-led wardrobe with smart-casual bottoms.
• Men's Accessories Belts and wallets for men, offered as finishing accessories to the apparel range.
• Men's Waistcoats (Nehru Jackets) Nehru-style waistcoats for men, designed for ethnic and fusion formal occasions.
• Women's Jeans Denim jeans for women in straight, tapered, slim, wide leg, bootcut, and mom fits, targeting style-conscious adult female consumers in India.
• Women's T-Shirts Casual t-shirts for women in round-neck, printed, and striped styles.
• Women's Shirts Casual and smart-casual shirts for women, designed for everyday and office wear.
• Women's Dresses Dresses for women, offered as part of the casual and smart-casual apparel range.
• Women's Trousers Casual trousers for women, complementing the denim-led wardrobe.
• Women's Sweatshirts Casual sweatshirts for women, offered as cool-weather casual wear.
• Numero Uno Sustainable Denim A dedicated sub-brand focused on sustainable denim products for environmentally conscious consumers.
• SS26 Collection Spring/Summer 2026 seasonal fashion collection for men and women.
• Online Exclusive Collection Web-only apparel assortment exclusive to the Numero Uno online store.
• Monsoon Collection Rainy-season themed apparel collection for men and women.
• Winter Wear Collection Cold-weather apparel assortment including jackets, sweaters, and sweatshirts for men and women.
• Clothes Under Rs. 1299 Budget-priced apparel assortment priced under Rs. 1299, targeting value-conscious Indian consumers.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Spykar: Indian denim-first casualwear brand selling jeans, shirts, and t-shirts through online and offline channels, directly competing with Numero Uno in the mid-market men's denim segment.
• Mufti: Indian casualwear brand specializing in jeans, shirts, and jackets for men with a similar value-to-mid positioning and D2C plus retail distribution model.
• Killer Jeans (Kewal Kiran Clothing): Homegrown Indian denim and casualwear brand competing head-to-head with Numero Uno on affordable jeans, shirts, and t-shirts through multi-brand retail and own stores.
• Flying Machine: Iconic Indian denim brand owned by Mafatlal Group, offering jeans and casualwear for men and women, directly comparable on price, fit variety, and channel mix.
• Pepe Jeans India: International denim brand with strong India presence selling jeans, casualwear, and accessories, comparable on mid-market denim positioning and omnichannel retail.

Broad incumbents

• Levi's India: Global denim leader with deep India distribution across EBOs, LFS, and online, competing with Numero Uno for the same Indian denim consumer at a slightly higher price tier.
• Wrangler India: Established global denim brand distributed widely in India through multi-brand retail and online, representing a broader incumbent benchmark in core denim.
• Lee India: Heritage global denim brand with India retail and online presence, comparable to Numero Uno on men's and women's jeans category and pricing overlap.

Emerging players

• AND (AND Designs): Indian women's fashion brand under the Reliance Retail umbrella, partially comparable as it competes for the same women's casualwear and denim consumer that Numero Uno is under-penetrating.
• Vero Moda India: International women's fashion brand with strong India retail footprint, relevant as a peer for Numero Uno's underdeveloped women's denim and casualwear line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/numerounojeanswear
• Xx.com/numerounojw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numero Uno