Nidec Elevator
Nidec Elevator Group, a business unit of Nidec Motor Corporation (US subsidiary of Japan's Nidec Corporation), manufactures AC and DC elevator motors, gearless machines, and geared traction machines for elevator OEMs, commercial building operators, and industrial customers, distributing via direct sales offices across North America, Mexico, China, and Australia/New Zealand.
- Company typePrivate
- Founded2010
- HeadquartersAkron, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nidec Elevator does
Nidec Elevator Group operates as a dedicated business unit within Nidec Motor Corporation (NMC), itself a wholly-owned US subsidiary of Nidec Corporation (Japan). The unit manufactures and supplies electric motors, gearless machines, and geared traction machines for elevator and vertical-transportation applications, including AC motors, DC motors, EC motors, permanent magnet motors, variable speed motors, and the supporting variable frequency drives. Products are marketed through the U.S. MOTORS brand (established 1908 and acquired by Nidec in 2010) and the broader Nidec Motor Corporation portfolio, with a separate Nidec Elevator sub-brand website at acim.nidec.com/elevators.
The business model is a direct-to-customer hardware sale of industrial motor and drive systems, with no public list pricing and pricing provided via direct sales engagement (1-888-637-7333) or the MotorBoss distributor locator. Distribution combines direct sales offices (St. Louis HQ, Montreal, Toronto, Mexico City, Guadalajara, Monterrey, Shanghai, Australia/NZ) with a multi-brand distributor and channel-reseller network. Primary customer segments are elevator OEMs and building operators (traction and hydraulic elevator applications), commercial HVAC, industrial applications in water/wastewater, mining, oil and gas, and power generation, with adjacent medical-device HMI exposure through Valmark Interface Solutions.
Nidec Elevator Group benefits from being embedded within Nidec Corporation's larger motor platform of approximately 300 group companies and 140,000+ global employees, providing shared R&D, procurement, and manufacturing scale across facilities including the Livermore, CA Valmark facility (ISO 13485:2016 accredited for medical devices) and Kinetek de Mexico. The Elevator-specific unit is small (11–50 employees per firmographic data) relative to the broader Nidec footprint, and specific revenue figures for the elevator unit are not disclosed in available sources.
Nidec Elevator firmographics
Firmographics- Name
- Nidec Elevator
- Legal name
- Nidec Motor Corporation
- Website
- https://acim.nidec.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nidec Elevator Group, a business unit of Nidec Motor Corporation (US subsidiary of Japan's Nidec Corporation), manufactures AC and DC elevator motors, gearless machines, and geared traction machines for elevator OEMs, commercial building operators, and industrial customers, distributing via direct sales offices across North America, Mexico, China, and Australia/New Zealand.
- Ownership category
- akta.pro rank
Nidec Elevator industry classification
Industry- Product category
- Elevator Motors
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)
- akta.pro secondary industries
- Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where Nidec Elevator is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Nidec Elevator business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Motor Sales: Nidec generates revenue through the sale of electric motors across various categories including AC motors, DC motors, EC motors, drives, generators, servo motors, and switched reluctance motors for commercial, industrial, and residential applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Direct sales contact for enterprise and industrial customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Nidec Elevator product offering
Product offeringCore offering
Nidec Elevator Group manufactures and sells electric motors and control systems specifically designed for elevator applications, including AC motors, DC motors, EC motors, gearless and geared traction machines, and variable frequency drives. The company serves elevator manufacturers, building operators, and industrial customers with a portfolio spanning elevator drive systems, modernization motors, and IoT-ready smart elevator motor solutions.
Product overview
Nidec Corporation operates as a global motor manufacturing conglomerate with approximately 300 subsidiary companies, including Nidec Elevator Group which specializes in motors and control systems for vertical transportation applications. The portfolio consists of a platform of electric motors across AC, DC, EC, servo, switched reluctance, and generator categories, supported by complementary drive and control products. The company markets its offerings through sub-brands including US Motors, Leroy Somer, Control Techniques, and Valmark Interface Solutions, each serving specific industry segments from elevators and HVAC to medical devices and industrial automation.
Differentiator
Problem solved
Functional benefit
Brands
- U.S. MOTORS: Electric motors brand founded in 1908, part of U.S. Electrical Manufacturing Company, acquired by Nidec in 2010
- LEROY-SOMER
- CONTROL TECHNIQUES
- KATO ENGINEERING
- Valmark Interface Solutions (VIS)
- Nidec Aerospace
- Nidec Automation
- Nidec Drives
- Nidec Power
- Nidec Traction
- Valmark
- Embraco
- HURST
- MERKLE-KORFF
Products and services
- AC Motors Alternating current electric motors in multiple configurations including vertical, variable speed, permanent magnet, large AC, severe duty, single phase, fractional HP, definite purpose, hazardous location, NEMA, and IEC for industrial and commercial applications.
- DC Motors Direct current motors in brushed, brushless, gear motor, and permanent magnet configurations for various industrial applications.
- EC Motors Electronically commutated motors offering high efficiency for commercial HVAC, refrigeration, and industrial applications.
- Servo Motors Precision-controlled servo motors for robotics, automation, and motion control applications requiring accurate positioning.
- Generators Power generation equipment including Leroy Somer branded generators and alternators for industrial, commercial, and backup power applications.
- Switched Reluctance Motors High-efficiency motors utilizing switched reluctance technology for demanding industrial applications.
- Drives Variable frequency drives and speed controllers including Control Techniques branded products for motor control and energy efficiency.
- Valmark Interface Solutions
Companies that use Nidec Elevator
Customer profileSegments5 records
Ideal customer profiles3 records
Nidec Elevator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nidec Elevator partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- U.S. Electrical Manufacturing CompanycoreFounded in 1908, the U.S. MOTORS brand was established as part of U.S. Electrical Manufacturing Company and was acquired by Nidec Corporation in 2010 as part of the Emerson Electric Company motor and controls business acquisition.
- Kinetik Group Inc.minorNidec acquired the Kinetik Group Inc. in 2012, which included the MERKLE-KORFF brand, expanding the motor product offerings.
- Nidec CorporationcoreNidec Elevator Group operates as a brand under Nidec Corporation, the world's leading motor manufacturer with over 300 global group companies. The elevator group benefits from Nidec's technology portfolio and global distribution network.
- BSI Group America, Inc.minorValmark Interface Solutions manufacturing facilities in Livermore, CA and Monterrey, Mexico are accredited by BSI Group America, Inc. to ISO 13485:2016 for medical device quality management systems.
- American Society for Test and Measurement (ASTM)minorValmark Interface Solutions has been intimately involved with ASTM for over 15 years, helping to draft and create dozens of standard test procedures and publications for the user interface industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nidec Elevator competitors and assessment
Company assessmentDirect peers
- KONE: One of the world's largest elevator OEMs, also a major buyer of elevator motors and drives. Comparable because it sits on the demand side for the same component category Nidec Elevator supplies.
- WEG: Brazilian global manufacturer of industrial electric motors and drives with elevator- and traction-specific product lines. Comparable to Nidec Elevator in product breadth and target verticals.
- Schindler Group: Global elevator and escalator OEM with a substantial modernization business. Comparable as a customer and end-system competitor overlapping with Nidec Elevator's addressable market.
- Regal Rexnord: U.S.-based manufacturer of motors, drives, and power transmission products serving commercial, industrial, and elevator markets. Comparable to Nidec Elevator in product categories, distribution model, and North American customer base.
- TK Elevator (ThyssenKrupp): Major global elevator OEM with a large modernization portfolio. Comparable as a customer for Nidec Elevator's motors and a direct competitor in the integrated elevator solutions space.
- Otis Worldwide: Largest global elevator OEM with extensive service and modernization operations. Comparable as both a major customer of elevator motors and a competitor offering integrated elevator systems that Nidec's products enable.
Broad incumbents
- ABB: Global industrial motor and drive manufacturer with a strong elevator and building-automation drives portfolio. Directly comparable to Nidec Elevator's drives and motor offering for vertical transportation.
- Yaskawa Electric: Global leader in servo motors, variable frequency drives, and motion control with elevator drive products. Comparable to Nidec Elevator in drive and motor technology for vertical transportation applications.
- Mitsubishi Electric: Manufactures elevator motors, drives, and complete elevator systems through its Building Systems division. Comparable to Nidec Elevator in motor technology and APAC elevator market presence.
Emerging players
- Inovance Technology: Chinese manufacturer of industrial automation, drives, and motion control products increasingly serving elevator OEMs in China and globally. Comparable to Nidec Elevator in elevator drives and low-voltage motor offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nidec Elevator social profiles
Digital presenceNidec Elevator compliance and trust
Trust signalCompliance1 record
Nidec Elevator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nidec Elevator leadership team
Management profileNumber of profiles
Nidec Elevator subsidiaries and ownership
Company hierarchySubsidiaries7 records
Nidec Elevator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nidec Elevator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nidec Elevator
What does Nidec Elevator do?
Nidec Elevator Group manufactures and sells electric motors and control systems specifically designed for elevator applications, including AC motors, DC motors, EC motors, gearless and geared traction machines, and variable frequency drives. The company serves elevator manufacturers, building operators, and industrial customers with a portfolio spanning elevator drive systems, modernization motors, and IoT-ready smart elevator motor solutions.
Is Nidec Elevator a public or private company?
Nidec Elevator is a private company. It is classified as corporate owned and is currently operating.
When was Nidec Elevator founded?
Nidec Elevator was founded in 2010. It employs 11 to 50 people.
Where is Nidec Elevator based?
Nidec Elevator is headquartered in Akron, United States, in the North America region.
How does Nidec Elevator make money?
One revenue line is on record: motor Sales.
Who are Nidec Elevator's main competitors?
Direct peers on record are KONE, WEG, Schindler Group, Regal Rexnord, TK Elevator (ThyssenKrupp) and Otis Worldwide. Broad incumbents are ABB, Yaskawa Electric and Mitsubishi Electric. Inovance Technology is listed as an emerging player.
Does Nidec Elevator have an API?
No public API is recorded for Nidec Elevator.
What industry is Nidec Elevator in?
Nidec Elevator's product category is Elevator Motors. Its primary akta.pro industry code is BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems), with a secondary code of HSAPAPAH, Smart Elevators, Escalators & Vertical Transportation. Its NAICS code is 333921 and its SIC code is 3621.