Storm Products

What Storm Products does

Storm Products Inc. is a family-owned bowling equipment manufacturer founded in 1985 by Bill Chrisman and headquartered in Brigham City, Utah. The company operates a five-brand portfolio—Storm (flagship premium), Roto Grip (performance), 900 Global (value-oriented), 3G Shoes (specialized footwear), and Master (legacy equipment)—covering bowling balls, bags, shoes, accessories, and apparel. Manufacturing is conducted in the USA with hands-on quality control, and the company markets proprietary technology including the 'A.I. Core Technology' ball engineering system alongside its Pin Buffer Layout System and Surface Guide resources.

The business operates a hybrid go-to-market model. Bowling balls, bags, and shoes are distributed exclusively through the company's worldwide VIP pro shop network spanning 160+ countries, where pro shops handle fitting, pricing, and final sale; regional sales managers connect consumers to authorized local dealers. Apparel, accessories, and merchandise are sold direct-to-consumer through stormbowling.com, with shipping via FedEx and USPS and PayPal required for international transactions. Pricing is quote-based for equipment (set at the pro shop level) and transparent unit pricing for apparel (tees $19.95-$37.95, hoodies $39.95-$54.95, outerwear $59.95-$74.95).

Storm Products maintains a multi-tier community ecosystem that includes a professional Pro Staff (with athletes such as Kris Prather), the SYC youth championships and Evolution youth initiative, an annual college sponsorship program, a Storm Senior program for older bowlers, and charitable partnerships with organizations such as BBBS and YCC. The company's stated value proposition centers on performance-engineered equipment, comprehensive warranty coverage, and segment-specific brand positioning that serves bowlers across all skill levels in approximately 160 countries.

Name

Storm Products

Legal name

Storm Products Inc.

Website

https://stormbowling.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Storm Products Inc., founded in 1985 in Brigham City, Utah, is a family-owned manufacturer of premium bowling equipment, apparel, and accessories marketed under five brands—Storm, Roto Grip, 900 Global, 3G Shoes, and Master—distributed globally through VIP pro shops and a DTC e-commerce storefront.

Ownership category

akta.pro rank

Product category

Bowling Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Bowling equipment
• Bowling balls
• Bowling bags
• Bowling footwear
• Bowling accessories

Headquarters

HQ city

Brigham City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Primary revenue from bowling balls, bags, shoes, and accessories sold through their multi-brand portfolio (Storm, Roto Grip, 900 Global, 3G Shoes, Master). Balls and bags distributed exclusively through VIP pro shops; accessories available direct-to-consumer.
2. Apparel and Merchandise: Branded apparel including tees, hoodies, jerseys, outerwear, and accessories sold through e-commerce and pro shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Storm Products manufactures and markets premium bowling balls, bowling bags, bowling shoes, and bowling accessories under five brands (Storm, Roto Grip, 900 Global, 3G Shoes, and Master). Equipment is distributed exclusively through a global VIP pro shop network, while branded apparel and accessories are sold directly to consumers through the company's e-commerce storefront. The company emphasizes USA-based manufacturing with proprietary ball technology including A.I. Core Technology.

Product overview

Storm Products is a family-owned bowling equipment manufacturer founded in 1985, distributing products under multiple brands including Storm, Roto Grip, 900 Global, 3G Shoes, and Master. The company offers a comprehensive portfolio of bowling equipment including high-performance bowling balls with A.I. Core Technology, bowling bags, specialized footwear, and bowling essentials such as grip aids, tape, cleaners, and pro shop supplies. Beyond equipment, Storm Products provides an extensive apparel line across its brand portfolio including the Storm Nation, Flying S, Vengeance Takeover, and Bill C collections, featuring tees, jerseys, hoodies, polo shirts, outerwear, and accessories. The company sells directly to consumers through stormbowling.com for apparel and accessories, while equipment such as bowling balls and bags are distributed exclusively through authorized Storm VIP pro shops.

Differentiator

Problem solved

Functional benefit

Brands

• Storm: Primary brand offering premium bowling balls, bags, and accessories. Known as 'The Bowlers Company'.
• Roto Grip
• 900 Global
• 3G Shoes
• Master

Products and services

• Storm (Brand) — Premium Bowling Equipment Line Primary Storm-brand product line of premium bowling balls (with proprietary A.I. Core Technology), bowling bags, and accessories, sold to bowlers through Storm VIP pro shops.
• Roto Grip (Brand) — High-Performance Bowling Equipment & Apparel Line Sub-brand focusing on high-performance bowling balls and apparel with aggressive styling, sold through VIP pro shops and e-commerce.
• 900 Global (Brand) — Value-Oriented Bowling Equipment Line Bowling brand offering balls and merchandise with value-oriented positioning within the Storm Products portfolio.
• 3G Shoes (Brand) — Bowling Footwear Line Specialized bowling footwear brand offering shoes and shoe accessories for bowlers.
• Master (Brand) — Bowling Equipment Line Additional bowling equipment brand within the Storm Products portfolio offering product options alongside Storm, Roto Grip, 900 Global, and 3G Shoes.
• Bowling Balls High-performance bowling balls with various coverstock technologies and proprietary core designs (including A.I. Core Technology) suited to different bowling styles and lane conditions; sold through VIP pro shops.
• Bowling Bags Equipment bags designed for transporting bowling balls, shoes, and accessories to the lanes; sold through VIP pro shops.
• Bowling Shoes Specialized footwear (under the 3G Shoes brand and others) designed for bowling approach and slide with various styles and performance features; sold through VIP pro shops.
• Shoe Accessories Accessories for bowling shoes including brushes, replacement soles, and parts to maintain slide and grip performance.
• Grip Aids Products to enhance grip and control of bowling balls including grip tape, inserts, and grip solvents.
• Supports and Gloves Hand and wrist support products for bowling including gloves, braces, and support sleeves.
• Bowling Tape Bowling ball finger tape in various styles for grip customization.
• Bowling Towels Cleaning towels for maintaining bowling ball surfaces and equipment.
• Cleaners and Polishes Ball cleaning and polishing products used to maintain bowling ball performance and surface characteristics.
• Pro Shop Supplies Supplies and tools for professional bowling shop operators including drills, bits, and shop accessories.
• Branded Apparel Branded clothing including tees ($19.95-$37.95), jerseys ($39.99-$49.95), hoodies ($39.95-$54.95), polo shirts, outerwear ($59.95-$74.95), and vests for men, women, and unisex; sold through e-commerce and pro shops.
• Accessories and Merchandise Miscellaneous bowling accessories and brand merchandise items sold through e-commerce.
• Gifts and Collectibles Collectible and gift items featuring Storm brand branding sold through e-commerce.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YCC (Youth Champions Championships)coreStrategic or Co-development PartnerStorm Products supports youth bowling through the YCC program, helping inspire young bowlers to develop their skills and pursue competitive bowling.
• BBBS (Big Brothers Big Sisters)minorStrategic or Co-development PartnerCharitable partnership supporting youth development through the BBBS organization, making a positive community impact.
• FedExcoreOthersPrimary shipping carrier for domestic and international order fulfillment, delivering products to customers worldwide.
• USPScoreOthersSecondary shipping option complementing FedEx for package delivery services.
• PayPalcoreOthersRequired payment method for international customers outside the United States for secure transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hammer Bowling: Hammer is an Ebonite-owned bowling brand producing performance bowling balls and accessories. It directly competes with Storm's Roto Grip and Storm product lines in the high-performance segment.
• Columbia 300: Columbia 300 is a long-standing bowling ball brand now owned by Ebonite, offering mid-to-premium bowling balls. It competes against Storm's Storm, Roto Grip, and 900 Global brands in the pro shop channel.
• Motiv Bowling: Motiv produces premium bowling balls with proprietary coverstock and core technologies, distributed through pro shops. It is a direct peer focused on performance-driven ball engineering, similar to Storm's A.I. Core Technology positioning.
• Dexter Bowling: Dexter is a leading bowling shoe manufacturer competing with Storm's 3G Shoes subsidiary. The two brands are the principal competitors in the performance bowling footwear category, both served through pro shops.
• Ebonite International: Ebonite manufactures bowling balls and accessories under multiple brands including Ebonite, Hammer, and Columbia 300, mirroring Storm's multi-brand strategy. It is one of Storm's principal competitors in premium bowling balls and pro shop distribution.
• Brunswick Bowling Products: Brunswick is one of the largest bowling equipment manufacturers globally, producing bowling balls, bags, shoes, and pro shop supplies. It competes head-to-head with Storm across virtually every category in Storm's portfolio, making it the most directly comparable peer in the bowling equipment space.

Emerging players

• Turbo Bowling: Turbo produces bowling accessories including grips, tape, and tools sold through pro shops. While smaller in scale than Storm, it competes in Storm's broader bowling essentials category with a more accessory-focused portfolio.
• Pyramid Bowling: Pyramid manufactures bowling balls distributed through a pro shop network. It competes with Storm in the mid-tier performance ball segment and represents a smaller, niche participant in the bowling equipment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Storm_Nation
• Facebookfacebook.com/StormisBowling

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storm Products